Best Practices Increasing Listenership. Cynthia Nickless Executive Director & Founder The Presence Radio Network Portland, ME

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1 Best Practices Increasing Listenership Cynthia Nickless Executive Director & Founder The Presence Radio Network Portland, ME

2 Catholic Radio Touching Lives, Proclaiming Truth

3 Increasing Listenership Relationships ~ Programming ~ Unity LOCAL BISHOP(S) & DIOCESE LEADERSHIP LOCAL PRIESTS & PARISHES CATHOLIC CHARITIES ESTABLISHING & MAINTAINING VALUE LOCAL IDENTITY & PROGRAMMING DONOR MANAGEMENT AWARENESS & MARKETING

4 Building the Foundation Working with your Local Diocese o Diocese Relationships o Local Parish Relationships Parish Ambassador Program o Catholic Charities Corporal and Spiritual Works of Mercy o Serving your Local Communities Local Identity and Programming Awareness & Marketing Donor Management Establishing and Maintaining Value

5 Diocese Relationships Local Bishop(s) o Invite your Bishop to join your board o Produce Bishop s Rosary and Prayers o Broadcast homilies for feast days, ordinations, etc. o Educate on the effectiveness of Catholic Radio don t assume he knows o Seek his advice o Reassure him of your loyalty o Address concerns o Offer help and assistance

6 Diocese Relationships Diocese Leadership o Office of Public Policy Announce Calls to Action Provide vehicle to explain Church teachings on Social Justice Issues: Life Issues Immigration Environment Taking Care of the Poor Pending Legislation

7 Diocese Relationships Diocese Leadership o Diocesan Director of Communications Powerful Communication Vehicle Issue Press Releases Pledge Drive Speakers Special Events o Office of Life Long Faith Formation Education Evangelization

8 Diocese Relationships Partnership on Annual Events o Catholic radio speakers at Diocese events Annual Women s Conferences Annual Men s Conferences Fortnight for Freedom Events Faith Formation Events o Annual Events Present at Clergy Institute Catholic Awareness Sunday Annual Softball Tournament Speakers / Show Host Events

9 Local Parish Relationships Priests and Deacons o How can we help? o Ask for feedback o Provide testimonials o Support local parish efforts o Provide donor participation o Produce and air: Prayers Liturgical season liners Morning Offerings Mini-series

10 Local Parish Relationships Parish Administrators o Provide weekly Bulletin Inserts o Publish parish events in Community Calendar o Help promote Parish missions Fr. Larry Richards, 1,100 per night o Powerful communications tool o Increases attendance at parish events o Barter representation at parish events for on air announcements

11 Local Parish Relationships Parish Ambassador Program o Build a team of Parish Ambassadors o Identify Parish Ambassador Leadership o P.A.s build a team of local volunteers o Support for Parish Presentations o Support for Info Presentations o Liaison between parish and station o Maintain literature in churches & halls

12 Local Parish Relationships Parish Ambassador Program o Representation at Parish Events Christmas Fairs Summer Picnics o Info Card Handout Christmas Masses Easter Masses o Community Calendar postings o Promote Underwriting opportunities o Share Testimonials

13 Catholic Charities The Perfect Partnership o Together we perform the Corporal and Spiritual Works of Mercy o Promote Catholic Charities Programs o Promote Catholic Charities Events In the Christian life, the corporal and spiritual works of mercy must never be separated. Pope Francis, 1/26/2016

14 Catholic Charities Partnership with The Presence o Employed by Catholic Charities o Billed monthly for all expenses o Catholic Charities Services: Payroll Human Resources Insurance Coverage Accounts Payable

15 Serving your Local Communities Touching Lives, Proclaiming Truth o Local Identity and Programming o Awareness & Marketing o Donor Management o Establishing & Maintaining Value

16 Local Programming Station Identity ~ Local Programming o Engage your Listeners o Local Identity o Serving your Diocese o Prayers and Announcements by Bishop o Prayers and Announcements by Priests o Produce Mini-series 25 Spiritual Weapons o Prayer Apostolates Bishop, Priests, Deacons, Seminarians, Women Religious o Devotionals - 7 Sorrows Devotion

17 Local Programming Station Identity ~ Local Programming o Show host promos for your stations o Birthdays, Ordination Anniversaries o Diocese Press Releases o Stories of Faith o Diocese Ministry Highlights o Catholic Schools o Eucharistic Adoration Schedule o Special Events o Weather Announcements

18 Local Programming Station Identity ~ Local Programming o Office of Life Long Faith Formation Events o Broadcast Special Events Ordinations, Priests and Deacons o Community Calendar o Novenas, Rosary, Divine Mercy Chaplet o First Friday and First Saturday Devotions o Knights of Columbus Partnership o Right to Life Events and Announcements o Local Bishop Program

19 Awareness & Marketing Repetition, Repetition, Repetition o Social Media Facebook, Twitter, etc. o Marketing Constant Contact o Website Current and Accurate o Newsletter o Mailings o Leverage Donor Database

20 Donor Management Building your Family of Support o Invest in Donor Management Software o Maintain Contact with Donors o Communicate Gratitude o Reach out other than to ask for money o Recognize Donor Levels One-Time Donors Monthly Donors Matching Funds Major Donors

21 Establishing and Maintaining Value Testimonials and Stories of Faith o Reiterate value on the air & in writing o IHR Survey Results o Encourage and Collect Testimonials o Air Stories of Faith Listener Stories o Share Testimonials with all constituents o Printed copies for: Bishop, Priests, Diocesan Leadership, Catholic Charities, Volunteers, Donors, Employees

22 Alternative Ways to Listen Reaching Listeners Outside your Signal Area o Station Apps o On-line o Audio Now o Tune In o Roku o Anywhere in the World.

23 I m not afraid to fail, because I ve always learned something when I failed. I ll tell you what I m afraid of. I m scared to death of dying and having the Lord say to me, Angelica, this is what you might have done had you trusted more. I m petrified of that. Mother Angelica

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