American Friends of Magen David Adom

Transcription

1 American Friends of Magen David Adom 2012 REPORT TO THE COMMUNITY American Friends of Magen David Adom

2 AFMDA REPORT TO THE COMMUNITY Burgas, Bulgaria, July 2012

3 Contents Message from AFMDA s National Chairman & Chief Executive Officer 5 Message from MDA s Director-General Eli Bin 6 Operation Pillar of Defense: Attack on the Home Front 7 Terror in Bulgaria: Rescuing Israelis Abroad 8 MDA in 2012: From the Front Lines 9 MDA in 2012: Ready to Respond 10 AFMDA: Looking Ahead 11 Your Gift at Work in Israel Financial Reports 14 About Us & Contact AFMDA AFMDA REPORT TO THE COMMUNITY 3

4 AFMDA REPORT TO THE COMMUNITY

5 Message from AFMDA s National Chairman & Chief Executive Officer 2012: In a Year of Sustained Terror, Your Support Helped MDA Save Israeli Lives The year 2012 reminded us that while Israel s security measures have eliminated most suicide bombings inside the country, its citizens still face dangers at home and abroad. There was the late-summer bus bombing of Israeli tourists in Bulgaria that killed five Israelis and the Bulgarian driver. In addition, incessant rocket attacks from Gaza killed six people, terrorized tens of thousands of Israeli civilians, and resulted in November s Operation Pillar of Defense. Both of these incidents serve as stark reminders that terrorism continues to seek out Israelis wherever they are. But 2012 also taught us that Magen David Adom knows no bounds when it comes to saving Israeli lives. Few organizations have professionals and volunteers who fearlessly run toward danger. However, for MDA paramedics and EMTs, that s just part of the job. And in a year in which events could have cost many Israeli lives, MDA s world-class emergency response system operated at full force, dramatically lessening terrorism s deadly impact. That means recognizing current challenges like the need to replenish ambulances that have already logged hundreds of thousands of miles. But it also means acknowledging significant future undertakings, like the need to build a new National Blood Center to replace the current structure, which is vulnerable to attack because of the expanded range of Hamas and Hezbollah s rockets, and which no longer has the capacity to meet the needs of Israel s growing population. Regardless of the challenges before us, we ll face them together, guided by our simple but profound mission to save lives in Israel. At AFMDA, we ll keep you connected to that mission. And we hope that you, in turn, will continue to bless Israel with your generosity, securing a future for MDA that will allow it to save Israelis, no matter what dangers or other medical emergencies they face. Your generosity and support helped make it all happen. Together, American donors sponsored 91 lifesaving ambulances for Israel and raised critical funds to upgrade equipment and enhance training for MDA s 14,000 volunteers and professionals. For MDA, an organization that doesn t receive Israeli government funding, that makes all the difference. We all had important causes to support in But this year, more than 100,000 people chose to support MDA, an organization existentially dedicated to a core Jewish value life. Looking ahead, we ll continue supporting MDA, whose mission of saving lives in Israel hasn t changed since MARK D. LEBOW Chairman, AFMDA ARNOLD GERSON Chief Executive Officer, AFMDA 2012 AFMDA REPORT TO THE COMMUNITY 5

6 Message from MDA s Director-General Eli Bin MDA and AFMDA s Unshakable Bond Dear Friends, The support provided to Magen David Adom by the American Jewish community through AFMDA is unparalleled. AFMDA is the largest single source of voluntary financial support to MDA in the world, including Israel itself. This simple fact underscores your deep and unshakable dedication to the safety and well-being of the people of Israel. It s a commitment that goes beyond financial support it reflects the historic bond that we are indeed one people who share a culture and tradition that mandates the moral imperative to be responsible, one for the other. From a practical viewpoint, AFMDA helps ensure that, no matter what the crisis or emergency, MDA s lifesaving medical help and other vital services will be there. In addition to more than 500,000 individual emergency calls during 2012, MDA s timely and effective action during last fall s Operation Pillar of Defense crisis and the rescue and care provided to victims of the terrorist attack in Burgas, Bulgaria, demonstrate clearly the necessity for maintaining the highest degree of preparedness at all times. But, beyond the day-to-day realities of our work, I want you to know what a difference your support makes in the morale and spirit of the people of Israel. You strengthen our mission and for that, we remain eternally grateful. ELI BIN Director-General, Magen David Adom AFMDA REPORT TO THE COMMUNITY

7 Operation Pillar of Defense: Attack on the Home Front Saving Lives Under Fire and Lessons Learned In November, the line between home front and front line became indistinct in Israel. Months of ceaseless rocket attacks endured by Israelis culminated in Operation Pillar of Defense, and yet again MDA demonstrated why it is so vital to Israeli citizens and to the nation. When Israelis heard rocket-warning sirens, they took comfort in knowing the next sirens would be those of MDA ambulances rushing to the scene. While bomb shelters and the Iron Dome protected many Israelis, others were not so fortunate. For them, MDA paramedics quickly came to their aid often at great personal risk to treat the injured and save lives. During Operation Pillar of Defense, MDA first-responders treated some 419 injured people, including 20 soldiers. Sadly, six victims could not be saved. Each life lost was one too many, but considering the barrage of rockets from Gaza, the toll could have been much higher. With MDA on the highest level of alert, dispatch operators working out of bomb shelters sent hundreds of ambulances to answer thousands of calls across the country. MDA paramedics in the south made the heartrending decision to leave their families in bomb shelters while they rushed to save lives at the sites of rocket attacks. Over 20 paramedics from the United States came to Israel to volunteer their help during the emergency response. As the guardian of Israel s national blood reserves, MDA also increased blood collection efforts during the conflict to ensure there would be enough safe blood available. Israel s 8 million people rely on the strength of MDA s professional staff and volunteers, whether it s during the routine of daily life or in times of crisis like Operation Pillar of Defense knowing that whenever and wherever they need emergency care, MDA will be there AFMDA REPORT TO THE COMMUNITY 7

8 Terror in Bulgaria: Rescuing Israelis Abroad MDA Leads Unprecedented Mission to Bring Home Israeli Victims In 2012, terrorism s deadly impact reached Israelis abroad. But thanks to an extraordinary mobilization effort by MDA, victims did not have to wait long for emergency medical care and, ultimately, to be taken home. The July terrorist bombing of a tour bus in Burgas, Bulgaria, killed five Israelis and seriously injured 33 others. The Bulgarian bus driver was also killed in the blast, set off by an alleged Hezbollah suicide bomber. It was a shocking event, turning Burgas, a normally quiet resort town popular with visiting Israelis, into a scene of carnage and chaos. News of the attack quickly made its way to MDA officials in Israel, who sprang into action and launched an unprecedented effort to go to Burgas, attend to the victims, and bring them home to Israel for treatment. It was among the most well-coordinated and effective rescue operations ever executed by MDA. Within five hours of the attack and in cooperation with the Tel Aviv Sourasky Medical Center, the Israeli Ministry of Foreign Affairs, the Prime Minister s Office, and the Israel Defense Forces MDA sent a delegation of paramedics, physicians, and medical supplies to Bulgaria. All through the night, MDA cared for and transported victims to planes that would fly them back to Israel. During the operation, MDA maintained communications with the victims families back in Israel and helped make arrangements for those who did not survive the bombing. In less than 24 hours, all the victims were back in Israel. The horrific terrorist attack reminded everyone that Israelis can be targeted wherever they are in the world. But it also demonstrated the strength and resolve of MDA to travel anywhere and do anything in its power to maintain a constant state of readiness in order to mitigate the losses and bring Israelis home AFMDA REPORT TO THE COMMUNITY

9 MDA in 2012: From the Front Lines Jasmine Feingold: Champion Rower, Back in Action Thanks to MDA MDA Paramedic Helps Woman Deliver Twins Over the Phone Tel Aviv native Jasmine Feingold s courageous victory in the 2012 Israeli Rowing Championships was the stuff of miracles. But if it wasn t for MDA s quick response to an accident three years prior, it might never have happened. Feingold, 23, has been a champion rower since she won her first competition in But in May 2009, she had a freak accident while training in the Yarkon River. Her racing shell overturned, her shoes became tangled, and she was trapped underwater. Four harrowing minutes passed before she was pulled from the water, at which point an MDA crew arrived on the scene and literally brought Jasmine back to life, quickly resuscitating her and taking her to a nearby hospital, where she required three days on artificial respiration. She spent the next year at Beit Levinstein Rehabilitation Center in Ra anana. There were serious questions about whether she would recover enough to function normally, let alone continue a competitive rowing career. MDA s dedication to saving lives in Israel includes helping new lives begin. An Israeli woman expecting twins, Meital Shiri, was home alone in December when she suddenly went into labor despite being only 34 weeks pregnant. Panicked and unable to get to the hospital, she gave birth to the first child alone. At that point, she had the presence of mind to call MDA, the one organization she knew would immediately help. Maya Aloni, the MDA paramedic and dispatcher who took her call, told Shiri how to handle the newborn and guided her through the initial phases of delivering the second child while simultaneously rushing an ambulance with MDA paramedics to Shiri s home. During the conversation which was recorded, like all emergency calls, and later replayed on Israeli television Maya Aloni on Israeli TV. Aloni calmly directed Shiri while providing emotional support and making the stressful situation more manageable. Within minutes, Shiri s husband, Ilan, arrived home and Aloni gave him instructions as well. Very shortly after that, MDA paramedics arrived, delivered the second baby, and then took mother and newborns to the hospital, where the preemie twins were placed in incubators. All are now in good health. Despite cognitive damage with which she still struggles, Feingold returned to rowing and won the 2,000-meter event at this year s Israeli Championships. Day by day, her confidence is returning. Jasmine s new goal is to participate in the Rio 2016 Olympics AFMDA REPORT TO THE COMMUNITY 9

10 MDA in 2012: Ready to Respond In 2012, wherever and whenever Israelis were in need of emergency care, MDA was there. With more than 120 emergency medical stations all over Israel, including 16 in Judea/Samaria, MDA s lifesaving paramedics and ambulances can be dispatched anywhere in the country at a moment s notice. W N S E Eilat NEGEV Chevel Eilot Yotvata Haifa (3) Tirat HaCarmel Zichron Yaakov Or Akiva Hadera Nahariya Akko Shlomi LEBANON Ma alot Carmiel Misgav Am Kiryat Shmona Avivim Safed Maghar Metula Hatzor Mas ada Merom Golan Sachnin Lake Krayot Kiryat Ata Kinneret Shfar am Tiberias Bnei Yehuda Nesher Lower Galilee Kiryat Tivon Nazareth Ilit Isfyia Yavniel Emek HaYarden Migdal HaEmek Yokne am CARMEL Afula GILBOA Um el Fahem Baka El-Gharbiya ASHER Shaked Beit She an YARDEN Katzrin Yarmuk River SYRIA American supporters have built or renovated 16 of those stations, including the recently opened William H. Bloomberg MDA Jerusalem Station, which fielded approximately 40,000 emergency calls in M e d i t Gaza Gulf of Eilat e a Netanya (2) Herzliya Ramat Sharon Alfei Menashe Karnei Shomron Hebron Nablus Petach Bnei Brak DAN Tikva Bik at HaYarden Ariel Tel Aviv-Jaffa (4) Rosh HaAyin Ramat Gan (2) Kiron El-Ad Tel HaShomer Beit Ariyeh Bat Yam Yahoud Holon Or Yehuda Shoham JERUSALEM Rishon Le Zion (2) Talmon Ofra Lod Modi in Illit Nes Tziona AYALON Yavne Modi in Rehovot Givat Ze ev Ramallah Gedera Jericho Ashdod (2) Mevaseret Nachal Sorek Jerusalem (6) Ma aleh Gan Yavne Megilot Adumim Beit Shemesh Bethlehem Kiryat Malachi Beitar Ilit Ashkelon LACHISH Efrat Tekoa Kiryat Gat e r r a n e a n S Sderot Kfar Saba Ra anana SHARON Bat Chefer YARKON Kochav Yair Shavei Shomron Kiryat Arba Dead Sea Jord an River JORDAN Netivot Tzohar Ofakim NEGEV Rahat Meitar Be er Sheva Ramat Hovav Kseifa Aroer Dimona Masada Arad Tamar Key to Map Station directly funded by AFMDA Station that serves as MDA regional communications and dispatch station Yerucham MDA emergency medical station Other important or historic site Magen David Adom blood centers 1949 Armistice Line (the Green Line) EGYPT 0 10 Km 20 Km 30 Km AFMDA REPORT TO THE COMMUNITY Mitzpeh Ramon Sapir 0 10 Mi 20 Mi

11 AFMDA: Looking Ahead New MDA Blood Services Center One of the key lessons learned from Operation Pillar of Defense was the extent to which Israel s national blood supply is vulnerable to attack. The November 2012 rocket assaults that reached the middle of the country proved that there are no longer safe areas every part of Israel is now at risk. This makes safeguarding the country s blood supply a higher priority than previously thought. Architect s renderings of new National Blood Services Center The existing center now 30 years old needs to be relocated in order to withstand direct rocket attacks. Also, Israel sits on an active seismic fault line and there are concerns that the current center might not withstand an earthquake. The threat is clear. And a response must be equally strong because the stakes are too high: MDA s National Blood Services Center supplies 100 percent of the Israel Defense Forces blood and 97 percent of the country s hospital blood needs. Managing a safe and secure blood supply is a critical piece of MDA s responsibility to the Israeli people. Plans for a new National Blood Services Center are currently in development. And just as Americans took the lead in constructing the original center, the new building will require a significant financial commitment from AFMDA and its supporters to make it a reality. The Beacon Society In 2012, AFMDA rolled out a new initiative for supporters to connect with MDA s work in Israel: the Beacon Society, a program that acknowledges individuals who have made saving lives in Israel a reality by sponsoring an ambulance. MDA s 1,050 ambulances are the workhorses of its fleet and the lifeline to Israelis. But on average, an MDA ambulance has a lifespan of only three to five years, and 20 to 30 percent of MDA s fleet must be replaced annually. If ambulances are the staple of MDA s operations, then ambulance sponsors are the lifeblood of AFMDA s work. To learn more about the Beacon Society, contact Bonnie Finley, AFMDA s ambulance coordinator, toll-free at or bfinley@afmda.org AFMDA REPORT TO THE COMMUNITY 11

12 2012: Your Gift at Work in Israel EMERGENCY MEDICAL VEHICLES Generous donors supplied Israel with 91 new ambulances in The various vehicles you helped provide everything from Mobile Intensive Care Units to motorbikes are saving lives in Israel. 1 2 Blood Means Life Every day, MDA bloodmobiles are stationed around Israel. BLOODMOBILE People volunteer to give blood. BLOOD BANK Thanks to your support, MDA continued to maintain Israel s blood supply. The MDA National Blood Services Center supplies 100 percent of the Israel Defense Forces blood needs and 97 percent of Israeli hospitals blood needs The blood is taken directly to the MDA National Blood Services Center. There, it s tested to ensure patient safety. Then it s separated into four components, each requiring different processing and storage procedures. CUTTING-EDGE EQUIPMENT New technological advancements allow first-responders to treat victims faster and with more efficiency than ever. Our donors are a major reason for that. New tools such as the Motobridge, which allows for better communication between MDA paramedics and other emergency personnel were introduced this year and are saving lives. Red Blood Cells Platelets Plasma Cryoprecipitate 6 Blood components are sent to hospitals according to their requests and transfused into patients. Each blood transfusion means the difference between life and death AFMDA REPORT TO THE COMMUNITY

13 The number of missiles was unprecedented. Day after day, replete with incidents, MDA was at the hub of the action on average, an MDA ambulance was called out every 10 minutes. MDA Director-General Eli Bin on Operation Pillar of Defense 2012 AFMDA REPORT TO THE COMMUNITY 13

14 2012 Financial Reports Financial Statement for 2012 Breakdown of emergency vehicle sponsorships, allocations, and general expenses to MDA in Israel* $5,230,000 (28.96%) $850,000 (4.71%) $3,992,000 Ambulance and Mobile Intensive Care Unit (MICU) costs $850,000 Ambulance parts, MCRVs, and command car $760,000 (4.21%) $3,992,000 (22.10%) $5,230,000 $760,000 Renovations, supplies, and testing kits for Blood Services Center Training and supplies for workers and volunteers $2,500,000 MDA computers and telecommunications $2,500,000 (13.85%) $1,200,000 (6.65%) $580,000 (3.21%) $2,944,000 (16.31%) $1,200,000 $580,000 $2,944,000 Medical equipment and supplies Construction and renovation of emergency medical stations General expenses Total: $18,056,000 * Funds raised are allocated for the following year. AFMDA operational expenses and allocations to MDA in Israel $1,938,000 (8%) $3,544,000 (15%) $18,056,000 $3,544,000 Allocations to Magen David Adom (MDA) in Israel for programs, medical equipment, ambulances, and general expenses AFMDA fundraising expenses $1,938,000 AFMDA administrative expenses Total: $23,538,000 $18,056,000 (77%) Additional financial data available upon request AFMDA REPORT TO THE COMMUNITY

15 About Us & Contact AFMDA Magen David Adom provides a rapid and skilled emergency medical response, including disaster, ambulance, and blood services, to Israel s 8 million people. MDA is the only organization mandated by the Israeli government to serve in this role, but it s not funded by the government. Instead, MDA relies on funding from donors around the world. Through your gift, you re saving lives Contact Us AFMDA National Headquarters 352 Seventh Avenue, Suite 400 New York, NY Toll-Free: Tel: Fax: info@afmda.org Northeast Region 352 Seventh Avenue, Suite 400 New York, NY Toll-Free: Tel: Fax: northeast@afmda.org Greater Philadelphia Area PO Box Philadelphia, PA Tel: philadelphia@afmda.org New England PO Box Newton, MA Tel: new-england@afmda.org Southeast Region 1900 NW Corporate Blvd, Suite W-310 Boca Raton, FL Toll-Free: Tel: Fax: southeast@afmda.org Midwest Region 3175 Commercial Avenue, Suite 101 Northbrook, IL Toll-Free: Tel: Fax: midwest@afmda.org Ohio/Kentucky/Michigan/ Western Pennsylvania Commerce Park Road Suite 306 Beachwood, OH Toll-Free: Tel: Fax: central@afmda.org Western Region 6505 Wilshire Blvd., Suite 650 Los Angeles, CA Toll-Free: Tel: Fax: western@afmda.org AFMDA Israel Tel: israeloffice@afmda.org Palm Beach 3300 PGA Blvd., Suite 510 Palm Beach Gardens, FL Tel: Fax: palmbeach@afmda.org AFMDA NATIONAL OFFICERS & DIRECTORS National Chairman Mark D. Lebow Chief Executive Officer Arnold Gerson Vice Chair, Development Daniel Dobin Vice Chair, Public Relations Jacqueline Goldman Vice Chair, Projects and Allocations Gershon W. Trimpol Treasurer Fraeda Kopman Secretary Paula Blaine Cohen Audit Chair Jeffrey I. Lipschutz Directors Seymour Brief Donna Fried Calcaterra Martin Cohen Steven Einhorn Barry Feldman Neil Fox Les Handelsman Stuart A. Jackson Barbara Kay Dina Leeds Ann Lesser Mitchel A. Maidman Morris W. Offit Honorary Chairman Joseph Handleman, z l 2012 AFMDA REPORT TO THE COMMUNITY 15

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