KASBIT RESEARCH CONFERENCE 2017

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KASBIT RESEARCH CONFERENCE 2017 Organized in Collaboration with SHEIKH ZAYED ISLAMIC CENTRE on Influence of Contemporary Business trends in Islamic Region 11:30-12:00 Tea Break CONFERENCE TIMELINE Time Inauguration 08:30-09:45 Registration Desk Open 10:00-10:05 Recitation from the Holy Quran 10:05-10:10 Naat of Rasool S.A.W 10:11-10:15 National Anthem Welcome Address & Conference Overview by 10:16-10:26 Prof. Dr. Ahsanullah Director ORIC & Conference Secretary Address by 10:27-10:37 Prof. Dr. Anwer Irshad Burney Dean, KASBIT Address by 10:38-10:58 Prof. Dr. Abida Perveen Director, SZIC Address by 11:00-11:20 Prof. Syed Karamatullah Hussainy Director, KASBIT Inaugural Address by the Chief Guest 11:20-11:30 Prof. Dr. Muhammad Ajmal Khan Vice Chancellor, University of Karachi The Program will be hosted by Mr. Eesar Khan

DAY 01 BREAKUP 12:00-12:20 Key Note Speaker 01 Mr. Kashif Riaz Parallel Sessions 01 KRC- KASBSZIC-17001 Impact of Gender and Generation Segregation on Perception towards Islamic Banking 12:30-12:45 Hafeez Ur Rehman Ghullam Hussain Aon Waqas KRC- KASBSZIC-17002 Ubaidullah KRC- KASBSZIC-17003 Hadiqa Riaz Hassaan Ahmed Mudassir Hussain KRC- KASBSZIC-17004 Fatima Ather Muzammil Sabir Rameen Shakil A new solution to the tax related problem observed in earlier history of Islam The Impact of Emotional Branding On Consumer Buying Behavior: A case of beverage industry of Pakistan The impact of trust, brand experience and customer satisfaction on brand loyalty: A study of ready-to-cook food products in Karachi, Pakistan 12:45-01:00 01:15-01:30 1:30-1:45 Chair: Prof. Dr. Asif Mansoor Co-Chair: Mr. Muhammad Kashif Sr. No / Participants Particulars Time Venue Officials KRC- KASBSZIC-17005 The Evolution of Islamic Banking System Daniyal Iftikhar Changes Customers Preference towards Osama Bin Ahsan Banking Perception: Evidence from Customer 12:30-12:45 using Islamic Banking, Karachi, Pakistan KRC- KASBSZIC-17006 Umair Atta Ullah Muhammad Waqas Sabir KRC- KASBSZIC-17007 Anseeya Samad Filza Asif KRC- KASBSZIC-17008 Wajeeha Siddiqui Hiba Rashid The Impact of Brand awareness on Consumer purchase Intention Study on Al Karam 12:45-01:00 The Impact of Employees Absenteeism on the Organizations Performance: Study on Manufacturing and Retailing Sector Karachi, Pakistan Attributes Enhancing the Customer Loyalty: A Research on Karachi Based Super Stores/Marts 01:15-01:30 Chair: Mr. Kashif Riaz Co-Chair: Mr. Abdullah Khan 1:30-1:45

KRC- KASBSZIC-17009 Mohsin Ali Shaikh The Impact of Motivation in Higher Productivity: Ahsan Ali Shaikh A Case Study Motaber Ali 12:30-12:45 Faiza Shafi khan KRC- KASBSZIC-17010 Adeel Azeem Jinnah Shaheera Shad KRC- KASBSZIC-17011 Umair Ahmed Jalali KRC- KASBSZIC-17012 Samad Ghanchi Muhammad Asif Iqbal Effect of Performance Management System among the Education Sectors of Higher Education Commission of Pakistan Entrepreneurial education and its effects on universities in Pakistan Impact of Exchange Rate on Economic Growth of Pakistan 12:45-01:00 01:15-01:30 Room 3 Chair: Dr. Syed Muhammad Taha Co-Chair: Mr. Hyder Ali 1:30-1:45 01:45-03:00 Namaz & Lunch Break

03:00-03:20 Key Note Speaker 02 Dr. Zubair Ali Shahid Parallel Sessions 02 KRC- KASBSZIC-17013 The impact of mobile marketing initiatives on Hazel Aslam customers attitudes and behavioral outcomes KRC- KASBSZIC-17014 Factors influencing word of mouth behavior in the restaurant industry 03:45-04:00 Owais Mehmood KRC- KASBSZIC-17015 Iqra Khan KRC- KASBSZIC-17016 Mabrooka Deshmukh Impact of Talent Retention on Organizational Performance. 04:00-04:15 Impact of Social Marketing on Consumer Buying Behavior: Study on Online Shopping In Pakistan 04:15-04:30 04:30-04:45 Chair: Dr. Kamran Soomro Co-Chair: Hafiz Muhammad Sharif KRC- KASBSZIC-17017 Delegation outcomes: perceptions of leaders Nida Kanwal and follower s satisfaction KRC- KASBSZIC-17018 Impact of social media advertisement on youth Ali Javed of Pakistan 03:45-04:00 KRC- KASBSZIC-17019 The strategies of intrinsic motivation on Searle Pharmaceuticals, Karachi, Pakistan 04:00-04:15 Saeed ur Rehman Ali Rizwan KRC- KASBSZIC-17020 Barya Fatima Eruj Ansari The impact of Formal and Informal Recruitment channels on Talent Acquisition in context of Electronic Media (TV Channels) 04:15-04:30 04:30-04:45 Chair: Prof. Dr. Gobind Hirani Co-Chair: Ms. Nausheen Abbas Naqvi KRC- KASBSZIC-17021 Role of Social Media in Retail Network Mishal Aslam Operations and Marketing to Enhance Customer Satisfaction KRC- KASBSZIC-17022 Attributes Of Consumer Behavior While Choose 03:45-04:00 Maryum Ashraf Travel Agency Karachi, Pakistan Muhammad Shehroze KRC- KASBSZIC-17023 Enhancing the Talent Retention in the Maryam Mallick Daniyal Najmi KRC- KASBSZIC-17024 Shahroze ali Ubaid-ur-rehman KRC- KASBSZIC-17025 Awais Chandio Dr. Zahaid Ali Memon Dr. Asif Ali Shah organization, Indication from Aviation Industry of Karachi, Pakistan A study on Impact of job security on employee performance: evidences from banking sector of Karachi, Pakistan Impact of University brand name on students admission decision making. 04:00-04:15 04:15-04:30 04:30-04:45 04:45-05:00 Room 3 Chair: Dr. Hafiz Ikhlas Ahmed Co-Chair: Ms. Fiza Rani 05:00-05:15 Tea Break

DAY 02 BREAK UP 08:30-9:30 Registration Desk Open 9:30-9:50 Key Note Speaker 03 Dr. Irfan Hameed Parallel Sessions 01 KRC- KASBSZIC-17026 Impact of succession planning on organizational Kanza Irfan performance: A case study on getz pharma 10:00-10:15 (private) limited Karachi; Pakistan KRC- KASBSZIC-17027 Organizational citizenship behavior and Neha Khan organizational performance with the mediating Hamna Azhari role of psychological ownership and job satisfaction: study in the banking sectors of Al- 10:15-10:30 Baraka KRC- KASBSZIC-17028 The impact of leadership styles on employee 10:30-10:45 performance in the banking sector of Karachi Pakistan Noman Ali Muhammad Hammad Muhammad Danish Hassan Khan KRC- KASBSZIC-17029 Salama Dhedhi KRC- KASBSZIC-17030 Syed Muhammad Faizan Zaidi Osama Riaz Consumer-brand relationships in sports product and repurchase intention: An application of investment model The Impact of Diversity on Organizational Performance 10:45-11:00 11:00-11:15 11:15-11:30 Chair: Dr. Sarfaraz Ahmed Co-Chair: Mr. Ali Raza KRC- KASBSZIC-17031 The effects of human resource management Shahmeen Sulaiman policies and practices on the intention to promote women 10:00-10:15 KRC- KASBSZIC-17032 The impact of employee attitude towards Taha Jawed Hamza Khalid employee performance in Bank Sector of Karachi, Pakistan 10:15-10:30 KRC- KASBSZIC-17033 Effect of corporate social responsibility and Chair: Dr. Hameed Akhter Zain Iqbal internal marketing on organizational 10:30-10:45 Sanjarani commitment and turnover intentions Co-Chair: Mr. Aamir Hussain KRC- KASBSZIC-17034 Effect of Reverse Supply Chain Management on Mohib Hassan Customer Loyalty and Customer Retention 10:45-11:00 KRC- KASBSZIC-17035 The impact of packaging on Consumer buying Muhammad Saqib Lodhi behavior 11:00-11:15 11:15-11:30

KRC- KASBSZIC-17036 Consumer Response to covert advertising in umar Abdullah social media (on Facebook) 10:00-10:15 KRC- KASBSZIC-17037 Influences of Changing Dynamic of Talent Taha Ahmad Acquisitions in Media Sector Muhammad Babar 10:15-10:30 KRC- KASBSZIC-17038 Impact of Non-Monetary Reward on Employee Muhammad Ibrahim Performance: A Case Study of Daraz.pk, Karachi KRC- KASBSZIC-17039 The Impact of Indirect Compensation on Sahar Khan Employees Productivity in Private Higher Education Institutions in Pakistan KRC- KASBSZIC-17040 Drivers of Supply Chain Transparency and its Waqar Ahmed effects on Performance Measures in the Mohammad Omar Automotive Industry: Case of a Developing Country 10:30-10:45 10:45-11:00 11:00-11:15 11:15-11:30 Room 3 Chair: Dr. Abdul Kabeer Kazi Co-Chair: Ms. Saima Zaib Durrani 11:30-12:00 Tea Break

12:00-12:20 Key Note Speaker 04 Dr. Azam Ali Parallel Sessions 02 KRC- KASBSZIC-17041 The Managing Political Behavior of the Syed Fahad Hussain Syeda Ayesha KRC- KASBSZIC-17042 employees in Oil and Gas Sectors of Karachi, Pakistan Evaluation in the Compensation to Attract the 12:30-12:45 Maha Ahrar Talent: Research Based on Karachi Service 12:45-01:00 Anas Hafeez Sectors Chair: Dr. Anwer Irshad KRC- KASBSZIC-17043 Children perceptions of emotional and rational Burney Fizzah Ghouri appeals in social Advertisement Co-Chair: Mr. Israr Ahmed KRC- KASBSZIC-17044 Impacts of social media on Islamic banking 01:15-1:30 Syed fahad Ali KRC- KASBSZIC-17045 IMPACT OF MOTIVATION ON EMPLOYEE Bushra Khan PERFORMANCE 01:30-01:45 01:45-02:00 KRC- KASBSZIC-17046 Leadership initiative to attain business Perwez Hashmi sustainability: reorienting strategies to meet the 12:30-12:45 needs of globalization KRC- KASBSZIC-17047 Managing Marketing and Image Building Dr. Shelina Bhamani Activities using Information Technology Tools in M.Usman Khan Not for Profit Educational Organizations in 12:45-01:00 Samiullah Sarwar Pakistan KRC- KASBSZIC-17048 Maha khan KRC- KASBSZIC-17049 Wajiha Shafique KRC- KASBSZIC-17050 Kanwar Muhammad Hammad Behavioral Biases in Investment Decision Making and Moderating Role of Investor s Type Factor affecting employee relation on employee performance: a study on Patel hospital Effect Of Buyer-Supplier Relationship On The Organizational Performance 01:15-1:30 01:30-01:45 01:45-02:00 Chair: Dr. Hasnain Alam Co-Chair: Mr. Usama Bin Iqbal

KRC- KASBSZIC-17051 Predicting the Impact of Employee Retention Mehrin Kanwal and organizational commitment upon Organizational Growth. A Human Resource 12:30-12:45 Perspective KRC- KASBSZIC-17052 The impact of Curriculum Change in effective Sarah Hussain teaching and learning of Beaconhouse School System 12:45-01:00 KRC- KASBSZIC-17053 Muhammad Shahbaz Factors that affect on Absenteeism Chair: Muhammed Tariq Room 3 Saeed Co-Chair: Mr. Shakeel Ahmed KRC- KASBSZIC-17054 Ali Raza Umer Farooq KRC- KASBSZIC-17055 Arsalan Ahmed Mangrio Mr. Abdullah Khan Determinants of Return on Equity: Evidence from the Cement Industry of Pakistan Measuring the Service Quality of Mobile Handsets Repair in Pakistan 01:15-1:30 01:30-01:45 01:45 02:00 02:00-3:00 Namaz & Lunch Break 3:00-3:20 Key Note Speaker 05 Dr. Muhammad Zubair Ahmad Parallel Sessions 03 KRC- KASBSZIC-17056 The impact of sales person personality on sales Quratulain performance KRC- KASBSZIC-17057 Factors affecting on buying behavior of females Iqra Khan towards cosmetics products 03:45-04:00 KRC- KASBSZIC-17058 Strategic Management Evaluation & Muhammad Imran Khan Effectiveness on Joint Venture Management of 04:00-04:15 Hamza Khalil Chaudhary Child Health Care Program KRC- KASBSZIC-17059 Evaluation of service quality and its impact on 04:15-04:30 Hassan Raza Kirmani customer satisfaction a case study of Pakistan KRC- KASBSZIC-17060 Zaki Hassan An empirical study on historical nostalgia advertising and its effects on consumer brand purchase intention 04:30-04:45 04:45-05:00 Chair: Prof. Dr. Rizwan Ahmed Co-Chair: Mr. Ragib Zafar

KRC- KASBSZIC-17061 Factors that effects employee turnover on Fatima Farid organizational performance CASE OF JS BANK KRC- KASBSZIC-17062 Impact of Brand Awareness on Consumer Muhammad Luqman Behavior: on the case study of middle class people for FMCG products 03:45-04:00 KRC- KASBSZIC-17063 Effect of Factors of Customer Satisfaction in 04:00-04:15 Chair: Dr. Munir Hussain Madiha Naeem Telecom Industry: A study on generation Y Co-Chair: Mr. Muhammad KRC- KASBSZIC-17064 Masood Mir Impact of self labeling on customer intension 04:15-04:30 Hafiz Sharif KRC- KASBSZIC-17065 Impact Of Service Quality On Customer Ayan Ulhaq Satisfaction 04:30-04:45 04:45-05:00 KRC- KASBSZIC-17066 Effect of micro finance on poverty reduction and Israr Ahmed gender fairness KRC- KASBSZIC-17067 Factor Affecting Employee Turnover 03:45-04:00 Syeda Fatima Zaidy KRC- KASBSZIC-17068 Impact of employee turnover on organizational 04:00-04:15 Akif Amir performance Room 3 Chair: Dr. Riaz Soomoro KRC- KASBSZIC-17069 Leadership And Their Preferred Decision Model Co-Chair: Mr. Faisal Sultan Syed Muhammad Zia In Public Sector Institution Of Higher Education 04:15-04:30 In Sindh KRC- KASBSZIC-17070 Impact of Biasness on Employee Performance 04:30-04:45 Muhammad Altaf 04:45-05:00 05:00-05:15 Tea Break

DAY 03 BREAK UP 08:30-9:00 Registration Desk Open 9:00-9:20 Key Note Speaker 06 Prof. Dr. Immamuddin Khoso Parallel Sessions KRC- KASBSZIC-17071 Effects of Frontline Employee Role Overload on Arsalan Tayyab Customer Responses and Sales Performance: 09:30-09:15 Moderator and Mediators KRC- KASBSZIC-17072 Faiza Hisbani Occupational stress faced by Nurses at Qurat-ul-ain Abro Hyderabad Sindh (A comparative study of 09:15-09:30 Azra Soomro government and private sector) Dr. Parveen Munshi KRC- KASBSZIC-17073 Muhammad Waqas Nazir Arain Dr. Arabella Bhutto, Syed Ali Raza, Liaquat Ali Rahoo, Farwa Shah KRC- KASBSZIC-17074 Mohammad Faheem KRC- KASBSZIC-17075 Sadia Safdar Muhammad Ashraf Qureshi Assessing the Quality Parameters for PhD thesis in MUET Case study of (Mehran University of Engineering and Technology) Impact of social media marketing on consumer buying behavior Factors Causing Stress and Impact on Job Performance. 09:30-09:45 09:45-10:00 10:00-10:15 10:15-10:30 Chair: Dr. Shelina Bahamani Co-Chairs: Ms. Hina Ameen & Mr. Samiuddin Shaikh

KRC- KASBSZIC-17076 Liaquat Ali Rahoo Problems and Challenges Faced by Handicraft of Ali Raza Zadi Sindh (a case of Hala and bhit shah) Shadab Kalhoro 09:30-09:15 Prof. Dr. Parveen Munshi KRC- KASBSZIC-17077 Syed Ali Raza Zaidi Liaquat Ali Rahoo Shadab Kalhoro Dr. Kamran Khuwaja KRC- KASBSZIC-17078 Uroosa Sahito Quratulain Abro Abdul Gaffar Jamali Liaquat Ali Rahoo Prof. Dr. Parveen Munshi KRC- KASBSZIC-17079 Shadab Kalhoro Liaquat Ali Rahoo Aamir Kabria Irfan Ali Khaskali Prof. Dr. Parveen Munshi KRC- KASBSZIC-17080 Kashif Riaz Effects of Economic Slowdown on Employee- Employer Relationship &Work Environment. Construction of Portfolio by using Different Risk Models: A Comparison among Diverse Economic Scenarios Impact of Information Communication Technology (ICT) on the livelihood of Communities Involved in the Agriculture at rural areas of Sindh, Pakistan Harmful effects of business practices not based on divine knowledge 09:15-09:30 09:30-09:45 09:45-10:00 10:00-10:15 10:00-10:30 Chair: Dr. Intikhab Ulfat Co-Chair: Mr. Shahid Khan Co-Chair: Mr. Rais Ahmed Time Closing Ceremony at Auditorium 10:45-11:05 Guest of Honor Syed Tariq Hussain, Regional Director, Allama Iqbal Open University 11:06-11:25 Address by the Chief Guest Prof. Dr. Akhtar Baloch, Vice Chancellor, Benazir Bhutto Shaheed University Lyari 11:26-11:45 Vote of Thanks by Prof. Dr. Ahsanullah, Director ORIC, KASBIT 11:46-12:05 by Prof. Syed Karamatullah Hussainy, Director, KASBIT Shields to the Guest of Honor & the Chief Guest 12:06-12:25 Shields to Organizing Committee Members (KASBIT & SZIC) 12:25 Tea Break The Program will be hosted by Mr. Eesar Khan