Sea of Design and Strategy DIARY OF A GRAPHIC SAILOR
The anchor and the dolphin intertwined, under the claim "hurry up slowly" (Festina Lente) as a symbol of those rigorously edited classic texts that sought to regenerate society through culture, through design. Aldo Manuzio.1499
ABOUT ME Following Manuzio's philosophy, juandiegonzalez defends these values through the analogy "to hurry slowly through the various seas of the creative industry", assuming the role of a graphic sailor who enters into an infinite sea of doubts to be solved. Graphic design is the direct analogy with the sea. A place where you embark and you can never disembark. Who am I? nº 1
EDUCATION GRAPHIC DESIGN AND MULTIMEDIA UNIVERSITY DEGREE. ESNE (UCJC) With honnors in Editorial Design, TFG, Programming, Web Design and Packaging. ERASMUS EXCHANGE GRAPHIC DESIGN AND MULTIMEDIA APPLICATIONS. WATERFORD INSTITUTE OF TECHNOLOGY (IRELAND) With honnors in General Graphic, 3D Animation with Unity, Marketing for Design and Motion Graphics. Who am I? nº 2
EXPERIENCE GRAPHIC DESIGNER AND INFOGRAPHIC. OBSERVATORIO ESPAÑOL DEL DISEÑO DE MADRID. JANUARY AUGUST 2015. GRAPHIC AND WEB DESIGNER. REINITIA (COACHING AND DEVELOPMENT). AUGUST DECEMBER 2015. INTERN GRAPHIC DESIGNER AND ART DIRECTOR. SR. Y SRA. MUTT. JANUARY JUNE 2016. GRAPHIC DESIGNER. PROJECT CARTOGRAFÍAS DIGITALES AT ESPACIO TELEFÓNICA. 2016. ART DIRECTOR JR. DDBº SPAIN. JUNE 2016 CURRENTLY. ART DIRECTOR. PROJECT FOR PROXIMITY CHILE. JANUARY 2017. Who am I? nº 3
CLIENTS UNIVERSIDAD COMPLUTENSE. ESNE. FEDERICO MORÁN. MARES DE BARITA Y PLATA. CÉSAR LUCAS. REINITIA. TELEFÓNICA. JOANA BIARNÉS. SIMPOSIO INTERNACIONAL DE COMUNICACIÓN. CONGRESO DE DISEÑO DUAL. BBVA. TELEPIZZA. MOVISTAR. PELAYO. TWITTER. AUDI. SEAT. VOLKSWAGEN. PÁGINAS AMARILLAS. SOLEAR. ASICS. UNICEF. DUREX. CONASET. Who am I? nº 4
AWARDS DRAC NOVELL INTERNACIONAL. 4 AWARDS IN PRINTS, RADIO, INTEGRATED ADVERTISING AND 24 HOURS. 2016. EXCELLENCE SCHOLARSHIP. ESNE. 2013 2017. SHORTLIST CANNES AWARDS. DDB MADRID. 2017. JCDECAUX AWARDS. SILVER AWARD AT FESTIVAL JÓVENES TALENTOS. 2016. FESTIVAL EXTREMEÑO DE PINTURA. BEST YOUNG ARTIST CONTEST. 2012. EL SOL. SILVER AWARD IN INTEGRATED WITH DDB MADRID. 2017. BESTILL FESTIVALPASS HER YOUNG SPANISH TALENT IN DOCUMENTARY PHOTOGRAPHY. NORWAY. 2016. Who am I? nº 5
Sea of Design and Strategy SOME BRANDING WAVES
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Full Circle - A retrospective on the Black Mountain College through the eyes of Susan Weil nº 7
This graphic identity is the result of an experimental process with creative programming in Processing. The random shape used as a key visual is inspired by the work Buckminster Fuller 1949 and also coincides with the covers of publications at BMC under a current look. The project also delves into plastic reflection about space and time to project it into the Digital Edge aesthetic design transformations. The colour blue refers to the technique of blueprint, so characteristic of Susan Weil. nº 8
Portfolio 2017 nº 8
PANTONE Process Blue C CMYK 0 0 0 0 RGB 255 255 255 *PANTONE 7527 C nº 9
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The exhibition shows works by the artist Susan Weil and her generative graphic reinterpretation. In addition, the recreation of the monument Buckminster Fuller of 1949 is proposed through generative holograms. Thus, the attendees can participate directly in the work. Without a doubt, an essential piece that connects us with the students of Black Mountain College itself. nº 12
The web allows the user to live an experimental experience through the processing interface and a display box. You can also buy a T-shirt with your own generative design! nº 13
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Fill the gap - Save the creativas Manifiesto Ranking Acción Fill the Gap Adnonymus Súmate ES nº 14
Portfolio 2017 nº 15
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x ADNONYMUS Link to display the web platform: https://invis.io/pu7b9yq2s#/158853448_web_prueba-pdf_1 Link to view the application: https://app.conceptinbox.com/simulator/ 5739a2ce0e80b1067af22da7 nº 16
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ArteFactus - The gaze laboratory Portfolio 2017 nº 7
ArteFactus The gaze laboratory Design of a recreational-pedagogical app as a tourist tool for the White City of Tel Aviv (Israel). Through augmented reality and geolocation, we intend to explain the history and development of this new city concept (closely linked to the precepts of the Bauhaus) through graphic design, specifically thanks to the grid. Through this app, the visitor is oriented in a double sense: in his itinerary for the White City and in his way of looking and understanding the visible world through the reticulated development of his architecture and urbanism. nº 18
The ArteFactus brand graphic concept will be developed, based on the simplification or purification of the movement, according to the grid tradition. Although the antecedents come from the artefacts of the Renaissance, it will be the purity of the period of the Bauhaus the issue we will use for the key visual. The idea of a window as an artefact, as a grid, is essential for this project, not forgetting that characteristic window of the Dessau building that means the ideal manifested by the Bauhaus students at the White City of Tel Aviv. This praxis resulted from the continuation of the International Style creating a new model of the city. nº 19
ArteFactus ArteFactus 40 5 5 5 5 5 5 5 5 5 nº 20
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Skycraper Princeps pen Redesign and new proposal for Staedtler pens. It is the redesign of the packaging and the naming for the pen Princeps. Creating a visual corporate identity of the product by taking inspiration from the old building blueprints. All graphic approaches must have the visual key of architectural planes, concretely the first skyscrapers of New York. The Staedtler Princeps pen, as much as the greatest buildings, not only stands erect, but is made to be contemplated. nº 21
Didot Bold-Headlines & logo Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Didot Regular- Body Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Design of a vertical logo that recreates a building s elevation. A pen s graphic sign is included at the top of the skyscraper. Use of a modern serif typography, which preserves a calligraphic reminiscence while contributing an architectural support thanks to its straight serifs. *Special finish, with embossing in black ink. Portfolio 2017 nº 22
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Sea of Design and Strategy SOME EDITORIAL WAVES
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Allegro Braking grid, breaking mind Designing a newspaper, breaking the grid, with augmented reality animation news inside. The project includes a fanzine that explains how to install the APP developed for watching the news in augmented reality. This design is inspired by the Art & Craft manifesto in defence of traditional media. We all know that the digital newspaper is replacing its original version, but what if we could keep the paper press legacy using augmented reality as a support? Adobe Indesign Adobe Photoshop Unity 3D Cinema 4D nº 24
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Pornográfica - Visual Pleasure Pornographic is a fanzine where the design exploits all its sexual potential until ejaculating ink. The reader assumes the role of voyeur and is exposed scopophilically to a hidden iconosphere of texts and images that run on the scanner. The fanzine is presented inside an XXL condom and protected by a case that hides the pornographic cover. nº 26
Revision of the erotic imaginary throughout the history of the visual culture visibilizing the eroticism and the inherent sexuality of the displayed image, the typography and the graphic and editorial design. It contains invisible ink that fills the typographic rivers of the flowing text and which are only visible with special light. nº 27
The project includes some graphic communication pieces that use pornographic resources such as: flowing text, holes or blend paper (due to visual ejaculation after the enjoyment and pleasure of reading the fanzine). nº 28
Sea of Design and Strategy SOME ADS WAVES
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Find it on Loewe - The goldfish myth The promotional project of Agua de Loewe Mediterraneo for haed sell summer campaign 2016. The project conceptually worked around an object that is part of the SS 2016 collection, a golden fish that appears as a necklace in the summer campaign. We consider it to be a distinctive and charismatic element of this campaign. We therefore linked the creative concept to the myth of a golden fish as an object of desire with the Mediterranean Greek Hellas as a background. nº 29
Retículas Color Color dorado combinado en diferentes materiales y soportes con Blanco y Negro. Además de ser un color relacionado con el lujo, está cercano a lo divino y lo etéreo del mito grecolatino. #B9934D R: 185% G: 147% B: 93% Tipografías Titular: Univers Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Cuerpo: Palatino regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Palatino italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj nº 30
Encuéntralo en Loewe Find it on Loewe The campaign is built around the idea of the mythologized golden fish pursued by a young woman looking for a new experience or story in the waters of the Mediterranean. nº 31
ENCUÉNTRALO EN LOEWE El pez dorado Agua de mediterráneo Agua de mediterráneo nº 32
Contiene ventilador Dispensador de la fragancia en vapor nº 33
Sea of Design and Strategy SOME DIGITAL WAVES
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Museo Vostell Malpatida The Vostell Museum of Malpartida is a reference for the contemporary world by the unique collection that houses in its interior. The museum's website, however, is far from being a reference. Solution. Redesign of the Vostell Museum under the aesthetics and issues of the Fluxus movement, especially the so-called Happening De-coll / age. The user will have a fundamental role, being an instrument that can intervene and consciously modify this new space. nº 34
Museo Vostell Malpatida Usability Chaos and chance as part of a user experience and the artistic creation process Fluxus. Methodology To access the web, the user must attach his fetish image* to the large collective canvas. This canvas is the result of a pixelated network that -criticizing the commercial web of One Million Page poses an uncorrupted experience, product of a non-salable experience. * Wolf Vostell used in his works the fetishistic imagery of his time (motorcycles, cars, televisions...) to make a social criticism through age. www.museovostell.es nº 35
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Sea of Design and Strategy UNTAGGEABLE WAVES
Las Bistecs Contribution and impact Take the Electro-Disgusting and its importance in the society to graphic designing, through 3D Ultrastrash. Approach Making digital pills with a Free Resource Ultratrash visual, to communicate the new Las Bistecs album. The use of predetermined presets and its subsequent 3D animation, generate content that doesn t leave anybody unmoved in a society overflowing with information. Idea This project criticizes the intrusive digital creating processes, because the only thing it does is create content without really creating it. We generate this content through small pills made from predetermined presets and its subsequent 3D animation to convey Las Bistecs OFFER. This way, we transfer the tendency of Electro-Disgusting to an audiovisual format and we manage to battle the shortage of quality that the categorization of the real projects aims to receive. nº 38
Sea of Design and Strategy NOW YOU HAVE SEEN HOW THE WAVES WORK, WOULD YOU LIKE TO LOOK FOR THE PERFECT ONE TOGETHER?
Sea of Design and Strategy THANK YOU SO MUCH JUAN DIEGO GONZÁLEZ 625 050 194 juandigo@icloud.com www.comandoe.com