The Quadrennium Report

The Quadrennium Report Prepared for: Study area: United Methodist Communications, UMCOM 3 mile radius - 1290 W Plymouth Ave, DeLand, FL 32720, USA Date of Report: 3/13/2017 Quad Project Version: 2012 About the NEW Quadrennium Project Report The Study Area The Quadrennium Project Report provides a projection of likely religious beliefs, preferences and practices for a defined study area. It is based upon the Quadrennium Project national survey conducted by MissionInsite. While general religious data is available through various organizations, only MissionInsite can provide local geography projections that are current. How to read the Quadrennium Report The NEW Quadrennium Project report is divided into three sections, each providing a different approach to the data. The Story View Report presents 10 indicators of your study area's likely religious beliefs, preferences and practices. The ThemeView Report provides projections for the study area across all of the variables in the Quadrennium Project survey It is organized into three theme areas, called Landscapes. The Beliefs Landscape Religious Affiliations and Preferences Landscape The Local Church Landscape Within each Landscape one or more specific categories are presented. In each case, the study area data is compared to the national average. GraphView provides several graphs that reflect the more significant findings, most comparing the study area to the national average. More Information Please refer to the last page of the report for additional notes and interpretation aides in reading the report. White Paper A White Paper that provides specific information about how the Quadrennium Project was developed is available on the MissionInsite website. This document will present the concept behind the project, the survey that was fielded and how projections into specific geographic areas is accomplished. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 1

StoryView Significant Indicators of Religious Beliefs, Preferences & Practices 1 2 3 4 5 6 7 8 Beliefs about God Compared to the national average, how traditional or non-traditional are beliefs about God? (See the Beliefs Labout God Theme) Beliefs about Jesus Compared to the national average, how traditional or non-traditional are beliefs about Jesus? (See the Beliefs about Jesus Theme) Beliefs about Social and Moral Issues Do the social and moral beliefs of this study area trend towards the conservative or progressive side of the political and social scale? (See the Social and Moral Issues Theme) Presence of Nones Compared to the national average, what is the level of the religious preference None, No Preference in this study area? (See the Religious Preferences Theme) Change in Christian Religious Preference In what direction has the Christian Religious Preference moved over the prior 10 year period? (See the Religious Preferences Theme) Christian to Non-Christian Preferences How does the aggregated Christian Preferences in this study area compare to the aggregated Non-Christian Preferences? (See the Religious Preferences Theme) Significance of Faith to Life Compared to the national average, how significant is faith to life in the study area? (See the Faith and Religious Involvement Theme) Change in Significance of Faith to Life How much change, whether positive or negative in the signficance of faith to life is projected in this study area? (See the Faith and Religious Involvement Theme) Very Traditional Very Traditional Very Conservative Somewhat Traditional Somewhat Traditional Somewhat Conservative Mixed Mixed Mixed Somewhat Non- Traditional Somewhat Non- Traditional Somewhat Progressive Very Nontraditional Very Nontraditional Very Progressive Very Low Low Average High Very High Significant Decline Significantly Less Christian Very Low No Change Some Decline Somewhat Less Christian Somewhat Low Little Change About the Same About the Same About the Same Modest Change Some Increase Somewhat More Christian Somewhat More Significant Change Significant Increase Significantly More Christian Significantly More Radical Change Life Concerns 9 Overall, how do the concerns about life compare to the national average? Very Low Somewhat Low About the Same Somewhat More Significantly More (See the Life Concerns Theme) Media Preference 10 What are the Media Preferences in the area? (See the Media Preference Theme) Very Traditional Oriented More Traditional Oriented Mixed More Online Oriented Very Online Oriented Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 2

ThemeView Prepared for: United Methodist Communications, UMCOM Study Area: 3 mile radius - 1290 W Plymouth Ave, DeLand, FL 32720, USA Quadrennium Report Region: South Date of Report: 3/13/2017 Quad Project Version: 2012 Beliefs Landscape Beliefs about God Beliefs about God held by people are very diverse. These statements express the likely views held by people within this area of study on a range of beliefs. Ideas range from well defined monotheism to loosely defined polytheism. Disagree Agree Disagree Agree Disagree Agree Everyone and everything is god 45.1% 30.3% 43.9% 27.9% 103 109 God is a higher state of consciousness that people may achieve 33.0% 40.5% 33.5% 37.3% 99 108 God is love and invites the world into a loving relationship 7.8% 77.2% 10.2% 71.0% 76 109 God is the full realization of human potential 23.0% 48.0% 25.3% 42.3% 91 114 I believe God created the world but takes no further part in it 71.9% 9.9% 67.8% 9.7% 106 101 I believe in more than one god, i.e. many gods 79.8% 6.2% 75.0% 7.0% 106 88 I believe in Nature and/or spirits in Nature 27.2% 44.7% 26.5% 45.2% 103 99 I don't believe a god exists; the material universe is all that is 79.4% 9.2% 74.5% 10.9% 107 84 I have a personal relationship with one living God, who is Lord and Savior 15.5% 71.0% 19.4% 63.5% 80 112 I'm unsure/undecided about whether a god exists 76.6% 11.3% 70.5% 15.1% 109 75 Beliefs about Jesus Jesus is a person of interest to many people, but what they think about who he was and what he did varies. These statements express the likely views held by people within this area of study. Disagree Agree Disagree Agree Disagree Agree Jesus actually rose from the dead as the Bible teaches 12.3% 7 14.6% 61.8% 84 113 Jesus belief does not require participation in a church 30.2% 51.7% 24.9% 53.7% 121 96 Jesus is both divine and human 13.3% 65.4% 14.4% 60.3% 92 108 Jesus is not like his followers in the Church 24.9% 38.6% 24.0% 35.0% 104 110 Jesus is the only way for human salvation from sin 19.0% 64.3% 24.0% 53.7% 79 120 Jesus rules now as Lord of Heaven and earth 17.8% 61.6% 19.5% 54.1% 92 114 Jesus was just a good moral teacher and no more 66.1% 15.1% 60.1% 16.3% 110 92 Jesus was the expected Jewish Messiah 12.0% 52.9% 13.2% 46.5% 91 114 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 3

Beliefs about Social & Moral Issues A great deal of diversity of opinion of many social and moral issues exists. The table below presents the projected views that are likely to be dominate in the area of study. I believe... Disagree Agree Disagree Agree Disagree Agree Abortion should remain legal 30.1% 50.8% 27.1% 56.0% 111 91 America has a moral responsibility to be a force for good in the world 12.0% 71.5% 12.6% 70.2% 95 102 Americans increasingly act irresponsibly to the detriment of the common good 9.0% 70.8% 9.1% 70.4% 99 101 Asking the rich to pay a higher tax rate is a way to establish justice 27.0% 54.9% 25.4% 57.3% 106 96 Children are adequately taught good moral standards today 84.0% 7.3% 82.2% 8.4% 102 87 Children ought to be raised in a two-parent, mother and father families, if possible 16.0% 67.9% 18.8% 62.8% 85 108 Marriage as a social institution is becoming obsolete 29.1% 47.4% 31.8% 45.0% 92 105 Marriage is only a relationship between one man and one woman 28.8% 57.9% 35.5% 50.8% 81 114 Our culture is too obsessed with celebrity 4.5% 85.5% 3.3% 88.3% 136 97 People should be involved in volunteer activities for the benefit of others 4.4% 75.2% 4.5% 75.3% 98 100 Religion must play a primary role in shaping individual morality 17.7% 64.5% 23.3% 56.7% 76 114 Religious communities should fully embrace LGBT persons (Lesbian, Gay, Bisexual, Transgender) 31.1% 39.9% 27.3% 45.6% 114 88 Same sex marriage should be legalized 44.9% 34.3% 38.4% 42.3% 117 81 If an aggressive act is committed against the US, we are justified in the use of violence in response 11.8% 71.1% 13.2% 7 90 102 The government should be deeply involved in solving poverty 22.3% 65.2% 22.2% 64.7% 100 101 The government should not be able to interfere with the employment practices of religious organizations The science that says humans are affecting the climate of the planet (i.e. global warming) The US should pursue every avenue to stop illegal immigrants flowing into this country 19.5% 53.1% 23.6% 48.8% 82 109 21.1% 58.0% 20.6% 61.2% 103 95 14.9% 69.2% 17.2% 66.6% 87 104 Tolerance is necessary for social peace and well being 12.2% 72.5% 10.4% 75.7% 117 96 We must be good stewards of the environment even if it means restricting natural resource development. (such as drilling for oil, fracking, etc.) 19.8% 58.1% 18.5% 61.2% 107 95 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 4

Religious Affiliations and Preferences Landscape Religious Preferences Religious preferences range from the Nones to very specific traditions. The likely preferences within this area of study are presented below for both now and 10 years prior. Note any changes up or down. Now 10 Years Prior Change Now 10 Years Prior Change Now 10 Years Prior Adventist/Anabaptist/Mennonite 0.4% 0.7% -0.3% 0.8% 0.9% -0.1% 51 83 Baptist 23.2% 23.8% -0.6% 12.5% 13.5% -1.0% 186 176 Buddhism/Hindu/Sikh/Taoist 0.9% 0.6% 0.3% 1.3% 1.2% 0.1% 71 48 Catholic 12.6% 16.0% -3.5% 20.1% 23.8% -3.7% 63 67 Congregational 1.0% 1.1% -0.1% 1.6% 1.8% -0.2% 60 58 Episcopalian/Anglican 2.0% 2.2% -0.3% 1.6% 1.9% -0.2% 120 119 Holiness 0.9% 0.8% 0.1% 0.8% 0.8% -0.1% 124 102 Islam/Baha'i 0.2% 0.2% 0.5% 0.4% 50 53 Jehovah's Witness 0.9% 0.9% - 1.0% 1.1% -0.1% 89 82 Judaism 2.9% 3.1% -0.2% 3.4% 3.6% -0.2% 84 87 Lutheran 2.4% 3.4% -0.9% 4.7% 5.5% -0.8% 51 60 Methodist 7.6% 9.3% -1.7% 6.1% 7.0% -0.9% 125 134 Mormon/Latter Day Saints 0.8% 0.9% -0.1% 2.0% 2.0% 41 44 Native American/New Age/Rastafarian/Wicca 1.3% 1.0% 0.3% 1.3% 1.3% - 102 79 Non-denominational/Independent 9.3% 6.7% 2.6% 7.9% 6.1% 1.9% 117 110 None/No Religious Preference 18.2% 16.4% 1.8% 22.6% 19.6% 3.0% 81 84 Orthodox 0.1% 0.2% - 0.7% 0.7% 20 22 Pentecostal/Charismatic 4.1% 3.9% 0.1% 3.1% 3.1% 132 129 Presbyterian/Reformed 2.6% 2.9% -0.3% 2.8% 3.2% -0.4% 92 91 Spiritual/No Religious Preference 8.3% 5.7% 2.6% 7.8% 5.2% 2.5% 107 108 Unitarian/Universalist 0.3% 0.2% 0.1% 0.7% 0.6% 48 38 Summary Religious Preferences: Christian and Other Now 10 Years Prior Change Now 10 Years Prior Change Now 10 Years Prior Catholic & Orthodox 12.7% 16.2% -3.5% 20.8% 24.5% -3.7% 61 66 Historic Mainline Protestant Denominations 38.7% 42.6% -3.8% 29.4% 32.8% -3.5% 132 130 Other Protestant Denominations/Churches 14.7% 12.2% 2.6% 12.5% 10.8% 1.7% 117 113 Total: Christian Religious Preferences 66.1% 70.9% -4.8% 62.7% 68.1% -5.4% 106 104 Other Non-Christian Religious Preferences 7.1% 6.7% 0.4% None/No Preference or Spiritual/No Preference 26.5% 22.1% 4.5% 9.65% 30.34% 9.8% -0.1% 74 69 24.8% 5.6% 87 89 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 5

Denominational Affiliations Some people within an area of study will indicate an affiliation with one of the following denominations. These projected affiliations are presented below for both now and 10 years prior. Note any changes up or down. Now 10 Years Prior Change Now 10 Years Prior Change Now 10 Years Prior African Methodist Episcopal Church 0.9% 0.8% 0.1% 1.5% 1.3% 0.2% 63 61 African Methodist Episcopal Zion Church 0.1% 0.1% 0.4% 0.5% -0.1% 37 25 American Baptist Churches/ USA 17.3% 15.3% 2.0% 9.1% 8.5% 0.6% 190 181 Assemblies of God 4.0% 4.2% -0.2% 4.3% 3.8% 0.5% 93 110 Christian and Missionary Alliance 0.8% 0.6% 0.2% 2.0% 1.6% 0.4% 40 37 Christian Church (Disciples of Christ) 4.9% 3.8% 1.1% 5.3% 4.3% 1.0% 92 88 Church of Jesus Christ of Latter Day Saints 2.3% 1.7% 0.6% 5.3% 4.2% 1.1% 43 40 Church of the Nazarene 1.0% 1.1% -0.1% 1.7% 2.0% -0.3% 61 56 Episcopal Church 3.6% 4.5% -1.0% 3.2% 3.8% -0.6% 111 117 Evangelical Free Church of America 0.1% 0.1% - 2.0% 1.5% 0.5% 3 5 Evangelical Lutheran Church in America 1.8% 2.2% -0.3% 4.2% 4.2% - 43 51 Foursquare Gospel 0.3% -0.3% 1.5% 1.7% -0.2% 1 18 Lutheran Church, Missouri Synod 2.4% 2.2% 0.2% 4.5% 4.8% -0.2% 53 47 Presbyterian Church (USA) 3.7% 3.3% 0.4% 4.0% 4.1% -0.2% 94 81 Presbyterian Church in America 0.9% 0.7% 0.2% 1.7% 1.5% 0.2% 52 48 Reformed Church, RCA/CRC 0.4% 0.2% 0.2% 1.8% 1.6% 0.2% 24 13 Roman Catholic Church 24.7% 26.7% -2.0% 39.2% 40.2% -1.0% 63 66 Salvation Army 0.2% 0.6% -0.4% 0.9% 1.0% -0.2% 27 61 Seventh Day Adventist 0.7% 0.9% -0.3% 1.8% 1.9% -0.1% 37 48 Southern Baptist Convention 13.9% 12.9% 1.0% 9.1% 8.3% 0.8% 153 156 United Church of Christ 1.0% 1.5% -0.4% 3.1% 2.5% 0.6% 33 59 United Methodist Church 15.3% 16.4% -1.1% 11.4% 11.7% -0.3% 134 141 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 6

The Local Church Landscape Faith and Religious Involvement Faith is a dynamic factor in many peoples lives. For some it is growing and for others it is declining. The level of active involvement changes as well. The Faith and Religious Involvement variables look at this theme from several vantage points, providing an understanding of what is likely to be the case in the study area. Activity in a religious congregation or community: Projected percentage involved 42.3% 38.9% 109 Projected percentage NOT involved 57.6% 61.0% 94 Estimated change over prior 10 years -8.6% -8.5% Religious activity directional change: Percent likely to have become active 8.1% 6.9% 117 Percent likely to have ceased to be active 16.7% 15.3% 109 Percent Likely to have made no change 75.2% 77.8% 97 Net Change in direction of activity -8.5% -8.4% Projected significance of religious faith to life: Not Significant 16.3% 21.1% 77 Some Significance 28.1% 32.3% 87 Very Significant 55.7% 46.7% 119 Projected change in the role of religious faith over 10 years: No Significant Change -0.5% 0.8% -62 Some Significant Change -7.2% -6.1% 119 Very Significant Change 7.7% 5.3% 146 Probable level of participation for those involved in a religious congregation or religious community: Of those who indicated participation Holidays only 1.6% 3.9% 41 Less than once per month 5.2% 6.5% 79 Once per month 6.8% 7.2% 94 Two to three times per month 16.8% 18.2% 92 Weekly 69.8% 65.6% 106 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 7

Reasons for Non-Participation Outside of the Church People have different reasons for not participating in a religious congregation or community. These variables consider this from two perspectives; from the Outside and from the Inside. The Outside group are persons who most likely do not currently participate in any religious community. The Inside group reflects persons who most likely do currently participate but have considered discontinuing their involvement. In the national sample, those who were on the inside but considered non-participation was only 13% of the total who indicated activity in a religious congregation or community. From the Outside: Probable reasons for non-participation in a religious congregation or religious community: Percent Important About Personal Life Demands of raising children 28.0% 28.0% 100 Moved from community 31.3% 27.7% 113 No good faith community in area 34.5% 31.1% 111 No time/less time available 39.3% 38.3% 102 About Personal Faith Don't believe in God 35.0% 35.3% 99 No longer believe 32.5% 32.9% 99 Unsure about personal beliefs 39.7% 39.5% 101 Wasn't relevant to my life 45.5% 48.3% 94 About the Church Boring/uninteresting 39.6% 42.8% 93 Conflicts in religious community 46.7% 45.2% 103 Didn t feel welcome/useful 44.2% 41.4% 107 Disillusionment with religion 51.3% 52.6% 98 Don t trust organized religion 58.9% 58.5% 101 Don t trust religious leaders 63.1% 61.7% 102 Never been invited 21.4% 19.7% 109 Not current/old fashioned 36.0% 35.6% 101 Religion too focused on money 66.2% 65.8% 101 Religious people too judgmental 67.7% 65.9% 103 Strict/inflexible beliefs 52.0% 53.9% 97 Wasn't supportive during crisis 37.0% 34.7% 107 Worship/music style 38.5% 36.6% 105 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 8

Reasons to Consider Non-Participation Inside of the Church From the Inside: Probable reasons for considering non-participation in a religious congregation or religious community: Percent Important (Of the 13% of the national sample who were currently participating but considered non-participation, the following are the reasons.) About Personal Life Demands of raising children 46.7% 41.2% 113 Moved from community 54.0% 53.7% 100 No good faith community in area 64.0% 58.2% 110 No time/less time available 54.1% 52.8% 102 About Personal Faith Don't believe in God 50.1% 49.6% 101 No longer believe 49.0% 50.9% 96 Unsure about personal beliefs 65.3% 59.8% 109 Wasn't relevant to my life 57.6% 55.9% 103 About the Church Boring/uninteresting 63.1% 56.6% 111 Conflicts in religious community 7 69.1% 101 Didn t feel welcome/useful 72.4% 67.8% 107 Disillusionment with religion 62.0% 63.1% 98 Don t trust organized religion 53.4% 56.5% 95 Don t trust religious leaders 76.1% 71.8% 106 Never been invited 35.3% 34.7% 102 Not current/old fashioned 52.8% 50.2% 105 Religion too focused on money 70.9% 69.6% 102 Religious people too judgmental 72.4% 66.9% 108 Strict/inflexible beliefs 67.1% 66.5% 101 Wasn't supportive during crisis 70.6% 67.5% 105 Worship/music style 72.0% 64.4% 112 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 9

Life Concerns People and their households have daily concerns with which they must deal. The lists in this table presented the projected concerns for the area of study. Modest Significant Concern Concern Modest Significant Concern Concern Modest Concern Personal Life Average 28.2% 11.0% 29.5% 9.7% 95 114 Anger management/losing my temper 29.0% 6.1% 29.5% 5.4% 98 113 Depression 33.9% 12.1% 35.9% 10.4% 95 117 Finding a mate/spouse 15.3% 9.3% 15.2% 7.4% 101 125 Getting over the past/dealing with guilt 37.0% 9.1% 37.7% 7.8% 98 117 Losing weight/diet issues 45.4% 24.2% 48.4% 22.4% 94 108 Making friends 30.4% 6.9% 32.6% 6.4% 93 109 Personal health problems 51.1% 21.6% 52.3% 17.3% 98 125 Problems with addictions 10.6% 4.1% 11.9% 3.5% 89 119 Struggling with my sexual orientation 3.7% 2.2% 3.6% 1.7% 102 132 Unemployment/Losing my job 25.4% 14.7% 28.4% 14.5% 90 101 Home and Family Average 23.0% 8.7% 24.2% 7.8% 95 112 Avoiding homelessness 24.8% 10.2% 23.1% 8.8% 107 115 Balancing work & family 28.4% 9.0% 33.1% 8.5% 86 106 Caring for aging parents 26.1% 12.9% 28.1% 13.5% 93 96 Child who is gay, lesbian, bisexual or transgender Significant Concern 4.7% 3.2% 4.9% 2.6% 96 123 Conflict resolution/arguing too much 29.4% 7.1% 30.4% 6.7% 97 105 Divorce 9.1% 3.9% 9.9% 3.6% 91 108 Domestic violence in my family 8.0% 2.8% 7.1% 2.4% 113 115 Health crisis/illness 47.7% 2 47.7% 15.8% 100 127 Marriage problems 15.7% 5.2% 17.4% 5.1% 90 102 Raising a teen 13.5% 6.9% 15.0% 6.8% 90 101 Raising children as a single parent 7.8% 5.5% 7.9% 4.4% 98 124 Stress/time to relax 44.2% 17.9% 48.6% 16.3% 91 110 Struggles with Adult Children 21.6% 6.3% 20.5% 5.4% 105 116 Time for friends/family 40.8% 11.4% 45.1% 9.2% 90 124 Community Average 27.9% 16.0% 26.1% 13.7% 107 117 Illegal immigration 20.5% 22.7% 21.0% 19.4% 98 117 Violence in my neighborhood 35.3% 9.4% 31.2% 8.0% 113 118 Career and Financial Average 40.1% 25.1% 43.3% 23.9% 93 105 Day-to-day financial matters 48.3% 27.6% 48.9% 26.1% 99 106 Financing the future/savings/ retirement 43.2% 36.4% 47.0% 35.0% 92 104 Reaching my goals/being successful 40.1% 19.2% 44.2% 17.6% 91 109 Satisfying job/career 28.9% 17.2% 33.2% 17.1% 87 101 Future Hopes and Possibilities Average 37.5% 15.3% 39.7% 13.0% 94 118 Fear of the future or the unknown 46.0% 19.2% 49.0% 17.3% 94 111 Fulfilling marriage/romance & intimacy 30.1% 14.4% 34.4% 12.4% 88 116 Making the right choices/finding direction 47.1% 17.3% 49.7% 14.9% 95 116 Spiritual issues/religion 26.9% 10.4% 25.8% 7.4% 104 142 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 10

Program or Ministry Preferences Different communities need different programs and services. The table below presents the kinds of programs or services that are likely to be considered important in the area of study. Modestly Important Very Important Modestly Very Important Important Modestly Very Important Important Personal Growth 34.3% 11.3% 32.6% 9.2% 105 123 Addiction support groups 27.6% 11.9% 26.9% 1 103 119 Health/weight loss programs 35.5% 11.4% 33.9% 9.1% 105 126 Practical training seminars 39.8% 10.7% 37.1% 8.5% 107 125 Family Support and Intervention Services 34.3% 18.5% 35.0% 14.8% 98 126 Daycare/After-School Programs 24.3% 13.3% 24.3% 10.6% 100 125 Crisis support groups 42.9% 17.1% 41.7% 14.3% 103 120 Family oriented activities 37.8% 28.5% 39.5% 24.0% 96 119 Marriage enrichment 33.2% 18.6% 35.3% 13.7% 94 136 Parenting development 28.8% 14.8% 29.6% 11.7% 97 126 Personal/family counseling 39.0% 18.9% 39.6% 14.2% 98 133 Community Involvement and Advocacy Programs 46.9% 18.6% 47.7% 16.1% 98 115 Adult social activities 50.6% 20.9% 51.8% 17.0% 98 123 Involvement in social causes 48.2% 17.0% 48.6% 15.5% 99 110 Social justice advocacy work 38.9% 13.4% 39.3% 11.6% 99 116 Opportunities for volunteering in the community 5 23.2% 51.1% 20.4% 98 114 Community Activities or Cultural Programs 41.9% 19.6% 42.3% 16.6% 99 118 Cultural programs (music, drama, art) 45.9% 14.4% 45.2% 12.8% 102 113 Holiday programs/activities 48.3% 21.3% 49.0% 18.0% 99 118 Seniors/retiree activities 42.7% 20.8% 41.8% 16.7% 102 124 Youth social activities 30.8% 21.8% 33.0% 18.8% 93 116 Religious/Spiritual Programs 34.3% 23.7% 34.2% 19.0% 100 125 Alternative spiritual practices (meditation, yoga, etc.) 26.3% 8.9% 28.2% 8.0% 93 111 Bible or Scripture study/prayer groups 33.9% 29.1% 32.5% 21.6% 104 135 Christian education for children 27.9% 26.2% 27.8% 22.0% 101 119 Contemporary worship services 40.1% 20.4% 40.2% 17.0% 100 120 Spiritual discussion groups 41.4% 20.5% 40.1% 15.0% 103 137 Traditional worship services 35.9% 36.9% 36.8% 30.3% 98 122 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 11

Media Preferences How do people get information about the world? How do they communicate with the world? In our ever changing world of media and communications, no single channel is dominate. The table below presents the media preferences that are likely to be important in the area of study. Modestly Very Important Important Modestly Very Important Important Modestly Very Important Important Blogs 14.5% 4.2% 14.8% 5.2% 98 81 Email letters 28.4% 34.7% 29.3% 32.4% 97 107 Facebook 22.1% 36.2% 20.9% 36.8% 106 98 Linked in 8.7% 2.3% 9.8% 2.4% 89 97 Local TV News 26.1% 55.7% 26.9% 56.0% 97 99 National TV News 29.7% 46.3% 31.1% 44.8% 95 103 Online News (e.g. CNN/ABC) 30.9% 30.5% 31.3% 31.8% 99 96 Print Media 34.7% 23.9% 35.9% 26.9% 97 89 Public TV/Radio 28.8% 26.8% 27.8% 26.7% 104 100 Radio 35.3% 31.3% 34.6% 35.9% 102 87 Twitter 6.9% 4.2% 7.1% 4.6% 98 91 Other 14.5% 9.5% 15.1% 8.3% 96 115 Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 12

GraphView Prepared for: United Methodist Communicatio Study Area: 3 mile radius - 1290 W Plymouth Quadrennium Report Region: South Date of Report: 3/13/2017 Beliefs Beliefs About God: Agree with Statement -4-3 -2-1 1 2 I'm unsure/undecided about whether a god exists I have a personal relationship with one living God, who is Lord and Savior I don't believe a god exists; the material universe is all that is I believe in Nature and/or spirits in Nature I believe in more than one god, i.e. many gods I believe God created the world but takes no further part in it God is the full realization of human potential God is love and invites the world into a loving relationship God is a higher state of consciousness that people may achieve Everyone and everything is god Percent Above or Below National Average NOTE: Vertical line is the average of all comparisons, indicating the general leaning of the study area compared to the US. Beliefs About Jesus: Agree with Statement -1-5.0% 5.0% 1 Jesus was the expected Jewish Messiah 15.0% 2 Jesus was just a good moral teacher and no more Jesus rules now as Lord of Heaven and earth Jesus is the only way for human salvation from sin Jesus is not like his followers in the Church Jesus is both divine and human Jesus belief does not require participation in a church Jesus actually rose from the dead as the Bible teaches Percent Above or Below National Average NOTE: Vertical line is the average of all comparisons, indicating the general leaning of the study area compared to the US. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 13

Beliefs Beliefs About Social and Moral Issues: Major Social Issues -3-2 -1 1 2 Abortion should remain legal Asking the rich to pay a higher tax rate is a way to establish justice Children ought to be raised in a two-parent, mother and father families Marriage is only a relationship between one man and one woman Same sex marriage should be legalized US is justified in response to aggressive acts against it The science that says humans are affecting the climate of the planet The US should pursue every avenue to stop illegal immigrantation Percent Above or Below National Average NOTE: Vertical line is the average of all comparisons, indicating the general leaning of the study area compared to the US. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 14

Religious Involvements No Religious Preference Involvement in Religious Congregation or Community 1 7 Estimated Percentage of the Population 6.5% -23.8% 5.0% -5.0% -1-15.0% -2-25.0% 57.6% 42.3% 6 5 4 3 2 1 Spiritual/No Preference None -3 Not Involved Involved Estimated Change in Religious Preferences Over 10 Years -6.0% -4.0% -2.0% 2.0% 4.0% 6.0% Catholic & Orthodox -3.5% Historic Mainline Protestant Denominations -3.8% Other Protestant Denominations/Churches 2.6% Other Non-Christian Religious Preferences 0.4% None/No Preference or Spiritual/No Preference 4.5% Percent Above or Below National Average NOTE: Vertical line is the average of all comparisons, indicating the general leaning of the study area compared to the US. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 15

Religious Involvements Percent Above or Below National Average Reasons for Non-Participation: From Outside 1.3% The Church -2.2% Personal Faith 5.9% Personal Life 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% -1.0% -2.0% -3.0% Percent Above or Below National Average Reasons for Considering Non- Participation: From Inside 4.0% The Church 2.6% Personal Faith 5.8% Personal Life 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% NOTE: Horizontal line is the average of all comparisons, indicating the general leaning of the study area compared to the US. Change in Historic Mainline Protestant Denominational Affiliation Over 10 Years -1.8% -1.6% -1.4% -1.2% -1.0% -0.8% -0.6% -0.4% -0.2% Baptist -0.6% Congregational -0.1% Episcopalian -0.3% Lutheran -0.9% Methodist -1.7% Presbyterian/Reformed -0.3% Percent Change Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 16

Concerns and Programs Estimated Life Concerns Compared to National Average 1 8.0% Percent Above or Below National Average 0.3% Future Hopes and Possibilities -1.9% Career and Financial 9.4% Community -0.9% Home and Family - Personal Life 6.0% 4.0% 2.0% -2.0% -4.0% NOTE: Horizontal line is the average of all comparisons, indicating the general leaning of the study area compared to the US. Estimated Program or Ministry Preferences Compared to National Average 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% Personal Growth 8.3% Family Support and Intervention Services 5.9% Community Involvement and Advocacy Programs 2.7% Community Activities or Cultural Programs 4.3% Religious/Spiritual Programs 8.1% Percent Above or Below National Average NOTE: Vertical line is the average of all comparisons, indicating the general leaning of the study area compared to the US. Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 17

Media Preferences Estimated Media and Information Source Preferences 1 2 3 4 5 6 7 8 9 Blogs 18.7% Email letters Facebook 63.1% 58.3% Linked in 11.0% Local TV News National TV News 76.0% 81.8% Online News (e.g. CNN/ABC) Print Media Public TV/Radio Radio 61.4% 58.6% 55.6% 66.7% Twitter 11.1% Other 24.0% Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 18

Supporting Information Interpreting the Report The Quadrennium Project reports are formatted to help you interpret data at a glance. Comparative Indexes: All variables will have a column called "Comparative Index." An index is an easy way to compare a study area with a larger area. For this report, all comparisons are with the national averages for the data item. The indexes can be interpreted as follows. Indexes of 100 mean the study area variable is the same as its base area. Indexes greater than 100 mean the study area variable is above the base area. The higher the number, the greater it is above the base. Color Coding: The "Comparative Indexes" columns are color coded to easily spot any change and the direction of that change. Index: Above Ave Ave Below Ave. Variable Definitions Full variable definitions can be found in the Demographic Reference Guide. Download it free from the MissionInsite website resource page. Support If you need support with this report, please email MissionInsite at misupport@missioninsite.com. Indexes less than 100 mean the study area variable is below the base area. The lower the number, the greater it is below the base. Note on StoryView Report presents 10 indicators of your study area's likely religious beliefs, preferences and practices. This view has been revised to reflect how the selected area overview is Sources: US Census Bureau, Synergos Technologies Inc., Experian, DecisionInsite/MissionInsite Page 19