I C O N I C D E T A I L S. Psychology Of Color. Show Up, Speak Up & Stand Out. Branding is something to BE, not something to do.
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1 I C O N I C D E T A I L S Psychology Of Color Show Up, Speak Up & Stand Out Branding is something to BE, not something to do. ICONIC DETAILS = Visual Statement + Symbolic Intention + Persona Perspective Ashley Roda Founder & Creative Director The Persona Stylist p) e) Ashley@IconicDetails.com w) IconicDetails.com
2 Primary Colors = Can not be made from other colors Secondary Colors = Are made by mixing 2 primary colors = Tertiary Colors = Primary + Secondary
3 Warm Colors = Think of colors in a sunset + those who tan easily are considered to have warm undertones Cool Colors = Think of a cool winter day + those who burn easily are considered to have cool undertones TINT TONE SHADE Tint = Color + White Tone = Color + Gray Shade = Color + Black
4 RED Psychology of Color Action Power Energizing Passion Desire Strength Love Excitement Attention-getting Stimulating Assertive Driven Success Emergency Confident Anger Aggression Over-bearing Dominating Quick-tempered Intolerant Rebellious Resentful Violent Stress Failure - Strong pos or neg - Encourages buyers to take action - On website to show energy and passion - Used as a warning sign Root Chakra: Survival Elimination Self-preservation I DO, I AM - Heart rate - Breathing - Blood pressure - Pulse - Enthusiasm - Action - Confidence Garnet Ruby Blood stone ORANGE Healthy Happy Attractive Friendly Confident Energetic Healing Change Adventurous Affordable Social Creative Superficial Dependent Self-indulgent Pessimistic Cheap Unsociable Overly proud - Caution - The most disliked color - Great color for food and hospitality industries -Great for sports -Peach is great for beauty industry Sacral Chakra: Sexuality Reproduction I FEEL, I WANT - Appetite - Socialization - You love or hate the color Amber Carnelian
5 YELLOW Optimistic Critical - Helps decision Solar Plex - Brain activity High Energy Judgmental making Chakra: - Nervous system Cheerful Analytical - New ideas Power - Communication Innovative Impatient -Good for products Will Power - Activates memory Intelligent Egotistical that promote Digestion Inspiration Deceitful playful activity Attention - Can create Citrine Warm anxiety in older Topaz Energetic people Calcite Mental clarity - Use it when you Happiness want to move Youthful people quickly Optimistic through something Logical I CAN, I DO Academic GREEN Growth Calming Kind Natural Balance Rejuvenating Healthy Peaceful New beginning Nutrition Success Dependable Tactful Generous Adaptable Flexible Envy Possessive Materialistic Selfish Do-gooder - socializing - Heath and healing industries - Natural, safe and organic - Novelty - Dark green = good for financial work - Use when you need someone to see both sides of a situation Heart Chakra: Love Respiration I LOVE - Soothes - Relaxes you mentally and physically - Elevates depression and anxiety Jade Emerald Apatite
6 BLUE Trusting Calming Stable Power Strength Dependable Shy Loyal Conservative Intelligent Integrity Tactful Reliable Responsible Authority Orderly Rigid Emotional Too conservative Predictable Unforgiving Manipulating Unfaithful Distrust - Conservative corporate business - Communication websites for individuals - Tech, medical, cleaning, male industries - Dark blue inspires integrity and honesty, used in politics, religion and legal areas Throat Chakra: Expression 3 rd Eye: Perception Intellect I SPEAK, I EXPRESS - Helps intuition - Calming Lapis Topaz Moon Stone Aquamarine Labradorite PURPLE Wisdom Respect Royal Luxury Wealth Sophistication Creative Imaginative Spiritual Psychic Intuitive Humanitarian Future Immature Impractical Pompous Corrupt - Websites for women and children - Academics use it to inspire intellect - Shows wealth - Lavender is good for targeting women Crown Chakra: Spirituality I AM, I UNDERSTAND - Uplifting - Calms mind and body - Encourages creativity Amethyst
7 BLACK WHITE Authoritative Control Protection Rich Power Mysterious Elegant Strength Dramatic Sophisticated Death Strong Formal Sophisticated Endings & Beginnings Purity Truth Innocence Healing Goodness Peaceful Cleanliness Equality Simplicity Pristine New beginnings Aloof Depressing Secretive Conservative Serious Controlling Sadness Negativity Sterile Stark Empty Isolated Critical Boring - Good for luxury, elegance and sophistication - Black makes items seem heavier and more expensive - Sign of class - Music industry - Great with jewel tones - Helps reflect other colors - Hi-tech products - Kitchen and health products - Can be elegant as at a wedding N/A N/A - Emptiness - Mysterious - Evokes since of potential or possibility - Fear Onyx Hematite - Mental clarity - Evokes purity - Fresh Start Diamond Opal Quartz
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