How to Read Banners Banners are a simple way to display tabular data. The following provides an explanation of how to read the banners. 1. Thinking of the entire table as a grid of cells, each cell contains 2 numbers. The top number gives the count, which is the number of respondents in each cell. The bottom number gives the percentage of respondents in a column in each cell. This bottom number is the value used in the report. Columns read vertically down the page. 2. The table headings present the population of people, or subgroup, each column represents. 3. The Total Answering row presents the weighted number of people that answered the question excluding refusals and don t know responses that were less than 5% of the total. 4. The remaining rows present the counts and column percentages for each valid response category. 5. The banners include notations for statistical significance testing between columns. Each column is labeled at the top with letters. If a letter is under a percent, it notes that this percent is statistically different from the percent of the lettered column. Upper case lettering denotes statistically significant differences at the 95% confidence interval. Lower case lettering denotes statistically significant differences at the 90% confidence interval. For example, in the below table, 71% of Democrats reported JFK will be remembered as one of the best presidents in U.S. history. This is statistically different at the 95% confidence level from column C Republicans. Do you think President John F. Kennedy will be remembered as the best president in U.S. history, one of the best presidents, just average, one of the worst presidents, or the worst president in U.S. history? TOTAL ANSWERING 794 270 212 277 176 267 318 The best president 46 23 5 18 10 20 13 6% 9% 2% 7% 6% 8% 4% C C g One of the best 520 192 119 182 132 178 187 presidents 65% 71% 56% 66% 75% 67% 59% C C G g Just average 213 54 81 70 33 68 105 27% 20% 38% 25% 19% 26% 33% BD Ef One of the worst 10 1 4 5 1 1 9 presidents 1% *% 2% 2% 1% *% 3% b ef The worst president 4-3 2 - - 4 1% 1% 1% 1%
TABLE OF CONTENTS Page 1...Do you think President John F. Kennedy will be remembered as the best president in U.S. history, one of the best presidents, just average, one of the worst presidents, or the worst president in U.S. history? Page 2... following statements from his speech should still be considered in America today: very important, somewhat important, "We shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty". Page 3... following statements from his speech should still be considered in America today: very important, somewhat important, "The rights of man come not from the generosity of the state, but from the hand of God". Page 4... following statements from his speech should still be considered in America today: very important, somewhat important, "Ask not what your country can do for you, ask what you can do for your country". Page 5... following statements from his speech should still be considered in America today: very important, somewhat important, "Here on earth God's work must truly be our own".
Page 1 Do you think President John F. Kennedy will be remembered as the best president in U.S. history, one of the best presidents, just average, one of the worst presidents, or the worst president in U.S. history? TOTAL ANSWERING 794 270 212 277 176 267 318 The best president 46 23 5 18 10 20 13 6% 9% 2% 7% 6% 8% 4% C C g One of the best 520 192 119 182 132 178 187 presidents 65% 71% 56% 66% 75% 67% 59% C C G g Just average 213 54 81 70 33 68 105 27% 20% 38% 25% 19% 26% 33% BD Ef One of the worst 10 1 4 5 1 1 9 presidents 1% *% 2% 2% 1% *% 3% b ef The worst president 4-3 2 - - 4 1% 1% 1% 1%
Page 2 "We shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty" TOTAL ANSWERING 808 276 210 286 180 269 321 Very important 591 203 168 199 120 194 251 73% 74% 80% 70% 67% 72% 78% D E Somewhat important 183 67 33 71 56 66 54 23% 24% 16% 25% 31% 25% 17% C C G G Not very important 21 3 7 8 3 5 10 3% 1% 3% 3% 2% 2% 3% Not important at all 12 3 2 7 0 5 6 2% 1% 1% 2% *% 2% 2%
Page 3 "The rights of man come not from the generosity of the state, but from the hand of God" TOTAL ANSWERING 812 275 216 282 181 265 327 Very important 481 146 170 139 70 125 254 59% 53% 78% 49% 38% 47% 78% BD EF Somewhat important 207 77 31 89 60 90 55 25% 28% 15% 32% 33% 34% 17% C C G G Not very important 87 38 11 35 37 33 13 11% 14% 5% 12% 21% 12% 4% C C FG G Not important at all 37 14 4 19 14 17 5 5% 5% 2% 7% 8% 7% 2% C G G
Page 4 "Ask not what your country can do for you, ask what you can do for your country" TOTAL ANSWERING 819 278 217 286 183 266 331 Very important 641 231 174 205 139 206 269 78% 83% 80% 72% 76% 77% 81% D D Somewhat important 142 42 35 56 35 52 45 17% 15% 16% 20% 19% 20% 14% g Not very important 21 1 7 13 7 4 9 3% *% 3% 5% 4% 2% 3% b B Not important at all 15 3 1 11 2 3 9 2% 1% *% 4% 1% 1% 3% bc
Page 5 "Here on earth God's work must truly be our own" TOTAL ANSWERING 811 273 215 285 178 268 327 Very important 494 163 155 156 78 147 241 61% 60% 72% 55% 44% 55% 74% BD e EF Somewhat important 204 78 48 71 52 79 65 25% 28% 22% 25% 29% 30% 20% g G Not very important 80 24 8 40 37 29 12 10% 9% 4% 14% 21% 11% 4% c C FG G Not important at all 32 9 4 19 10 13 9 4% 3% 2% 7% 6% 5% 3% bc