SHAMIR OPTICAL INDUSTRY LTD.

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2018 SHAMIR OPTICAL INDUSTRY LTD.

MARKET OVERVIEW Eye Correction Needs & the Ophthalmic Market SHAMIR An Innovative Leader in the Ophthalmic Lens market SHAMIR Technologies SHAMIR Products SHAMIR Financials

THE OPHTHALMIC MARKET HIGH POTENTIAL AND LOW PENETRATION 4.5 BILLION PEOPLE NEARLY 63% of the world population need eye correction By 2030, the world population is expected to grow by some 15%. At the same time, the number of people purchasing optic solutions is expected to grow by 60%. 1.9 Billions ONLY 42% of those who need eye correction currently use optical solutions Use optical solutions Don t use optical solutions

THE OPHTHALMIC MARKET HIGH POTENTIAL AND LOW PENETRATION Eastern Europe Population 399M Asia Population 3148M North America Population 349M 54% 46% 34% 66% 80% 20% 38% 62% Latin America Population 553M Western Europe Population 478M Middle East & Africa Population 1187M 16% Australia Population 23M Japan Population 127M 39% 61% 68% 32% 84% 35% 65% Correct their vision Don t correct their vision

THE OPHTHALMIC MARKET OPTICAL SOLUTIONS OPTICAL SOLUTIONS 10% 4% CONTACT LENSES SURGICAL OPERATIONS 11% READING GLASSES 75% OPHTHALMIC LENSES

OPHTHALMIC LENS MARKET SEGMENTS BIFOCAL Two optical powers per lens PROGRESSIVE Seamless gradients of optical powers from distant to near vision SINGLE VISION One optical power per lens

OPHTHALMIC MARKET 4.5 Billion people require visual correction 1.9 Billion of them utilize some sort of optical solution 1.26 Billion 189 Million Ophthalmic lenses are sold annually. The ophthalmic lens market represents 50% of the optical solution market with a value of $13 billion of all lenses sold are progressive lenses accounting for nearly 60% of the market value

OPHTHALMIC LENS MARKET PURCHASE CHANNELS 8% ONLINE / SHOP IN SHOP $6.9b 14% 10% PHARMACY 82% ECP (including over the counter)

MARKET OVERVIEW Eye Correction Needs & the Ophthalmic Market SHAMIR An Innovative Leader in the Ophthalmic Lens market SHAMIR Technologies SHAMIR Products SHAMIR Financials

SHAMIR A GLOBAL COMPANY Canada Toronto NY United States UK Paris France Porto Lisbon Portugal Netherlands Spain Italy Poland Germany Austria Napoli Denmark Turkey Russia Israel Mexico India Thailand 25 Marketing activities (in 22 countries) Offices HQ+R&D Singapore 12 Optical labs Brazil Australia 2 Production sites New Zealand 7 InoTime

SHAMIR OPTICAL INDUSTRY LTD. AT A GLANCE Developer and owner of high end proprietary optical solution technologies 25 Marketing activities (in 22 countries) and 19 Optical labs Leading manufacturer of high quality progressive and single vision lenses and molds, with manufacturing labs around the world Approximately 2,200 employees worldwide 2017 sales of more than $249 million, mainly in Europe and the USA Since 2011, jointly owned by Kibbutz Shamir and Essilor

SHAMIR PRODUCTS & CUSTOMERS PRODUCTS & SERVICES FINISHED LENSES: Shamir brand or private label Stock RX Freeform RX Conventional CUSTOMERS ECPs: Independent ECPs and retail chains SEMI-FINISHED LENSES Labs & Distributors R&D Molds for casters TM Software (Prescriptor ) Semi-finished lens producers Worldwide labs including competitors

SHAMIR S PLACE IN THE VALUE CHAIN 1 Raw materials Procure 2 Technology & Software Development of high end proprietary technologies Eye-Point Technology III IntelliCorridor As-Worn Quadro Natural Posture Prescriptor 3 Production Full ownership of production chain Freeform Finished lenses Semi-finished blanks - Plastic & Mineral Mineral molds 4 Distribution & Marketing 5 Retailer Sell directly to optical shop & labs Operating local service centers offering technical and customer service Servicing and supporting independent optical shops Wide range of optical solutions Education t Supplying innovative marketing tools to assist ECPs in the selling process

SHAMIR S COMPETITIVE EDGE TOP OF THE LINE OPTICAL DESIGNS High dedication to R&D that leads to breakthrough technologies World leader in sports and occupational lenses FREEFORM EXPERTISE FF pioneer with almost twenty years of experience Unique technologies that grant differentiation STRONG PARTNERSHIP WITH ECPs Strongly service oriented On-going marketing support and supply of marketing tools One-stop-shop for lenses Providing ECPs with the most advanced measuring tools

SHAMIR S COMPETITIVE EDGE InoTime by Shamir Revolutionary new service that gives you, the Eye Care Professional, a decisive competitive advantage. Advanced technology that delivers personalized Rx lenses, progressive and SV, in as little as 3 hours. Guarantee of high speed + premium quality, because it s backed by Shamir, a world leader in optics. IT S FOR YOU, THE ECP InoTime allows you to provide premium Rx lenses in as little as 3 hours from order to delivery! AND YOUR CUSTOMERS Tourists, business people on their lunch break, emergency services for those who lost or broke their glasses. Anyone living a fast-paced modern life can now get a new pair of Rx glasses in as little as 3 hours!

SHAMIR SAFETY Creating all-in-one eye protection solutions by combining cutting-edge lens technology with frames designed to be tough and beautiful Designed, manufactured and tested by Shamir Occupational Health and Safety (OHS), providing the perfect combination of outstanding safety frames with state of the art lens designs, quality assured and certified globally with the strictest global standards. Our Brand: Eyres, well known Australian brand, founded in 1989. Created and tested in the harsh Australian climate. Designer of innovative customized solutions. Providing eye protection for all potential risks in a variety of work environments and intense physical activity, as industry, public works, construction, aeronautics, pharmaceutics, sports, and the military.

SHAMIR TIMELINE 1972-1987: DEVELOPING OUR COMPETITIVE EDGE 1987 Begin marketing services to other lens manufacturers, and launch 1 st set of molds for progressive lens casting Shamir Optical Industry is established as a manufacturer of bifocal glass lenses 1972 Shamir s brand of progressive lenses is launched 1984 1979 Accelerated development of progressive lenses is initiated

SHAMIR TIMELINE 1988-2001: DEVELOPING OUR COMPETITIVE EDGE Development and launch of first generation groundbreaking Eye-Point Technology 1992 Through its partnership with Eyal Optical Industry, Shamir becomes a manufacturer of advanced, high quality plastic lenses 2001 1988 First subsidiary is established, Shamir USA 1999 Shamir Insight, Inc. is established as the US distribution center

SHAMIR TIMELINE 2002-2011: DEVELOPING OUR COMPETITIVE EDGE Shamir goes public with an IPO on the NASDAQ global market and the Tel Aviv Stock Exchange 2005 Shamir merges with Essilor, becomes a private company and Essilor becomes a 50% shareholder 2011 2002 Shamir takes ownership of Rx lab in Portugal following partnership with Altra Optic GmbH 2010 Focusing on sales and marketing of Rx products, Shamir constantly expands its partnership with labs and distribution centers while focusing on providing professional services to optical shops worldwide

SHAMIR TIMELINE 2013-2015: DEVELOPING OUR COMPETITIVE EDGE Further advancing its Eye-Point Technology with innovative reverse engineering, Shamir launches Eye-Point Technology III 2013 Penetrating the Safety Eyewear market, providing complete eye protection solutions for work and sports environments 2015 2014 Establishing InoTime A Revolutionary new service with advanced technology that guarantees high speed delivery and premium quality

MARKET OVERVIEW Eye Correction Needs & the Ophthalmic Market SHAMIR An Innovative Leader in the Ophthalmic Lens market SHAMIR Technologies SHAMIR Products SHAMIR Financials

SHAMIR CUTTING EDGE TECHNOLOGIES EYE-POINT TECHNOLOGY III By simulating the real world view for any given prescription, Shamir is able to redefine the viewing experience, ensure similar fields of view for both hyperopic and myopic wearers, and provide an improved viewing experience for all patients, regardless of prescription. INTELLICORRIDOR This technology controls the power profile along the eye s visual path through the progressive lens corridor and allows Shamir lens designers to give variable emphasis to the power for every given point on the lens. AS-WORN QUADRO Ensures that the patient s experience of the prescription once the lens is fit into the frame, is exactly the same as when originally measured by the optometrist, giving the patient the same viewing comfort and visual acuity. NATURAL POSTURE A new ergonomic design concept that dynamically locates the near viewing zone within the progressive lens corridor, taking into account the positive or negative power of the prescription. This minimizes the need to tilt the head forward or back or raise and lower a book in an attempt to bring the text into focus.

PRESCRIPTOR THE IDEAL PERSONALIZED FREEFORM SOFTWARE 1 2 3 4 Based on the patient s prescription and frame data, Prescriptor calculates surface parameters, providing manufacturers with data for lab devices in order to produce a personalized lens. Prescriptor optimizes the optics and thicknesses of the lens while considering the chosen design and the given raw material. Iintegrates with optical Laboratory Management Software (LMS). Built to meet each customer s current and future needs.

SPARK MI REDEFINE THE MEASURING EXPERIENCE Spark MI looks like an ordinary tabletop mirror, but it is actually a measurement tool. Your client looks in the mirror wearing their glasses, you simply click, and Spark MI captures the image. And sunglasses pose no problem. Spark MI clearly sees the client s pupils even through dark lenses, making measuring as accurate and easy as with clear lenses. Just the one picture is all that s needed for computerized measuring of all the required parameters, with precision accuracy. You can say goodbye to gadgets, rulers, and customer discomfort. Measuring for new glasses is now quick, easy, comfortable and precise.

MARKET OVERVIEW Eye Correction Needs & the Ophthalmic Market SHAMIR An Innovative Leader in the Ophthalmic Lens market SHAMIR Technologies SHAMIR Products SHAMIR Financials

ENTREE GOOD BEST VERY BEST SHAMIR S RANGE OF LENSES LIFE IMPROVEMENT LENSES PERFORMANCE LENSES OCCUPATIONAL LENSES FF BIFOCAL LENSES SINGLE VISION LENSES Shamir Autograph III Shamir Attitude III Sport & Fashion Shamir SV III As Worn Shamir Attitude III SV Shamir Autograph InTouch As Worn New Shamir Relax Shamir Autograph InTouch Shamir Urban Shamir Spectrum+ Shamir Golf Shamir Ski Shamir Run Shamir Computer & WorkSpace Shamir Smart Office Shamir Relax Shamir Duo Shamir Smart SV Shamir FirstPAL

ENTREE GOOD BEST VERY BEST LIFE IMPROVEMENT LENSES Shamir Autograph III Shamir Autograph InTouch As Worn Shamir Autograph InTouch Shamir Spectrum+ Shamir Urban Shamir FirstPAL Shamir New Relax

GOOD VERY BEST PERFORMANCE LENSES Shamir Attitude III Sport & Fashion Shamir Golf Shamir Ski Shamir Run

GOOD OCCUPATIONAL LENSES Shamir Computer & WorkSpace Shamir Computer & WorkSpace Shamir Smart Office Shamir Smart Office Shamir Relax

GOOD FF BIFOCAL LENSES Shamir Duo

VERY BEST SINGLE VISION LENSES Shamir SV III As Worn Shamir Attitude III SV

SPECIAL MATERIALS Shamir Blue Zero Shamir Blue Zero lenses provide built-in protection from the potentially harmful effects of HEV (High Energy Visible) light, commonly known as blue light. Emanating from artificial light and digital screens that increasingly surround us, prolonged exposure to blue light increases risk of retinal disease, macular degeneration, and disrupts natural sleep cycles. Based on a unique polymer, Blue Zero absorbs blue light, while maintaining lens clarity and visual acuity. It is today's best way to protect visual health while reducing eyestrain. Shamir Blue Sun Standard sunglasses only protect our eyes from UV rays. Shamir Blue Sun is a new sunglass lens that gives the eyes the extra protection they need. The Blue Sun lens is made from a special material that absorbs blue light, giving it built-in protection. Blue Sun reduces up to 50 times more blue light than standard sunglasses. At the same time it improves color perception and general visual performance by maintaining contrast sensitivity. Shamir DLC Trivex material Eyewear that's ready for whatever life brings, the Shamir DLC lens offers three important features. It excels in Durability, with extreme impact resistance for rugged wear and tear. Made from Trivex, a scientifically advanced material, it is exceedingly Lightweight to ensure all-day comfort. Finally, its lens Clarity is a mark of its optical quality that maximizes vision. In addition to combining protection, comfort and visual clarity, Shamir DLC also provides 100% UV protection.

SPECIAL MATERIALS Transitions adaptive lenses are variable tint lenses which activate when exposed to Ultra Violet radiation (UV rays). Transitions adaptive lenses benefit from an exclusive patented technology developed and constantly improved by Transitions Optical. When the UV light diminishes, Transitions adaptive lenses fade back to clear. Transitions lenses help reduce glare as they automatically adapt to outdoor light intensity, improving contrast and reducing eye fatigue. Transitions Drivewear s three different stages have all been designed to maximize the eye s natural abilities under each of the different light conditions encountered both outside in direct light and behind the windshield of a car.

SPECIAL COATINGS Shamir Glacier+ UV IR The leading lens coating now with IR protection IR rays heat the inner tissues of the eye and can cause serious damage. Shamir Glacier+ UV IR is an innovative, multi-layered lens coating that significantly reduces the amount of IR light reaching the eyes providing up to 3 times more protection from IR than any other standard lens. Comprehensive UV protection from incoming and reflected rays Minimizes glare for visual comfort Enhanced durability and scratch-resistance Anti-static, hydro- and oleo-phobic, keeping lenses clean Maintains visual clarity and ocular health

SPECIAL COATINGS SHAMIR GLACIER PLUS UV The optimal lens coating that won t wear off or scratch. Now with: UV protection Improved anti-reflection Super hydrophobic Enhanced anti-static Durable Shamir Glacier Anti-Fog Keep your lenses clear This unique lens coating is designed to prevent the rear surface of lenses from fogging up and blocking vision, which can be not only annoying, but even dangerous. Fogging happens when humidity coming off the body gets trapped behind the lenses, and the lens temperature is lower than that of the trapped humid air. Vital advantage especially during Sports, both indoors and outdoors Work that involves strenuous activity Professions where safety glasses are required

SPECIAL COATINGS SHAMIR GLACIER BLUE SHIELD UV Enlightened eye protection Minimizes the proportion of HEV light reaching the retina Provides effective protection, preserving visual health Offers a clear lens for comfortable vision in any environment Reduces eye strain Improved anti-reflective properties of rear lens surface for comprehensive UV protection Suitable for any wearer: children, adults, ametropes or emmetropes SHAMIR GLACIER SUN UV Achromatic coating specially designed for sunwear Maintains color, does not change lens tint, and protects color from fading Extra UV protection absorbs dangerous reflected radiation, minimizes glare Scratch resistant protects against damage in day-to-day use Easy to clean: Water, stain, grease and fingerprint resistant, and anti-static dust repellent

SPECIAL COATINGS SHAMIR GLACIER ACHROMATIC UV Just to be crystal clear Offers all the benefits of SHAMIR GLACIER PLUS UV with an important addition - totally clear lens with no residual color. The result is an enhanced lens with a crystal clear, natural look.

MARKET OVERVIEW Eye Correction Needs & the Ophthalmic Market SHAMIR An Innovative Leader in the Ophthalmic Lens market SHAMIR Technologies SHAMIR Products SHAMIR Financials

SALES BY REGION 2017 ISRAEL LATIN AMERICA NORTH AMERICA 6% 10% 15% AMERA EUROPE TOTAL SALES: 250 MILLION 36% 33%

SHAMIR SALES 2012-2017 (THOUSANDS $) 2013 2014 2015 2016 2017 2012 200,238 214,268 229,379 226,415 245,942 249,924 CAGR: 4.5%

Shamir Optical Industry Ltd. A LEADING INNOVATIVE BRAND, SERVING AND SUPPLYING ECPs WORLDWIDE

Thank You! www.shamir.com