Advertising Rates. Labor of Love Beyond congregations, local rabbis serve a variety of vital roles in the community The quarterly magazine of the

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1 2011 Advertising Rates Jewish Community Directory Labor of Love Beyond congregations, local rabbis serve a variety of vital roles in the community Guide to Jewish Life Wedding Unsung Heroes Simcha Guide December, 2010 Vol. 63, No Millstone Campus Dr., Suite 3010, St. Louis, MO (314)

2 About the Jewish Light With our weekly newspaper, website, quarterly OY! magazines and special events, the St. Louis Jewish Light provides the most comprehensive possible coverage of the activities and local, national and world news effecting the lives and interests of the vibrant St. Louis Jewish community. For more than six decades, the Jewish Light has successfully fulfilled this mission with award-winning content and information that no other medium delivers. It is a unique communication umbrella for both readers and advertisers that spans and links the Jewish community. In forging this special relationship, it delivers an audience of readers whose interests, income and buying power are of great significance to advertisers. Key Facts about the Jewish Light Founded: 1947 Circulation: 12,000 paid subscribers Readers: More than 20,000 each week Unique Content: The Only publication Directly Targeting the St. Louis Jewish Community Highly Affluent Audience: 67% of readers have net worth exceeding $500,000; 50% have annual household income exceeding $100,000 Multiple Platforms: The weekly Jewish Light newspaper; quarterly OY! Magazines; and Jewish Light events/sponsorships/partnerships The Jewish Light provides affordable and unique opportunities for your advertising and marketing investments. % of readers say the St. Louis Jewish Light influences their 79buying decisions. Post Grad with Masters Post Grad without Degree % of Jewish Light readers have a net worth of more 47than $1 Million. % of readers have an annual household income 50of more than $100,000. High Education Level Delivers Wide Interest Post Grad w/ Doctorate Graduated from 4-Year College 7% 11% 13% Less Than High School Graduated High School 38% Attended College % frequently purchase products or services from 69ads seen in the Jewish Light. Affluent Households = High Yield Targets Our readers are among the most affluent in the area. Half of our subscribers have annual household income exceeding $100,00. 13% 17% $300,000 or More 15% $100,000- $299,999 Two-thirds of our readers hold a bachelors degree or higher level of education. The Jewish Light delivers an audience highly interested in cultural activities, sporting events and entertainment. 26% 35% 24% Under $50,000 $50,000- $99,999 Circulation data provided by % of readers spend 30 minutes or more reading 79the Jewish Light each week. % of Jewish Light readers 90are 35 years old or older.

3 Circulation by Individual ZIP Code # of Subscribers Within Zip Code INTERSTATE INTERSTATE INTERSTATE 44 INTERSTATE 170 % of Readers For businesses serving Creve Coeur, Chesterfield, Clayton, Ballwin, Town & Country, University City, Ladue, Frontenac, Olivette, Maryland Heights and the Central West End the Jewish Light is an efficient and affordable marketing medium Automobiles Furniture/Furnishings Home Improvement % of readers plan to take a vacation in the 63next 12 months. Dining & Entertainment Lawn & Garden Vacations Planned Purchases in next 12 months The Jewish Light delivers an audience of active buyers. This graph shows the percentage of readers who plan to purchase various goods/services over the next 12 months. % of readers that expect to make home improvements 51in the 12 months. Advertiser Benefits As an important ingredient in your marketing mix, advertisements in the Jewish Light and its associated platforms: Help build business in the Jewish community and the key central/west corridor of the St. Louis area Drive traffic to your website Deliver your message to a targeted, affluent audience with an efficient, low out-of-pocket media purchase Strengthen your market position in a highly-competitive geographic and demographic arena Stretch your budget to establish highimpact through affordable, multiple frequency programs and packages Provide enduring shelf-life to your message through high-quality, quarterly OY! magazines Place your message in the electronic spectrum through our new website and subsequent advertising opportunities Purely target households for endemic products and services directed to the Jewish community

4 Newspaper Display Advertising Rates Full Page x 16 1/2 Page x 8 1/2 Page x 12 Newspaper Display Rates (Per Insertion) Sample Ad Sizes Open Rate* ** Full Page $2,534 $2,208 $1,920 $1,536 1/2 Page $1,440 $1,104 $960 $768 1/4 Page x 8 1/4 Page Square x 6 1/4 Page x 4 1/4 Page $720 $552 $480 $384 1/8 Page $360 $276 $240 $192 1/16 Page $180 $138 $120 $96 Business Card $120 $92 $80 $64 Additional discounts are available for advertising 52 or more times in a year. 1/8 Page x 6 1/8 Page Square x 4 1/8 Page x 3 Color $25 - Up to 1/8 Page $50 - Up to 1/4 Page * Local Agency Rate $30/column inch $75 - Up to 1/2 Page $100 - Larger than 1/2 Page ** Non-Profit Rate $16/column inch National Agency Rate $45/column inch * Political Rate The St. Louis Jewish Light accepts political advertising: $30/column inch prepaid 1/16 Page x 3 1/16 Page x 2 Business Card x 2 Additional Production Costs The Jewish Light is happy to build and/or edit advertisements for our clients. However, excessive production work (defined as four or more generations of an ad per insertion) will be billed to the client in the amount of $25 per hour (1 hour minimum) after the fourth generation. The Jewish Light reserves the right to refuse any advertising for any reason. An additional fee will be assessed if excessive production work is required by the advertiser (defined as four or more proofs requested by the advertiser). Mechanical Requirements Electronic Formats: The Jewish Light accept the following file formats: 1. PDF (with embedded fonts, no Pantone (spot color), no RGB (CMYK only), images at 300 dpi, no crop marks) 2. JPG or TIF 3. EPS or Adobe Illustrator (with outlined text) We do not accept: Publisher or PowerPoint files We can accept Word documents for text only (no embedded photos or artwork) Images from websites (i.e. gif, png or jpg) Column Widths Image Area w (6 columns) x 16 h 1 column = column = column = column = column = column =

5 Newspaper Classified Advertising Rates Classified advertising in the St. Louis Jewish Light provides a cost-efficient means for small businesses and individuals to market their products and services to a distinctly valuable target market the St. Louis Jewish Community. Even in an era when on-line services have grown, print classified advertisements remain a popular source of information for Jewish Light readers in search of home healthcare, employment, party needs and a wealth of other services. Classifieds When they need it, or need to get rid of it, Jewish Light readers turn to Jewish Light Classifieds for everything from adoption to home healthcare. Home Improvement Jewish Light readers are busy. When it comes to home and yard cleaning or repair projects they find their solutions in Jewish Light Classifieds. Party Time Whether they need party planning advice, invitations, photographers, decorations or anything for a special occasion Jewish Light readers look to Jewish Light Classifieds. Professionals Accountants, Attorneys, Doctors and Engineers showcase their talents and services available to the Jewish community every week in Jewish Light Classifieds. Real Estate When buying, selling or renting a home, vacation or commercial property Jewish Light readers trust Jewish Light Classifieds for their real estate needs. Classified advertising in the Jewish Light is sold by the column inch in 1/2 inch increments, with a 1 column x 1 inch size minimum. The price of an ad in the classified section is determined by the size and frequency of the ad. 1-3 = $24/column inch 4-11 = $19/column inch 12+ = $17/column inch Payment for classified ads is required in advance by cash, check, money order, MasterCard or Visa. Classified Rates (Per Insertion) Samples Ad Sizes Other sizes avail. Ask for details col (1.625 ) x 1 $24.00 $19.00 $ col (1.625 ) x 1.5 $36.00 $28.50 $25.50 Add color to your Classified ad for another $2 per column inch! 1 col (1.625 ) x 2 $48.00 $38.00 $ col (3.389 ) x 1 $48.00 $38.00 $ col (3.389 ) x 1.5 $72.00 $57.00 $ col (3.389 ) x 2 $96.00 $76.00 $68.00 Preprinted Inserts The Jewish Light accepts preprinted inserts of various shapes and sizes. Prior approval is required. Consult your Jewish Light Account Executive for rates and details. Inserts to the Jewish Light must be printed with Supplement to the St. Louis Jewish Light on the front or outside of the insert. Minimum size: 6 x 8 Maximum dimensions: ½ smaller than the finished size of the main host section (8 1/2 x 11 finished size is acceptable) Paper recommendations: Single sheets no lighter than 60# offset (241b Bond) or heavier than 100lb cover (2 ply index) Folded pieces: 1 fold is preferable. Letter folds are acceptable. Z folds are not accepted. Booklets: stitched or glued up to 80 pages plus cover. Inserts over a single page are subject to additional charges. All inserts are required in house, Gannett Offset- St. Louis, one week prior to insertion date. Gannett Offset-St. Louis Offset 1212 Dielman Industrial Ct., (314)

6 Advertising Rates The St. Louis Jewish Light s website, provides numerous opportunities for marketers to communicate with the St. Louis Jewish community through Internet advertising. Enhanced in 2010 and updated daily with unique content, continues to generate increased traffic volume. Advertisers can utilize a variety of tools to direct messages to site viewers. Leaderboard 728 x 90 px Banner 468 x 60 px Monthly Web Rates Leaderboard Banner 1-3 Months $400 $ Months $375 $ Months $300 $200 Tower Button 1-3 Months $350 $ Months $325 $ Months $250 $99 Newspaper Advertisers Discount A special discount is available to Jewish Light newspaper advertisers with a current contract. 1-3 time contract: 10% off 4-11 time contract: 15% off time contract: 20% off time contract: 30% off 52 time contract: 50% off Production Charges Static Ads Animated Ads 1-3 months: $ months: $50 4+ months: n/c 4+ months: $25 Button 120 x 90 px Tower 160 x 600 px Mechanical Requirements The website accepts banner, tower and button advertising on a rotating basis as space is available. There is a one month minimum. The current advertiser has the first right of refusal at the end of any contract. Payment for the first month is expected in advance and billed in advance for each subsequent month. The Jewish Light will be happy to build a web ad for you or we will accept your finished.gif or.jpg at 72 dpi. For the web, color ads must be RGB. Animated ads are encouraged, but please keep file size in mind when submitting. File size must not exceed 25kb for static ads, 50kb for animated ads.

7 St. Louis Jewish Light Deecmber, OY! Magazine Advertising Rates The St. Louis Jewish Light publishes its glossy OY! Magazines on a quarterly basis. The high-quality format and information published delivers longterm shelf-life and keepsake value to advertisers in OY! Issue themes include Jewish Wedding Planner, Unsung Heroes, Simcha and Guide to Jewish Life. Jewish Wedding Planner February Unsung Heroes May Cover 1 Full Page 7.5 x 10 2/3 Page 2/3 Page 7.5 x x 10 Jewish Wedding Planner Wedding Unsung Heroes Simcha Gui Unsung Heroes Wedding Unsung Heroes Simcha Guide 1/2 Page 7.5 x /2 Page x 7.5 1/3 Page 7.5 x The Jewish Light has been helping St. Louis families prepare for this event for more than 30 years. The Jewish Wedding Planner is a beautiful full-color glossy magazine, the definitive guide to planning and enjoying your simcha, packed with information, tips and trends. The Unsung Heroes edition of OY! Magazine recognizes individuals and organizations throughout the area who contribute to the betterment of the community. In addition to normal circulation, the OY! s Unsung Heroes is distributed at an event honoring those recipients. 1/3 Page Square x /3 Page x 10 1/6 Page x Simcha August 1 Cultural Leadership s summer journey bridges the divide between Black & White Simcha Wedding Unsung Heroes Simcha Guide A Simcha is a reason to celebrate. Simcha magazine includes articles on parties and events, fashion, home and garden decor, spotlights on local businesses and personalities, and photographs of Jewish St. Louis most exquisite events. Guide to Jewish Life December Labor of Love Beyond congregations, local rabbis serve a variety of vital roles in the community Jewish Community Directory Guide to Jewish Life Wedding Unsung Heroes Simcha Guide December, 2010 Vol. 63, No. 50 The Guide to Jewish Life lists basic information on every organization affiliated with Jewish St. Louis including a brief description of its role in the community. This is an important annual resource referred to by our readers. OY! Magazine Rates Receive Discounts for Ads in Multiple Issues 1 Mag 2 Mags 3 Mags 4 Mags Full Page $1,445 $1,300 $1,083 $867 2/3 Page $1,049 $944 $786 $629 1/2 Page $835 $751 $626 $501 1/3 Page $610 $549 $457 $366 1/6 Page $375 $337 $281 $225 Double Biz $321 $289 $241 $193 Business Card $161 $144 $120 $96 Premium Placement Pages (Full Page Ads Only. Limited Availability. Call For Details) Inside Front Cover / Back Page: Full Page + $750 Inside Back Cover / Page 3: Full Page + $550 Page 4 / Page 5: Full Page + $400

8 Jewish Light Special Sections Throughout the year, the Jewish Light focuses part of it s attention on topics that are important to both our readers and advertisers. These are great opportunities to reach a target audience within the St. Louis Jewish community. Advertisers in many of these special sections may also receive a free: a limited space outside of the ad which gives advertisers an opportunity to further promote their product or service. Contact your Account Representative for dates and availability. Back to School Bar & Bat Mitzvah Party Planner Camp & Education College Issue Cooking Contest Dining Guide Earth Day Fall Arts Guide Father s Day First Baby Hanukkah Health & Fitness Holiday Gift Guide Home Israel Independence Jewish Book Festival Jewish Film Festival Keeping Active Living Healthy Mother s Day Passover Rosh Hashanah Schools: Open House Senior Living Senior Olympics Spring Style Summer Arts Guide Tzedaka: Charitable Giving Women in Business OY! JEWISH WEDDING PLANNER OY! UNSUNG HEROES OY! SIMCHA OY! GUIDE TO JEWISH LIFE