Holy Family Radio Underwriting Packet. Holy Family Radio

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CHRIST IS THE ANSWER. CATHOLIC CONNECTION.

FAITH AND REASON. LIVING THE CATHOLIC LIFE.

THE JOURNEY HOME Underwriting Packet is at

the Dioceses of Grand Rapids and Kalamazoo

1 THE SON RISE MORNING SHOW. CATHOLIC ANSWERS LIVE. CHRIST IS THE ANSWER. CATHOLIC CONNECTION. KRESTA IN THE AFTERNOON EPIPHANY. FAITH AND REASON. LIVING THE CATHOLIC LIFE. UNAPOLOGETICALLY CATHOLIC. VOICES OF HOPE. THE JOURNEY HOME Underwriting Packet is at the Service of the Bishops and Priests of the Dioceses of Grand Rapids and Kalamazoo 2504 Ardmore Street SE Grand Rapids, MI Grand Rapids Kalamazoo Phone: Web:

2 OUR MISSION is a lay apostolate dedicated to broadcasting the knowledge, love and practice of the Roman Catholic Faith. It seeks to offer a spiritual and educational gift to all listeners to help build stronger marriages and families, greater unity, and growth in discipleship and apostleship. OUR HISTORY The lay apostolate was organized in January 2008 as a means of Catholic evangelization, education and ecumenical outreach. The desire of the apostolate is to share the life-changing message of the Gospel and the heart of the Catholic Faith. In June 2008, Holy Family Radio was incorporated as a non-profit Michigan corporation. Significant Dates for December 28, 2008 The Feast of the Holy Family -began airing six hours of Catholic programming on 1680 AM February 2, 2009 The Feast of the Presentation of Our Lord began airing 2 hours of Catholic Answers weekday mornings on 1230 AM March 19, 2009 The Feast of St. Joseph received tax exempt status from IRS. October 2009 Dedicated to the Immaculate Heart of Mary at annual Catholic Radio Conference. November 1, 2010 All Saints Day FCC authorized the transfer of the license to Holy Family Radio. Dec. 8, 2010 Feast of the Immaculate Conception Closing of sale of WJNZ to Holy Family Radio. December 12, 2010 Feast of Our Lady of Guadalupe Fr. Jose blessed the transmitter property and equipment. December 25, 2010 Christmas Began airing temporary recordings from transmitter site so station no longer silent March 19, 2011 The Feast of St. Joseph Began airing live programming from Ave Maria and EWTN satellites June 25, 2011 Feast of St. Peter and St. Paul began streaming worldwide via the internet. August 14, 2013 The Feast of St. Maximilian Kolbe Bishop Paul Bradley from the Diocese of Kalamazoo blessed 91.5 FM - WVAV at the new studio in Newman s Bookshoppe in Kalamazoo. August 27, 2014 Historical Feast of the 7 Joys of the Blessed Virgin Mary -- Fr. John Fleckenstein blessed WSPB 89.7 FM in Battle Creek.

3 OUR LEADERSHIP Cheryl Doyle, President and Founder Cheryl Doyle has been married to her husband, Brian, for 37 years. They have five children, three of whom are married, and two grandchildren. Brian and Cheryl are members of St. Mary Great Mother of God Parish in Lowell where Cheryl entered the Catholic Church in Although Cheryl has no formal qualifications for starting a radio station, she had an open heart to follow God s call and a great desire to bring Christ to others and others to Christ. She believes that this apostolate came about only by the guiding light of the Holy Spirit and the intercession of the Blessed Mother. Cheryl began listening regularly to Catholic radio (via satellite) in 2003 and it had a great impact on her faith. As a result, she felt called to make Catholic radio available to others in the West Michigan area to help them discover, or rediscover, the beauty and richness of the Catholic faith, too. Rev. Troy Nevins, Spiritual Director The second of six children, Fr. Troy Nevins grew up in Grand Rapids. A graduate of Forest Hills Northern High School, Fr. Troy entered Christopher House Seminary while attending Aquinas College. In 1988 he transferred to the Franciscan University in Steubenville, Ohio, receiving his bachelor s degree in In June 1996, following his studies and formation at Mundelein Seminary in Chicago, he was ordained for the Diocese of Grand Rapids. He has served the diocese as Associate Pastor of St. Patrick Church in Portland, Pastor of St. Joseph in Belding and St. Mary Church in Miriam, Pastor of Christ the King in Howard City, Pastor of St. Francis de Sales in Lakeview, and is presently Pastor of Immaculate Heart of Mary in Grand Rapids. Board of Directors David Bevins, St. Thomas the Apostle, Grand Rapids Tom Bobrowski, Assumption of the Blessed Virgin Mary, Belmont Lois Flaig, Secretary, St. Isidore Church, Grand Rapids Dan Grady, Treasurer, St. Mary Church, Grand Rapids Regan LaMothe, Sacred Heart, Grand Rapids Keith Marotti, St. Monica, Kalamazoo LeAnne Miron, Immaculate Heart of Mary, Grand Rapids Mary Quiroz, Immaculate Heart of Mary, Grand Rapids

4 OUR COVERAGE

NATIONAL PROGRAMMING Daily live call-in program designed to offer Catholics and other Christians an opportunity to hear

Catholic Connection covers social issues, media awareness, and local businesses, youth, families, and community leaders

Anders encourages collaboration across media (internet and radio) as we continue to discuss what divides us as Christians

Instruction on the Catechism of the Catholic Church and other topics critical to those seeking answers to life s greatest

5 NATIONAL PROGRAMMING Daily live call-in program designed to offer Catholics and other Christians an opportunity to hear from and talk with some of the leading apologists and theologians in the Church today. Catholic Connection covers social issues, media awareness, and local businesses, youth, families, and community leaders in Southeastern Michigan and reports on news throughout the Catholic community and how we can make a difference. Dr. Anders encourages collaboration across media (internet and radio) as we continue to discuss what divides us as Christians and as human beings. Instruction on the Catechism of the Catholic Church and other topics critical to those seeking answers to life s greatest questions. Al talks abortion, war, peace, dissent, old age, New Age, heavy metal, light eating, politics, church affairs, current events, family and marriage, movies and media, theology and apologetics, sports, crime and business. It s talk radio where God matters.

6 LISTENER BENEFITS Local Catholic radio is changing lives, infusing the life of the local Church with a new energy, and is a vital instrument in the Church's work of evangelization. It helps Catholics PRACTICE the Faith for it is. Personal Radio touches people personally regardless of where they are. It allows a listener to dialogue with the speaker in the privacy of his own mind in a one-on-one dialogue. Relevant - Catholic radio answers the biggest questions of life: Does God exist? What is the purpose of life? Why does a loving God allow suffering and evil? Available Everyone can listen, especially the poor and homeless (no subscription or service needed). Continuous Radio is always available, 7 days a week, 365 days a year. It can be listened to while driving, cooking or even mowing the lawn. Timely Radio covers important issues and concerns as they happen. Impactful Through thousands of testimonials it is clear Catholic radio transforms lives through connecting listeners with the truths of the Faith with charity and clarity. Cost-effective Dollar for dollar radio costs less than any other medium; it reaches more people in less time for less money with less staff. Efficacious Radio makes other evangelization efforts and programs in our Catholic community fruitful.

Programming on HFR appeals mostly to listeners over 30 years of age, half who are non- Catholic. They care about the Catholic Church, the future of the family, and the moral decline of our culture.

7 OUR LISTENERS Who are listeners? (HFR) has a growing loyal listening audience who has helped this apostolate expand rapidly by supporting it with their prayers, financial gifts and hundreds of volunteer hours. Programming on HFR appeals mostly to listeners over 30 years of age, half who are non- Catholic. They care about the Catholic Church, the future of the family, and the moral decline of our culture. Here is a sample of how is impacting the lives of our listeners: is such a blessing. As a recent revert, I am constantly learning about my Catholic faith. I have 4 kids, 5 and under, so taking classes and long hours of reading cannot happen on a regular basis. Being able to turn on the radio while driving gives me the opportunity to learn something new, or just feel connected with my Catholic faith. You have quality programming that I am very proud to promote to others. Thank you for all that you do and God Bless you! -- Angela When HFR was off the air due to flooding at the transmitter site, April 2013: When will be back on the air?! I miss your station so much! Now that I ve found Catholic radio, there s nothing else worth listening to. I m so tired of all the other talk shows all the political arguing and such. -- John A. We re immersed in a culture that is anti-faith, and it s hard to talk about the faith in the workplace. But when you have Catholic radio on, it s a nice steady stream of solid Catholic teaching that gives you the support needed. -- Kathryn Listening to during the day while I work has helped me to keep my faith at the center of all that I do, all of the time. has caused my faith to deepen in prayer and practice. It is such a blessing to have access to Catholic radio! Dawn And many non-catholics and Catholics who have been away from the Church have told us Holy Family Radio offers them the opportunity to eavesdrop on the Catholic faith and (re)discover answers to many questions they have had. WHERE ARE PROGRAMS PRODUCED?

UNDERWRITING: OUR BUSINESS PARTNERS is blessed with a dedicated and growing family of business and community partners that support the work and mission

Ryan Basler, Kalamazoo Pediatric Dentistry Borgess Hospital Kay Pharmacy & Home Medical Equipment Michael Fiorenzo, Ameriprise Financial Advisor Jeffrey

Kelley, Doctor of Pediatric Medicine Richard Kirvan, Farmer s Insurance Morris Builders Noto s Old World Italian Dining ProTrainings Rowster Coffee

8 UNDERWRITING: OUR BUSINESS PARTNERS is blessed with a dedicated and growing family of business and community partners that support the work and mission of by underwriting. Our 2015 business and community partners include: Allergy/Asthma Specialists West Michigan David Bevins, Attorney, Rhoades McKee Dr. Ryan Basler, Kalamazoo Pediatric Dentistry Borgess Hospital Kay Pharmacy & Home Medical Equipment Michael Fiorenzo, Ameriprise Financial Advisor Jeffrey J. Heitzman, Heitzman & Associates, Inc. Michael J. Kelley, Doctor of Pediatric Medicine Richard Kirvan, Farmer s Insurance Morris Builders Noto s Old World Italian Dining ProTrainings Rowster Coffee Serra Club Grand Rapids Seth Ashby, Attorney, Varnum Law Sun Title Agency Surplus Industrial Supply Thomas S. Flickinger, Attorney, Rhoades McKee Vander Hyde Service Wilcox Family Chiropratic Zach Wendt, Keller Williams of Grand Rapids Zemlick Office Products

9 BECOME AN UNDERWRITER The Federal Communications Commission (FCC) allows non-commercial stations such as to thank businesses for tax deductible donations with short on-air acknowledgements. Recognition of those gifts on-air is referred to as an underwriting message. Why Underwrite? By underwriting programming, you are doing something good for your business and the community. Underwriting at presents an opportunity for Catholic and non-catholic business owners to actively and publicly lend their financial support before an audience that covers Greater Grand Rapids and Kalamazoo regions. Underwriters are afforded an enhanced public image. Loyal listeners greatly value, recognize and will support the investment made by local and regional businesses in support of their Catholic radio station. FCC Underwriting Guidelines Clear guidelines make for a good message. A combination of FCC and guidelines ensure that the message brought forth is clear and concise. FCC underwriting guidelines dictate that all public radio stations must refrain from using underwriting language which contains: 1. Calls to Action (words such as call, stop by, or phrases prompting action) 2. References to price (i.e., actual price, free, on sale, etc.) 3. Superlatives (i.e., best, greatest, most reliable, etc.) 4. Inducements to buy (rent, sell, or lease) 5. Comparative language (i.e., award-winning, board-certified, etc.) Underwriting Guidelines 1. Web site information may be included. As an added value, we will also provide a direct link from our Current Underwriters list to the web pages of our underwriters. 2. Other than accepted slogans, words such as you, your, our, and we are not permitted. It suggests a personal statement on the part of HFR and is therefore not acceptable. 3. will comply, without exception, with all FCC underwriting guidelines; noncompliance subjects the station and staff representative to severe penalties. Sample Message Partial support for this program comes from ABC Roofing of Jacksonville. ABC Roofing is available for residential or commercial projects. ABC Roofing can be found on the web at or Underwriting Credits and Rates Underwriting messages are $10.00 for each spot.

Personal Information Name: Address: City, State and Zip: Phone #: (work) (cell) (other) email Address: Business Underwriting Coverage Area (choose one): Grand Rapids Kalamazoo 10 30 second spots per

10 Personal Information Name: Address: City, State and Zip: Phone #: (work) (cell) (other) Address: Business Underwriting Coverage Area (choose one): Grand Rapids Kalamazoo second spots per month Total Cost: $100.00/month ($10.00 per spot) second spots per month Total Cost: $250.00/month ($8.33 per spot) second spots per month Total Cost: $500.00/month ($6.25 per spot) Create your own (minimum $ per month) 30 second spots per month Total Cost: $ Payment Options: Payment Method: Start Date: End Date: (leave blank for perpetual support) Relationship Includes Pay in Full Quarterly Payments Monthly Payments Other: Credit Card Electronic Fund Transfer (EFT) Invoice Other: Credit Card: Name on Card Credit Card Number Expiration Date Security Code Agreed upon 30 second underwriter-appreciation message that satisfy FCC regulations. Your business name and web site address will be featured on our web site and publications. Thank you mentions in publications ( s, newsletters, flyers, etc.) and public events. Executed on this day of, FOR UNDERWRITER: FOR HOLY FAMILY RADIO:

11 UNDERWRITING: HELP US CREATE YOUR SPOT What is your web site address? How do you want to be identified in the spot? Describe your target audience. Short description of your product or services. Do you have a slogan you would like to use? (Must comply with FCC guidelines) Has had an impact on your life? Why do you think supporting Catholic radio is important?

12 CONTACT US Mailing Address 2504 Ardmore St. SE Grand Rapids, MI Web Site Phone Grand Rapids: Battle Creek/Kalamazoo: Toll Free: Robert Mulderink, General Manager.. ext. 105 Lisa Brown, Director of Development ext. 106 Mike Madigan, Program Manager ext. 104

Holy Family Radio Underwriting Packet Holy Family Radio

Holy Family Radio Underwriting Packet Holy Family Radio Underwriting Packet 2504 Ardmore Street SE Grand Rapids, MI 49506 Toll Free Web: OUR MISSION is a lay apostolate dedicated to broadcasting the knowledge, love and truth of the Catholic faith. It seeks