Holy Family Radio Underwriting Packet Holy Family Radio

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1 Underwriting Packet 2504 Ardmore Street SE Grand Rapids, MI Toll Free Web:

2 OUR MISSION is a lay apostolate dedicated to broadcasting the knowledge, love and truth of the Catholic faith. It seeks to attract and bring all listeners to a deeper relationship with Christ, inspiring them to evangelize, to build stronger families and to foster greater unity within our communities. OUR HISTORY The lay apostolate was organized in January 2008 as a means of Catholic evangelization, education and ecumenical outreach. The desire of the apostolate is to share the life-changing message of the Gospel and the heart of the Catholic Faith. In June 2008, Holy Family Radio was incorporated as a non-profit Michigan corporation. Significant Dates for December 28, 2008 The Feast of the Holy Family -began airing six hours of Catholic programming on 1680 AM March 19, 2009 The Feast of St. Joseph received tax exempt status from IRS. October 2009 Dedicated to the Immaculate Heart of Mary at annual Catholic Radio Conference. November 1, 2010 All Saints Day FCC authorized the transfer of the license to Holy Family Radio. December 12, 2010 Feast of Our Lady of Guadalupe Fr. Jose blessed the transmitter property and equipment. December 25, 2010 Christmas Began airing temporary recordings from transmitter site so station no longer silent March 19, 2011 The Feast of St. Joseph Began airing live programming from Ave Maria and EWTN satellites June 25, 2011 Feast of St. Peter and St. Paul began streaming world-wide via the internet. August 14, 2013 The Feast of St. Maximilian Kolbe Bishop Paul Bradley from the Diocese of Kalamazoo blessed 91.5 FM - WVAV at the new studio in Newman s Bookshoppe in Kalamazoo. August 27, 2014 Historical Feast of the 7 Joys of the Blessed Virgin Mary -- Fr. John Fleckenstein blessed WSPB 89.7 FM in Battle Creek.

OUR LEADERSHIP Board of Directors David Bevins, St.

Blessed Virgin Mary, Belmont Dan Grady, Treasurer, St.

LeAnne Miron, Immaculate Heart of Mary, Grand Rapids Mary Quiroz,

Troy Nevins, Pastor of Immaculate Heart of Mary Parish, Grand

Vince Gale Executive Director Robert Mulderink General Manager Ben

Assistant Michael Madigan Program Manager Peggy Manning Admin.

SE Grand Rapids, MI 49506 Phone Numbers Grand Rapids: 616-956-1140

3 OUR LEADERSHIP Board of Directors David Bevins, St. Thomas the Apostle, Grand Rapids Tom Bobrowski, Assumption of the Blessed Virgin Mary, Belmont Dan Grady, Treasurer, St. Mary Church, Grand Rapids Regan LaMothe, Sacred Heart, Grand Rapids LeAnne Miron, Immaculate Heart of Mary, Grand Rapids Mary Quiroz, Immaculate Heart of Mary, Grand Rapids Spiritual Director Rev. Troy Nevins, Pastor of Immaculate Heart of Mary Parish, Grand Rapids OUR OFFICE STAFF Deacon Jim Thorndill Development Director Vince Gale Executive Director Robert Mulderink General Manager Ben Mulderink Program Engineer Beth Pfaller Admin. Assistant Michael Madigan Program Manager Peggy Manning Admin. Assistant CONTACT US Mailing Address 2504 Ardmore St. SE Grand Rapids, MI Phone Numbers Grand Rapids: Battle Creek/Kalamazoo: Toll Free: Web Site Like us on Facebook & follow us on Twitter

NATIONAL PROGRAMMING This fast-paced, faith-based morning show with Brian

get-upand-go Catholic spirit you need to start your day right!

Daily live call-in program designed to offer Catholics and other Christians

continue to discuss what divides us as Christians and as human beings.

4 NATIONAL PROGRAMMING This fast-paced, faith-based morning show with Brian Patrick is packed with news, sports and interviews filled with the get-upand-go Catholic spirit you need to start your day right! Morning Glory Catholic from the. Daily live call-in program designed to offer Catholics and other Christians an opportunity to hear from and talk with some of the leading apologists and theologians in the Church today. Catholic Connection covers social issues, media awareness, and reports on news throughout the Catholic. Dr. Anders encourages collaboration across media (internet and radio) as we continue to discuss what divides us as Christians and as human beings. Al talks abortion, war, peace, dissent, old age, New Age, heavy metal, light eating, politics, church affairs, current events, family and marriage, movies and media, theology and apologetics, sports, crime and business. It s talk radio where God matters.

Programming on HFR appeals mostly to listeners over 30 years of age, half who are non-catholic. They care about the Catholic Church, the future of the family, and the moral decline of our culture.

5 OUR LISTENERS Who are listeners? (HFR) has a growing loyal listening audience who has helped this apostolate expand rapidly by supporting it with their prayers, financial gifts and hundreds of volunteer hours. Programming on HFR appeals mostly to listeners over 30 years of age, half who are non-catholic. They care about the Catholic Church, the future of the family, and the moral decline of our culture. Here is a sample of how is impacting the lives of our listeners: is such a blessing. As a recent revert, I am constantly learning about my Catholic faith. Being able to turn on the radio while driving gives me the opportunity to learn something new, or just feel connected with my Catholic faith. You have quality programming that I am very proud to promote to others. Thank you for all that you do and God Bless you! -- Angela Now that I ve found Catholic radio, there s nothing else worth listening to. I m so tired of all the other talk shows all the political arguing and such. -- John A. We re immersed in a culture that is anti-faith, and it s hard to talk about the faith in the workplace. But when you have Catholic radio on, it s a nice steady stream of solid Catholic teaching that gives you the support needed. -- Kathryn Listening to during the day while I work has helped me to keep my faith at the center of all that I do, all of the time. has caused my faith to deepen in prayer and practice. It is such a blessing to have access to Catholic radio! Dawn And many non-catholics and Catholics who have been away from the Church have told us Holy Family Radio offers them the opportunity to eavesdrop on the Catholic faith and (re)discover answers to many questions they have had. WHERE ARE PROGRAMS PRODUCED?

LISTENER BENEFITS Local Catholic radio is changing lives, infusing the life of the local Church with a new energy, and is a vital instrument in the Church's work of evangelization.

6 LISTENER BENEFITS Local Catholic radio is changing lives, infusing the life of the local Church with a new energy, and is a vital instrument in the Church's work of evangelization. It helps Catholics PRACTICE the Faith for it is. Personal Radio touches people personally regardless of where they are. It allows a listener to dialogue with the speaker in the privacy of his own mind in a one-on-one dialogue. Relevant - Catholic radio answers the biggest questions of life: Does God exist? What is the purpose of life? Why does a loving God allow suffering and evil? Available Everyone can listen, especially the poor and homeless (no subscription or service needed). Continuous Radio is always available, 7 days a week, 365 days a year. It can be listened to while driving, cooking or even mowing the lawn. Timely Radio covers important issues and concerns as they happen. Impactful Through thousands of testimonials it is clear Catholic radio transforms lives through connecting listeners with the truths of the Faith with charity and clarity. Cost-effective Dollar for dollar radio costs less than any other medium; it reaches more people in less time for less money with less staff. Efficacious Radio makes other evangelization efforts and programs in our Catholic community fruitful.

UNDERWRITING: OUR BUSINESS PARTNERS is blessed with a dedicated and growing family of business and community partners

Our business and community partners include: ABCOR Industries Accurate Audio Consultants Accurate Networks, LLC

Ryan Basler, Kalamazoo Pediatric Dentistry David Bevins, Attorney, Rhoades McKee Blimpie Breton Village Mall Borgess

Michael Fiorenzo RICP, Ameriprise Financial Advisor Dr.

7 UNDERWRITING: OUR BUSINESS PARTNERS is blessed with a dedicated and growing family of business and community partners that support the work and mission of by underwriting. Our business and community partners include: ABCOR Industries Accurate Audio Consultants Accurate Networks, LLC Allergy/Asthma Specialists West Michigan Applied Imaging Dr. Ryan Basler, Kalamazoo Pediatric Dentistry David Bevins, Attorney, Rhoades McKee Blimpie Breton Village Mall Borgess Buist Electric Caledonia Village Ace Hardware CG Plastics CL Mahoney Come Alive Creative Exhibit Design Consultants Michael Fiorenzo RICP, Ameriprise Financial Advisor Dr. Urszula Firlik, DDS Flairwood Flat River Asphalt Fox Motors Grand Ridge Orthodontics Jeffrey J. Heitzman, Heitzman & Associates, Inc. Joy Brown Jaqua Realtors Kay Pharmacy & Home Medical Equipment KC Banquet Center Beckie Kaczmarski - Kaczmarski Hearing Services Knights of Columbus, Council #4362, Wyoming

UNDERWRITING: OUR BUSINESS PARTNERS is blessed with a dedicated and growing family of business and community partners that support the work and

Kelley, Doctor of Pediatric Medicine Michigan Office Environments Moose Creek Woodworks Morris Builders Mystic Monk Coffee Newman s Bookshoppe

Tooling Systems St. Michael Financial Sullivan Label & Packaging Sun Title Agency Surplus Industrial Supply Thomas S.

8 UNDERWRITING: OUR BUSINESS PARTNERS is blessed with a dedicated and growing family of business and community partners that support the work and mission of by underwriting. Our business and community partners include (continued): Marge s Donut Den Mark Morrow Properties Michael J. Kelley, Doctor of Pediatric Medicine Michigan Office Environments Moose Creek Woodworks Morris Builders Mystic Monk Coffee Newman s Bookshoppe Noto s Old World Italian Dining ProTrainings, LLC Roots Brew Shop Rowster Coffee Scheidel Electric Seth Ashby, Attorney, Varnum Law Specialty Tooling Systems St. Michael Financial Sullivan Label & Packaging Sun Title Agency Surplus Industrial Supply Thomas S. Flickinger, Attorney, Rhoades McKee Vander Hyde Heating, Cooling, Electrical & Plumbing Vineyard School Wilcox Family Chiropractic Zach Wendt, Keller Williams of Grand Rapids Zemlick Office Products

9 BECOME AN UNDERWRITER The Federal Communications Commission (FCC) allows non-commercial stations such as Holy Family Radio to thank businesses for tax deductible donations with short on-air acknowledgements. Recognition of those gifts on-air is referred to as an underwriting message. Why Underwrite? By underwriting programming, you are doing something good for your business and the community. Underwriting at presents an opportunity for Catholic and non-catholic business owners to actively and publicly lend their financial support before an audience that covers Greater Grand Rapids and Kalamazoo regions. Underwriters are afforded an enhanced public image. Loyal listeners greatly value, recognize and will support the investment made by local and regional businesses in support of their Catholic radio station. FCC Underwriting Guidelines Clear guidelines make for a good message. A combination of FCC and guidelines ensure that the message brought forth is clear and concise. FCC underwriting guidelines dictate that all public radio stations must refrain from using: 1. Calls to Action (words such as call, stop by, or phrases prompting action) 2. References to price (i.e., actual price, free, on sale, etc.) 3. Superlatives (i.e., best, greatest, most reliable, etc.) 4. Inducements to buy (rent, sell, or lease) 5. Comparative language (i.e., award-winning, board-certified, etc.) Underwriting Guidelines Web site information may be included. We will also provide a direct link from our Current Underwriters list to the web pages of our underwriters. 1. Other than accepted slogans, words such as you, your, our, and we are not permitted. It suggests a personal statement on the part of HFR and is therefore not acceptable. 2. will comply, without exception, with all FCC underwriting guidelines; noncompliance subjects the station and staff representative to severe penalties. 3. reserves the right to decline underwriting requests for any reason, at its sole discretion, in particular if the station perceives a conflict with the teachings of the Catholic Church or the mission of. All underwriting copy is subject to approval by the station. Sample Message Partial support for this program comes from ABC Roofing of Jacksonville. ABC Roofing is available for residential or commercial projects. ABC Roofing can be found on the web at or

BECOME AN UNDERWRITER Weather Forecasts The weather is not only a universal conversation staple, it something we all deal with on a daily basis.

10 BECOME AN UNDERWRITER Weather Forecasts The weather is not only a universal conversation staple, it something we all deal with on a daily basis. Here in west Michigan, the weather can change rather quickly and we need to stay informed. Holy Family Radio's weather forecasts are created by experienced meteorologists and professional broadcasters, giving us concise forecasts updated throughout the day. We update our listeners near the top of each hour - seven days a week. As a "thank you" for sponsorship, we include a short acknowledgment at the end. This amounts to over 100 mentions per week thanking you for your support. An example would be: "This weather forecast is sponsored by: ABC Company on 123 Street in Cityville. Their phone number is " Since is a 501 (c)(3) radio apostate, your support is a tax-deductible donation that helps support our radio ministry. Consult your tax accountant for ways you can maximize your deductions for this tax year. Sponsorship Information Weather Forecast Sponsors donate $1, per month. In thanksgiving: Thank you at end of each forecast for one week of each month. Equates to spots per week - (special programming may change actual number) Sponsors added to our underwriter list online and included in newsletters and social media. Please consider supporting this ministry and this valuable service to our listeners. For questions regarding supporting in general or this weather forecast, please contact us at your convenience: R A D I O - H O L Y F A M I L Y R A D I O. N E T

11 Personal Information Name: Address: City, State and Zip: Phone #: (work) (cell) (other) Address: Business Underwriting Coverage Area (choose one): Grand Rapids Kalamazoo Both Production Cost (one-time fee) - $ Weather Forecast - $1, (one week per month) Underwriter Spots in 5 Spot increments (ex. 5, 10, 15, ) Terms: Total Amount: $ Payment Options: Payment Method: Start Date: Pay in Full Quarterly Payments Monthly Payments Other: Credit Card Electronic Fund Transfer (EFT) Invoice Other: Credit Card: Name on Card Credit Card Number End Date: (leave blank for perpetual support) Expiration Date Security Code Relationship Includes Agreed upon underwriter-appreciation message that satisfy FCC regulations. Your business name and web site address will be featured on our web site and publications. Thank you mentions in publications ( s, newsletters, flyers, etc.) and public events. Executed on this day of, FOR UNDERWRITER: FOR HOLY FAMILY RADIO:

12 UNDERWRITING: HELP US CREATE YOUR SPOT What is your web site address? How do you want to be identified in the spot? Describe your target audience. Short description of your product or services. Do you have a slogan you would like to use? (Must comply with FCC guidelines) Has had an impact on your life? Why do you think supporting Catholic radio is important?

Holy Family Radio Underwriting Packet. Holy Family Radio

Holy Family Radio Underwriting Packet. Holy Family Radio THE SON RISE MORNING SHOW. CATHOLIC ANSWERS LIVE. CHRIST IS THE ANSWER. CATHOLIC CONNECTION. KRESTA IN THE AFTERNOON EPIPHANY. FAITH AND REASON. LIVING THE CATHOLIC LIFE. UNAPOLOGETICALLY CATHOLIC. VOICES