What does the KU Alumni Association stand for?
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- Charleen Terry
- 5 years ago
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2 What does the KU Alumni Association stand for?
3 What does the KU Alumni Association stand for? What is our brand?
4 What does the KU Alumni Association stand for? What is our brand? How do we sell the KU Alumni Association?
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10 What does the KU Alumni Association stand for?
11 What does the KU Alumni Association stand for? Advancement Advocacy Collaboration Community Communication Connectivity Contribution Continuity Cooperation Courtesy Creativity Efficiency Engagement Excellence Family Friendship Fun Generosity Hospitality Inclusivity Independence Influence Learning Legacy Loyalty Networking Nostalgia Personal dev. Place Power Prestige Pride Privacy Quality Recognition Relationships Reliability Recruitment Respect Responsibility Security Service Spirit Stability Stewardship Strength Tradition Variety Wealth Wisdom Other
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13 Values Survey Surveyed 89 alumni volunteers National, Kansas City & Wichita boards 2 questions: What does the KUAlumni Association stand for? Why are you a proud member? 68 responses
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15 What does the KU Alumni Association stand for? KUAA staff Tradition Pride Engagement Connectivity Loyalty Advocacy Relationships Networking Legacy Advancement Communication
16 What does the KU Alumni Association stand for? Alumni volunteers Tradition Pride Community Connectivity Loyalty Advocacy Relationships Networking Spirit Engagement Legacy Advancement Communication
17 What does the KU Alumni Association stand for? Alumni volunteers KUAA staff Tradition Pride Community Connectivity Loyalty Advocacy Relationships Networking Spirit Engagement Legacy Advancement Communication
18 Theme 1 Alumni volunteers KUAA staff Tradition Pride Community Connectivity Loyalty Advocacy Relationships Networking Spirit Engagement Legacy Advancement Communication
19 Theme 2 Alumni volunteers KUAA staff Tradition Pride Community Connectivity Loyalty Advocacy Relationships Networking Spirit Engagement Legacy Advancement Communication
20 Theme 1: Tradition, Pride, Loyalty
21 Theme 2: Connectivity, Community, Relationships...
22 Why are you a Proud Member?
23 Why are you a Proud Member? I am a proud member because I want the amazing experience I had at KU to be more than a four-year event but rather a life-long experience and relationship.
24 Why are you a Proud Member? To perpetuate the strong traditions and legacy of being a Jayhawk and to support the overall mission of the University.
25 Why are you a Proud Member? No other part of the university has done a better job of making me feel still connected and wanted as a part of KU than the Alumni Association.
26 Why are you a Proud Member? As a graduate of the University of Kansas, I am honored and proud to say I am a Jayhawk. Staying connected with other alumni and the happenings on the Hill through the Alumni Association is a strong motivation to be a member.
27 Why are you a Proud Member? I love the relationships that I have built with old and new Jayhawks over the years. We share a bond that focuses on a community of passionate alumni that take pride in the KU brand that we have each helped develop.
28 Pride.
29 Tradition.
30 Connection.
31 Pride. Tradition. Connection.
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33 Pride. Tradition. Connection.
34 What s Next?
35 Next Steps Refine themes, define Core Values Identify the Association s Brand Pillars Create Key Messages document
36 Next Steps Refine themes, define Core Values Identify the Association s Brand Pillars Create Key Messages document 3-to-5 Key Messages Program-specific Talking Points
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38 Mission
39 Mission Vision
40 Mission Vision Core Values
41 Mission Vision Core Values Connection
42 Mission Vision Core Values Connection Brand Pillars
43 Mission Vision Core Values Connection Brand Pillars Advocacy
44 Brand Pillars Key Messages Talking Points
45 Mission Vision Core Values Brand Pillars Key Messages Talking Points
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49 What we say... What we hear... What we share...
50 What we say... What we hear... What we share... Pride. Tradition. Connection.
51 Before September 3 to 5 Key Messages for each pillar Talking points will be developed for each department & program Distributed widely to all staff, volunteers and campus partners
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