Sentiment Flow! A General Model of Web Review Argumentation

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Sentiment Flow! A General Model of Web Review Argumentation Henning Wachsmuth, Johannes Kiesel, Benno Stein henning.wachsmuth@uni-weimar.de www.webis.de!

Web reviews across domains This book was different. I liked the first part. I could relate with Pi on his views! about God and religion. He put into words my feelings when he said, I just want to love God to the three religious leaders (Catholic, Muslim, Hindu) when they asked him why he practiced all three religions. I puzzled over the middle while he was lost at sea with the tiger. I didn't get the island at all. But in the end it all came together. We stayed overnight at the Castle Inn in San Francisco in November. It was! a fairly convenient to Alcatraz Island and California Academy of Science in Golden Gate Park. We were looking for a reasonably priced convenient location in SF that we did not have to pay for parking. Very basic motel with comfortable beds, mini refrig and basic continental breakfast. It was within walking distance to quite a few restaurants (Miller's East Coast Deli-yummy!) I did find that the clerk at the desk was rather unfriendly, though helpful. The free parking spaces were extremely tight for our mini van. The noise was not too bad, being only 1 block from Van Ness Ave. If you are looking for a no frills, comfortable place to stay, Castle Inn was a good choice. 2

Research questions Web reviews vary in several respects across domains! canstockphoto.com... rottentomatoes.com Sentiment analysis of web reviews tends to be domain-dependent 1. Is there a! general way how people argue in web reviews? raytownschools.org 2. Can we exploit that for! domain robustness in sentiment analysis? 3

Web review argumentation This book was different. I liked the first part. I could relate with Pi on his views! about God and religion. He put into words my feelings when he said, I just want to love God to the three religious leaders (Catholic, Muslim, Hindu) when they asked him why he practiced all three religions. I puzzled over the middle while he was lost at sea with the tiger. I didn't get the island at all. But in the end it all came together. We stayed overnight at the Castle Inn in San Francisco in November. It was! a fairly convenient to Alcatraz Island and California Academy of Science in Golden Gate Park. We were looking for a reasonably priced convenient location in SF that we did not have to pay for parking. Very basic motel with comfortable beds, mini refrig and basic continental breakfast. It was within walking distance to quite a few restaurants (Miller's East Coast Deli-yummy!) I did find that the clerk at the desk was rather unfriendly, though helpful. The free parking spaces were extremely tight for our mini van. The noise was not too bad, being only 1 block from Van Ness Ave. If you are looking for a no frills, comfortable place to stay, Castle Inn was a good choice. 4

Sentiment flow Model: Overall argumentation of a web review as a! sequence of local sentiments Called sentiment flow (Mao & Lebanon, NIPS 07) Hypothesis: Similar sentiment flows express similar! global sentiment across domains Problem: Original sentiment flow will not generalize well 5

Previous work (Wachsmuth et. al., COLING 14): Learn to predict global sentiment based on common sentiment flow patterns 1. Normalize length of! all sentiment flows 2. Cluster training flows to find! sentiment flow patterns 3. Compare unknown! flow to all patterns Normalization can maintain all flow information Flows similar only if changes at similar positions (used Manhattan distance) Clustering can optimally group similar flows Full of parameters and time-intensive 6

This work Goal: Obtain a sentiment flow model that generalizes across domains Up to 3 abstractions not commutative original change! 2class! noloops! change-2class 2class-change Abstraction aims to reduce domain differences Length, subjectivity, sub-reviews Resulting models cover fewer but more common flows No need for normalization and clustering Favors measures like minimum edit distance (details in paper) 7

Ground-truth data Amazon product reviews (Täckström et. al., ECIR 11) TripAdvisor hotel reviews (Wachsmuth et. al., CICLing 14) canstockphoto.com Rotten tomatoes movie reviews (Mao & Lebanon, NIPS 07) texts 294 in total (from 5 categories) 2100 in total (from 7 locations) 450 in total (from 2 authors) 175 for training 900 for training 201 for training sentences 14.0 per text 11.5 per text 28.8 per text local sentiment 34% negative 42% neutral 42% negative 20% neutral 21% negative 61% neutral 24% positive 38% positive 18% positive Mapped review overall ratings to three global sentiments: 8

Experiment on the generality Hypothesis: Similar sentiment flows are used generally across domains Comparison of 16 model variants (only 4 here) Original sentiment flow Each combination of 1 to 3 abstractions Experiments for all 9 domain combinations 1. Compute known flows and their majority global sentiment! on training set of one domain 2. Compare with flows on test set for each domain 14 57 29 Measures to assess generality (1 more in the paper) Recall: % of test reviews with a known flow Precision: % of known test flows whose global sentiment! matches the majority change recall 44 precision 83 9

Selected generality results Sentiment flow model variant Training domain Recall in % canstockphoto.com Precision in % original 1 4 0 100 95 0 3 39 1 17 0 75 79 0 0 0 0 0 0 0 2class 45 37 29 54 33 30 30 22 11 8 83 85 80 83 86 78 86 91 97 95 change-2class-noloops 2class-change-noloops 86 86 77 78 74 73 84 74 93 92 85 76 73 73 86 73 81 76 73 69 100 100 100 76 70 62 99 68 100 100 100 71 69 62 97 95 100 72 70 59 10

Experiment on the robustness Hypothesis: Sentiment flows allow for domain-robust sentiment analysis Comparison of 4 feature types (more detailed in the paper) Bag-of-words Local sentiment distribution Sentiment flow patterns (Wachsmuth et. al., COLING 14) 5 sentiment flow! model variants Experiments for all 9 domain combinations 1. Determine all local sentiment with Stanford CoreNLP! (Socher et. al., EMNLP 13) 2. Learn default random forest classifier on training set! of one domain 3. Classify global sentiment on test set for each domain! without any domain adaptation 11

Selected robustness results Feature type canstockphoto.com Accuracy in % ø Within domain ø Out-of domain Bag-of-words!! 49 46 32 38 80 40 35 41 65 65 39 Local sentiment! distribution Sentiment flow! patterns 52 50 39 51 64 51 43 44 59 47 58 48 51 74 51 42 40 67 58 63 46 48 68 53 All 4 feature types 5 sentiment flow! model variants 51 51 42 53 69 55 45 50 61 60 49 12

Conclusion Sentiment flow as an argumentation model for web reviews! Sequence of local sentiment only Represents argumentation regarding global sentiment Generalizes across domains when abstracted adequately The same flows are frequent across domains Flows imply similar global sentiment across domains Benefits domain robustness in sentiment analysis! Flow features best out-of-domain Accuracy still improvable Promising for domain adaptation and shallow text analyses Pivot features in domain adaptation Candidate retrieval in argumentation mining Henning Wachsmuth, henning.wachsmuth@uni-weimar.de Bauhaus-Universität Weimar, www.webis.de 13