-M.B. ホルブルック - 全 15 巻 Legends in Consumer Behavior: Morris B. Holbrook. 15 vols.

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1 KS-4117 / April 2015 ご注文承り中!! 経営学 マーケティング 広告 消費者行動 消費者行動の伝説的人物 叢書第 2 回配本 消費の文化に造詣の深い M.B. ホルブルックの論文と研究 消費者行動の伝説的人物 -M.B. ホルブルック - 全 15 巻 Legends in Consumer Behavior: Morris B. Holbrook. 15 vols. Sheth, Jagdish N. (ed.), Legends in Consumer Behavior: Morris B. Holbrook. 15 vols. (Legends in Consumer Behavior 2) 6660 pp (Sage, II) < > ISBN cloth 消費者行動の伝説的人物 叢書は マーケティング分野で大変著名な J.N. シース教授により編集されており 過去数十年間に消費者行動の分野で重要な貢献をした思想家を取り上げます 当該の思想家の重要な著作を インタビュー及び他の研究者による意見とともに補足し 考察します 第 2 回配本は M.B. ホルブルックです 1975 年から 2009 年までコロンビア大学ビジネススクールで教鞭をとった経験があり 販売管理 マーケティング戦略 調査方法 消費者行動 消費の文化におけるコマーシャル コミュニケーションに関する講義などを受け持っていました これまでにマーケティング 消費者行動及び関連分野における様々なテーマを研究しており 特に 一般及び美学におけるコミュニケーション 記号論 解釈学 芸術 娯楽 音楽 ジャズ 映画 ノスタルジア ペット 立体画法などに焦点を当てています 本書は 第 1 巻 伝統的決定指向アプローチ : 態度 情報処理 Features- Perceptions-Affect モデル 第 2 巻 急進的 実験的見解 : 消費経験と顧客価値 第 3 巻 感情 第 4 巻 美学と趣味第 1 部 : 芸術と娯楽 第 5 巻 美学と趣味第 2 部 : パーソナリティ 階級 専門知識の効果 第 6 巻 ノスタルジアと年齢に関連した選好 第 7 巻 定量的方法 :MDS, MDA, CCA 他 第 8 巻 質的方法第 1 部 : 解釈的アプローチ 第 9 巻 質的方法第 2 部 : 象徴的消費者行動あるいは消費の象徴主義 第 10 巻 質的方法第 3 部 : 主観的個人的内省 第 11 巻 マーケティングの応用 : ブランディング コミュニケーション 戦略 第 12 巻 マクロマーケティングの応用第 1 部 : 倫理的懸念 社会問題 ペット 第 13 巻 マクロマーケティングの応用第 2 部 : マーケティング対消費者研究 第 14 巻 インスピレーションの応用第 1 部 : マーケティング教育 第 15 巻 インスピレーションの応用第 2 部 : 学問と創造性 の各巻から構成されています < 次ページ以降もご覧ください >

2 < 各巻明細 > Volume 1: TRADITIONAL DECISION-ORIENTED APPROACHES: ATTITUDE INFORMATION-PROCESSING, AND FEATURES-PERCEPTIONS-AFFECT MODELS Attitude Models / Multi-attribute Attitude Models: A Comparative Analysis Morris B. Holbrook and James M. Hulbert / Comparing Multiattribute Attitude Models by Optimal Scaling Morris B. Holbrook / Beyond Attitude Structure: Toward the Informational Determinants of Attitude Morris B. Holbrook / Assessing the Real-to-Artificial Generalizability of Multiattribute Attitude Models in Tests of New Product Designs Morris B. Holbrook and William J. Havlena / Information-Processing Models / A Study of the Interface between Attitude Structure and Information Acquisition Using a Questionnaire-based Information-display Sheet Morris B. Holbrook and Karl A. Maier / Attitude Structure and Search: An Integrative Model of Importance-directed Information Processing Morris B. Holbrook, David A. Velez and Gerard J. Tabouret / Importance, Elicitation Order, and Expectancy Value Michael J. Ryan and Morris B. Holbrook / Perceptual Veridicality / Perceptual Veridicality in Esthetic Communication: A Model, General Procedure, and Illustration Morris B. Holbrook and Stephen A. Bertges / Detecting the Differences in Jazz: A Comparison of Methods for Assessing Perceptual Veridicality in Applied Aesthetics Morris B. Holbrook and Joel Huber / Refinements in Preference Models / Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations Morris B. Holbrook and William L. Moore / Situational Psychophysics and the Vending-Machine Problem Joel Huber, Morris B. Holbrook and Susan Schiffman / Estimating Temporal Trends in Preferences Measured by Graded Paired Comparisons Joel Huber and Morris B. Holbrook / Effects of Competitive Context and of Additional Information on Price Sensitivity Joel Huber, Morris B. Holbrook and Barbara Kahn / Features-Perceptions-Affect Models / Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments Morris B. Holbrook / Effects of Tempo and Situational Arousal on the Listener s Perceptual and Affective Responses to Music Morris B. Holbrook and Punam Anand / The Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs: The Case of Aesthetic Consumption Morris B. Holbrook and Punam Anand / Affective Overtones and Halo Effects / Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics Morris B. Holbrook and Joel Huber / Using a Structural Model of Halo Effect to Assess Perceptual Distortion due to Affective Overtones Morris B. Holbrook / Lateralized Preferences / The Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis Punam Anand, Morris B. Holbrook and Debra Stephens / The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses Punam Anand and Morris B. Holbrook / Perspectives of Other Scholars / Reflections on the (Wonderful) Work of Morris Holbrook Mark I. Alpert / Morris the Renaissance Man Barbara E. Kahn / Commentary Traditional Decision-Oriented Approaches James J. Kellaris / Interview of Morris B. Holbrook Joel Huber / About the Editors and Contributors Volume 2: RADICAL EXPERIENTIAL VIEWS: THE CONSUMPTION EXPERIENCE AND CUSTOMER VALUE The Consumption Experience Concepts / The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun Morris B. Holbrook and Elizabeth C. Hirschman / Hedonic Consumption: Emerging Concepts, Methods and Propositions Elizabeth C. Hirschman and Morris B. Holbrook / O, Consumer, How You ve Changed: Some Radical Reflections on the Roots of Consumption Morris B. Holbrook / Expanding the Ontology and Methodology of Research on the Consumption Experience Elizabeth C. Hirschman and Morris B. Holbrook / The Consumption Experience Extensions / Actions and Reactions in the Consumption Experience: The Complementary Roles of Reasons and Emotions in Consumer Behavior Morris B. Holbrook, John O Shaughnessy and Stephen Bell / On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity Michela Addis and Morris B. Holbrook / The Consumption Experience Something New, Something Old, Something Borrowed, Something Sold: Part 1 Morris B. Holbrook / The Consumption ( 株 ) 極東書店 2 KS-4117/M.B. ホルブルック

3 Experience Something New, Something Old, Something Borrowed, Something Sold : Part 2 Morris B. Holbrook / The Consumption Experience Something New, Something Old, Something Borrowed, Something Sold : Part 3 Morris B. Holbrook / The Consumption Experience Something New, Something Old, Something Borrowed, Something Sold : Part 4 Morris B. Holbrook / Consumers Just Wanna Have Fantasies, Feelings, and Fun!! Morris B. Holbrook / Customer Value Concepts / The Nature of Customer Value: An Axiology of Services in the Consumption Experience Morris B. Holbrook / Axiology, Aesthetics, and Apparel: Some Reflections on the Old School Tie Morris B. Holbrook / Introduction to Consumer Value and Conclusions Morris B. Holbrook / Customer Value Extensions / The Millennial Consumer in the Texts of Our Times: Experience and Entertainment Morris B. Holbrook / The Millennial Consumer in the Texts of Our Times: Exhibitionism Morris B. Holbrook / The Millennial Consumer in the Texts of Our Times: Evangelizing Morris B. Holbrook / ROSEPEKICECIVECI versus CCV The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: I Can Get It for You Wholesale Morris B. Holbrook / Consumption Experiences and Customer Value Empirical Studies / Quality and Value in the Consumption Experience: Phaedrus Rides Again Morris B. Holbrook and Kim P. Corfman / The Conceptualisation and Measurement of Consumer Value in Services Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo and Morris B. Holbrook / The Value of Value: Further Excursions on the Meaning and Role of Customer Value Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook / Perspectives of Other Scholars / Commentary Radical Experiential Views Martina Gallarza / Morris B. Holbrook: The Value of a Great Researcher and Friend Raquel Sánchez Fernández / Morris The Experience Bernd H. Schmitt / Interview of Morris B. Holbrook Elizabeth C. Hirschman / About the Editors and Contributors Volume 3: EMOTIONS Emotions in the Consumption Experience Concepts / The Role of Emotion in the Consumption Experience: Actions and Reactions in Consumer Behavior Morris B. Holbrook / The Role of Lyricism in Research on Consumer Emotions: Skylark, Have You Anything to Say to Me? Morris B. Holbrook / Emotions in the Consumption Experience Empirical Studies / Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing Morris B. Holbrook, Donald R. Lehmann and John O Shaughnessy / Emotion in the Consumption Experience: Toward a New Model of the Human Consumer Morris B. Holbrook / The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior William J. Havlena and Morris B. Holbrook / Assessing the Validity of Emotional Typologies William J. Havlena, Morris B. Holbrook and Donald R. Lehmann / A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data Wayne S. DeSarbo, Donald R. Lehmann, Morris B. Holbrook, William J. Havlena and Sunil Gupta / Emotions and Consumption over Time Empirical Studies / Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva and Eric A. Greenleaf / An Approach to Investigating the Emotional Determinants of Consumption Durations: Why Do People Consume What They Consume for as Long as They Consume It? Morris B. Holbrook and Meryl P. Gardner / How Motivation Moderates the Effects of Emotions on the Duration of Consumption Morris B. Holbrook and Meryl P. Gardner / Illustrating a Dynamic Model of the Mood-Updating Process in Consumer Behavior Morris B. Holbrook and Meryl P. Gardner / Emotions in Advertising Concepts and Typologies / The Role of Emotion in Advertising Morris B. Holbrook and John O Shaughnessy / Toward a Standardized Emotional Profile (SEP) Useful in Measuring Responses to the Nonverbal Components of Advertising Morris B. Holbrook and Rajeev Batra / The Role of Emotion in Advertising Revisited: Testing a Typology of Emotional Responses Morris B. Holbrook and Richard A.Westwood / Developing a Typology of Affective Responses to Advertising Rajeev Batra and Morris B. Holbrook / Emotions and Responses to Advertising Empirical Studies / Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Morris B. Holbrook and Rajeev Batra / A Three-Component Model of Attitude toward the Ad: Effects of the Zipping and Zapping of Television Commercials T. J. Olney, Rajeev Batra and Morris B. Holbrook / Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time Thomas J. Olney, Morris B. Holbrook and Rajeev Batra / ( 株 ) 極東書店 3 KS-4117/M.B. ホルブルック

4 Perspectives of Other Scholars / Commentary Emotions Rajeev Batra / Emotions and Consumption Experiences: An Emotional Retrospective William J. Havlena / Commentary Emotions T. J. Olney / Interview of Morris B. Holbrook Meryl P. Gardner / About the Editors and Contributors Volume 4: ESTHETICS AND TASTES, PART I: ART AND ENTERTAINMENT Consumer Esthetics Basic Concepts / Some Preliminary Notes on Research in Consumer Esthetics Morris B. Holbrook / Symbolic Consumer Behavior: An Introduction Morris B. Holbrook and Elizabeth C. Hirschman / Introduction: The Esthetic Imperative in Consumer Research Morris B. Holbrook / Progress and Problems in Research on Consumer Esthetics Morris B. Holbrook / Concepts from the Philosophy and Psychology of Art / Artistic Creation, Artworks, and Aesthetic Appreciation: Some Philosophical Contributions to Nonprofit Marketing Morris B. Holbrook and Robert B. Zirlin / Chasing the Wundt Curve: An Adventure in Consumer Esthetics Punam Anand and Morris B. Holbrook / The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay Morris B. Holbrook / Challenging Conventions in Arts Marketing: Experiencing the Skull Alan Bradshaw, Finola Kerrigan and Morris B. Holbrook / Empirical Studies of Real versus Artificial Esthetic Objects / Cue Configurality in Esthetic Responses Morris B. Holbrook and William L. Moore / The Use of Real versus Artificial Stimuli in Research on Visual Esthetic Judgments Joel Huber and Morris B. Holbrook / On the Importance of Using Real Products in Research on Merchandising Strategy Morris B. Holbrook / Empirical Studies of Esthetic Responses over Time / The Determinants of Esthetic Value and Growth Joel Huber and Morris B. Holbrook / A Dynamic Spatial Analysis of Changes in Aesthetic Responses Morris B. Holbrook, Eric A. Greenleaf and Robert M. Schindler / Empirical Studies of Movie Audiences / What s an Oscar Worth? An Empirical Estimation of the Effects of Nominations and Awards on Movie Distribution and Revenues John C. Dodds and Morris B. Holbrook / The Role of Actors and Actresses in the Success of Films: How Much Is a Movie Star Worth? W. Timothy Wallace, Alan Seigerman and Morris B. Holbrook / Modeling the Appeal of Movie Features to Demographic Segments of Theatrical Demand Ignacio Redondo and Morris B. Holbrook / Consumers Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films Michela Addis and Morris B. Holbrook / Empirical Studies of Sports as Entertainment / Market Success as a Criterion for Assessing Player Contributions in Sports Businesses via a Regression-based Approach Using Adjusted Performance Measures and Quasi-dummy Variables Morris B. Holbrook / An Updating Model of Salary Adjustments in Major League Baseball: How Much Is a Home Run Worth? Morris B. Holbrook and Clifford J. Shultz, II / Perspectives of Other Scholars / A Commentary on the Contributions of Morris Holbrook Suman Basuroy and Aaron Gleiberman / Portrait of the Artist as a Young Cat: Holbrook, Aesthetics, and Marketing Peter H. Bloch / Analyzing Audiences, Framing Films, and Research Realities Charles B. Weinberg / Interview of Morris B. Holbrook Finola Kerrigan / About the Editors and Contributors Volume 5: ESTHETICS AND TASTES, PART II: EFFECTS OF PERSONALITY, CLASS, AND EXPERTISE Effects of Personality on Tastes / Patterns, Personalities, and Complex Relationships in the Effects of Self on Mundane Everyday Consumption: These Are 495 of My Most and Least Favorite Things Morris B. Holbrook / A Reexamination of Self-Monitoring and Judgments of Furniture Designs Morris B. Holbrook, Michael R. Solomon and Stephen Bell / Combining Esthetic and Social Value to Explain Preferences for Product Styles with the Incorporation of Personality and Ensemble Effects Stephen S. Bell, Morris B. Holbrook and Michael R. Solomon / Romanticism and Wanderlust: An Effect of Personality on Consumer Preferences Morris B. Holbrook and Thomas J. Olney / Effects of Class on Tastes / The Three Faces of Elitism: Postmodernism, Political Correctness, and Popular Culture Morris B. Holbrook / An Empirical Approach to Representing Patterns of Consumer Tastes, Nostalgia, and Hierarchy in the Market for Cultural Products Morris B. Holbrook / Market Clustering Goes Graphic: The Weiss Trilogy and a Proposed Extension Morris B. Holbrook / Death of the Arts Snob? Americans Have Become Omnivorous Culture Buffs Michael J. Weiss, Morris B. Holbrook and John Habich / Class-related Distinctions in American Cultural Tastes Morris B. Holbrook, Michael J. Weiss and John Habich / Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural ( 株 ) 極東書店 4 KS-4117/M.B. ホルブルック

5 Activities: An Illustration Morris B. Holbrook, Michael J. Weiss and John Habich / CB as I See It: Class and Income Morris B. Holbrook / Effects of Expertise on Tastes / Using Connoisseurs to Predict Mass Tastes Robert M. Schindler, Morris B. Holbrook and Eric A. Greenleaf / Rereading the Encyclopedias of Jazz: Analyses of Data on the Tastes of Readers, Critics, and Musicians from 1955 to 1970 Morris B. Holbrook / Audience Judgments as the Potential Missing Link between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of My Funny Valentine Morris B. Holbrook, Kathleen T. Lacher and Michael S. LaTour / On the Commercial Exaltation of Artistic Mediocrity: Books, Bread, Postmodern Statistics, Surprising Success Stories, and the Doomed Magnificence of Way Too Many Big Words Morris B. Holbrook / Expert Judgments versus Popular Tastes in the Case of Motion Pictures / Popular Appeal versus Expert Judgments of Motion Pictures Morris B. Holbrook / The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have Good Taste? Morris B. Holbrook / Taste versus the Market: An Extension of Research on the Consumption of Popular Culture Morris B. Holbrook and Michela Addis / Art versus Commerce in the Movie Industry: A Two-Path Model of Motion-Picture Success Morris B. Holbrook and Michela Addis / Perspectives of Other Scholars / Intimations of Alterity: Meadows in the Mist and Music in the Night Douglas Brownlie / Commentary Esthetics and Tastes, Part II Mark C. Gridley / Conversations at the Green Peridot Highlights and Lowlights: A Commentary on My Friend Morris Holbrook Kathleen T. Lacher / Interview of Morris B. Holbrook Michela Addis / About the Editors and Contributors Volume 6: NOSTALGIA AND AGE-RELATED PREFERENCES Nostalgia Concepts and Summaries / Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia Morris B. Holbrook and Robert M. Schindler / On the New Nostalgia: These Foolish Things and Echoes of the Dear Departed Past Morris B. Holbrook / Nostalgia Proneness / Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes Morris B. Holbrook / Nostalgia Proneness and Consumer Tastes Morris B. Holbrook / Age-Related Preference Peaks and Moderating Effects / Some Exploratory Findings on the Development of Musical Tastes Morris B. Holbrook and Robert M. Schindler / What Do MBA s like? Morris B. Holbrook / Critical Periods in the Development of Men s and Women s Tastes in Personal Appearance Robert M. Schindler and Morris B. Holbrook / Age, Sex, and Attitude toward the Past as Predictors of Consumers Aesthetic Tastes for Cultural Products Morris B. Holbrook and Robert M. Schindler / Market Segmentation Based on Age and Attitude toward the Past: Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes Morris B. Holbrook and Robert M. Schindler / Nostalgia for Early Experience as a Determinant of Consumer Preferences Robert M. Schindler and Morris B. Holbrook / Interpretive Studies of Nostalgia / These Foolish Things, The Dear Departed Past, and the Songs of David Frishberg: A Commentary and Critique Morris B. Holbrook / Collectors and Collecting Russell W. Belk, Melanie Wallendorf, John Sherry, Morris Holbrook, Scott Roberts / Collecting in a Consumer Culture Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. and Morris B. Holbrook / The Retailing of Performance and the Performance of Service: The Gift of Generosity with a Grin and the Magic of Munificence with Mirth Morris B. Holbrook / (Book Review) Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith and Ann Clurman Morris B. Holbrook / Book Review: Marketing The Retro Revolution by Stephen Brown Morris B. Holbrook / Nostalgic Bonding: Exploring the Role of Nostalgia in the Consumption Experience Morris B. Holbrook and Robert M. Schindler / Time Travels in Retrospace: Unpacking My Grandfather s Trunk Some Introspective Recollections of Life on the Brule Morris B. Holbrook / Perspectives of Other Scholars / Morris Holbrook s Levels of Nostalgia: An Invitation to a Research Journey Susan L. Holak / Play it Again Morris: On Pianos, the Past, and all that Jazz Pauline Maclaran / Missing Morris: Reminiscences, Retrospection, and Rigorous Research Jonathan E. Schroeder / Interview of Morris B. Holbrook Robert M. Schindler / About the Editors and Contributors Volume 7: QUANTITATIVE METHODS: MDS, MDA, CCA, AND BEYOND Early Works - Letter Perception / Note on Validity of a Mechanical Measure of Inter-Letter Similarity Morris B. Holbrook / A Comparison of Methods for Measuring the Interletter Similarity between ( 株 ) 極東書店 5 KS-4117/M.B. ホルブルック

6 Capital Letters Morris B. Holbrook / Effect of Subjective Verbal Uncertainty on Perception of Typographical Errors in a Proofreading Task Morris B. Holbrook / Effect of Subjective Interletter Similarity, Perceived Word Similarity, and Contextual Variables on the Recognition of Letter Substitutions in a Proofreading Task Morris B. Holbrook / The Role of Subjective Probability in Mediating the Relationship between Word Frequency and Recognition of Error Morris B. Holbrook / MDS, MDA, and CCA Scaling and Spatial Representations / A Test of the Correspondence between Perceptual Spaces Based on Pairwise Similarity Judgments Collected With and Without the Inclusion of Explicit Ideal Objects Morris B. Holbrook and Rebecca S. Williams / Using Attribute Ratings for Product Positioning: Some Distinctions among Compositional Approaches Joel Huber and Morris B. Holbrook / Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures Morris B. Holbrook and William L. Moore / On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts William L. Moore and Morris B. Holbrook / Conjoint Analysis of Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design William L. Moore and Morris B. Holbrook / Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis Morris B. Holbrook, William L. Moore and Russell S. Winer / The Pick-Any Procedure versus Multidimensionality-Scaled Correlations: An Empirical Comparison of Two Techniques for Forming Preference Spaces Morris B. Holbrook and William L. Moore / Situation-specific Ideal Points and Usage of Multiple Dissimilar Brands Morris B. Holbrook / Applications to the Arts / The Spatial Representation of Responses toward Jazz: Applications of Consumer Esthetics to Mapping the Market for Music Morris B. Holbrook and Joel Huber / Marketing Strategy and the Structure of Aggregate, Segment-Specific, and Differential Preferences Morris B. Holbrook and Douglas V. Holloway / Mapping the Market for Esthetic Products: The Case of Jazz Records Morris B. Holbrook / Assessing the Convergent Validity of Decompositional and Compositional Methods in the Case of Socially Sensitive Perceptions Morris B. Holbrook and William L. Moore / Nonisomorphism, Shadow Features and Imputed Preferences Morris B. Holbrook, William L. Moore, Gary N. Dodgen and William J. Havlena / Applications to Leisure Activities` / Representing Patterns of Association among Leisure Activities: A Comparison of Two Techniques Morris B. Holbrook / Allocating Discretionary Time: Complementarity among Activities Morris B. Holbrook and Donald R. Lehmann / Applications to Fashion / Mapping the Market for Fashion: Complementarity in Consumer Preferences Morris B. Holbrook and Glenn Dixon / Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features Morris B. Holbrook / Perspectives of Other Scholars / Commentary Quantitative Methods Donna L. Hoffman / Multivariate Morris Donald R. Lehmann / Commentary Quantitative Methods Russell S. Winer / Interview of Morris B. Holbrook by William L. Moore / About the Editors and Contributors Volume 8: QUALITATIVE METHODS, PART I: INTERPRETIVE APPROACHES Overviews: Semiotics, Hermeneutics, and Interpretive Approaches / The Study of Signs in Consumer Esthetics: An Egocentric Review Morris B. Holbrook / The Dramatic Side of Consumer Research: The Semiology of Consumption Symbolism in the Arts Morris B. Holbrook / The Positivistic and Interpretive Sides of Semiotic Research on Artistic Consumption: Hermes Speaks Morris B. Holbrook / Having Fun with Qualitative Methods or Interpretive Approaches in Marketing and Consumer Research Morris B. Holbrook / Foreword to Doing Research Projects in Marketing, Management and Consumer Research Morris B. Holbrook / The Linguistic Turn in Marketing and Consumer Research / Some Further Dimensions of Psycholinguistics, Imagery, and Consumer Response Morris B. Holbrook / Understanding Consumer Behaviour: The Linguistic Turn in Marketing Research John O Shaughnessy and Morris B. Holbrook / On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior Morris B. Holbrook and John O Shaughnessy / Applications to Advertising / Gender and Genre in the Interpretation of Advertising Text Barbara B. Stern and Morris B. Holbrook / The Paco Man and What Is Remembered: New Readings of a Hybrid Language Morris B. Holbrook and Barbara B. Stern / Applications to Literature / Romanticism and Sentimentality in Consumer Behavior: A Literary Approach to the Joys and Sorrows of Consumption Morris B. Holbrook / Romanticism, Introspection, and the Roots of Experiential Consumption: Morris the Epicurean Morris B. Holbrook / Closely Read Books Marketing Literature, Consumption as Text, and the Leaves from our Lives: Slow, Slower, and Slowest Morris B. Holbrook / ( 株 ) 極東書店 6 KS-4117/M.B. ホルブルック

7 ACR Fellows Bookshelf Morris B. Holbrook / Psychoanalytic Application / The Psychoanalytic Interpretation of Consumer Behavior: I Am an Animal Morris B. Holbrook / Stereography / Stereography in the Social Sciences: An Application Whose Time Has Come Morris B. Holbrook / Stereographic Visual Displays and the Three-dimensional Communication of Findings in Marketing Research Morris B. Holbrook / Three-dimensional Stereographic Visual Displays in Marketing and Consumer Research Morris B. Holbrook / Marketing Applications of Three-dimensional Stereography Morris B. Holbrook / Explaining the Vividness, Clarity, and Realism of Three-dimensional Stereoscopy Morris B. Holbrook / Probing Explorations, Deep Displays, Virtual Reality, and Profound Insights: The Four Faces of Stereographic Three-dimensional Images in Marketing and Consumer Research Morris B. Holbrook and Takeo Kuwahara / Perspectives of Other Scholars / The Prodigal Owl Stephen Brown / Commentary Qualitative Methods, Part I John Deighton / Adventures with Morris: What a Wonderful (Semiotic) World! David Glen Mick / Interview of Morris B. Holbrook John O Shaughnessy / About the Editors and Contributors Volume 9: QUALITATIVE METHODS, PART II: SYMBOLIC CONSUMER BEHAVIOR OR CONSUMPTION SYMBOLISM Symbolic Consumer Behavior in Films / The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa Morris B. Holbrook and Mark W. Grayson / An Interpretation: Gremlins as Metaphors for Materialism Morris B. Holbrook / Seven Routes to Facilitating the Semiological Interpretation of Consumption Symbolism and Marketing Imagery in Works of Art: Some Tips for Wildcats Morris B. Holbrook / Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis Morris B. Holbrook, Lauren G. Block and Gavan J. Fitzsimons / Consuming the Vampire: Sex, Death, and Liminality Elizabeth C. Hirschman and Morris B. Holbrook / Consumption Symbolism in Plays, Television, and Music/ Consumption Symbolism and Meaning in Works of Art: A Paradigmatic Case Morris B. Holbrook / The Role of the Humanities in Consumer Research: Close Encounters and Coastal Disturbances Morris B. Holbrook, Stephen Bell and Mark W. Grayson / Consumption as Communication in the World of Mrs. Cage Morris B. Holbrook / Entries on Game Shows and Game Show Hosts, Hostesses, and Producers Morris B. Holbrook / Entries on Bakr, (Chesney Henry) Chet, Brubeck, David Warren, Charles, Ray Robinson, Desmond, Paul and Frishberg, David L. Morris B. Holbrook / Jazz-Related Symbolism in Films / A Book-Review Essay on the Role of Ambi-diegetic Film Music in the Product Design of Hollywood Movies: Macromarketing in La-La-Land Morris B. Holbrook / Ambi-diegetic Music in the Movies: The Crosby Duets in High Society Morris B. Holbrook / The Ambi-Diegesis of My Funny Valentine Morris B. Holbrook / Music Meanings in Movies: The Case of the Crime-Plus-Jazz Genre Morris B. Holbrook / Art versus Commerce as a Macromarketing Theme in Three Films from the Young-Man-with-a-Horn Genre Morris B. Holbrook / Reply to Bradshaw, McDonagh, and Marshall: Turn off the Bubble Machine Morris B. Holbrook / Cinemusical Meanings in Motion Pictures: Commerce, Art, and Brando Loyalty... or... De Niro, My God, to Thee Morris B. Holbrook / Ambi-diegetic Music in Films as a Product-Design and -Placement Strategy: The Sweet Smell of Success Morris B. Holbrook / When Bad Things Happen to Great Musicians: The Role of Ambi-Diegetic Jazz in Three Tragedepictions of Artistic Genius on the Silver Screen Morris B. Holbrook / A Cinemusicaliterary Analysis of the American Dream as Represented by Biographical Jazz Comedepictions in the Golden Age of Hollywood Biopics: Blow, Horatio, Blow; O, Jakie, O; Go, Tommy, Go; No, Artie, No Morris B. Holbrook / Perspectives of Other Scholars / To Morris: A M.A.V.E.R.I.C.K. and Much More by Marylouise Caldwell / Commentary Qualitative Methods, Part II by John W. Schouten / Out of Morris Holbrook s Aesthetics of Consumption Symbolism Craig J. Thompson / Interview of Morris B. Holbrook Alan Bradshaw / About the Editors and Contributors Volume 10: QUALITATIVE METHODS, PART III: SUBJECTIVE PERSONAL INTROSPECTION Subjective Personal Introspection (SPI) The ACR Trilogy / I m Hip: An Autobiographical Account of Some Musical Consumption Experiences Morris B. Holbrook / An Audiovisual Inventory of Some Fanatic Consumer Behavior: The 25-Cent Tour of a Jazz Collector s Home Morris B. Holbrook / Steps ( 株 ) 極東書店 7 KS-4117/M.B. ホルブルック

8 toward a Psychoanalytic Interpretation of Consumption: A Meta-Meta-Meta-Analysis of Some Issues Raised by the Consumer Behavior Odyssey Morris B. Holbrook / The Consumer-Behavior Odyssey / From the Log of a Consumer Researcher: Reflections on the Odyssey Morris B. Holbrook / The Delivery and Consumption of Vacation Performances Jeffrey F. Durgee, Morris B. Holbrook and John F. Sherry / The Wives of Woodville Jeffrey F. Durgee, Morris B. Holbrook and Melanie Wallendorf / Introspective Applications / Just Junior, Dizzy, and Me on the Way to Our Gig Morris B. Holbrook / Loving and Hating New York: Some Reflections on the Big Apple Morris B. Holbrook / Tupperware, Tommy Moore, Teddy Bear and Tipper Gore Pete, Jamie, Stew, Oyster and Morrie s High School Reunion: Titillation and Titivation in Entelechic Entitulation Morris B. Holbrook / The Photographic Essay / Customer Value and Autoethnography: Subjective Personal Introspection and the Meanings of a Photograph Collection Morris B. Holbrook / Consumption Experience, Customer Value, and Subjective Personal Introspection: An Illustrative Photographic Essay Morris B. Holbrook / Photo Essays and the Mining of Minutiae in Consumer Research: bout the Time I Got to Phoenix Morris B. Holbrook / The Stereographic Photo Essay / Blizzard of 1996 Morris B. Holbrook / Stereo 3D Representations in Postmodern Marketing Research Morris B. Holbrook / Breaking Camouflage: Stereography as the Cure for Confusion, Clutter, Crowding, and Complexity Morris B. Holbrook / Walking on the Edge: A Stereographic Photo Essay on the Verge of Consumer Research Morris B. Holbrook / Collective Stereographic Photo Essays: An Integrated Approach to Probing Consumption Experiences in Depth Morris B. Holbrook and Takeo Kuwahara / Illuminations, Impressions, and Ruminations on Romanticism: Some Magical Concepts and Mystical Comments from Morris the Catoptric on the Superiority of Stereoscopy in Visual Representations of Marketing and Consumer Research Morris B. Holbrook / Journey to Kroywen: An Ethnoscopic Auto-Auto-Auto-Driven Stereographic Photo Essay Morris B. Holbrook / Perspectives of Other Scholars / To a Fellow Odyssean Russell Belk / Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher s Introspective Perspective Markus Wohlfeil / Commentary Qualitative Methods, Part III Arch G. Woodside / Interview of Morris B. Holbrook Stephen J. Gould / About the Editors and Contributors Volume 11: MARKETING APPLICATIONS : BRANDING, COMMUNICATIONS, AND STRATEGY Branding Product Image / Product Images: How Structured Rating Scales Facilitate Using a Projective Technique in Hypothesis Testing Morris B. Holbrook and Neville C. Hughes / Product Imagery and the Illusion of Reality: Some Insights from Consumer Esthetics Morris B. Holbrook / Perceptions of Western Products in Transforming Socialist Countries: The Moderating Role of Political Orientation Nader T. Tavassoli, Lauren Goldberg Block, Bernd H. Schmitt and Morris B. Holbrook / The Use of Space-Travel and Rocket-Ship Imagery to Market Commercial Music: How Some Jazz Albums from the 1950s, 1960s, and 1970s Burned Brightly but Fizzled Fast Morris B. Holbrook and Barbara Stern / Branding Product Meanings / Understanding and Managing the Brand Space Pierre Berthon, Morris B. Holbrook and James M. Hulbert / Viewing Brands in Multiple Dimensions Pierre Berthon, Morris B. Holbrook, James M. Hulbert and Leyland F. Pitt / Branding Brand Equity / Product Quality, Attributes, and Brand Name as Determinants of Price: The Case of Consumer Electronics Morris B. Holbrook / Does an Absence of Brand Equity Generalize across Product Classes? David C. Bello and Morris B. Holbrook / Branding Brand Loyalty / The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty Arjun Chaudhuri and Morris B. Holbrook / Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect Arjun Chaudhuri and Morris B. Holbrook / Communications Organizational Buying / Decision-specific Conflict in Organizational Buyer Behavior Michael J. Ryan and Morris B. Holbrook / Modeling Decision-specific Stress: Some Methodological Considerations Morris B. Holbrook and Michael J. Ryan / Communications Selling / Influence Processes in Interpersonal Persuasion Morris Holbrook and John O Shaughnessy / Selling Processes and Buyer Behavior: Theoretical Implications of Recent Research Noel Capon, Morris B. Holbrook and James M. Hulbert / Communications Advertising / Two Ways to Evaluate an Advertising Campaign Morris B. Holbrook / More on Content Analysis in Consumer Research Morris B. Holbrook / Form versus Content in Predicting Starch Scores Morris B. Holbrook and Donald R. Lehmann / The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition Barbara B. Stern, George M. Zinkhan and ( 株 ) 極東書店 8 KS-4117/M.B. ホルブルック

9 Morris B. Holbrook / Illustrating a Systematic Approach to Selecting Motion Pictures for Product Placements and Tie-Ins Ignacio Redondo and Morris B. Holbrook / Marketing Strategy / What Can U.S. Businesses Learn from Political Marketing Nicholas O'Shaughnessy and Morris B. Holbrook / Beyond Market Orientation: A Conceptualization of Market Evolution Pierre Berthon, Morris B. Holbrook and James M. Hulbert / Elegy on the Death of Marketing: Never Send to Know Why We Have Come to Bury Marketing but Ask What You Can Do for Your Country Churchyard Morris B. Holbrook and James M. Hulbert / Perspectives of Other Scholars / The Goodness of Morris B. Holbrook Arjun Chaudhuri / Commentary Marketing Applications Gita V. Johar / On Interpretive Courage: A Profoundly Pre-modern Paean to the Perceptive Postmodern Promise Posed by Morris Holbrook Randall Rothenberg / Pierre Berthon Interviews Morris B. Holbrook / Interview of Morris B. Holbrook Pierre Berthon / About the Editors and Contributors Volume 12: MACROMARKETING APPLICATIONS, PART I : ETHICAL CONCERNS, SOCIAL ISSUES, AND ANIMAL COMPANIONS Ethical Concerns / Ethics in Consumer Research: An Overview and Prospectus Morris B. Holbrook / Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action Clifford J. Shultz, II and Morris B. Holbrook / Ethical Consumption Experiences and Ethical Space Elizabeth Cooper-Martin and Morris B. Holbrook / Social Issues Advertising / Mirror, Mirror, on the Wall, What s Unfair in the Reflections on Advertising? Morris B. Holbrook / Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation Alexander Simonson and Morris B. Holbrook / Social Issues Macromarketing / Higher Than the Bottom Line: Reflections on Some Recent Macromarketing Literature Morris B. Holbrook / Eine Kleine Nachtmusik: Response to Professor Klein Morris B. Holbrook / Living It Up in Twitchell s Branded Nation: Which Way to the Egress? Morris B. Holbrook / The Paradoxical Relationships between Marketing and Vulnerability Clifford J. Shultz, II and Morris B. Holbrook / Social Issues Pop Culture / Times Square, Disneyphobia, HegeMickey, the Ricky Principle, and the Downside of the Entertainment Economy: It s Fun-Dumb-Mental Morris B. Holbrook / The Millennial Consumer Enters the Age of Exhibitionism A Book-Review Essay: Part 1 Morris B. Holbrook / The Millennial Consumer Enters the Age of Exhibitionism A Book-Review Essay: Part 2 Morris B. Holbrook / Must We Have Muzak Wherever We Go? A Critical Consideration of the Consumer Culture Alan Bradshaw and Morris B. Holbrook / Social Issues Compulsive and Self-Destructive Consumer Behavior / Book Review of April Lane Benson I Shop, Therefore I Am: Compulsive Buying and the Search for Self (Oniomania, Ergo Sum: The Complete Guide to Compulsive Buying Disorders) Morris B. Holbrook / Remembering Chet: Theorizing the Mythology of the Self-Destructive Bohemian Artist as Self-Producer and Self-Consumer in the Market for Romanticism Alan Bradshaw and Morris B. Holbrook / Animal Companions / Reflections on Rocky Morris B. Holbrook / Feline Consumption: Ethography, Felologies and Unobtrusive Participation in the Life of a Cat Morris B. Holbrook / The Katarche of Catology in Research on Marketing: Breakfast at Tiffany s, Stereography, Subjective Personal Introspection, and Cat Morris B. Holbrook / A Collective Stereographic Photo Essay on Key Aspects of Animal Companionship: The Truth about Dogs and Cats Morris B. Holbrook, Debra Lynn Stephens, Ellen Day, Sarah M. Holbrook and Gregor Strazar / Marketing to Pet Owners Morris B. Holbrook / Animal Companions, Consumption Experiences, and the Marketing of Pets: Transcending Boundaries in the Animal Human Distinction Morris B. Holbrook and Arch G. Woodside / Pets and People: Companions in Commerce? Morris B. Holbrook / Perspectives of Other Scholars / Morris Holbrook is Not a Jesuit Gene R. Laczniak / Morris Holbrook on Marketing Ethics and Social Issues N. Craig Smith / Commentary Macromarketing Applications, Part I Debra L. Stephens / Interview of Morris B. Holbrook Clifford J. Shultz, II / About the Editors and Contributors Volume 13: MACROMARKETING APPLICATIONS, PART II : MARKETING VERSUS CONSUMER RESEARCH Another ACR Trilogy / Why Business Is Bad for Consumer Research: The Three Bears Revisited Morris B. Holbrook / The Consumer Researcher Visits Radio City: Dancing in the Dark Morris B. Holbrook / Casey at the Conference: Some Reflections on the ACR Experience Morris B. Holbrook and Ernest ( 株 ) 極東書店 9 KS-4117/M.B. ホルブルック

10 Lawrence Thayer / Consumer Research / Whither ACR? Some Pastoral Reflections on Bears, Baltimore, Baseball, and Resurrecting Consumer Research Morris B. Holbrook / What Is Consumer Research? / Marketing Research / Belk, Granzin, Bristor, and the Three Bears Morris B. Holbrook / What Is Marketing Research? Morris B. Holbrook / The Place of Marketing Research on the Business-Research Continuum Morris B. Holbrook / Marketing Banausea / Some Notes on the Banausic Interrelationships among Marketing Academics and Practitioners Morris B. Holbrook / The Four Faces of Commodification in the Development of Marketing Knowledge Morris B. Holbrook / On Eschatology, Onanist Scatology, or Honest Catology? Cats Swinging, Scat Singing, and Cat Slinging as Riffs, Rifts, and Writs in a Catalytic Catechism for the Cataclysm Morris B. Holbrook / Pursuing Happiness: American Consumers in the Twentieth Century Morris Holbrook (with Stanley Lebergott / Book Review An American in Praxis The Authority of the Consumer Morris B. Holbrook (with W.T. Dillard) / From Trash to Fable to Triumph: The Ad(c)ulteration of the American Mind Adcult USA The Triumph of Advertising in American Culture Morris B. Holbrook (with James B. Twitchell) / Looking Back on Looking Backward: A Retrospective Review of Edward Bellamy s Macromarketing Classic Morris B. Holbrook / Commentary Morris B. Holbrook / Weaving Complexity and Business: Engaging the Soul at Work Morris B. Holbrook (with Roger Lewin and Birute Regine) / Further Thoughts on Marketing Versus Consumer Research The AMA Task Force / Developing, Disseminating, and Utilizing Marketing Knowledge AMA Task Force on the Development of Marketing Thought / Aftermath of the Task Force: Dogmatism and Catastrophe in the Development of Marketing Thought Morris Holbrook / Holbrook s Reply to Pechmann: Prelude and Poem Morris B. Holbrook / Comments on the Report of the AMA Task Force on the Development of Marketing Thought Morris B. Holbrook / Perspectives of Other Scholars / The Leading Non-Conformist Morris B. Holbrook Harold H. Kassarjian / Comments on Morris Holbrook Marketing Legend, Colleague, and Friend Kent B. Monroe / Cherish the Cats by John F. Sherry, Jr. / Interview of Morris B. Holbrook Ronald Paul Hill / About the Editors and Contributors Volume 14: INSPIRATIONAL APPLICATIONS, PART I : MARKETING EDUCATION Overview / Five Phases in a Personal Journey through the Troubled Waters of Academic Values in a World of Business: Where s the Beef? Morris B. Holbrook / Edutainment / Reflections on Jazz and Teaching: Benny and Gene, Woody and We Morris B. Holbrook and Ellen Day / The Dangers of Educational and Cultural Populism: Three Vignettes on the Problems of Aesthetic Insensitivity, the Pitfalls of Pandering, and the Virtues of Artistic Integrity Morris B. Holbrook / The Trade-School Mentality / What Do We Produce in the Knowledge Factory and for Whom? A Review Essay of The Knowledge Factory by Stanley Aronowitz Morris B. Holbrook and James M. Hulbert / Universities in the Marketplace: The Commercialization of Higher Education Morris B. Holbrook (with Derek Bok) / Students as Customers in the Business Model of the University / Does Marketing Need Reform School? On the Misapplication of Marketing to the Education of Marketers Morris B. Holbrook / Manufacturing Memorable Consumption Experiences from Ivy and Ivory: The Business Model, Customer Orientation, and Distortion of Academic Values in the Post-Millennial University Morris B. Holbrook / Catering to Consumers or Consuming the Caterers: A Bridge Too Far..., Way Too Far Morris B. Holbrook / Business-School Ratings / Gratitudes and Latitudes in M.B.A. Attitudes: Customer Orientation and the Business Week Poll Morris B. Holbrook / Gratitude in Graduate MBA Attitudes: Re-Examining the Business Week Poll Morris B. Holbrook / Objective Characteristics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report Morris B. Holbrook / Social Issues in Marketing Education / Marketing Education as Bad Medicine for Society: The Gorilla Dances Morris B. Holbrook / Marketing Miseducation and the MBA Mind: Bullshit Happens Morris B. Holbrook / Compromise Is so... Compromised: Goldilocks, Go Home Morris B. Holbrook / Inspiring Thoughts / On Reaching, Grasping, Flapping, and Flopping Morris B. Holbrook / A Tribute to John O Shaughnessy on the Occasion of His Retirement Morris B. Holbrook / Howard, John A. Morris B. Holbrook / Remembrance: John A. Howard ( ) Morris B. Holbrook / In Memoriam Barbara B. Stern Morris B. Holbrook / The Ballad of H. Keith Hunt Morris B. Holbrook / Perspectives of Other Scholars / Morris the Crusader James M. Hulbert / A Shot in the Dark Arthur J. Kover / Morris A Marketing Legend Robert N. Stinerock / Interview of Morris B. Holbrook Herbert Jack Rotfeld / About the Editors and Contributors ( 株 ) 極東書店 10 KS-4117/M.B. ホルブルック

11 Volume 15: INSPIRATIONAL APPLICATIONS, PART II : SCHOLARSHIP AND CREATIVITY Inspirational Essays / Some Words of Inspiration on Research, Religion, Bach, and Baseball (President s Column) Morris Holbrook / On Hatching a Program of Consumer Research: An Elephant s Faithful 100% Morris B. Holbrook / Seven Pieces of Wisdom on Consumer Research from Sandy, Quarter, Tommy, Matthew, Paul, Dave, and Dolly: A Love Letter to ACR Morris B. Holbrook / Satiric Commentary / A Note on Sadomasochism in the Review Process: I Hate When That Happens Morris B. Holbrook / Research Notes: Paper Anand E. Mush / The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown Morris B. Holbrook / Intellectual Structure Citation Analysis / Book Review: Handbook of Consumer Behavior Edited by Thomas S. Robertson and Harold H. Kassarjian Morris B. Holbrook / The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Co-citations in the First 15 Years of the Journal of Consumer Research Donna L. Hoffman and Morris B. Holbrook / On Marketing and Semiotics: What s Cooking in Denmark? Morris B. Holbrook / Creativity / Theory Development Is a Jazz Solo: Bird Lives Morris B. Holbrook / Borders, Creativity, and the State of the Art at the Leading Edge Morris B. Holbrook / Marketing Across or Beyond, Without Or Among, and At or On the Borders: Some Literal, Littoral, and Literary Ideas Whose Times Definitely Have, Probably Have Not, and Maybe Might Have Come Morris B. Holbrook / The Role of Myth in Creative Advertising Design: Theory, Process and Outcome Gita Venkataramani Johar, Morris B. Holbrook and Barbara B. Stern / Adventures in Complexity: An Essay on Dynamic Open Complex Adaptive Systems, Butterfly Effects, Self-Organizing Order, Coevolution, the Ecological Perspective, Fitness Landscapes, Market Spaces, Emergent Beauty at the Edge of Chaos, and All That Jazz Morris B. Holbrook / Book Review How Customers Think: Essential Insights Into the Mind of the Market by Gerald Zaltman Morris B. Holbrook / Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-related Themes Morris B. Holbrook / Do You Know...? The Jazz Repertoire in Action Morris B. Holbrook (with Robert R. Faulkner and Howard S. Becker) / Envoi / Farewell Address Morris B. Holbrook / Perspectives of Other Scholars / Machiavellian Reflections on Morris the Cat: Scholarship and Creativity Phil Harris / Morris Holbrook: Ars Gratia Artis Sidney J. Levy / Skylark Brian Wansink / William L. Wilkie Interviews Morris B. Holbrook / Interview of Morris B. Holbrook William L. Wilkie / About the Editors and Contributors ( 株 ) 極東書店 11 KS-4117/M.B. ホルブルック