5th International Conference on Marketing and Retailing 2015 (5th INCOMaR)

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1 5th International Conference on Marketing and Retailing 2015 (5th INCOMaR) Procedia Economics and Finance Volume 37 Penang, Malaysia October 2015 Editors: Wan Edura Wan Rashid Mazzini Muda ISBN:

Printed from e-media with permission by: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 Some format issues inherent in the e-media version may also appear in this print version.

2 Printed from e-media with permission by: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY Some format issues inherent in the e-media version may also appear in this print version. Copyright by Elsevier B.V. All rights reserved. Printed by Curran Associates, Inc. (2017) For permission requests, please contact Elsevier B.V. at the address below. Elsevier B.V. Radarweg 29 Amsterdam 1043 NX The Netherlands Phone: Fax: Additional copies of this publication are available from: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY USA Phone: Fax: Web:

3 TABLE OF CONTENTS CREATING MEMORABLE VISITOR EXPERIENCES BY ASSESSING THE SATISFACTION LEVEL AND BEHAVIOURAL CONSEQUENCES OF ATTENDEES... 1 Abdul Hamid Abdul Halim, Ahmad Rais Mohamad Mokhtar CUSTOMER INFORMATION SYSTEM SATISFACTION AND TASK PRODUCTIVITY: THE MODERATING EFFECT OF TRAINING... 7 G. Norfazlina, A. S. Sharidatul Akma, S. Nurul Adrina, M. M. Noorizan CUSTOMER SATISFACTION ON RELIABILITY AND RESPONSIVENESS OF SELF SERVICE TECHNOLOGY FOR RETAIL BANKING SERVICES H. Iberahim, N. K. Mohd Taufik, A. S. Mohd Adzmir, H. Saharuddin DETERMINING THE INCOME DIFFERENCES AND COMPLAINT BEHAVIOR AMONG AUTOMOBILE REPAIRS AND SERVICE CONSUMERS IN SHAH ALAM, MALAYSIA Azmi Mat, Aini Mat Said, Elistina Abu Bakar, Nur Liana Kori, Zarina Abdul Munir GENDER DIFFERENCES AMONG HOTEL GUEST TOWARDS DISSATISFACTION WITH HOTEL SERVICES IN KUALA LUMPUR Mohammad Zaim Mohd Salleh, Aini Mat Said, Elistina Abu Bakar, Ainunnazlee Mohd Ali, Ibhrahim Zakaria HALAL SUPPLY CHAIN MANAGEMENT TRAINING: ISSUES AND CHALLENGES Hanini Ilyana Che Hashim, Sariwati Mohd Mohd Shariff INTEGRATING GENERAL ENVIRONMENTAL KNOWLEDGE AND ECO-LABEL KNOWLEDGE IN UNDERSTANDING ECOLOGICALLY CONSCIOUS CONSUMER BEHAVIOR Khan Md Raziuddin Taufique, Chamhuri Siwar, Norshamliza Chamhuri, Farah Hasan Sarah LEADER'S PERSONALITY TRAITS AND EMPLOYEES JOB PERFORMANCE IN PUBLIC SECTOR, PUTRAJAYA Nadiah Maisarah Abdul Ghani, Nor Sara Nadia Muhamad Yunus, Norliza Saiful Bahry LESSONS IN MANAGING VISITORS EXPERIENCE: THE CASE OF FUTURE MUSIC FESTIVAL ASIA (FMFA) 2014 IN MALAYSIA Tania Maria Tangit, Silverina Anabelle Kibat, Akmal Adanan OBSERVING THE NATURAL DIMENSION OF HOSPITAL SERVICESCAPE ON PATIENT SATISFACTION Siti Hajjar Mohd Amin, Siti Daleela Mohd Wahid, Mahazir Ismail THE INFLUENCE OF BANK'S FRONTLINES PERSONALITY TRAITS ON JOB PERFORMANCE Norhidayah Mohd Rashid, Nur Farhana Mohd Sah, Norafifa Mohd Ariffin, Wan Soraya Wan Abdul Ghani, Nor Sara Nadia Muhamad Yunus THE INFLUENCE OF PERSONALITY TRAITS TOWARDS QUALITY PLEDGE Hairunnisa Ma Amor, Nur Ain Achim, Nor Sara Nadia Muhamad Yunus, Nurhazirah Hashim, Ahasanul Haque UNDERSTANDING CUSTOMER SATISFACTION OF INTERNET BANKING: A CASE STUDY IN MALACCA Goh Mei Ling, Yeo Sook Fern, Lim Kah Boon, Tan Seng Huat MALAY OWNER MANAGERS OF SMES: THE TYPOLOGY Rohani Mohd, Badrul Hisham Kamaruddin, Mazzini Muda, Salwana Hassan, Khulida Kirana Yahya A PILOT STUDY OF ENTREPRENEURIAL ORIENTATION TOWARDS COMMERCIALIZATION OF UNIVERSITY RESEARCH PRODUCTS Nur Syahira Abd Latif, Azizan Abdullah, Nawawi Mohd Jan COMPARATIVE STUDY OF EMOTIONAL INTELLIGENCE AND ENTREPRENEURIAL ORIENTATION BETWEEN MALAYSIAN AND INDONESIAN UNIVERSITY STUDENTS Rohana Ngah, Wahyukaton, Zarina Salleh, Rahimah Sarmidy DETERMINANTS OF ENTREPRENEURIAL INTENTION AMONG UNDERGRADUATE STUDENTS IN MALAYSIA Sylvia Nabila Azwa Ambad, Dayang Haryani Diana Ag Damit ENTREPRENEURIAL ORIENTATION FOR SMALL AND MEDIUM TRAVEL AGENCIES IN MALAYSIA Saiful Bahri Mohd Kamal, Dahlia Zawawi, Dahlan Abdullah ENTREPRENEURIAL SUCCESS AMONG SINGLE MOTHERS: THE ROLE OF MOTIVATION AND PASSION Irwan Ismail, Norhusniyati Husin, Najihah Abdul Rahim, Malina Hanum Mohd Kamal, Rosfatihah Che Mat

4 INFLUENCE OF CHANGE IN MANAGEMENT IN TECHNOLOGICAL ENTERPRISES Shahana Wadood, Behrooz Gharleghi, Behrang Samadi ISLAMIC PERSONALITY MODEL: A CONCEPTUAL FRAMEWORK Masrur Mohd Khir, Abdul Kadir Othman, Muhammad Iskandar Hamzah, Nur Atiqah Rochin Demong, Emi Normalina Omar, Mohd Khalid Mohd Abbas MARKET ORIENTATION AND INNOVATION AMBIDEXTERITY: A SYNTHESIZED MODEL FOR INTERNATIONALLY OPERATED HERBAL-BASED SMALL AND MEDIUM ENTERPRISES (HBSMES) Faizah Mashahadi, Noor Hazlina Ahmad, Osman Mohamad PROJECTING A LONG TERM EXPENDITURE GROWTH IN HEALTHCARE SERVICE: A LITERATURE REVIEW Abdul Azeez Oluwanisola Abdul Wahab, Zurina Kefeli THE MODERATING EFFECTS OF MOTIVATION ON WORK ENVIRONMENT AND TRAINING TRANSFER: A PRELIMINARY ANALYSIS M. M. Noorizan, Nur Fareeha Afzan, A. Z. Norfazlina G., A. S. Sharidatul Akma THE ROLE OF EXTRINSIC MOTIVATION ON THE RELATIONSHIP BETWEEN OFFICE ENVIRONMENT AND ORGANISATIONAL COMMITMENT Suhaiel Amdan, Ramlee Abdul Rahman, Siti Asiah Md. Shahid, Saridan Abu Bakar, Masrur Mohd Khir, Nur Atiqah Rochin Demong A CONCEPTUAL MODEL OF INTERACTIVE HOTEL WEBSITE: THE ROLE OF PERCEIVED WEBSITE INTERACTIVITY AND CUSTOMER PERCEIVED VALUE TOWARD WEBSITE REVISIT INTENTION Dahlan Abdullah, K. Jayaraman, Saiful Bahri Mohd Kamal A STUDY OF MALAYSIAN CUSTOMERS PURCHASE MOTIVATION OF HALAL COSMETICS RETAIL PRODUCTS: EXAMINING THEORY OF CONSUMPTION VALUE AND CUSTOMER SATISFACTION Bee Li Yeo, Rozita Hj. Naina Mohamed, Mazzini Muda ASSESSING CUSTOMER-BASED BRAND EQUITY RATINGS IN FAMILY RESTAURANT Mohd Aliff Abdul Majid, Mohd Azuan Mohd Alias, Azlina Samsudin, Chemah Tamby Chik ASSESSING NORMATIVE AND INFORMATIONAL INFLUENCES ON STUDENTS OPINION IN ENGAGING ELECTRONIC WORD OF MOUTH VIA SOCIAL NETWORKING SITES Norazah Mohd Suki, Norbayah Mohd Suki, Ainnur Hafizah Anuar Mokhtar, Rosliza Ahmad BRIDGING ISLAMIC FINANCIAL LITERACY AND HALAL LITERACY: THE WAY FORWARD IN HALAL ECOSYSTEM Purnomo M. Antara, Rosidah Musa, Faridah Hassan BUSINESS MODELS AND COMPETITIVE ADVANTAGE V. K. Ranjith CONCEPTUALIZATION OF IMMERSIVE BRAND EXPERIENCE (IBX) MEASUREMENT SCALE OF EMOTION Rafidah Othman, Rosidah Musa, Mazzini Muda, Rozita Naina Mohamed CUSTOMER VOICE RETALIATION (CVR) CONSTRUCT VERIFICATION: A RASCH ANALYSIS APPROACH Nor Irvoni Mohd Ishar, Rosmimah Mohd Roslin CUSTOMERS ATTITUDES TOWARDS TURKISH AND CHINESE FEMALE CLOTHES Sabri Elkrghli, Salah Mohamed DETERMINANTS OF ATTITUDE AND INTENTION TOWARDS ISLAMIC FINANCING ADOPTION AMONG NON-USERS Mariatul Aida Jaffar, Rosidah Musa ENVIRONMENT DOMINANT LOGIC: CONCERNING FOR ACHIEVING THE SUSTAINABILITY MARKETING Farzana Quoquab, Jihad Mohammad FACTORIAL VALIDATION PREDICTORS OF ATTITUDE AMONG USER AND NONUSER OF HALAL SKIN CARE PRODUCT Azreen Jihan, Rosidah Musa, Faridah Hassan FACTORS INFLUENCING PURCHASING INTENTION OF SMARTPHONE AMONG UNIVERSITY STUDENTS Azira Rahim, Siti Zaharah Safin, Law Kuan Kheng, Nurliyana Abas, Siti Meriam Ali HALAL MALAYSIA LOGO OR BRAND: THE HIDDEN GAP Wan Rusni Binti Wan Ismail, Mohhidin Othman, Russly Abdul Rahman, Nitty Hirawaty Kamarulzaman, Suhaimi Ab. Rahman

5 IMPACTS OF CORPORATE SOCIAL RESPONSIBILITY ON THE LINKS BETWEEN GREEN MARKETING AWARENESS AND CONSUMER PURCHASE INTENTIONS Norazah Mohd Suki, Norbayah Mohd Suki, Nur Shahirah Azman INFLUENCE OF FAMILY STRUCTURES ON PESTER POWER AND PURCHASE OUTCOMES- A CONCEPTUAL FRAMEWORK Anitha P, Bijuna C. Mohan NON-MUSLIM CONSUMERS HALAL FOOD PRODUCT ACCEPTANCE MODEL Mas Wahyu Wibowo, Fauziah Sheikh Ahmad INVESTIGATING THE EFFECT OF NATIONAL PARK SUSTAINABILITY ON NATIONAL PARK BEHAVIORAL INTENTION: KINABALU NATIONAL PARK Payam Mihanyar, Sofiah Abd Rahman, Norliza Aminudin ONLINE PURCHASE BEHAVIOR OF GENERATION Y IN MALAYSIA Mazzini Muda, Rohani Mohd, Salwana Hassan RECONCEPTUALISATION OF CUSTOMER EXPERIENCE QUALITY (CXQ) MEASUREMENT SCALE Noreldzaihan Mohd Rais, Rosidah Musa, Mazzini Muda SOCIAL MEDIA INTELLIGENCE QUOTIENT (SMIQ) AMONG GRADUATES: KNOWLEDGE GATHERING FROM FOCUS GROUP WITH GRADUATES Nadhrathul Ain Bt Ibrahim, Rosidah Bt Musa, Ainul Azreen Bin Adam SOCIAL MEDIA USAGE, PERCEIVED TEAM-EFFICACY AND KNOWLEDGE SHARING BEHAVIOUR AMONG EMPLOYEES OF AN OIL AND GAS ORGANISATION IN MALAYSIA Muhamad Khalil Omar, Noor Azura Dahalan, Yusma Hanis Mohamad Yusoff THE ANTECEDENTS OF BRAND EXPERIENCE WITHIN THE NATIONAL AUTOMOTIVE INDUSTRY Wan Nadiah Mohd Nadzri, Rosidah Musa, Mazzini Muda, Faridah Hassan THE EFFECT OF NATIONAL PARK MOBILE APPS ON NATIONAL PARK BEHAVIORAL INTENTION: TAMAN NEGARA NATIONAL PARK Payam Mihanyar, Sofiah Abd Rahman, Norliza Aminudin THE IMPACT OF SOCIAL MEDIA CONTENT MARKETING (SMCM) TOWARDS BRAND HEALTH Nur Syakirah Ahmad, Rosidah Musa, Mior Harris Mior Harun THE IMPACT OF USER GENERATED CONTENT (UGC) ON PRODUCT REVIEWS TOWARDS ONLINE PURCHASING A CONCEPTUAL FRAMEWORK Azlin Zanariah Bahtar, Mazzini Muda THE INFLUENCE OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION: THE MOBILE PHONES BRAND FROM CHINA Nor Sara Nadia Muhamad Yunus, Wan Edura Wan Rashid THE INFLUENCE OF SELF-CONGRUITY, FUNCTIONAL IMAGE, AND EMOTIONAL ATTACHMENT ON LOYALTY Jamaliah Mohd. Yusof, Shahira Ariffin THE INTENTION TO PURCHASE LIFE INSURANCE: A CASE STUDY OF STAFF IN PUBLIC UNIVERSITIES Zainuddin Zakaria, Nurul Marina Azmi, Nik Fakrul Hazri Nik Hassan, Wan Anisabanum Salleh, Mohd Tajul Hasnan Mohd Tajuddin, Nur Raihana Mohd Sallem, Jannah Munirah Mohd Noor THE RELATIONSHIP BETWEEN MARKETING MIX AND CUSTOMER LOYALTY IN HIJAB INDUSTRY: THE MEDIATING EFFECT OF CUSTOMER SATISFACTION Norsyaheera Abd Wahab, Lailatul Faizah Abu Hassan, Siti Asiah Md Shahid, Siti Noorsuriani Maon USER ACCEPTANCE ON MOBILE APPS AS AN EFFECTIVE MEDIUM TO LEARN KADAZANDUSUN LANGUAGE Naincie Pindeh, Norbayah Mohd Suki, Norazah Mohd Suki BUYING GROCERIES ONLINE: THE INFLUENCES OF ELECTRONIC SERVICE QUALITY (ESERVQUAL) AND SITUATIONAL FACTORS Nur Shahrulliza Muhammad, Haslinda Sujak, Sofiah Abd Rahman DETERMINANTS OF SHOPPING MALL ATTRACTIVENESS: THE INDIAN CONTEXT Amit Mittal, Deepika Jhamb FACTORS INFLUENCING PERCEIVED QUALITY AND REPURCHASE INTENTION TOWARDS GREEN PRODUCTS Shahira Ariffin, Jamaliah Mohd Yusof, Lennora Putit, Mohd Izwan Azalan Shah INVESTIGATING ANTECEDENTS OF CROSS SHOPPING BEHAVIOR AMONG CONSUMERS IN SELANGOR Izhar Hafifi Zainal Abidin, Zul Hazam Mohd Piah, Samsul Bahri Usman

6 PREFERENCES FOR HALALAN TOYYIBAN RETAIL SUPPLY CHAIN CERTIFICATION: A CASE OF HYPERMARKET Anizah Zainuddin, Sariwati Mohd Shariff SELLING CARS THROUGH VISUAL MERCHANDISING: PROPOSING EMOTIONAL DESIGN APPROACH Nur Hazwani Zolkifly, Shahrel Nizar Baharom SUPPLY CHAIN MANAGEMENT: SERTU CLEANSING FOR HALAL LOGISITICS INTEGRITY Noorsiah Ahmad, Sariwati Mohd Shariff THE CONCEPTUAL FRAMEWORK OF PATHOLOGICAL SMARTPHONE USE (PSU) Janiffa Saidon, Rosidah Musa, Mior Harris Mior Harun, Ainul Azreen Adam THE EFFECT OF CUSTOMERS PERCEIVED VALUE OF RETAIL STORE ON RELATIONSHIP BETWEEN STORE ATTRIBUTE AND CUSTOMER BRAND LOYALTY: SOME INSIGHTS FROM MALAYSIA Seyed Rajab Nikhashemi, Arun Kumar Tarofder, Sanjaya Singh Gaur, Ahasanul Haque THE HIERARCHICAL INFLUENCE OF PERSONAL VALUES ON ATTITUDES TOWARD FOOD AND FOOD CHOICES Hasman Abdul Manan THE PREDICTORS AND CONSEQUENCES OF CONSUMERS ATTITUDE TOWARDS MOBILE SHOPPING APPLICATION Rosidah Musa, Janiffa Saidon, Mior Harris Mior Harun, Ainul Azreen Adam, Dzarul Farhan Dzahar, Siti Safrina Haussain, Wan Muinuddin Wan Lokman THEORIZING ISLAMIC RETAIL EXPERIENTIAL VALUE IN PREDICTING TOTAL ISLAMIC EXPERIENCE QUALITY: A HYPOTHESISED MODEL Syaharizah Abdul Aziz, Rosidah Musa, Sofiah Abd Rahman BOARD INDEPENDENCE AND FIRM PERFORMANCE Sharifah Faatihah Syed Fuzi, Syahrina Adliana Abdul Halim, M. K. Julizaerma CHALLENGES FACED BY MANAGEMENT ACCOUNTANTS IN THE 21ST CENTURY Zairul Nurshazana Zainuddin, Suzana Sulaiman CONCEPTUALIZING A SCHEMATIC GRID VIEW OF CUSTOMER KNOWLEDGE FROM THE JOHARI WINDOW'S PERSPECTIVE Muhammad Iskandar Hamzah, Abdul Kadir Othman, Faridah Hassan, Norfadzilah Abd Razak, Noor Azlina Mohamad Yunus CONCEPTUALIZING THE INFLUENCES OF KNOWLEDGE AND RELIGIOSITY ON ISLAMIC CREDIT CARD COMPLIANCE Zaimy Johana Johan, Lennora Putit DETERMINING DIMENSIONS OF JOB SATISFACTION USING FACTOR ANALYSIS Ros Intan Safinas Munir, Ramlee Abdul Rahman E-ATMOSPHERIC EFFECTS ON YOUTH INTENTION TO REVISIT A CAFE Nur Aina Abdul Jalil, Amily Fikry, Anizah Zainuddin IMPACT OF REGULATED SHORT SALE: STUDY ON MALAYSIA STOCKS LIQUIDITY AND VOLATILITY Muhammad Azri Mohd, Abdul Halim Bin Mohd Nawawi, Siti Aida Sheikh Hussin, Md Nasrul Hadi Mohd Shaari LEARNING ORGANIZATION CULTURE, ORGANIZATIONAL PERFORMANCE AND ORGANIZATIONAL INNOVATIVENESS IN A PUBLIC INSTITUTION OF HIGHER EDUCATION IN MALAYSIA: A PRELIMINARY STUDY Norashikin Hussein, Safiah Omar, Fauziah Noordin, Noormala Amir Ishak MEASURING RELIABILITY AND VALIDITY INSTRUMENTS OF WORK ENVIRONMENT TOWARDS QUALITY WORK LIFE Norfadzilah Abdul Razak, Hairunnisa Ma Amor, Narehan Hassan MODERATOR INFLUENCES ON INDIVIDUALISM-COLLECTIVISM AND CAREER ADAPTABILITY AMONG ICT PROFESSIONALS IN MALAYSIA Safiah Omar, Fauziah Noordin THE IMPACT OF STORE ATMOSPHERICS, PERCEIVED VALUE, AND CUSTOMER SATISFACTION ON BEHAVIOURAL INTENTION Nur Aina Abdul Jalil, Amily Fikry, Anizah Zainuddin THEORIES OF KNOWLEDGE SHARING BEHAVIOR IN BUSINESS STRATEGY Norfadzilah Abdul Razak, Faizuniah Pangil, Md Lazim Md Zin, Noor Azlina Mohamed Yunus, Nini Hartini Asnawi Author Index

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