THE DESIGN GUIDELINES

Transcription

1 THE DESIGN GUIDELINES

2 Typography Woodstamp and Brandon Grotesque fonts can be downloaded at / brand PRIMARY FONT WOODSTAMP abcdefghijkl mnopqrstuvwxz BODY COPY Brandon Grotesque ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxz

3 Ni o mango motif The Key messages of the Kia Orana Values should have the Ni o mango either at the top & bottom or left/right hand side. The flat sides towards the message (ie teeth out ) Use only the primary/secondary swatch colours or alternately use white. MORE THAN HELLO These are available on-line in eps and PSD files at /brand MORE MEAN WHEN YOU THANK YOU People travel here from all over the world to experience the real Cook Islands and Cook Islanders proudly welcome all guests to their island home. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don t just hello. Show your mana. Say Kia Orana. In our language Meitaki means so much more than simply thank you. It means everything is good and well, it shares how happy we feel. Meitaki is the sound of our Cook Island spirit shining. People travel here from all over the world to experience the Cook Islands and we depend on tourism to provide for our way of life. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don t just thank you, Meitaki.

4 MORE means THAN HELLO TEXT GRADIENT +/-90 º angle The Kia Orana motif makes up the top third of the full Kia Orana Values motif. I m so proud to sing to our visitors because of how it makes them feel welcome. Our Kia Orana spirit means so much more than just ing hello. Kia Orana tells our guests they ve arrived somewhere special, like nowhere else. There s only one place in the world they ll hear Kia Orana and its worth crossing vast oceans to visit. Because visitors may come for the warmth of our sun, but they remember the warmth of our people forever. White 50% M=75 Y=100 Our way of life depends on tourism and we all have a part to play. I ve sung to almost every visitor arriving here for the last 35 years. You can simply start by ing more than hello, Show your Mana, Kia Orana. v 87% Kia Orana motif placed is always veritcal. Primarily used at the bottom of print collateral (but not limited to this) White motif with 20% transparency MOTIF USE X X SWATCH COLOURS C=0 M=75 Y=100 K=0 R=242 G=101 B=34 C=0 M=30 Y=100 K=0 R=253 G=185 B=18

5 MORE MEAN Meitaki 50% WHEN YOU THANK YOU TEXT GRADIENT +/-90 º angle Means The Meitaki motif makes up the middle of the full Kia Orana Values motif. In our language Meitaki means so much more than simply thank you. It means everything is good and well, it shares how happy we feel. Meitaki is the sound of our Cook Island spirit White M=70 shining. People travel here from all over the world to experience the Cook Islands and we depend on tourism to provide for our way of life. Visitors may come for the warmth of our sun, but they remember the warmth of our people forever. So don t just thank you, Meitaki. Meitaki Motif placed is either horizontal or as a corner sash 87% White motif with 15% transparency MOTIF USE SWATCH COLOURS As a corner sash X Vertical? Kare :) C=0 M=75 Y=100 K=0 R=71 G=0 B=60 C=0 M=70 Y=0K=0 R=241 G=115 B=172

6 Mana TIaki Motif placed is only to be placed horizontally to ensure vaka is vertical. Mana Tiaki The Mana Tiaki motif makes up the bottom third of the full Kia Orana Values motif. We ARE ALL PROUD GUARDIANS OF THESE ISLANDS Kia Orana, I m Pa. Sharing all our natural wonders under the heavens with visitors, I m overwhelmed. Not only by its great beauty, but by our great responsibility to look after our island home for all present and future Cook Islanders. Mana Tiaki means we are all proud guardians of these islands. Its up to us to protect the home that nourishes and protects us. I m so grateful for the chance to pass it on in good condition, it gives me more than I ever could in return. As I walk across our island everyday, I tread softly. For people travel from all over the world to experience the Cook Islands. Their awe and amazement at our nature is as irreplaceable as the environment itself. TEXT GRADIENT White +/-90 º angle 50% C=0 M=30 Y=100 K=0 our CULTURE our ENVIRONMENT our RESPONSIBILITY 87% White motif with 15% transparency MOTIF USE Only use Horizontally SWATCH COLOURS C=0 M=75 Y=100 K=0 R=71 G=0 B=60 C=0 M=30 Y=100 K=0 R=241 G=115 B=172

7 Kia Orana Values Sample work WE PROTECT WHAT IS PRICELESS OF PARADISE thank you MAKE IT meitaki Kia Orana Service course THE WARM WELCOME When you Keep your FREE Two day Customer Service training course on offer at CITTI, Faculty of Hospitality and Services, Ngatangiia from 9.00am 2.00pm Cost: Free of charge For more information contact Michelle WilliamsMitchell on Ext 7 or michelle.williams@citti.edu.ck KIA ORANA (MAY YOU LIVE A LONG AND FULFILLING LIFE) KIA ORANA IS BOTH A BLESSING AND A WISH FOR GOOD FORTUNE. KIA ORANA COMMUNICATES THE ESSENCE OF OUR PEOPLE AND ISLANDS. THE KIA ORANA VALUES CAPTURE THIS ESSENCE AND REFLECT OUR ASPIRATIONS FOR OUR ISLANDS. OUR VISITORS WILL SHARE POSITIVE EXPERIENCES OF OUR KIA ORANA VALUES WITH THE WORLD. THE Be part of the Kia Orana Spirit visit We ARE ALL PROUD GUARDIANS OF THESE ISLANDS

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