CREATING A PARISH IDENTITY THAT COMMUNICATES VISION

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1 CREATING A PARISH IDENTITY THAT COMMUNICATES VISION Randy Dunning Marketing & Communications Manager, Parishsoft rdunning@parishsoft.com x135 1

2 In a world where logos and icons are everywhere, it is vitally important to that your parish establishes a clear and recognizable look. Priests, business managers, parish administrators and those that help with communications need to work together to develop a clear parish identity that reflects your church's culture and communicates your vision. 2

3 Without a vision the people lose restraint; but happy is the one who follows instruction. PROVERBS 29:18 3

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6 People relate emotionally to brands! 6

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19 Examples of visionary parish and organizational identity 19

20 Saint Clement Parish 20

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23 saint clement graphic standards guide 23

24 typography Helvetica Light Helvetica Roman Helvetica Bold Helvetica Bold Oblique Helvetica Black Palatino Light Palatino Roman Palatino Italic Palatino Medium Palatino Bold Snell Roundhand Script Snell Roundhand Script Bold Snell Roundhand Script Black Palatino Black palatino oldstyle figures 24

25 parish logo The logo may be used in black, our signature green, blue or gray, or reversed-out of a color in white. The logo may appear with or without the name of the church underneath. Saint Clement parish 25

26 colors Our colors are derived from the rich stained glass of the chapel and the stately stone exterior of the church. The deep green symbolizes spiritual life and growth. The nautical blue is a visual reference to the martyrdom of our namesake, Pope Clement I. The gray is a humble, neutral color associated with prayer and fasting. And a nice, healthy dose of white creates a sense of balance and cleanliness. Pantone 3415 C: 100 M: 0 Y: 77 K: 22 Pantone 294 C: 100 M: 58 Y: 0 K: 21 Pantone 7543 C: 7 M: 0 Y: 0 K: 30 26

27 logo usage X X X X X X X= door height Saint Clement parish X X X= door height 27

28 design samples saint Clement parish Service Day Fall Fest saint Clement parish 28

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34 St. Monica's reputation as a vibrant, diverse and growing parish, proceeded them when Fishhook began collaborating on their new website. The parish was looking for a website that truly reflected online, who they were in person. 34

35 Leadership had several communications priorities for the parish including: An accessible, clear and organized website with a strategic approach to communicate to all audiences (New navigation and wayfinding online). A website that reflects the warmth and vibrancy of the parish culture and is a safe place to find out about ministries and involvement in the church (Care & Support priority, as well as photography). Language and messaging for both the Catholic and non-catholic audiences. (including an "I'm not Catholic" FAQ). 35

36 The power of short! 36

37 Blessed Theresa of the Infant Jesus (Roman Catholic Church) 37

38 St Mary Mother of the Redeemer (Roman Catholic Church) 38

39 St Mary Our Lady Queen of Families (Roman Catholic Church) 39

40 Cathedral of the Nativity of the Blessed Virgin Mary (The Baltimore Basilica) 40

41 St. Mary of the Immaculate Conception Parish 41

42 Diag Principle 42

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45 St. Albert the Great St. Al s 45

46 Our Lady of Perpetual Help OLPH 46

47 olphparish.org Welcome to OLPH! 47

48 The cost of good! 48

49 "But we know who we are. Why do we need to spend money on that? 49

50 But that would cost a lot! 50

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52 Our Fantabulous Catholic Church 52

53 Next Steps? 53

54 Initial questions to ask: What makes you unique? What image do you want to project? What history does your church have? Is your building (or part of your building) iconic? What are the best parts of your identity? How can they be emphasized? Identities get watered down over time. How can we distill ours? 54

55 Cost? Do we have to recreate or start from scratch? Do we hire a design firm or a logo designer? Do we first hire a brand consultant so we know what steps we need to take? Do we need a new website? Should that be factored in to the overall project. 55

56 What this will take: Strong leadership 100% buy in from staff & key ministry leaders Outside help - for perspective & expertise. Someone who will take the time to understand your church and position in the community A percentage (%) of your annual budget. It must have a place along side worship elements (e.g. candles) and the physical costs of running your parish. 56

57 Recommendations: Church design firm based in Indianapolis, able to serve churches anywhere. fishhook.us Identity designer based in Ft. Wayne, IN, specializes in Christian imagery & designed identity for Catholic Life & Faith. id33.com 57

58 Thanks! 58