Media Fact Sheet & Toolkit. englandsliterarytours.co.uk NOTTINGHAMSHIRE WARWICKSHIRE HAMPSHIRE

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1 Media Fact Sheet & Toolkit NOTTINGHAMSHIRE WARWICKSHIRE HAMPSHIRE

2 HOT PROSPECTS DEFINITION: 70% of US general market is likely to be interested in literary tourism in the near future. Over half of all international visitors would consider visiting a film, tv, or literary attraction and US tourists are more likely to consider literary and screen tourism than the general international market. LITERARY TOURIST CHARACTERISTICS U.S. Tourism & Literary Survey KEY INSIGHTS The survey commissioned by England s Literary Tours provides insights into the travel behaviour and propensity to travel of the U.S. population with regards to literary tourism. TRAVEL PLANNING & DECISION MAKING 55+ Most literary tourists $$ will be over 55. Have greater disposable income, savings and pensions. 62% had previously visited a destination due to its literary associations. 55% would visit a literary destination as part of a day trip from their holiday base. National /regional tourist office websites (74%) and search engines (67%) are the key information sources for planning an international vacation. Word of mouth and Trip Advisor also popular. Well educated, with higher relative proportions holding a higher degree. 76% were interested in literary tourism in the near future. Much more likely to book excursions /day-trips prior to travelling to Britain compared to other markets. 60% of all US tourists travelling to the UK plan and book over six months prior to their trip. The under 35s were more likely to book independently than the over 55s. WHAT APPEALS TO THE LITERARY TOURIST Cultural tourists spend more, stay longer, travel more frequently, and participate in more activities than other tourists. There are two age brackets. Classic literature resonates with the over fifties and under forties are attracted to Harry Potter. Jane Austen is multi-generational. Majority said that they preferred to visit literary sites as part of their travels around the UK though being based in the literary destination was also appealing. Largest interest in real sites/ locations mentioned in literature, followed by real sites and then locations shown in film. Interest in visiting places associated with myth and legend were also of high interest. Delve into England s literary treasures. Our new tour itineraries will guide you through the intriguing stories of William Shakespeare, Jane Austen, Lord Byron and beyond. Literary tourists are more likely to consider a longer holiday (8 nights or more) to England than the general US tourist. More likely to be interested in organised group tours, travel with adult friends/family or alone than the general US population. This survey was conducted in the USA between 15th January and 5th February 2018 with 2,098 US citizens drawn from the wider US population all whom held a valid US passport and were aged 18+ and a further 259 Literary Society members.

3 12th Century Robin Hood marries Maid Marian in St Marys Church, Edwinstowe 1824 Lord Byron dies & his funeral takes place at St Mary Magdalene Church, Hucknall 21st Century Robin Hood still lives as the latest Hollywood blockbuster is released 1564 William Shakespeare is born in Stratford upon Avon 1616 William Shakespeare dies 1788 Lord Byron was born 1808 Lord Byron moves into Newstead Abbey 1813 Pride & Prejudice is published 1888 D.H. Lawrence born in Eastwood 1928 Alan Sillitoe is born in Nottingham Romeo & Juliet is written 1595 Jane Austen born at Steventon Rectory 1775 Charles Dickens born in Portsmouth 1812 Jane Austen dies and is buried in Winchester Cathedral 1817 Arthur Conan Doyle created the character of Sherlock Holmes in Southsea 1928 D.H. Lawrence dies 1930 King Arthur s Round Table constructed Jane Austen stays at Stoneleigh Abbey JM Barrie worked in Nottingham and was inspired here to write Peter Pan A timeline of our famous authors and stories

4 Local Guides and Attractions Nottinghamshire Hampshire Warwickshire Travel Trade Information The majority of the properties and attractions featured within England s Literary Tours offer either Brackenbury s Britain brackenburysbritain.co.uk Tel +44 (0) richard@brackenburysbritain.co.uk Bromley House Library bromleyhouse.org Tel +44 (0) enquiries@bromleyhouse.org Jane Austen House Museum jane-austens-house-museum.org.uk Tel +44 (0) enquiries@jahmusm.org.uk Chawton House chawtonhouse.org Tel +44 (0) Corrine.Saint@chawtonhouselibrary.org Anne Hathaway s Cottage shakespeare.org.uk/visit/anne-hathaways-cottage/ Tel +44 (0) or+44 (0) Halls Croft shakespeare.org.uk/visit/halls-croft/ Tel +44 (0) or +44 (0) substantial savings on admissions for pre-booked tours or have commissionable travel trade rates. Contact details are provided to assist you in putting together your own unique literary itineraries and the featured DMO s of Visit Hampshire, Shakespeare s England and Visit Nottinghamshire DH Lawrence Birthplace Museum leisure.co.uk/d-h-lawrence-birthplace-museum Tel +44 (0) dhlawrence@liberty-leisure.org.uk Winchester Cathedral winchester-cathedral.org.uk Tel +44 (0) visits@winchester-cathedral.org.uk Mary Ardens Farm shakespeare.org.uk/visit/mary-ardens-farm Tel +44 (0) or +44 (0) are very happy to provide support and guidance to enable you to offer your clients a unique experience and memorable stay within each region by providing; A first point of call for help and advice on planning visits Ezekial Bone Walking Tours ezekialbone.com Tel +44 (0) contact@ezekialbone.com St Nicholas Church, Steventon steventonvillage.co.uk/st-nicholas-church-visits Tel +44 (0) juliafoster193@btinternet.com The RSC rsc.org.uk/your-visit Tel +44 (0) or +44 (0) groups@rsc.org.uk Hotel, venue and attractions information service Itinerary ideas and suggestions for unique experiences Advice on ground handler contacts and guides Newstead Abbey newsteadabbey.org.uk Tel +44 (0) newstead.abbey@nottinghamcity.gov.uk Hidden Britain Tours hiddenbritaintours.co.uk Tel +44 (0) info@hiddenbritaintours.co.uk Shakespeare s Birthplace shakespeare.org.uk/visit/shakespeares-birthplace Tel +44 (0) or +44 (0) VISIT HAMPSHIRE Travel trade Information can be found at SHAKESPEARE S ENGLAND Travel trade Information can be found at travel-trade V I SIT NOTTI N G HAMS HIRE VISIT NOTTINGHAMSHIRE Travel trade Information can be found at travel-trade Nottingham Booklovers Walking Tours goldstarguides.com Tel +44 (0) goldstarguides@gmail.com Nottingham Castle nottinghamcastle.org.uk Tel +44 (0) nottingham.castle@nottinghamcity.gov.uk Sherwood Forest Visitor Centre visitsherwood.co.uk Tel +44 (0) sherwoodforest@visitsherwood.org.uk St. Mary Magdalene Church Tel +44 (0) adrian.sissons@monkie.co.uk Wollaton Hall wollatonhall.org.uk Tel +44 (0) wollaton.hall@nottinghamcity.gov.uk Winchester Great Hall & King Arthur s Round Table hants.gov.uk/thingstodo/greathall Tel +44 (0) or +44 (0) the.great.hall@hants.gov.uk Charles Dickens Birthplace Museum charlesdickensbirthplace.co.uk Tel +44 (0) or +44 (0) mvs@portsmouthcc.gov.uk Shakespeare s New Place shakespeare.org.uk/visit/shakespeares-new-place Tel +44 (0) or +44 (0) Shakespeare s Schoolroom & Guildhall shakespearesschoolroom.org Tel +44 (0) or +44 (0) sjervis-hill@shakespearesschoolroom.org Stoneleigh Abbey stoneleighabbey.org Tel +44 (0) bookings@stoneleighabbey.org Trinity Church stratford-upon-avon.org Tel +44 (0) office@stratford-upon-avon.org

5 Nottinghamshire Warwickshire Hampshire Visiting our Literary Tour Locations Hampshire Hampshire is just an hour from London and its excellent transport links make it an easy destination to reach, whether you are travelling by road, train, coach or bus. Regular train services operate daily from London Waterloo; Winchester is also on direct routes from Southampton, Portsmouth, Bristol, Birmingham and the north of England. Winchester is conveniently located just off Junctions 9, 10 and 11 of the M3 and also accessible via the A34 from the Midlands. The close proximity to Southampton (less 30 mins away) makes Winchester an ideal location if you have clients visiting the UK whilst stopping over on a cruise ship in Southampton. Warwickshire Regular train services operate daily from London Marylebone (via Warwick, Warwick Parkway, Leamington Spa, Banbury and Bicester North) or directly to Stratford-upon-Avon from Birmingham Snow Hill or Moor Street stations. MANCHESTER BIRMINGHAM Stratford-upon-Avon is a short drive from Junction 15 of the M40, giving good access to the M42, M5, M6 and M25 so can be easily reached either by coach or by car from London (2 hrs), Bristol (1 ½ hrs), Manchester (2½ hrs) or Birmingham (45mins). Nottinghamshire Regular train services operate daily from London with a journey time of less than 2 hours and onward connections are available to all the major cities of England including Birmingham, Manchester, and York and onwards on to Scotland. LONDON Nottingham is also a short drive from Junction 24 to 27 off the M1, giving good access to the M42, M5 and M6 as well as the A1 and can be easily reached either by coach or by car from London (2½ hrs), Bristol (2½ hrs), Manchester (2 hrs) or Birmingham ( 1hr). Easy commute from East Midlands, Birmingham and Manchester Airports. PORT OF SOUTHAMPTON

6 V I SIT NOTTI N G HAMS HIRE Highlights and Events Jane Austen s Hampshire Shakespeare s England Visit Nottinghamshire Delve into England s literary treasures. This new guide to a variety of itineraries will help guide you through the intriguing stories of William Shakespeare, Jane Austen, Lord Byron and beyond. Literary fans have always been drawn to Hampshire to follow the life of Jane Austen. Jane is one of England s most celebrated novelists and Hampshire played an important part in her life, not just as the place she lived but as inspiration for many of her stories. Follow in the footsteps of the author famous for the novels including; Pride & Prejudice, Northanger Abbey and Sense & Sensibility. Other Famous Literary heroes with Hampshire connections include; Charles Dickens, Arthur Conan Doyle, John Keats and Thomas Hardy. Visit Shakespeare s England, the birthplace of the world s greatest playwright and much more Literary enthusiasts will relish the chance to visit Stratfordupon-Avon where they can explore the ancient streets and stroll along the banks of the River Avon. A small and compact town, visitors can walk between all the major attractions including the house where William Shakespeare was born, the school he attended, explore the home in which he lived with his wife and view his final resting place. You can even catch a performance at the Royal Shakespeare Company and then venture outside of the town to discover wider literary connections to other famous authors. If ever there was a place that has a story to tell, Nottinghamshire is it. There are the legendary tales of Robin Hood the folklore hero whose spirit is still very much alive here. It s the homeland of the rebel author D.H. Lawrence and the lovelorn poet Lord Byron, two game-changing writers who pushed boundaries with every flick of their pens. Throughout the year many events and activities such as exhibitions, tours, talks, performances and much more, are held to celebrate Jane Austen s life across the county. One of the largest annual events is the Jane Austen Regency Week, a 9-day festival held in Alton and Chawton each year. For 2018 the dates are 16th - 24th June 2018 and will include many differing events including the Regency Ball. Regency Week celebrates both Jane Austen herself, and a very interesting period of history, encouraging people to explore their cultural heritage. Jane Austen devotees, Janeites, come from far and wide to see this picturesque corner of Hampshire. More details on Jane Austen events can be found at Key sights to visit Jane Austen House Museum Chawton House Winchester Cathedral St Nicholas Church, Steventon Guided Walking Tours 8 College Street Additional Sites of Interest Winchester Great Hall & King Arthur s Round Table Charles Dickens Birthplace Museum The area around Stratford-upon-Avon has many events both cultural and literary taking place throughout the year and also do not forget the RSC where there is a full calendar of events, exhibitions and plays. There is also the celebration to mark the birth of William Shakespeare which takes place on the weekend closest to his birthday on the 23rd April. During this weekend long event, the streets of Stratford-upon-Avon are full of colour, life and pageantry and there are many special Shakespeare themed activities taking place to celebrate the birth of the world s greatest playwright. More details on all events can be found at and for what is on at the RSC Key sights to visit Shakespeare s Birthplace Shakespeare s Schoolroom and Guildhall Royal Shakespeare Theatre Shakespeare s New Place Anne Hathaway s Cottage Additional Sites of Interest Mary Arden s Farm Halls Croft Stoneleigh Abbey A UNESCO City of Literature, Nottingham is renowned for. producing some of the finest wordsmiths to ever put pen to paper or quill to parchment and there are many events in the area with a literary theme. The D.H. Lawrence Festival of Culture offers a variety of events based in Eastwood and throughout the surrounding areas. While the Robin Hood Festival which is set in the enchanting surroundings of Sherwood Forest is a week long event full of medieval fun, that is alive with colourful characters, and is one of the world s biggest celebrations of Robin Hood. More details on all events can be found at Key sights to visit Newstead Abbey Nottingham Castle Bromley House Library D.H. Lawrence Birthplace Museum Additional Sites of Interest St Mary Magdalene Church Wollaton Hall & Deer Park Sherwood Forest NNR & Visitor Centre Visit Nottinghamshire and explore the homes they lived in, absorb the cobbled streets they walked on and the sights that inspired them. Holy Trinity Church