THE ANALYSIS OF JARGONS USED IN MARKETING MAJOR AT VOCATIONAL HIGH SCHOOL (SMKN 1) BANJARMASIN THESIS By ABDURRAHMAN SRN : 1201240782 ANTASARI STATE INSTITUTE FOR ISLAMIC STUDIES BANJARMASIN 2017 A.D/1438H
THE ANALYSIS OF JARGONS USED IN MARKETING MAJOR AT VOCATIONAL HIGH SCHOOL (SMKN 1) BANJARMASIN THESIS Presented to Antasari State Institute for Islamic Studies Banjarmasin In partial fulfillment of the requirement For the degree of Sarjana in English Education by ABDURAHMAN SRN: 1201240750 ANTASARI STATE INSTITUTE FOR ISLAMIC STUDIES BANJARMASIN FACULTY OF TARBIYAH AND TEACHERS TRAINING ENGLISH EDUCATION DEPARTMENT DECEMBER, 2017 A.D/1438 H
DEDICATION I dedicate this thesis to my parents H. Ulis and Hj. Yulia. I hope that this achievement will complete the dream that you had for me all those many years ago when you chose to give me the best education you could.
ACKNOWLEDGEMENT ب س م الل ه لر ح ن الر ح يم ا ل م د ل ل له ر ب ال ع ال م ني الص ل ة و الس ل م ع لى أ ش ر ف ا ل ن ب ي اء و ال م ر س ل ي ن ا س ي د ن ا و م و ل ن ا م م د و ع ل ى أ ل ه و ص ح ب ه أ ج ع ني و م ن ت ب ع ه م بإ ح س ان إ ل ي و م الد ي ن. ا م ا ب ع د All praises to be Allah the Almighty for His mercy and guidance till the wi finish this thesis which entitled : The ANALYSIS OF JARGONS USED IN MARKETING MAJOR AT VOCATIONAL HIGH SCHOOL (SMKN 1) BANJARMASIN. Peace and salutation always be upon prophet Muhammad P.B.U.H and all his friends who struggle for Allah the Almighty. The writer would like to express appreciation and gratitude fro tose who gave ther help and motivation in finishing this thesis, they are: 1. Dr. Hidayat Ma ruf. M. Pd as the Dean of Tarbiyah and Teachers Training Faculty of State Institute for Islamic Studies (IAIN) Antasari Banjarmasin and all his staff for their help in administrative matters. 2. Nani Hizriani, S. Pd. MA., as the Head of English Education Program and all lecturers of English Education of Tarbiyah and Teachers Training Faculty of State Institute for Islamic Studies (IAIN) Antasari Banjarmasin who helped and motivated me to finish this research. 3. My advisors, Dra. Hj. Wardah Hayati, M.A., and Raida Asfihana, M.Pd., for their understanding, patience, encouragement, suggestion, and correction in writing this thesis.
4. Mrs. Wardah Hayati, M.A., as the academic advisor who have helped me since the first time I studied at IAIN Antasari Banjarmasin. 5. The Head of Library IAIN Antasari and also the librarian who have given the writer some help to get needed literary. 6. The Head Master of SMKN 1 Banjarmasin, Susilo Rochmanhadi R, S.Pt., M.M, who give me permission to do this research. 7. The Marketing teacher of SMKN 1 Banjarmasin, Dra. Hj. Rr. Dwi Astuti Mulyani, Who assists me for this research, without her participation, I will never finish this thesis. May Allah Almighty with his merciful and guidance always bless and reward the whole of us for all good things that we have done. Finally, the writer hopes that this research paper will be useful for the next writers. Banjarmasin, 24 January 2017 The Writer TABLE OF CONTENTS
Page COVER PAGE LOGO PAGE TITLE PAGE..... i APPROVAL.... ii VALIDATION... iii STATEMENT OF AUTHENTICITY... iv ABSTRACT. v ABSTRAK. vi MOTTO vii DEDICATION. viii ACKNOWLEDGEMENT... ix TABLE OF CONTENTS.. xii LIST OF TABLES.. xiv LIST OF APPENDICES. xv CHAPTER I : INTRODUCTION A. Background of Study... 1 B. Statements of Problem... 7 C. Objectives of Study... 7 D. Significance of Study... 8 E. Definition of Key Terms... 8 CHAPTER II : THEORETICAL REVIEW A. Sociolinguistic... 9 B. Language varieties... 11 1. Bilingualism..... 13 2. Spech Community........ 13 3. Jargon... 15 4. Style... 17 C. Process of Word Formation.. 18
1. Coinage... 19 2. Borrowing 19 3. Compounding.. 19 4. Blending... 20 5. Clipping. 20 6. Back Formation 20 7. Conversion... 21 8. Acronym.. 21 9. Derivation 21 10. Echoism. 22 11. Antonomasia. 22 D. Word... 23 E. Phrase.. 23 CHAPTER III : RESEARCH METHOD A. Research Design... 24 B. Research Setting... 24 C. Subject and Object of the Research... 25 D. Sourch of Data... 25 E. Techniques of Data Collection... 26 F. Data Analysis... 27
CHAPTER IV : FINDINGS AND DISCUSSIONS A. Finding... 28 B. Discussion... 40 CHAPTER V : CONCLUSION AND SUGGESTION A. Conclusion... 45 B. Suggestion... 46 REFERENCES APPENDICES
LIST OF TABLES Table 4.1 List of Marketing Jargons 28 Table 4.2 Classifies Forms of Marketing Jargons.. 35 Table 4.3 Days and Date. 45
LIST OF APPENDICES 1. THE TRANSLATION OF VERSE 2. PROFILES OF TEACHERS, ADMINISTRATIVE ADMINISTRATION AND LIBRARY STAFF IN VOCATIONAL HIGH SCHOOL (SMKN 1) BANJARMASIN 3. INTERVIEW 4. SURAT PERSETUJUAN JUDUL SKRIPSI 5. SURAT PERUBAHAN JUDUL SKRIPSI 6. SURAT SEMINAR 7. SURAT PENETAPAN DOSEN PEMBIMBING 8. CATATAN KONSULTASI