Catholic Parish Engagement Discussion Webinar February 11 th, 2011 11AM Central Time
Housekeeping Items All lines are muted! Please leave muted until it is your turn to ask a question. Un-mute *7 Mute *6 Host contact info: Laurel_kjersten@gallup.com or 952-838-0232 Webinar is being recorded Audio: please dial 1-866-740-1260 and enter code 8380232#
Welcome! Agenda Introduction by Author and Consultant Al Winseman What is Membership Engagement Measurement Process Client Example A Parish Model for Engagement based on collective examples of best practices and how engagement has transformed these parishes Q&A with the panel: This is your time to ask anything you have ever wanted to ask about Engagement! Announcements Catholic Strengths and Engagement Community (CSEC) Next Webinar: Living Your Strengths in the context of Confirmation Prep on May 13 th 3
Copyright Standards This document contains proprietary research, copyrighted materials, and literary property of Gallup, Inc. It is for the guidance of your company only and is not to be copied, quoted, published, or divulged to others outside of your organization. Gallup, and ME 25 are trademarks of Gallup, Inc. All other trademarks are the property of their respective owners. This document is of great value to both your organization and Gallup, Inc. Accordingly, international and domestic laws and penalties guaranteeing patent, copyright, trademark, and trade secret protection protect the ideas, concepts, and recommendations related within this document. No changes may be made to this document without the express written permission of Gallup, Inc. Copyright 2011 Gallup, Inc. All rights reserved. 4
Meet The Gallup Faith Team! Dr. Al Winseman D. Min. Author and Senior Learning Consultant, Gallup Faith Laurel Kjersten Catholic Client Lead Consultant, Gallup Faith Jeremy Pietrocini Gallup Faith Practice Leader, Senior Consultant, Gallup Faith Dan Veto Catholic Strategy Advisor, President of R-Spark 5
Meet The Panel! CESC Founders Monsignor Bill Hanson Pastor, St. Gerard Magella, Long Island, New York Leisa Anslinger Author, Speaker, Consultant Indianapolis, Indiana Don Garbison Engagement Outreach St. Matthews, North Carolina Ryan Foley CEO, Faith Interactive Cumming, Georgia Stephanie Moore Facilitator, Consultant and Coach Discovery Bay, CA 6
Growing an Engaged Parish Albert L. Winseman, D. Min. Gallup Faith Practice Copyright 2011 Gallup, Inc. All rights reserved. 7
Growing a healthy parish is a lot like gardening: You ve got to prepare the soil. Copyright 2011 Gallup, Inc. All rights reserved. 8
Gallup research has discovered that there are twelve items divided into four dimensions that most effectively measure the engagement level of the members of your parish. Copyright 2011 Gallup, Inc. All rights reserved. 9
The Member Engagement Hierarchy Opportunities to learn and grow Progress in last six months Best friend Members committed to spiritual growth Mission/Purpose of congregation My opinions count Encourages development Leaders care Recognition last month Opportunity to do what I do best How can we grow? Do I belong? What do I give? Spiritual needs met I know what is expected What do I get? Copyright 2004 The Gallup Organization, Princeton, NJ. All rights reserved. 10
Three Types of Members Engaged These members are loyal and have a strong psychological connection to their parish. They are more spiritually committed, more likely to invite friends, family members, and coworkers to parish events, and give more both financially and in commitment of time. Parishes need to develop more of these individuals. Copyright 2011 Gallup, Inc. All rights reserved. 11
Three Types of Members Not Engaged These members may attend regularly, but they are not psychologically connected to their parish. Their connection to the parish is more social than spiritual. They give moderately but not sacrificially, and they may do a minimal amount of volunteering in the community. They are less likely to invite others and more likely to leave. Copyright 2011 Gallup, Inc. All rights reserved. 12
Three Types of Members Actively Disengaged These members usually show up only once or twice a year, if at all. They are on the membership rolls, and can tell you what parish they belong to but may not be able to name the pastor. However, they may also be regular in their attendance. If that s the case, they are physically present but psychologically absent. They are unhappy with their parish and insist on sharing that unhappiness with just about everyone. Copyright 2011 Gallup, Inc. All rights reserved. 13
Measuring Engagement: The ME 25 14
Measures: The Gallup ME 25 Metric 9 items of Spiritual Commitment 12 items of Engagement 4 outcomes Life Satisfaction, Serving, Inviting, and Giving Deliverables: Scorecard Analysis Strategies Copyright 2011 Gallup, Inc. All rights reserved. 15
Engagement at Church of the Holy Spirit 16
November, 2008 April 2010 2008 2010 GrandMean Engagement 3.45 3.72 Engaged 21% 32% Not Engaged 52% 51% Actively Disengaged 27% 17% Copyright 2011 Gallup, Inc. All rights reserved. 17
Holy Spirit 2008 vs. 2010 Nov-08 Apr-10 60% 52% 51% 50% 40% 30% 21% 32% 27% 17% 20% 10% 0% Engaged Not Engaged Actively Disengaged Copyright 2011 Gallup, Inc. All rights reserved. 18
November, 2008 April 2010 2008 2010 GrandMean Engagement 3.45 3.72 Engaged 21% 32% Not Engaged 52% 51% Actively Disengaged 27% 17% Life Satisfaction 3.85 4.05 Inviting 2.23 2.62 Giving remained constant in a tough economy Copyright 2011 Gallup, Inc. All rights reserved. 19
Engagement Impact Plan Focus: 1. Clarifying Expectations 2. Strengths Development Copyright 2011 Gallup, Inc. All rights reserved. 20
On the Path to Engagement
Your Presenter s Today Monsignor Bill Hanson Pastor, St. Gerard Magella, Long Island, New York Leisa Anslinger Author, Speaker, Consultant Indianapolis, Indiana Don Garbison Engagement Outreach St. Matthews, North Carolina Ryan Foley CEO, Faith Interactive Cumming, Georgia Stephanie Moore Facilitator, Consultant and Coach Discovery Bay, CA
There are many doors to becoming an Engaged Church
3 Possible Starting Points Forming Leaders (Sower) Discovering Individual Talents (Seeds) Building an Engaged Community (Soil)
6 Steps to Building Celebrate Engagement Harvest Assess Plant Cultivate Sow
Step 1: Sowers Parable of the Sower Step 1:Find your field Sowers Identify your Engagement Team Who is going to be your leadership team? Who are your enablers and connectors? Who has great influencing skills? Get key staff, Pastoral council and representatives other key parish leaders involved
Step 2: Cultivate Step Two: Cultivate the Field Grow Your Knowledge Base Get Pastor committed Have Engagement Team read Growing an Engaged Church and other research Take Engagement Leaders through Strengths journey and/or small group Provide Engagement Summits to all Parish Leadership
Step 3: Plant Step 3: Plant the Seeds Educate Your Community Pastor educates the parish community on Engagement (What and Why) Share upcoming plans to measure the current levels of engagement (How) Introduce elements of the survey. Share what they will tell the community Create themed homilies, posters, bulletin announcements
Step 4: Assess Step Four: Survey and Assess (checking for strong crops vs. weeds) Assess the Community Administer ME25 survey Report out to parish high level results in a timely manner with plan for further implementation highlighting major areas (keep it simple and doable) Develop an action plan based on your results and advice from Gallup
Step 5: Harvest Step Five: Harvest your crops Witness A greater sense of pride and new energy in your ministries New ministries sprout up Increased participation in faith formation opportunities Your parish becoming a magnet for new members Spiritual renewal
Step 6: Celebrate Step Six: Celebrate the Harvest and Prepare for the next planting Celebrate Build on the nucleus of your newly engaged Celebrate successes, formally and informally Plan your next assessment Repeat Step One
Step 1: Sow Step 6: Celebrate Step 2: Cultivate Engaged Church Step 5: Harvest Step 3: Plant Step 4: Assess 6 Steps to Building Engagement
What s Next?
Parishes implementing Engagement Initiatives
Coming Soon March 2011: Catholic Strengths and Engagement Community The Catholic Strengths and Engagement Community is a network for all who are: building engagement fostering strengths development. This Community will connect you to the people with whom you can discover, discuss and develop strategies to bring engagement and strengths to your communities.
CSEC Founding Members Monsignor Bill Hanson Pastor, St. Gerard Magella, Long Island, New York Leisa Anslinger Author, Speaker, Consultant Indianapolis, Indiana Don Garbison Engagement Outreach St. Matthews, North Carolina Ryan Foley CEO, Faith Interactive Cumming, Georgia Stephanie Moore Facilitator, Consultant and Coach Discovery Bay, CA
Catholic Strengths & Engagement Online Connected Community Create a profile Build a network of contacts View & write blogs Get informed about events View & add documents Follow discussion forums
Catholic Strengths & Engagement Community www.catholicstrengths-engagement.com Our Vision We dream of the Church as a field of rich soil, producing a full harvest for God the Sower. We hope to form leaders with the strengths to discover talents sown by God, with the skill to help parishes achieve heartfelt community, and with the knowledge of the Catholic Tradition to guide this work of the Gospel. Mission Statement To foster community engagement and individual strengths development throughout the Catholic community by reating a centralized resource that will provide all Catholic Communities (Diocese, Parishes and other Catholic organizations) the access and resources to plan and implement an Engagement based strategy grounded in Strengths, Catholic theology and ecclesiology. This resource will be a connected community which will: Equip Catholic Church pastors and lay leaders with a framework to increase the overall sense of belonging of parishioners in order that they can deepen their spiritual relationship to each other and to Christ, becoming active members of the Body of Christ. Provide a centralized Catholic resource for planning, information and strategy that will give them the tools they need in order to accomplish the overall mission. Create an environment for the conversation that can enable best practices to be shared
Final Thoughts.. For further info contact Gallup Faith: Laurel_kjersten@gallup.com 952-838-0232 www.gallupfaith.com Next Call: Friday, May 13 th Topic: Strengths and Confirmation Prep Additional Resources: Copyright 2011 Gallup, Inc. All rights reserved. 39