Design + Brand Style Guide

Transcription

1 Design + Brand Style Guide

2 TABLE OF CONTENTS INTRODUCTION OUR LOGO TYPOGRAPHY COLOR PALETTE PHOTOGRAPHY SIGNATURES STATIONERY FOURSQUARE CONNECTION QUESTIONS

3 INTRODUCTION THE FOURSQUARE BRAND The Foursquare logo is a reflection of our fresh, clean and modern design style. The purpose of these guidelines is to help maintain consistency and professionalism in our communication as an organization both internally and publicly. The essential design components of our new brand identity are illustrated in the following brand guidelines. Adhering to these guidelines will ensure the logo is used in a way that is in keeping with a consistent and professional standard. PAGE 3

4 OUR LOGO LOGO MINIMUM CLEAR ZONE Please maintain the following margin ratios when placing the logo into a layout. 3x Please consider clearspace and appearance when determining which presentation is best to incorporate into your graphics. MINIMUM SIZE To ensure its legibility, the minimum print reproduction size of the logo is 0.5 inch. x 2x The logo should never be altered. You can download approved versions of the logo here. MINIMUM SIZE The smallest the logo should be is 0.5 inch high. PAGE 4

5 OUR LOGO A. COLOR VARIATIONS Whenever possible, use the full-color version of the logo (A). The logo may also be also be depicted in white (B) or black (C) against neutral backgrounds. B. Do not ever use any other color variation of the logo. C. PAGE 5

6 OUR LOGO SYMBOLS The Foursquare Church logo symbols are available in a vertical format as well as a horizontal format, and should be presented in the order illustrated herein. The logo can be used with just these symbols, but when including the words The Foursquare Church, the logo found on page 4 should be used. Vertical Logo Horizontal Logo Please maintain the following margin ratios when placing the logo into a layout. Please consider clearspace and appearance 2x 6x when determining which presentation is best to incorporate into your graphics. x x 3x These symbols should never be altered. x 2x PAGE 6

7 TYPOGRAPHY FONT We use the Gotham font family as the primary typeface for all brand communications. A variety of weights shown at the right will be provide flexibility in your layouts. This is mainly used for body copy. You can download the Gotham font here. If you need help installing fonts onto your computer, please contact the IT service desk. GOTHAM LIGHT GOTHAM BOOK GOTHAM MEDIUM GOTHAM MEDIUM GOTHAM CONDENSED LIGHT GOTHAM CONDENSED MEDIUM GOTHAM LIGHT ITALIC GOTHAM BOOK ITALIC GOTHAM MEDIUM ITALIC GOTHAM BOLD ITALIC GOTHAM CONDENSED BOOK GOTHAM CONDENSED BOLD PAGE 7

8 TYPOGRAPHY FONT Adobe Garamond is a serif typeface that is also used for headlines and callouts, and often used as a display font. ADOBE GARMOND REGULAR ADOBE GARAMOND ITALIC You can download the Adobe Garamond font here. ADOBE GARMOND SEMIBOLD ADOBE GARMOND SEMIBOLD ITALIC If you need help installing fonts onto your computer, please contact the IT service desk. ADOBE GARMOND BOLD ADOBE GARMOND BOLD ITALIC PAGE 8

9 COLOR PALETTE COLORS There are four primary colors used symbolically by The Foursquare Church. Red represents the precious shed blood of Jesus, our Savior. Yellow represents the fire of the Holy Spirit, which is the color of amber with the appearance of fire (Ezek. 1:27, NKJV). Blue represents Jesus Christ, the Great Physician and Divine Healer who came from heaven, spoke of heaven and ascended into heaven. Purple represents the royalty of our Lord, the Soon-Coming King. RED CMYK: 17, 100, 100, 9 Solid Coated: 1795 C HEX Code: bd1f25 YELLOW CMYK: 0, 20, 91, 0 Solid Coated: 123 C HEX Code: ffcb2e These colors should never be altered. BLUE CMYK: 98, 73, 13, 2 Solid Coated: 2945 C HEX Code: PURPLE CMYK: 84, 100, 15, 12 Solid Coated: 2607 C HEX Code: 4d2775 PAGE 9

10 PHOTOGRAPHY APPROVED PHOTO STYLE Our approach to photography is fresh and light. Photos should be well-exposed in natural light, aiming for bright and modern aesthetics. AVOID Photos should not seem overly posed with people being used as props. Avoid dated photos. X X X PAGE 10

11 SIGNATURES SIGNATURE FORMAT The Foursquare Church logo can be incorporated into your signature. The logo should be below your contact information. You can download the instructions for creating your signature here. You can find the Word document template to create your unique signature here. Becky Han Art Director, Foursquare Communications 1910 W. Sunset Blvd. Los Angeles, CA Your Full Name Title, Department [The Foursquare Church - OPTIONAL] Address Phone Number Becky Han Art Director, Communications 1910 W. Sunset Blvd. Los Angeles, CA PAGE 11

12 STATIONERY FOURSQUARE STATIONERY The Foursquare Church has a new stationery system of business cards, envelopes and letterhead. All stationery can be requested through Michael Roy at the central office. If you need to order new business cards, contact your manager for approval and make your request to Michael Roy. To use letterhead templates: 1. Begin the body of your letter where the cursor is in the document. Please use Gotham Light as your font in size 10. For text size, please do not go lower than size 9 or bigger than size If you need to edit your name/title and footer information, please double click in the header or footer area to do so. 3. Please DO NOT move the logo. May 2017 Dear Foursquare Leader, GLENN C. BURRIS JR. President I had an amazing opportunity while in Panama earlier this year to visit the Renacer Prison, just outside Panama City. I was only visiting, just to be perfectly clear! I had been formally approved to visit General Manuel Noriega, who has been incarcerated there since The name of the prison is literally interpreted as A Rebirth. It was on Sunday, Jan. 22, that I met him and spent nearly 90 minutes talking about his life, his rebirth in Christ (at a Florida prison some years back), his challenging physical days (he is 83, and his health is failing), his family and his hopes for the future. When I stood to leave, I asked this notorious dictator how I could pray for him. He asked if I would pray that he could ADAM conclude DAVIDSON his life at home, even if it meant house arrest. We prayed, and six days later, after 28 Vice years President, of incarceration Chief Operating Florida, Officer France Corporate and Secretary then back in Panama, he was released to house arrest. As I contemplate our theme for this year s Foursquare Connection 2017, Commissioned by Jesus, I m left with a strong sense of our need to hear God anew, to remind us of the brokenness of the world around us; it s not just a lot of statistics, but it involves people, families, neighborhoods and nations. adavidson@foursquare.org And while we celebrate the conversion of a well-known sinner, we should also take stock of 1910 the myriad Sunset Blvd. people Los who Angeles, could CA have been spared much pain had he been reached with the gospel sooner. When Jesus announced the focus of His mission, recorded in Luke 4:18, He clearly identified the target of His message: the poor, the imprisoned, the diseased and the oppressed. But He PO Box Los Angeles, framed His CA mission with a declarative statement: The Spirit of the Lord is upon Me, because He has anointed Me (NKJV). In other words, He clarified up front that, without the power of the Spirit, our efforts are at best helpful, but not life-transformative. But if we combine His focus and passion with the power of the Spirit, we have a force that will shake hell s gates and unloose their hold on men, women and children. Our world experiences too much prolonged pain and death simply because the gospel got there too late. Recently, I participated in the memorial service for Foursquare Missionary Virgene Hughes, who, along with her husband, Mason, traveled to the jungles of Papua New Guinea, answering the call of God to take hope to a people group bound by centuries of cannibalism and witchcraft. But the power of the gospel exceeds all of that, and hell s stronghold was broken. Today, hundreds of thousands of believers now serve Jesus, and the islands of the South Pacific are being invaded by these passionate liberators who were only liberated themselves some decades back. That s the glory and the miracle of the gospel story. Continued on Next Page OFFICE OF THE PRESIDENT Offices of the International Church of the Foursquare Gospel PO Box Los Angeles, CA foursquare.org PAGE 12

13 STATIONERY FOURSQUARE STATIONERY 2. If you need to edit your name/title and footer information, please double click in the header or footer area to do so. GLENN C. BURRIS JR. President May Please DO NOT move the logo. Download the template you need: FSQ_Letterhead_2017: This template is to be used for printing on blank paper. FSQ_Letterhead_2017_NoLogo: This template is to be used for printing on official letterhead provided through the central office. Feel free to delete the name/title if you don t want to include that on your letter. Dear Foursquare Leader, I had an amazing opportunity while in Panama earlier this year to visit the Renacer Prison, just outside Panama City. I was only visiting, just to be perfectly clear! I had been formally approved to visit General Manuel Noriega, who has been incarcerated there since The name of the prison is literally interpreted as A Rebirth. It was on Sunday, Jan. 22, that I met him and spent nearly 90 minutes talking about his life, his rebirth in Christ (at a Florida prison some years back), his challenging physical days (he is 83, and his health is failing), his family and his hopes for the future. When I stood to leave, I asked this notorious dictator how I could pray for him. He asked if I would pray that he could conclude his life at home, even if it meant house arrest. We prayed, and six days later, after 28 years of incarceration in Florida, France and then back in Panama, he was released to house arrest. As I contemplate our theme for this year s Foursquare Connection 2017, Commissioned by Jesus, I m left with a strong sense of our need to hear God anew, to remind us of the brokenness of the world around us; it s not just a lot of statistics, but it involves people, families, neighborhoods and nations. And while we celebrate the conversion of a well-known sinner, we should also take stock of the myriad people who could have been spared much pain had he been reached with the gospel sooner. When Jesus announced the focus of His mission, recorded in Luke 4:18, He clearly identified the target of His message: the poor, the imprisoned, the diseased and the oppressed. But He framed His mission with a declarative statement: The Spirit of the Lord is upon Me, because He has anointed Me (NKJV). In other words, He clarified up front that, without the power of the Spirit, our efforts are at best helpful, but not life-transformative. But if we combine His focus and passion with the power of the Spirit, we have a force that will shake hell s gates and unloose their hold on men, women and children. Our world experiences too much prolonged pain and death simply because the gospel got there too late. Recently, I participated in the memorial service for Foursquare Missionary Virgene Hughes, who, along with her husband, Mason, traveled to the jungles of Papua New Guinea, answering the call of God to take hope to a people group bound by centuries of cannibalism and witchcraft. But the power of the gospel exceeds all of that, and hell s stronghold was broken. Today, hundreds of thousands of believers now serve Jesus, and the islands of the South Pacific are being invaded by these passionate liberators who were only liberated themselves some decades back. That s the glory and the miracle of the gospel story. Continued on Next Page OFFICE OF THE PRESIDENT Offices of the International Church of the Foursquare Gospel PO Box Los Angeles, CA foursquare.org PAGE 13

14 CONNECTION LOGO FOURSQUARE CONNECTION LOGO The Foursquare Church holds an annual convention every year called Foursquare Connection. The official logo for the event is to the right and should be used for all convention related materials. The logo may be depicted in white or in black on top of a solid color. You can download the Foursquare Connection logo here. AVOID The Foursquare Connection logo should never be altered or used in lieu of The Foursquare Church logo. Se FOURSQUARE CONNECTION 2018 MAY IT S MORE THAN COFFEE & TREES Discover life-giving relationships and training that nurtures lifelong growth. REGISTER + SAVE $80 Earlybird rate starts Oct. 17. foursquareconnection.org PAGE 14

15 NEED HELP? QUESTIONS? Foursquare Communications Art Director Becky Han is available and happy to field your questions or concerns. Simply write to her or give her a ring at our central office. Becky Han bhan@foursquare.org PAGE 15