Muslim Friendly Tourism Best Practises in Non-Muslim countries By Dr. Mohamed battour
Outline Muslim friendly destination Treat Muslim tourists with respect Promote Taiwan to Muslim Travelers Some suggestions to Taiwan
Muslim Friendly- Halal Tourism?
Halal It means permissible according to Islamic teaching (Quran & Sunnah). Halal Tourism all Tourism activities, facilities, actions and objectives are permissible according to Islamic Law (Shariah).
Muslim Friendly Tourism It is an attempt to make the tourism experience enjoyable to Muslim Travelers and allowing them to perform religious duties.
Muslim Friendly Destination Muslim Travellers become sensitive to consume Halal products and services (Shariah compliant) awareness among Muslim increased to select Halal Travel options for their needs from the common of options currently offered
Muslim Friendly Destination Non-Muslim destination offered Muslim friendly solutions/options to scenario seen as problematic by Muslim travellers. Why? How to be?
Global Muslim Market
Global Muslim Travel Index
Global Muslim Travel Index
Global Muslim Travel Index
Global Muslim Travel Index
Muslim Travel Shopping Index
How to be Muslim Friendly Destination?
How to be Muslim Friendly Destination? Need to have (Ne) Good to have (G) Nice to have (Ni)
Muslim Friendly Hotel
Hotel Room Quran copy (Ne) Qibla Direction (Ne) Prayer mat (Ne) Prayer timetable (Ne) Family-friendly viewing TV (Ni) Alcohol-free beverages in fridge (Ne) Water usage friendly washroom (G)
Hotel Room Quran Copy Ne Ne
Hotel Room Qibla Direction
Hotel Room Qibla Direction Ne
Ne Hotel Room Prayer mat Ne
Hotel Room alcohol-free in mini fridge Ne Ni
Hotel Room family-friendly viewing TV Ni
Hotel Room Water usage friendly washroom G
Hotel services Certified Halal Food / kitchens(ne) Well trained staff to satisfy Muslims Female staff for women Ni Women only-floor/ family only-floor Session for ladies in swimming pool/gym Prayer Room (Surau) Ramadan services & facilities (Ne)
Halal food
Halal food it is not allowed for Muslim followers to eat Pork or pork by products Animals that were dead prior to slaughtering/carrion Animals not slaughtered properly Not slaughtered with pronouncing name of Allah Carnivorous animals, birds of prey Blood and blood by products / Alcohol
Halal cooking What are the basic requirements for Halal cooking? all the ingredients used in cooking should be in accordance with what is halal (permissible foods)
Halal cooking Are there any cooking methods that may not be used in halal cooking? No particular methods of cooking are forbidden
Halal cooking Must someone following halal use special equipment or prepare equipment for cooking in a special way? Can someone who follows halal use dishes, pots, pans, etc. from a kitchen that also prepares non-halal food? No, just clean the utensils before use.
Halal cooking Are all fresh fruits and vegetables acceptable to eat? Are all grains acceptable as halal? So long as the fruit or vegetable, grains has not be injected with or mixed with a non-halal product, ingredient. all fruits and vegetables, grains are halal to eat.
Muslim Friendly Airport
Muslim Friendly Airport Prayer Rooms Washing space is provided to perform ablution Availability of Halal Restaurants Water friendly toilets
Other supply side themes 1. Shopping malls 2. Attractions/Theme parks 3. Conference and Event Venues 4. Sports events Prayer Rooms Washing space is provided to perform ablution Availability of Halal Restaurants Water friendly toilets
Spas & Wellness centers Separate facilities for males and females. Male staff attending to male customers, and females attending to females. Muslim-friendly dress code for staff. Halal-certified products (as far as possible)
Healthcare facilities and services Doctors and nurses of the same gender as the patient Halal medications (as far as possible) Prayer Rooms Rooms marked with the Qiblah direction. Availability of Halal Food Water friendly toilets
Travel agents/tour operators Need to have Trained Staff to understand and cater to Muslim clients Need to have trained Staff to look for Muslim friendly services when putting together packages
Human capital 1. Management 2. Customer service staff (i.e. front desk and reception staff) 3. Information Centre staff (Call center/ tourist information) 4. F&B staff at hotels and restaurants (kitchen staff)
Muslim Friendly Phone Application
Muslim Friendly Phone Application
Muslim Friendly tourism S
Muslim Friendly Tourism S
Muslim Friendly Tourism S
Muslim Friendly Tourism S
Halal Cruise
Halal Cruise No alcohol, pork-related products and gambling on board. Segregated sports centers, single-sex spa facilities. Separate baths and prayer rooms
Halal Holiday
Halal Holiday A travel package in the tourism industry which provided full holiday services in accordance with Islamic law Halal resorts and hotels include separate pools, spa and leisure facilities for men and women an open beach which separates males from females mixed beach areas for families
Taiwan as Muslim Friendly Destination 1. Does the government have any special initiatives or strategies to spread MFT awareness in tourism sector on both demand and supply side? 2. Are there any plans to take specific initiatives by the government in the area of MFT in the next few years?
How to treat Muslim tourists with respect?
How to treat Muslim tourists with respect? Always be ready to answer questions regarding prayer times, Qibla direction, near by mosques and Halal restaurants Educate Staff about cross-cultural communication, where are Muslim/ Arab country? Basic knowledge about Islam ("there is no god except Allah and that Muhammad is a messenger of Allah. )
How to treat Muslim tourists with respect? Memorize some Arab/ Islamic words. كيف حالك How are you? Kaef Halalk أهال وسهال Welcome ahlan washlan صباح الخير Good morning sabah alekhaer السالم عليكم peace upon you aslam alekom
How to treat Muslim tourists with respect? Be ready for customization! Female taxi driver, female staff for family, session for female only in Gym, swimming pool.. Especially for Arab Tourists. Be ready with Arab cuisine
How to treat Muslim tourists with respect? Show respect to prayer facilities i.e take off shoes in prayer room. Smile Smile Smile
How to treat Muslim tourists with respect? Better not to shake Hand! Men to women, women to men. Don t discuss. Shia Vs Sunnah, politics. Arab revolution, Don t cross front of Muslims during praying
How to treat Muslim tourists with respect? Never look at women dressing Niqab (cloth that covers the face as a part of sartorial hijab) in a sarcastic way and make fun of that.
How to Promote Taiwan to Muslim Travelers?
How to Promote Taiwan to Muslim Travelers?
How to Promote Taiwan to Muslim Travelers?
Viral Marketing
How to Promote Taiwan to Muslim Travelers?
Billboard during Hajj and Ramadan Month Annual pilgrimage to Mecca and the largest mass gathering in the world (2 million Muslims from 183 countries)
Sponsorship during Hajj and Ramadan Month
Suggestions to Taiwan Innovative attraction for Muslims i.e mosque, resort, cruise Use technology image to promote Taiwan Joint tourism marketing, training with tourism (IT+Tour) Tax free during summer holiday.
Coming soon..
THANK YOU... Q&A