Parts of Persuasive Writing

Transcription

1 Making a Claim

2 Parts of Persuasive Writing Good persuasive writing includes the following: 1. Claim - The writer s overall argument. 2. Support - The evidence that proves the claim. 3. Reasoning - The writer s explanation of the connection between the claim and the support. 4. Counter-Argument - The explanation of why the writer s claim is better than the opposite side of the argument.

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4 What is a Claim? Definition: An arguable statement on a topic; an idea that a writer asks an audience to accept. It can be either stated or implied.

5 Types of Claims Claims of fact - Asserts that something is true or not true. Claims of value - Asserts that something is good or bad, more or less desirable. Claims of policy - Asserts that one course of action is superior to another.

6 Claims of Fact These claims argue about what the definition of something is or whether something is a settled fact. Example: What some people refer to as global warming is actually nothing more than normal, long-term cycles of climate change.

7 Claims of Value These are claims made of what something is worth, whether we value it or not, how we would rate or categorize something. Example: Global warming is the most pressing challenge facing the world today.

8 Claims of Policy These are claims that argue for or against a certain solution or policy approach to a problem. Example: Instead of drilling for oil in Alaska we should be focusing on ways to reduce oil consumption, such as researching renewable energy sources.

9 Claims on Your Research Topic... Consider the issues related to your topic that people debate. What is your personal opinion? CLAIMS ON MY RESEARCH TOPIC: 1.Write your topic Claim of Claim of 2.Write 3 opinions that you have on this topic that are debatable. Claim of

10 Claims on Your Research Topic... Consider the issues related to your topic that people debate. What is your personal opinion? CLAIMS ON MY RESEARCH TOPIC: Death penalty Claim of Claim of The death penalty does not stop crime. Based on the race of the criminals executed, the death penalty is unfair. Claim of The death penalty should be illegal.

11 Claims on Your Research Topic... Consider the issues related to your topic that people debate. What is your personal opinion? CLAIMS ON MY RESEARCH TOPIC: Death penalty Claim of : Fact Claim of: Value The death penalty does not stop crime. Based on the race of the criminals executed, the death penalty is unjust. Claim of: Policy The death penalty should be illegal.

12 Persuasion in Advertising

13 Ad Gallery Walk 1. Walk around the room and look at the different advertisements. 2. Upon Mrs. Rea s signal, choose an advertisement to analyze. Look at the following: The words and images Persuasive techniques (if used) The claim The effectiveness of the advertisement

14 Example: Tube of mascara America s favorite mascara! One sold every 1.7 seconds. Maybelline slogan. the Bandwagon Statistic Maybelline mascara is the best brand in America.

15 Ad #1: Jessica Alba wearing mask. Only you can silence yourself. Register to vote. the Celebrity endorsement Fear and insecurities Loaded language Voting gives you a voice in society.

16 Ad #2: 7-Up growing on tree. Now 100% natural. Better than other sodas. the Fear & insecurities Comparisons and negatives 7-Up is the most natural diet soda.

17 Ad #3: Jennifer Aniston drinking water. Live a life well hydrated. the Celebrity endorsement Sex appeal Smart Water is used by healthy people to stay hydrated.

18 Ad #4: Girl being hooked by fishing hook. Statistic about smoking. Number to call for help. the Statistics Fear & insecurities Smoking is addictive.

19 Ad #5: Girl on life support. Look her in the eye. Then say a quick drink never hurt anybody. the Fears & insecurities Loaded language Glittering generalities Drinking and driving can hurt people.

20 Ad #6: the Two children; 1 with Fears & insecurities Loaded language automatic gun, 1 with candy. One child is holding something that is banned in U.S. Something needs to be done about automatic weapons in America.

21 Ad #7: Ketchup bottle resembling sliced tomato. No one grows ketchup like Heinz. the Glittering generalities Comparisons & negatives Heinz is the best ketchup brand.

22 Ad #8: Hand passing off tree to other hand. The future is in your hands. Info about climate change. the Fear & insecurities. Loaded language Climate change is affecting the environment.

23 Ad #9: Pom juice as an IV. Life support. The antioxidant power of pomegranate juice. the Fear & insecurities Loaded language POM juice improves your health.

24 Ad #10: Nurofen Express We see headaches differently. the Comparison & negatives Nurofen is the fastest cure for headaches.

25 Ad #11: Pear Girl in undergarments This is no shape for a girl. the Fear & insecurities Sex appeal Women should appear thin.

26 Ad #12: Girl in bicycle helmet with tire mark on face. Bicycles don t come with bumpers. the Fears & insecurities Motorists should be cautious not to hit bicyclists.

27 Ad #13: Carly Rae Jepsen Crib You re supposed to be changing the world, not diapers. the Fears & insecurities Celebrity endorsement Sex appeal Loaded language Teenagers should not get pregnant.

28 Ad #14: Model with beautiful hair. Goodbye split ends, hello long hair. the Sex appeal Fear & insecurities Pantene gives you beautiful, long hair.

29 Ad #15: Man on horse. Smell like a man, man. Old Spice the Humor. Sex appeal Old Spices makes you smell like a man.