FACTS TRENDS. finances. insurance. staff relations. facility management. music resources. lighting & sound. classroom furnishings

Transcription

1 finances insurance staff relations facility management music resources lighting & sound classroom furnishings

2 finances facilities welcome to Facts & Trends staff Some things are just too good to sell and Facts & Trends is one of those! Facts & Trends is LifeWay s free, quarterly B2B news magazine that is placed in the hands of 65,000 decision makers. Its mission statement To show how LifeWay s people and resources are having a positive effect on people and churches comes to life in each issue with articles, photography, and links to Facts & Trends Online, where readers will find even more photos, videos, audios, and accompanying articles. F&T is proud to serve as the print companion to LifeWay Research, where readers have access to statistics, thoughts, and facts about many facets of religious life. F&T is an award-winning magazine, recognized by the Baptist Communicators Association, the Religion Communicators Council, and the Associated Church Press for its excellence in writing, photography, and design. furnishings Spring 2011 and Joe Gibbs Men become winners with a Game Plan a snapshot of the F&T READER food services educational Facts & Trends readers care about ministry. They are pastors, resources church staff members, denominational leaders, and lay leaders. The average age of F&T readers is 52, so these are influencers who are in ministry for the long haul and know their stuff. F&T readers are leaders who have buying power. In their churches, they are the ones responsible for many of the purchasing decisions concerning resources, supplies, and equipment their church members use, as well as events and training their members attend. Seventy-two percent said Facts & Trends has made them aware of new products and resources.* Two-thirds of F&T readers have purchased a LifeWay product based on something they read in Facts & Trends. Thirty-six percent said they have attended a conference or event because of something they read in the magazine. Reaching the people in churches who are the leaders and decision makers isn t always easy, but Facts & Trends does it. *Based on information gathered by Ellison Research, Phoenix, Arizona.

3 Winter 2011 In July 2008 an independent reader study conducted for FACTS by Ellison Research in Phoenix, Arizona told us: Understanding The Millennials and Summer 2011 Demographics: 43% of our readers are senior pastors, 24% associate pastors, 8% other church staff members, and 24% lay leaders. 60% of our readers are in ministry leadership positions. 44% of our readers are males between the age of The average age of our readers is 58. Young Adults Young Adults NOW CONFERENCE NOW CONFERENCE 0% of our readers are Southern Baptist. Purchasing influence: Three out of four readers said they had purchased a resource based specifically on something they read in Facts & Trends. 54% made a purchase in the last year, and 36% in the last 6 months. 60% of our readers want to see what new resources are available. They are looking for ideas and products that work for their ministries. Nearly four in 10 readers say they suggested a resource from Facts & Trends to someone else in the last 12 months. More than 124,400 separate LifeWay products were sold as a direct result of Facts & Trends in the last 12 months. Nearly four in 10 readers say the publication encourages them to shop more at LifeWay Christian Stores or LifeWayStores.com. 75% of F&T readers purchased a resource based on something they read in F&T

4 Put your message in front of one of the largest affinity groups in the U.S. Most Americans roughly four out of five consider themselves to be Christians. * And they buy more than just Bibles. Are you reaching them? Through integrated marketing opportunities from LifeWay Christian Resources, you can connect with our well-educated and well-informed traditional-family-values audience via our magazines, events and camps, retail stores and e-commerce sites. About LifeWay: A loyal audience: LifeWay has served the faith-based market for more than 120 years A cross-denominational audience: LifeWay serves customers from many denominations A widespread audience: LifeWay serves over 120,000 unique customer organizations and their members through our: 165 nationwide retail stores 11 nationally distributed magazines Numerous multi-site webinars, events and camps serving all ages from children to senior adults A widely-varied demographic audience from children to mature older adults, male and female, of all lifestyles and life-stage segments: children, teens, college/young adults, singles/married/divorced/widowed, parents, and retirees An e-commerce-savvy audience resulting in LifeWay.com rank of 153rd in gross sales in e-commerce (Source: Internet Retailer, 2011) LifeWay s integrated marketing opportunities include: Space advertising Special sections Streaming video links Microsites Advertorials Banner ads Social media Inserts Reader service Event sponsorships Across the following media platforms: Magazines LifeWay.com Conference Centers Other online Events Camps Retail Stores E-newsletters Webinars/Simulcasts Conventions *Source: State of The Church Series, 2011, Barna Group, 2011 YOUR CRAZY FAMILY UNDERSTANDING THE DYSFUNCTION STORMS? range to bottom edge 4 families share their struggles & triumphs SEPTEMBER 2011 // U.S.A. $2.5 BIBLE STUDIES: JEREMIAH STAYING FAITHFUL TO GOD Read Zero? JULY 2011 U.S.A. $3.5 Hot Button S ummer is here, and I can almost taste the lemonade in the pitcher on the cover. It reminds me that A primer on teen anger I can take joy in simple Adapting as a parent Intimately Wired Sex, Lies, and Redemption The Real Point of Elbows Let sworship Music Dramas Sermons Ideas Kids Interviews RAISING KIDS BUILDING FAMILIES GOD S CHALLENGE FOR TODAY S MAN SUMMER 2011 Trial by Fire BREAKING BAD HABITS STRATEGIES THAT WORK by James MacDonald and NEW MOM WORKOUT 5 GET-FIT EXERCISES NEW WORSHIP SONG Ever Praise You Joe Gibbs SLEEP TIGHT! CREATIVE BEDTIME ROUTINES by Melodie Tunney Singer to Servant by Shaun Groves Men become winners with a Game Plan Fatherhood Ways After VBS 2010 There s CMS Vital Organ to Stay Connected God s Grace Formula Can you do the math? JULY 2011 U.S.A. $3.50 range to bottom edge JUNE _ _01-32.indd 1 JOU_2011_07_01.indd 1 3/30/11 5:04 PM 4/12/11 3:10:54 PM Bonus CD-ROM Spring 2011 February 2011 MELISSA GREENE PASSION FOR PRAISE The Challenges Coming together and Joys of with a family getaway Stepgrandparenting pleasures. Reachingsimple the The old adage when life hands you lemons, comes to mind. fatherlessmakeit s lemonade somewhat trite, but it wears well cre- ating a word picture that is motivational and hopeful. However, living victoriously in challenging times requires more than platitudes. Old sayings can be helpful, but they cannot equip us with courage, provide us with living water, or lead us to the One who can PAGE 8 redeem us from sin. God often gets our attention in times of distress. In this month s Going Beyond, author Priscilla Shirer observes that Moses encountered the glory of God not in a lavish palace but in a barren desert. This month we celebrate the Fourth of July while many of our young adults fight for freedom on behalf of others in harsh deserts andhow A RelAtiOnsHip barren mountains. Let s set aside our struggles with DAD to acknowledge their courage and remember shapes A teen s ideas them in our prayers. Of GOD Dislodged from our comfort zones, we begin to grasp that there is more to life than either lemonade or lemons. There is an eterpage 44 nal kingdom that will outlast any country. And there is One who is Lord of lords and SEPTEMBER 2011 King of kings. May we seek and serve Him USAabove $3.5 all else. PAGE 18 things like sipping lemonade in the shade. Perhaps the economic downturn has impacted you, and like me, you may be discovering Orphanology Changing Times Moms in the Military ARE YOU READY FOR LIFE S BIG SUMMER 2011 U.S.A. $4.25 in the Wilderness Does Your Faith Meter ParentLife STANDFIRM Remembering /11 by Dr. Gerald Aultman U.S.A. $3.5 September 2011 U.S.A. $3.5 Prayer for a Pure Mind 10 MUST-HAVE FRIENDS Faith Can Bloom JUNE 2011 in Marriage Celebrate Your Child s Milestones A POST-GRAD S STORY OF LIFE IN AFRICA m SEPTEMBER 2011 Editor s Notes A WomAn s Guide to intimacy With God A CHRISTIAN PARENTING MAGAZINE THE LOVESICK BLUES Independence WHAT TO PACK FOR COLLEGE HOW TO AVOID Journey The Truth About SUMMER 2011 DREAM MORE. RISK MORE. BE MORE. a fresh take on faith & family GET SALVAGE SAVVY GOING GREEK? START YOUR BUCKET LIST BANDS WITH BUZZ FEBRUARY 2011 U.S.A. $3.50 Created for HIS PURPOSE

5 Editorial Calendar and Due Dates: Issue and Topics Closing date Artwork Files Due Magazine Delivers Winter 2012 (January, February, March) Training and event opportunities for 2012 VBS Preview 10/14/ /21/2011 First week in January Spring 2012 (April, May, June) 2013 VBS Theme Announcement 1/20/2012 1/27/2012 First week in April Summer 2012 (July, August, September) Women s Events Senior Adult Ministry 4/27/2012 5/4/2012 First week in July Fall 2012 (October, November, December) VBS photo contest winner 2012 VBS Case Study Black Church Leadership & Family Week 7/20/2012 7/27/2012 First week in October Winter 2013 (January, February, March) Training and event opportunities for 2013 VBS Preview Spring 2013 (April, May, June) 2014 VBS Theme Announcement 10/22/ /26/2012 First week in January 1/21/2013 1/25/2013 First week in April General advertising policy: LifeWay will not accept advertising for any company or product outside the realm of our values and vision. We reserve the right to refuse any advertising. All positioning of ads, except for center inserts, will be solely at the discretion of the editorial team.

6 Rates: 1X 2X 3X 4X Production: $12,500 6 Page Center Insert No frequency discount. $11,500 4 Page Center Insert No frequency discount. 2 Page Spread $7,830 $7,620 $7,300 $7,175 Full Page $5,830 $5,540 $5,260 $5,000 1/2 Page $3,865 $3,500 $3,135 $2,775 1/4 Page $2,500 $2,375 $2,260 $2,150 15% to recognized agencies Specifications: Center Insert Each page is x Page Spread Each page is x Full Page Each page is x page 4 page x full sheet, folds to x page spread full page x full sheet, folds to x x trim x trim Printing process: Web offset Binding: Saddle-stitch 4-color process Submitting files: Files can be sent by FTP or by disk. Detailed information will be sent with confirmation. Files accepted: Acrobat Press-ready High-Resolution PDF or InDesign CS4 files, packaged with artwork and fonts. All artwork needs to be a minimum of 300dpi. Live Area/Bleed: Ads should keep valuable information at least 1/4 inside the trim area. Bleed needs to extend 1/8 outside of the trim. Follow us on Twitter: 1/2 Page Always at bottom of page and horizontal. No bleed on top of ad. half page x 5 trim For information about advertising, please visit 1/4 Page Usually at the bottom of page. No bleed on top or on interior side of ad. ¼ page x 5 trim