Breakout Session 1A Using a Social Service Referral Tool to Improve Patient Care Erine Gray

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Breakout Session 1A Using a Social Service Referral Tool to Improve Patient Care Erine Gray For CE Credits: Sign In at Registration Fill Out the Survey Within 2 Business Days: https://www.surveymonkey.com/r/xd7pltt

CE Credit Disclosure The sponsoring organization, speakers and those involved in the planning of this activity have disclosed they do not have any relevant financial interest or relationship with any manufacturer of commercial products or services discussed in this education activity. Accredited status does not imply endorsement by HRET, the American Nurses Credentialing Center s COA or the New Jersey State Nurses Association of any commercial products or services in conjunction with an activity.

An outsider s approach to reducing the cost of healthcare in the US. Erine Gray egray@auntbertha.com 512-795-4864

Seeker

Proprietary & Confidential

Seeker Programs

Seeker 1. Find 2. Apply Programs

Proprietary & Confidential Problem 1: Find

Seeker Programs

Seeker 1 million + users

Proprietary & Confidential New York City replaced phone booths with high-tech kiosks.

Aunt Bertha is the 4th most popular app on these kiosks. Kiosk Locations in NYC Proprietary & Confidential

Proprietary & Confidential

Problem 2: Operationalize Proprietary & Confidential

We surveyed hospital executives to better understand how SDoH programs were currently being managed.

Survey Details Conducted in partnership with GLG Social Impact, participants included: CEO s, CFO s, COO s, CMO s, Medical Directors; Facility Sizes: 55% worked in 250 bed + facilities, 30% 100-250 bed facilities, the remainder in facilities less than 100 beds Proprietary & Confidential

Common Challenges 94% believe it is important or very important to connect patients to social programs. 83% stated that this will become more important or critical for long term success. Proprietary & Confidential

Common Challenges 5% Only 5% reported no problems with tracking and measuring social program referrals. Majority of responders stated that data is not tracked at all or is tracked poorly and is decentralized. Proprietary & Confidential

Common Challenges: Quotes from Care Teams Dependent on who knows what Updating our own resources is questionable Different departments use different systems and don t coordinate Need to offer resources in absence of a case manager Proprietary & Confidential

How can we get different organizations to help the people they serve simply find available programs?

Reach of: Care Team Reach of: Your Staff beyond Care Team Reach of: Community Orgs Hospitals, Social Services Providers, K-12 Schools, Prisons, Community Colleges, Insurers, Churches, Etc. Reach of: Members & Their Families When They Can Also Self- Serve Total Population Proprietary & Confidential

Proprietary & Confidential

It is amazing what you can accomplish if you do not care who gets the credit. - Harry Truman

Problem 3: Close the Loop Proprietary & Confidential

Seeker 1. Find 2. Apply Programs

Appointment Referrals Proprietary & Confidential

Future State: Radical Ideas Proprietary & Confidential

A Real-Time Approach Details

A Real-Time Approach Details

A Real-Time Approach Details

A Real-Time Approach Details

Program 1 Seeker Program 1 Program 1 Program 1 Program 1

Program 1 Seeker Program 2 Program 3 Program 4 Or... { Can we just pay for what they need?

Proprietary & Confidential Warnings!

The problem is far bigger than an individual team or department. Reach of: Care Team Reach of: Your Staff beyond Care Team Reach of: Community Orgs Hospitals, Social Services Providers, K-12 Schools, Prisons, Community Colleges, Insurers, Churches, Etc. Reach of: Members & Their Families When They Can Also Self- Serve Total Population Proprietary & Confidential

Proprietary & Confidential Summary

This problem will get fixed how?

Seeker

Proprietary & Confidential Background

Nationwide Programs + Nationwide Search Activity 1,000,000+ users We have program data in every zip code in the US. Even people in the smallest towns can find a few hundred programs that serve them. We see users, searches and referrals happening nationwide every single day. Pictured above is a heat map of where we have seen searches in the last 60 days. Proprietary & Confidential

Claimed Programs Growth of Claimed Programs Proprietary & Confidential