CHAPTER V CONCLUTION AND RECOMMENDATION 5.1 Conclution Based on the result of this study, it can be concluded that: 1. The conclusions for the first problem formulation Does Religiosity influence Consumer Loyalty? Based on the results, it is known that t-value of Religiosity is 8.033. Meanwhile, t-table with significant level α = 5% is 1,971. So it can be concluded that Religiosity has significant influence on Consumer Loyalty. This is because t-stat > t-table, which is 8.033 > 1.971. This means that the more religious the Muslim consumers, the more they are loyal to the Bank Syariah Mandiri Bandung. The influence of Religiosity on Consumer Loyalty is 59.6%. This shows that the influence of Religiosity on Consumer Loyalty is worth to note if Bank Syariah Mandiri Bandung want to increase Consumer Loyalty. Religiosity proved to have a greater impact on Consumer Loyalty compared to Corporate Reputation. 2. The conclusions for the second problem formulation Does Corporate Reputation influence Consumer Loyalty? Based on the results, it is known that t-value of Corporate Reputation is 4.441. Meanwhile, t-table with significant level α = 5% is 1,971. So it can be concluded 117
that Corporate Reputation has significant influence on Consumer Loyalty. This is because t-stat > t-table, which is 4.441 > 1,971. It means that the better the reputation of Bank Syariah Mandiri, the more loyal consumer to Bank Syariah Mandiri Bandung. The influence of Religiosity on Consumer Loyalty is 21.9%. This shows that the influence of Corporate Reputation on Consumer Loyalty should be considered if Bank Syariah Mandiri Bandung want to increase Consumer Loyalty. 3. The conclusions for the third problem formulation Do Religiosity and Corporate Reputation influence Consumer Loyalty? Based on research results, it is known that the F-value of Religiosity and Corporate Reputation is equal to 261.915. Meanwhile, F-table with a significant level of 95% ( = 0.05) is 3.038. So it can be concluded that Religiosity and Corporate Reputation significantly influence Consumer Loyalty. This is because F count > Ftable, that is 261.915 > 3,038. It means that if consumer's religiosity was high and the reputation of Bank Syariah Mandiri Bandung was, the more loyal customers will became to Bank Syariah Mandiri Bandung. The simultaneous influence of Religiosity and Corporate Reputation have on Consumer Loyalty is 81.5%. This shows that the influence of Religiosity and Corporate Reputation on Consumer Loyalty is very big so it is worth to note if bank Syariah Mandiri Bandung want to increase consumer loyalty. 118
5.2 Suggestion Based on the conclusions, below are some suggestions. All samples used to investigate this research s phenomenon are all comes from consumers in Bandung, with the consideration of Bandung is one of the cities that have the largest Islamic Bank assets According to Financial Services Authority, Islamic Bank has been spread in 32 province in Indonesia. Therefore, to produce a more comprehensive and representative analysis related to the phenomenon of this research, further research should also be done in other provinces and cities in Indonesia. 5.2.1 Practical Suggestion 5.2.1.1 Practical Suggestion on Religiosity Religiosity has a greater influence on Consumer Loyalty than Corporate Reputation. Therefore the religiosity of consumer will determent whether he or she will loyal to Bank Syariah Mandiri. Furthermore, every steps of Bank Syariah Mandiri must not be against the value and the teachings of Islam. Bank Syariah Mandiri should take advice from its Sharia Advisory Board in every product, services, and programs that Bank Syariah Mandiri has so it is accordance with Islam. 119
5.2.1.2 Practical Suggestion on Corporate Reputation Based on the results, consumers have positive assessment on Bank Syariah Mandiri product and services. They consider the product and service to be innovative. Although consumers have positive assessmet on Bank Syariah Mandiri product, based on research, Bank Syariah Mandiri still have to more socialize its social responsibility program to the consumers. The social responsibility dimenssion has the lowest standardize loading factor value. This means Bank Syariah Mandiri social responsibility programs has not fully succeeded in shaping Bank Syariah Mandiri reputation. Indicator regarding Bank Syariah Mandiri s environment responsibility has the lowest standardize loading factor value compare to other indicators of social reposnsibility dimenssion. Therefore Bank Syariah Mandiri should start to make program that could shape Bank Syariah Mandiri s reputation as a company that cares for environment. 5.2.1.3 Practical Suggestion on Consumer Loyalty The result show consumers loyalty towards Bank Syariah Mandiri is based on their positve feeling towards its product. This feeling comes from consumers satisfaction in consuming the product. Their positive feeling are in form of sense of like towards Bank Syariah Mandiri s product, which is BSM saving. Even though consumers like using BSM saving, they feel the benefits (in form of profit-sharing rate) they get from BSM saving is still need to be improve. 120
Bank Syariah Mandiri need to consider raising its profit-sharing rate for the sake of consumer loyalty. The resulf of this study show that the majority of Bank Syariah Mandiri consumen in Bandung comes from lower middle class income. Therefore the raise of BSM saving profit-sharing rate could trigger them to be more loyal to Bank Syariah Mandiri 121