Persuade em (Like a Boss)

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1 Persuade em (Like a Boss) aka Keepin it Real + Sealing the Deal Another fun presentation by the Dr. of Spin, DJ SB

2 As We ve Been Saying YOU get to choose whether your Final Speech is Informative or Persuasive

3 Just Because You re Veering doesn t mean it s an official Persuasive Speech Offering evidence doesn t mean it s GOOD evidence Persuading people doesn t mean you gave a good speech NOT persuading people doesn t mean you gave a trashy one You do NOT have to agree with your own speech!

4 There IS Hope! Ana 3amalt ely 3aleyya So just a3melo ely 3aleikom to succeed in this speech!

5 Rule #1 Your main EVIDENCE should (almost) never be rooted in and/or reliant upon: Pathos your opinion

6 WHY? Feelings CHANGE (especially if they were so easily swayed in the first place) Will the audience care about your opinion? (or anyone s)

7 No One Said to AVOID These Photos Flowery Words Stats Case Studies and/or Sob Stories Scary Factoids Celine Dion

8 Depends on Your Angle Trying to enlighten people Trying to help your audience Trying to cultivate life-long devotees Is it all about the get?

9 Rule #2 Your MAIN point should be ULTRA- CLEAR She really wanted me to sign her petition against FGM FGM is real, real bad!! FGM is harmful and ineffective:. should be stopped.

10 Why Female Circumcision is BAD! (or should be outlawed! or...) Harmful Unfair Illogical Antiquated Painful Mutilation Can be FATAL Religious Zealotry Needs to STOP --- NOW!!!!!!!!!!!!!!!!!!!!!!

11 How Will You Get... PROBLEM/CAUSE/SOLUTION PROBLEM/SOLUTION I. FGM A. What is it B. Why it s a problem 1. Harmful 2. Illogical II. Healing A. Education B. Alternative income III. Let s end it! A. Petition B. Grassroots campaign I. FGM A. Stories B. Stats II. Ignorance (CAUSE) A. Misinformation 1. Superstition 2. Flawed logic B. More nefarious goals 1. Subjugating women 2. Making money III. Solution A. Education B. Alternatives 1. invisible cage 2. Forms of income Three things I hate about... I. Harmful II. Unfair III. Illogical

12 What We Hear Primacy Recency

13 <<< Three things I hate about... I. Harmful II. Unfair III. Illogical I. Unfair II. Illogical III. Harmful I. Illogical II. Harmful III. Unfair

14 Questions of Fact Value Policy

15 A is found lying dead in bed.

16 A 27-year-old is found lying dead in her bed.

17 A 27-year-old is found lying dead in her hospital bed.

18 A 27-year-old female celebrity is found lying dead in her hospital bed.

19 A 27-year-old female celebrity is found lying dead in her hospital bed. She did not die from natural causes.

20 No suicide note is ever found.

21 Her killer is never arrested. Her killer is never found.

22 She was never arrested for her crime.

23 She was never arrested for her crime.

24 What Answers Do YOU Need to Crack This Case? A 27-year-old female celebrity is found lying dead in her hospital bed. She did not die from natural causes. She was never arrested for her crime. No suicide note is ever found. No arrests were made in relation to her death.

25 Words - Choice & # Details, details! TMI Bare bones Paint a picture Spice it up Tone it down

26 The POINT in All This ASK the right questions...including what are they trying to SAY by including this? Work Hard vs. Work SMART

27 The Other Point AnyONE can spin anything to Help Themselves Others Hurt Themselves Others

28 Spin Doctoring Intentionally Unintentionally

29 But a Few of the Considerations What you WANT to get across How you DECIDE to get the message across WHAT you say (aka CONTENT) HOW you say it Verbally Nonverbally What you actually MEANT to get across What the listeners actually PERCEIVED Their reaction

30 Real-World Example What you WANT to get across I m the best person for this job! How you DECIDE to get the message across WHAT you say (aka CONTENT) HOW you say it Verbally Nonverbally What you actually MEANT to get across What the listeners actually PERCEIVED Their reaction Anecdotes of previous successes The CEO at my last job was ineffective, so I essentially had ten years of experience as a CEO The guy didn t have much experience so I had to step in and save the day a few times a week (rolls eyes) I m assertive, articulate, confident, helpful, no-nonsense Hmm. Badmouthing previous management, not offering any actual evidence of his proficiency, probably overstating his experience... NEXT!

31 Euphemisms Powder room Sleeps with the fishes

32 High-Context Communication, Revisited She has a nice personality... You re such a sweet guy! He s so funny! Looking for my dream job Haven t met the right person yet Let s do lunch sometime, k?

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