MUSLIM FRIENDLY TOURISM (MFT) ZULKIFLY MD SAID DIRECTOR GENERAL ISLAMIC TOURISM CENTRE (ITC)
ISLAMIC TOURISM CENTRE Approved by the government on 20 February 2009 Officially launched on 16 March 2009 Registered as a Company Limited by Guarantee on 22 June 2009 Operations is in accordance with the office manual, approved by the Board of Trustees Supervised by a Board of Trustees, chaired by the Secretary General of the Ministry of Tourism & Culture
(Oh Muhammad) Say: Travel through the earth and see how Allah did originate creation; so will Allah produce a later creation. For Allah has power over all things. _ Holy Quran, Al-Ankabut Chapter 29, Verse 20
Source : ITC Blueprint
Good intention (niat) What to see, do? Where to eat, pray? Appreciation for God s greatness Strengthen faiths & teaching
MAQASID SHARIAH Protection of Religion Protection of Life Protection of Intellect Protection of Lineage Protection of Wealth Allah has permitted that sound intellect & knowledge be promoted forbidden that corrupts / weakens it such as alcohol & drugs. (Protection of Intellect) Concept of segregation basis of security & privacy. Forbids Muslims from engaging in fornication and adultery. (Protection of life, lineage and wealth) Adhering to the elements and features of MFT would also mean protecting and safeguarding maslahah (benefits) and preventing or repelling the mafsadah (harms) in all demensions of human life by upholding to the principles of Maqasid Shariah.
GLOBAL OIC NATIONS ASEAN OTHER NATIONS 1.8 1.1 255 350 Pew Research Centre Pew Research Centre Pew Research Centre Thomson Reuters
Quick Facts 23% of the world s population in 2014 was Muslim 26% of the world s population is projected to be Muslim in 2030 50% of Muslims are under the age of 25 years 70% of the Arab population is under the age of 25 years 66% of the Muslim population is under 30 in Europe and North America Source: Crescentrating 8
Highly Educated Well Travelled 2 nd & 3 rd generation from Europe/UK & USA Increasingly seeking out goods and services with Islamic value High spending power Source: Global Muslim Lifestyle Travel Market 2012: Landscape and Consumer Needs Study 9
MARKET SIZE BENCHMARK (US$ Billion) Source: State of the Global Islamic Economy Report 2017/2018, Thomson Reuters
THE HALAL TRAVEL INDICATOR CRITERIA (From a total 73 selected countries) 1. Trade: Inbound Muslim Travel relative to its size 2. Governance: Halal Friendly Ecosystem 3. Awareness: Media/Events 4. Social: Contribution to Employment
1,235 121 MILLION MILLION INTERNATIONAL TRAVELLERS IN 2016 INTERNATIONAL MUSLIM TRAVELLERS IN 2016 _ UNWTO Tourism Highlights 2017 Edition _ MASTER CARD & CRESCENTRATING Global Muslim Travel Index 2017
156 MILLION INTERNATIONAL MUSLIM TRAVELLERS BY 2020 _ MASTER CARD & CRESCENTRATING Global Muslim Travel Index 2017
USD (Billion) SAUDI ARABIA 20.4 UNITED ARAB EMIRATES 15.8 QATAR 12.4 INDONESIA 9.7 KUWAIT 9.6 Source : State of The Global Islamic Economy 2017/2018 Report, Thomson Reuters 14
H A L A L F O O D 67% O V E R A L L P R I C E 53% M U S L I M - F R I E N D L Y E X P E R I E N C E 49% R E L A X A T I O N 46% H O T E L / R E S O R T S T A Y E X P E R I E N C E 37% C H O I C E O F D E S T I N A T I O N 36% A D V E N T U R E D I N I N G F O O D E X P E R I E N C E 35% 31% A I R & H O T E L D E A L 28% A I R T R A V E L E X P E R I E N C E 21% A L L O T H E R R E S P O N S E S 12% 0% 10% 20% 30% 40% 50% 60% 70% Source: Dinar Standard and Crescent rating, 2015
MALAYSIA S ACHIEVEMENTS 16
KEY INDICATORS 2017 TOURIST ARRIVALS TOURIST RECEIPTS AVERAGE PER CAPITA EXPENDITURE AVERAGE LENGTH OF STAY 25.9 MILLION RM 82.16 BILLION (Est USD20.9B) RM3,166.50 (Est USD807) 5.7 NIGHTS TOP 10 TOURIST ARRIVALS IN 2017 1. SINGAPORE 6. INDIA 2. INDONESIA 7. SOUTH KOREA 3. CHINA 8. JAPAN 4. THAILAND 9. PHILIPPINES 5. BRUNEI 10. UNITED KINGDOM Source : Tourism Malaysia
REGION 2015 2016 2017 ASEAN 4,460,318 4,875,931 4,788,335 EAST ASIA 31,798 39,852 42,765 SOUTH ASIA 313,974 258,897 238,434 WEST ASIA 261,423 274,325 240,491 EUROPE 60,235 55,635 54,713 OTHERS 25,200 22,501 19,270 TOTAL 5,152,948 5,527,142 5,384,008 Source : Tourism Malaysia & ITC
MALAYSIA RANKING IN GLOBAL MUSLIM TRAVEL INDEX 2017 TOP 10 OIC DESTINATIONS GMTI CRITERIA 1. FAMILY FRIENDLY DESTINATION 2. SAFETY OF MUSLIM VISITIORS & GENERAL VISITORS 3. MUSLIM VISITORS ARRIVAL 4. HALAL FOOD OPTIONS 5. ACCESSIBILITY OF PRAYER FACILITIES 6. SERVICES & FACILITIES AT AIRPORTS 7. CHOICE OF ACCOMMODATIONS 8. AWARENESS TOWARDS THE NEEDS OF MUSLIM VISITORS 9. EASE OF COMMUNICATION 10. AIR CONNECTIVITY 11. VISA REQUIREMENTS Source: MasterCard & Crescentrating
INDONESIA 2,796,570 SAUDI ARABIA RM 11,555 (USD2,981) BRUNEI 1,660,506 KUWAIT RM 8,191 (USD2,113) BANGLADESH 111,836 OMAN RM 8,118 (USD2,094) SAUDI ARABIA 100,549 UAE RM 7,714 (USD1,990) IRAN 59,023 IRAN RM 7,010 (USD1,808) Tourism Malaysia
+ Vibrant and government regulated Halal industry in Malaysia. + Pioneer of Halal standards and certification. + Halal Certification provides assurance as it fulfils the Syariah law, which is a must for Muslims. + Malaysia Halal Logo is recognized and well-accepted worldwide. + Top International Fast Food Chains Certified Halal + Street Food and Restaurant Carnival + Airports + Highway Rest Service Areas + Shopping Malls + Theme Parks + Government Offices + Golf Resorts & Clubs + Stadiums + Convention Centres + Hospitals + Restaurants 21
At least one Halal certified kitchen Qiblat Direction on room ceiling Prayer mats / rugs / Holy Quran Prayer time schedule Segregated swimming pool / gym Ramadan Buffets / Iftar Sahoor (pre-dawn) menu Shuttle to Mosque for Terawikh prayers Guest Imams for surmons / prayers Employment of Halal Executive 22
Awal Muharram (New Year), Maulidur Rasul (Prophet s Birthday), Ramadan (Fasting Month), Eid-ul Fitr, Eid-ul Adha (Qurban Services) International Quran Recital (Since 1958) Malaysia International Halal Showcase (MIHAS) IFTAR@KL Ramadhan Festival Putrajaya International Islamic Arts & Culture Festival World Islamic Economic Forum (WIEF) World Islamic Tourism Conference (WITC) 23
CONNECTIVITY WITH MUSLIM COUNTRIES OIC Total flight frequency 2,968 weekly Flight frequency from OIC countries 376 weekly Avg. occupancy of seats 597,920 weekly As of 31 December 2016 Source: Tourism Malaysia & Malaysia Airports Berhad 24
6,000 NATIONAL FATWA COUNCIL JAKIM
Antara hasil perbincangan persidangan adalah: Membuka masjid kepada semua golongan tanpa mengira bangsa dan agama. Kebersihan dan keselamatan di masjid-masjid. Memastikan keselesaan dan keselamatan pengunjung-pengunjung masjid. Mempelbagaikan fungsi masjid sebagai One Stop Centre, contohnya seperti menawarkan pakej-pakej perkahwinan, menyediakan perpustakaan, pusat rawatan serta kemudahan kemudahan riadah dan sebagainya.
ACCOLADES FOR MALAYSIA Malaysia NUMBER ONE DESTINATION FOR MUSLIM TRAVELLERS 2011-2014 - CRESCENTRATING Malaysia NUMBER ONE DESTINATION IN THE GLOBAL MUSLIM TRAVELLERS INDEX 2015 & 2017 - CRESCENTRATING & MASTERCARD Malaysia BEST HOLIDAY DESTINATION IN THE MONTH OF RAMADAN 2016-2026 - CRESCENTRATING & MASTERCARD Kuala Lumpur & Penang TOP 10 BEST SHOPPING DESTINATION MUSLIM TRAVELLERS SHOPPING INDEX 2015 - CRESCENTRATING & MASTERCARD Malaysia THE MOST DEVELOPED ISLAMIC ECONOMY ECOSYSTEM FOR HALAL TRAVEL IN 2014 2017 - THOMSON REUTERS Islamic Arts Museum Malaysia TOP MUSEUM IN MALAYSIA 8 TH IN ASIA - TRIP ADVISOR TRAVELLER S CHOICE AWARDS 2014-2017
ITC PUBLICATIONS ITC PUBLICATION MS2610:2015 STANDARD MUSLIM FRIENDLY HOSPITALITY SERVICES REQUIREMENTS ISLAMIC TOURISM JOURNAL MUSLIM-FRIENDLY ACCOMMODATIONS IN MALAYSIA RESEARCH UNDERTAKEN SHARIAH COMPLIANCE ACCOMMODATION ONGOING RESEARCH UNDER RMK11 PROFILING OF MOSQUES WITH TOURISM RELATED ATTRACTIONS WITHIN THE TOURISM CORRIDORS IN MALAYSIA (to complete by April 2018)
CHALLENGES
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EXTENSION OF TERRORIST ACTIVITIES IN THE REGION SYRIAN CIVIL WAR 2015 - PRESENT TURKEY BOMBINGS 2016 UK ATTACKS 2017 NEW YORK BOMBING DEC 2017