Permanent Magnets

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Permanent Magnets 2010-2020 Magnetics 2011 Conference March 1, 2011 San Antonio, Texas Presented by Walter T. Benecki

Permanent Magnets 2010-2020 A Comprehensive Overview of the Global Permanent Magnet Industry Authored by Walter T. Benecki Terry K. Clagett Stanley R. Trout

Book Overview 400 Pages Professionally Bound Printed in Color 1000+ Man-hours Approximately 170 References Started February 2010 Published November 2010 Walter T. Benecki LLC 3

Book Overview Industry Statistics 2005-2009 Industry Production Forecast 2010-2020 Current & Future Applications & Technologies China s Future Industry Status Major Magnet Industry Patents Raw Material Issues Human Resource Issues Major University Research Initiatives Magnet Industry Associations Directory of Producers, Fabricators & Distributors Directory of Magnetic Powder Producers Directory of Industry Service Providers Appendices Walter T. Benecki LLC 4

Section 1.0 2005-2009 Production Statistics Value & Tonnage By Magnet Type Ferrite NdFeB SmCo Alnico Value & Tonnage By Geographic Region China Europe Japan USA All others Tonnage Market Share by Geographic Region Walter T. Benecki LLC 5

Section 1.0 - Highlights Total Market 2009 - $7.4 Billion 2008-2009 Recession was Significant 2009 Market Shares (based on tonnage) China 61% Europe 9% Japan 9% USA 8% All others 13% Walter T. Benecki LLC 6

Section 2.0 2010-2020 Production Forecast Value & Tonnage By Magnet Type NdFeB SmCo Alnico Ferrite Value & Tonnage By Geographic Region China Europe Japan USA All others Value & Tonnage Share by Geographic Region Walter T. Benecki LLC 7

Section 2.0 - Highlights Total 2020 Market - $17.2 Billion 2020 Market Shares (by tonnage) China 74% Europe 5% Japan 4% USA 3% All others 14% Walter T. Benecki LLC 8

Section 3.0 Applications & Technology Computers Motors Automotive Bicycles Appliances HVAC Speakers Wind Turbines Sensors MRI Separation Equipment Advertising Refrigeration Systems Braking Systems Energy Storage Transport Systems Nano- Technology Consumer Electronics Reprographics Energy Drivers Walter T. Benecki LLC 9

Section 3.0 Applications That May Impact Tomorrow s Magnet Demand Hybrid Automobiles Electric Automobiles Wind Turbines Industrial Motors Appliance & HVAC Motors Energy Storage Systems Magnetic Refrigeration Magnetic Levitation Transportation Walter T. Benecki LLC 10

Section 4.0 China s Future in the Global Magnet Industry Detailed Production Statistics Production 2010-2020 Forecast ($ s & Tons) Sintered Ferrite Bonded Ferrite Sintered NdFeB Bonded NdFeB Samarium Cobalt Alnico The Government s Rare Earth Strategy Walter T. Benecki LLC 11

Section 4.0 China s Future in the Global Magnet Industry The Chinese Government s Rare Earth Strategy: Gradually address environmental and safety concerns (expensive and lengthy) Limit exports of REO s to satisfy domestic needs (local economy growing at 10%/yr) Emphasize export of value added products (like magnets) Walter T. Benecki LLC 12

Section 5.0 Major Industry Patents Ferrite - Lanthanum Compositions Samarium Cobalt- High Temp Compositions NdFeB Hitachi (Neomax) Magnequench (Neo Materials) Walter T. Benecki LLC 13

Section 6.0 Raw Material Issues Supply, Demand & Price Issues Iron Oxide China increasing production Cobalt Future price spikes likely RE Oxides Currently THE HOT ISSUE 30 Pages Walter T. Benecki LLC 14

Section 6.0 Rare Earth Prices Have Been Volatile Recovering Market Demand Chinese Export Restrictions Increasing Export Taxes Consumer Stockpiling Speculation Walter T. Benecki LLC 15

Section 6.0 Assessment of Potential Western REO Sources Company Description Resource Assessment Strengths Weaknesses Opportunities Threats Walter T. Benecki LLC 16

Section 6.0 Assessment of Future REO Sources Alkane Resources Arafura Resources Avalon Rare Metals Baotou Iron & Steel Great Western Minerals Group Greenland Mineral & Energy Lynas Corporation Molycorp Minerals Rare Element Resources Ltd. U.S. Rare Earths Walter T. Benecki LLC 17

Section 6.0 Raw Material Outlook China will gradually develop independency regarding Iron Oxide Cobalt prices will fluctuate but no future crisis is expected China s REO dominance will gradually decline as Western production slowly ramps up Walter T. Benecki LLC 18

Section 7.0 Human Resource Issues The decline of Western engineering talent Increasing numbers of Magneticians are being educated in China and India USA universities are educating many foreign students who are now returning to their homelands In-house training and development is the most attractive option for the West. Walter T. Benecki LLC 19

Section 8.0 University Research Initiatives Program Overview & Description Major Capabilities Key Personnel Current Research Interests Recent Publications Walter T. Benecki LLC 20

Section 8.0 University Research Initiatives Ames Laboratory (Iowa State) University of Birmingham University of Dayton University of Delaware IFW Dresden National Institute of Minerals Science Northeastern University Southwest Institute of Applied Magnetics of China University of Texas at Arlington Trinity College (University of Dublin) Technical University Wien (Vienna) Walter T. Benecki LLC 21

Section 9.0 Magnet Industry Associations China Magnetic Materials Device Association IEEE Magnetics Society The Japan Association of Bonded Magnetic Materials SMMA The Motor and Motion Association (PMD) UK Magnetics Society United States Magnetic Materials Association Walter T. Benecki LLC 22

Section 10.0 Permanent Magnet Company Directory 500+ Companies Segmented into Three Geographic Regions Asia-Pacific (76%) Europe & The Middle East (15%) The Americas (9%) Manufacturers, Distributors and Fabricators Qualitative/Subjective Ranking System Brief Description of Each Company Walter T. Benecki LLC 23

Section 10.0 Permanent Magnet Company Directory (Top 85%) China (including Hong Kong) 261 (53%) USA 85 (17%) India 31 (6%) UK 18 (4%) Germany 17 (3%) Japan 11 (2%) Walter T. Benecki LLC 24

Section 10.0 Permanent Magnet Company Directory (Other 15%) Australia 6 (1%) Switzerland 6 (1%) France 5 (1%) Italy 5 (1%) All Others - 56 (11%) Walter T. Benecki LLC 25

Section 10.0 Company Directory Qualitative Company Ratings Subjective approach based on: Sales Volume Geographic Scope Product Breadth Technical Capability Industry Reputation Authors Experience Walter T. Benecki LLC 26

Section 10.0 Company Directory Qualitative Company Ratings North and South America Europe & Middle East #1 #2 #3 NR 5 3 7 81 2 5 14 54 Asia and Australia 8 11 47 264 Total 15 19 68 399 Walter T. Benecki LLC 27

Section 11.0 Directory of Powder Producers Ferrite NdFeB Alnico China 15 7 4 USA 3 - - Brazil 3 - - Japan 1 1 - Switzerland 1 1 - Italy 1 - - India 1 - - Walter T. Benecki LLC 28

Section 12.0 Directory of Industry Service Providers Instrumentation and Measurement Equipment (46) Software for Magnetic Circuit Design (18) Industry Consultants (53) Magnetics Industry Publications (7) Walter T. Benecki LLC 29

Section 13.0 Appendices Permanent Magnet Basics Magnetic Materials in Automotive Systems The Development of China s Rare Earth Magnet Industry Neomax Patent & License Status Magnequench Patent Information Guide China s Rare Earth Industry: What can the West learn? What Rare Earth Crisis? Rare Materials How Scarce are They? Walter T. Benecki LLC 30

Thanks to so many.. The authors are grateful to the many individuals, companies and organizations, worldwide, who contributed to this initiative. Many offered valued input and challenged us to consider a variety of opinions. Their contribution was very much appreciated.

SUMMARY This book is a unique resource for anyone involved or interested in the global permanent magnet industry Walter T. Benecki LLC 32

SUMMARY This book is a unique resource for anyone involved or interested in the global permanent magnet industry Major topics (each accounting for more than 10% of total content) include: Industry Statistics and Applications China Rare Earth Raw Materials Industry Directories Automotive Applications Walter T. Benecki LLC 33

Who Should Find Value Those Seeking an Improved Strategic Planning Process for Their Business Walter T. Benecki LLC 34

Who Should Find Value Those Seeking an Improved Strategic Planning Process for Their Business Companies Researching Acquisition, Investment or Divestment Opportunities Walter T. Benecki LLC 35

Who Should Find Value Those Seeking an Improved Strategic Planning Process for Their Business Companies Researching Acquisition, Investment or Divestment Opportunities Improving your overall Magnet IQ Walter T. Benecki LLC 36

Who Should Find Value Those Seeking an Improved Strategic Planning Process for Their Business Companies Researching Acquisition, Investment or Divestment Opportunities Improving your overall Magnet IQ Establishing or Assuring a Reliable Magnet Supply Chain Walter T. Benecki LLC 37

Who Should Find Value Those Seeking an Improved Strategic Planning Process for Their Business Companies Researching Acquisition, Investment or Divestment Opportunities Improving your overall Magnet IQ Establishing or Assuring a Reliable Magnet Supply Chain Those Supplying Goods and Services to the Magnet Industry Walter T. Benecki LLC 38

Book Ordering Information Permanent Magnets 2010-2020 can be purchased from a number of sources: MagneticsMagazine.com SpontaneousMaterials.com Terramagnetica.com WaltBenecki.com WebMagnetics.com Walter T. Benecki LLC 39

Thank You! Walter T. Benecki LLC Consultancy Serving the Worldwide Magnetics Industry 3720 S. Ocean Blvd. # 702 Highland Beach, FL 33487 (847) 624-1170 Email: waltbenecki@aol.com Strategic Planning Benchmarking Dispositions Mergers Acquisitions Joint Ventures Business Planning Operations Management China/US Alliances Walter T. Benecki LLC 40