I C O N I C D E T A I L S Psychology Of Color Show Up, Speak Up & Stand Out Branding is something to BE, not something to do. ICONIC DETAILS = Visual Statement + Symbolic Intention + Persona Perspective Ashley Roda Founder & Creative Director The Persona Stylist p) 541-301-6554 e) Ashley@IconicDetails.com w) IconicDetails.com
Primary Colors = Can not be made from other colors Secondary Colors = Are made by mixing 2 primary colors = Tertiary Colors = Primary + Secondary
Warm Colors = Think of colors in a sunset + those who tan easily are considered to have warm undertones Cool Colors = Think of a cool winter day + those who burn easily are considered to have cool undertones TINT TONE SHADE Tint = Color + White Tone = Color + Gray Shade = Color + Black
RED Psychology of Color Action Power Energizing Passion Desire Strength Love Excitement Attention-getting Stimulating Assertive Driven Success Emergency Confident Anger Aggression Over-bearing Dominating Quick-tempered Intolerant Rebellious Resentful Violent Stress Failure - Strong pos or neg - Encourages buyers to take action - On website to show energy and passion - Used as a warning sign Root Chakra: Survival Elimination Self-preservation I DO, I AM - Heart rate - Breathing - Blood pressure - Pulse - Enthusiasm - Action - Confidence Garnet Ruby Blood stone ORANGE Healthy Happy Attractive Friendly Confident Energetic Healing Change Adventurous Affordable Social Creative Superficial Dependent Self-indulgent Pessimistic Cheap Unsociable Overly proud - Caution - The most disliked color - Great color for food and hospitality industries -Great for sports -Peach is great for beauty industry Sacral Chakra: Sexuality Reproduction I FEEL, I WANT - Appetite - Socialization - You love or hate the color Amber Carnelian
YELLOW Optimistic Critical - Helps decision Solar Plex - Brain activity High Energy Judgmental making Chakra: - Nervous system Cheerful Analytical - New ideas Power - Communication Innovative Impatient -Good for products Will Power - Activates memory Intelligent Egotistical that promote Digestion Inspiration Deceitful playful activity Attention - Can create Citrine Warm anxiety in older Topaz Energetic people Calcite Mental clarity - Use it when you Happiness want to move Youthful people quickly Optimistic through something Logical I CAN, I DO Academic GREEN Growth Calming Kind Natural Balance Rejuvenating Healthy Peaceful New beginning Nutrition Success Dependable Tactful Generous Adaptable Flexible Envy Possessive Materialistic Selfish Do-gooder - socializing - Heath and healing industries - Natural, safe and organic - Novelty - Dark green = good for financial work - Use when you need someone to see both sides of a situation Heart Chakra: Love Respiration I LOVE - Soothes - Relaxes you mentally and physically - Elevates depression and anxiety Jade Emerald Apatite
BLUE Trusting Calming Stable Power Strength Dependable Shy Loyal Conservative Intelligent Integrity Tactful Reliable Responsible Authority Orderly Rigid Emotional Too conservative Predictable Unforgiving Manipulating Unfaithful Distrust - Conservative corporate business - Communication websites for individuals - Tech, medical, cleaning, male industries - Dark blue inspires integrity and honesty, used in politics, religion and legal areas Throat Chakra: Expression 3 rd Eye: Perception Intellect I SPEAK, I EXPRESS - Helps intuition - Calming Lapis Topaz Moon Stone Aquamarine Labradorite PURPLE Wisdom Respect Royal Luxury Wealth Sophistication Creative Imaginative Spiritual Psychic Intuitive Humanitarian Future Immature Impractical Pompous Corrupt - Websites for women and children - Academics use it to inspire intellect - Shows wealth - Lavender is good for targeting women Crown Chakra: Spirituality I AM, I UNDERSTAND - Uplifting - Calms mind and body - Encourages creativity Amethyst
BLACK WHITE Authoritative Control Protection Rich Power Mysterious Elegant Strength Dramatic Sophisticated Death Strong Formal Sophisticated Endings & Beginnings Purity Truth Innocence Healing Goodness Peaceful Cleanliness Equality Simplicity Pristine New beginnings Aloof Depressing Secretive Conservative Serious Controlling Sadness Negativity Sterile Stark Empty Isolated Critical Boring - Good for luxury, elegance and sophistication - Black makes items seem heavier and more expensive - Sign of class - Music industry - Great with jewel tones - Helps reflect other colors - Hi-tech products - Kitchen and health products - Can be elegant as at a wedding N/A N/A - Emptiness - Mysterious - Evokes since of potential or possibility - Fear Onyx Hematite - Mental clarity - Evokes purity - Fresh Start Diamond Opal Quartz