Report of Findings: in the Jewish Community Community Presentation March 12, 2014 1528 Walnut Street, Suite 1414, Philadelphia, PA 19102 www.meliorgroup.com
Presentation Overview Background Profile Conclusions & Implications Next Steps 2
Background Goals To deepen understanding of the Jewish Community so the Jewish Federation of Southern New Jersey (JFedSNJ) can respond to changing needs, set strategy for the future Last detailed study conducted: 1991 Provide information to synagogues and other local Jewish organizations that will be helpful to their planning efforts Approach Market research study of tri-county area: Burlington, Camden, Gloucester counties Focus: attitudes, practices, needs Design: 15 minute survey reflecting local interests 3
Background Methodology Major promotional effort by JFedSNJ to raise community awareness, interest in participating Multi-channel design to encourage maximum participation PHONE ONLINE PHONE ONLINE OUTBOUND Call Center dial out using community lists, purchased sample Personal invite using community lists [closed link] n = 109 (7%) TOTAL = 1,450 n = 740 (51%) OUTBOUND INBOUND Direct call-in to Call Center using special JPOP # 1-855-JPOP-SNJ Click-on special JPOP survey site myjewishpop.com [open link] n = 46 (3%) n = 555 (38%) INBOUND 4
Demographics Where do reside? Burlington County [32%] 08010 (n=6) 08015 -- 08016 (n=1) 08022 (n=9) 08036 (n=7) 08046 (n=13) 08048 (n=4) 08052 (n=17) 08053 (n=137) Marlton 08054 (n=123) Mt. Laurel 08055 (n=26) 08057 (n=56) Moorestown 08060 (n=9) 08065 (n=3) 08075 (n=28) 08077 (n=34) 08088 (n=20) 08505 (n=9) 08515 -- 08518 (n=4) 08554 (n=1) Zip codes with large Jewish populations 5
Profile: Demographics Age (%) 14% 5% 2% 13% 26% 40% 18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Burlington County 6
Demographics Where do reside? Camden County [56%] 08002 (n=108) Cherry Hill 08003 (n=469) Cherry Hill 08004 (n=4) 08007 (n=3) 08009 (n=1) 08021 (n=10) 08026 -- 08029 (n=3) 08031 -- 08033 (n=19) Haddonfield 08034 (n=90) Cherry Hill 08035 -- 08043 (n=159) Voorhees 08083 -- 08084 -- 08091 (n=4) 08102 -- 08104 (n=6) 08105 -- 08106 -- 08107 -- 08108 (n=6) 08109 (n=2) 08110 -- Zip codes with large Jewish populations Camden County zip codes servicing Gloucester County 08012 -- 08081 -- 7
Profile: Demographics 3% 10% Age (%) 3% 20% 32% 32% 18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Camden County 8
Demographics Where do reside? Gloucester County [12%] 08020 (n=3) 08027 (n=4) 08028 (n=17) Glassboro 08051 (n=5) 08056 (n=1) 08061 (n=1) 08062 (n=5) 08063 (n=1) 08066 (n=7) 08071 (n=1) 08080 (n=51) Sewell/Turnersville 08085 (n=13) Swedesboro 08086 (n=13) Thorofare 08090 (n=6) 08093 (n=4) 08094 (n=13) Williamstown 08096 (n=28) Woodbury/Hts. 08097 (n=1) 08312 (n=4) 08344 -- Zip codes with large Jewish populations Camden County zip codes servicing Gloucester County 08012 -- 08081 -- 9
Profile: Demographics 2% Age (%) 6% 4% 17% 44% 27% 18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Gloucester County 10
Profile: Demographics Camden County Migration Patterns: Inflows (%) Camden County 33% Gloucester County 1% Burlington County 14% Other NJ 7% Outflows (%) Metro Philadelphia Other PA Other States 1% 7% 17% 60% 40% 50% 24% Not sure Out of area In Tri-County Lifelong address 1% 26% Unspecified 14% Might move Not likely to move 0% 10% 20% 30% 11
Profile: Demographics Burlington County Migration Patterns: Inflows (%) Camden County 34% Gloucester County 1% Burlington County 24% Other NJ 8% Outflows (%) Metro Philadelphia Other PA Other States 2% 4% 10% 67% 33% 46% 28% Not sure Out of area In Tri-County Lifelong address 1% 26% Unspecified 14% Might move Not likely to move 0% 10% 20% 30% 12
Profile: Demographics Gloucester County Migration Patterns: Inflows (%) Camden County 25% Gloucester County 16% Burlington County 7% Other NJ 20% Outflows (%) Metro Philadelphia Other PA Other States 1% 4% 15% 62% 38% 62% Not sure Out of area In Tri-County Lifelong address Unspecified 3% 6% Might move Not likely to move 37% 1% 0% 10% 20% 30% 13
Profile: Demographics Snowbird Experience (%) 94% 86% 88% 6% 14% 12% 60-74 yrs. 75-84 yrs. 85+ yrs. Yes No 14
Profile: Demographics 100% 80% 60% 40% 20% 0% Age (%) 84% 72% 68% 23% 22% 13% 9% 6% 3% 60-74 yrs. 75-84 yrs. 85+ yrs. Burlington Cty. Camden Cty. Gloucester Cty. 50+ yrs. 40-49 yrs. 30-39 yrs. 20-29 yrs. 10-19 yrs. 0-9 yrs. Length of Residence (%) 9% 17% 17% 17% 26% 10% 21% 26% 20% 18% 17% 17% 19% 6% 21% 16% 8% 15% 0% 5% 10% 15% 20% 25% 30% Burlington Cty. Camden Cty. Gloucester Cty. 15
Profile: Demographics Education (%) Household Income (%) 60% 47% $250K and over 9% 1% 5% 40% 20% 5% 14% 27% 13% 18% 11% 35% 33% 33% 35% 29% $200K to $250K $100K to $200K $50K to $100K 2% 0% 6% 10% 18% 31% 29% 36% 36% 0% HS diploma Associate degree/some college College degree 60-74 yrs. 75-84 yrs. 85+ yrs. Graduate degree 14% Less than $50K 43% 60% 0% 10% 20% 30% 40% 50% 60% 70% 60-74 yrs. 75-84 yrs. 85+ yrs. 16
Profile: Demographics Employment (%) Those Not Currently Employed (%) 21% 17% 62% Other (2%) Unemployed, not looking (2%) Homemaker (4%) Disabled (3%) 87% Unemployed and looking (2%) Retired (87%) Not now Full time Part time 17
Profile: Demographics Employment: by Age Segment (%) Employment Status All 60-74 yrs. Age 75-84 yrs. Employed outside the home [net] 38 47 17 3 Employed full time 21 28 4 1 Employed part time 17 19 13 2 Not employed outside the home [net] 62 53 83 97 Retired 70 83 92 91 Homemaker 14 6 4 1 Unemployed and looking 5 4 - - Disabled, unable to work 5 3 1 5 Unemployed, not looking 2 2 1 2 Other 2 2 2 1 85+ yrs. 18
Profile: Demographics Household Size & Structure (%) Marital Status (%) 70% 64% 60% STRUCTURE 50% 40% 30% 25% With children <18 yrs. 2% No children <18 yrs. 98% 2% 10% 15% 73% 20% 10% 8% 2% 1% 0% One Two Three Four Five or more Married/with partner Divorced/separated Single Widowed 19
Profile: Demographics Household Structure: by Age Segment (%) Household Structure* All 60-74 yrs. Age 75-84 yrs. 85+ yrs.** Live alone 25 19 33 60 Live with other(s) 75 81 67 40 Spouse/partner 80 79 87 74 Adult child/stepchild 16 17 9 11 Parent/stepparent <1 <1 -- -- Adult sibling 1 <1 1 12 Grandparent <1 <1 -- -- Adult Grandchild <1 <1 2 3 Other 3 3 1 -- *Households in which seniors live with someone 18 years or older ** Small sample size (<50) 20
Profile: Demographics Marital Status: by Age Segment (%) Marital Status All 60-74 yrs. Age 75-84 yrs. Married/living with a partner 73 79 64 34 85+ yrs. Inmarried 85 82 94 100 Single 2 2 1 5 Divorced/separated 10 12 6 5 Widowed 15 7 29 56 21
Profile: Jewish Practices Typically Conservative (41%) or Reform (34%) Jewish ritual observance varies Senior patterns often differ from those of the younger individuals Senior senior patterns (85+ yrs.) often differ from those of younger seniors As a group, seniors typically observe High (80%+): Passover Seder, Chanukah candles, Mezuzah, Yahrzeit candles Moderate (50-80%): Fast on Yom Kippur, attend High Holiday services Low (<35%): Sukkah, Shabbat services, Shabbat candles, Kosher at home 22
LOW MODERATE HIGH TIER Profile: Jewish Practices Jewish Rituals/Activities Observed: by Age Segment (%) Jewish Rituals/ Activities Total All 60-74 yrs. Age 75-84 yrs. 85+ yrs. Attend/hold a Passover Seder 91 89 90 89 88 Light Chanukah candles 90 85 87 82 58 Have a Mezuzah on the door to your home 85 83 83 86 82 Light Yahrzeit/memorial candles 71 81 81 83 75 Fast on Yom Kippur 70 61 65 54 35 Attend High Holiday services 63 58 59 57 56 Put up/visit a Sukkah 32 25 24 29 24 Light Sabbath candles 30 23 24 24 18 Attend Shabbat services at least monthly 27 23 23 22 30 Keep kosher inside the home 19 15 16 16 6 23
Profile: Jewish Practices About one-third of seniors belong/pay membership dues to area synagogues, Jewish social/political organizations, and/or the Katz JCC. Young seniors are significantly less likely than older seniors to belong to Jewish organizations or the JCC (~25% vs. 42%). Belong to/pay Membership Dues (%) 37% 33% 31% 3% 4% Tri-County Synagogue Jewish Social/ Political Org. Katz JCC Other Synagogue Havurah 24
Profile: Jewish Practices Given their attitudes and experiences, it is clear that seniors do not represent a major growth opportunity for synagogue membership Synagogue Membership: Past Experience and Future Intention (%) [Base: Respondents who are not current synagogue members] Synagogue Membership I belonged to a synagogue in the past. I plan to join a synagogue within the next several years. I never belonged to a synagogue and do not plan to join one. TOTAL 60-74 yrs. Age 75-84 yrs. 85+ yrs. 80 82 87 87 15 8 5 -- 15 16 12 13 25
Profile: Jewish Education Like other adults, seniors prefer to learn with a group No significant differences by age segment were noted. Adult Participation in Jewish Studies (%) 31% 29% 13% 13% 7% 11% With a group In person, one on one Online Total 26
Profile: Continuity & Identity Being Jewish matters as much to seniors as it does to younger respondents It's important future generations of my family are Jewish 55% 40% 4% 1% Being Jewish is important to me 66% 32% 1% 1% 0% 20% 40% 60% 80% 100% Strongly agree Agree Disagree Strongly disagree 27
Profile: Connectedness Although seniors value being part of the Jewish community, there are barriers to feeling connected Jewish organizations are conveniently located to where I live 39% 43% 14% 4% I feel I am part of the Jewish community where I live 33% 42% 17% 8% I find Jewish organizations in SNJ welcoming 25% 53% 16% 6% Belonging to Jewish organizations in SNJ affordable 13% 38% 35% 14% 0% 20% 40% 60% 80% 100% Strongly agree Agree Disagree Strongly disagree 28
Profile: Connectedness Although seniors value being part of the Jewish community, there are barriers to feeling connected Cost is a concern, especially for young seniors (60-74 yrs.) Jewish organizations are conveniently located to where I live 39% 43% 14% 4% I feel I am part of the Jewish community where I live 33% 42% 17% 8% I find Jewish organizations in SNJ welcoming 25% 53% 16% 6% Belonging to Jewish organizations in SNJ affordable 13% 38% 35% 14% 0% 20% 40% 60% 80% 100% Strongly agree Agree Disagree Strongly disagree 29
Profile: Health & Social Services Although age is typically the primary predictor of incidence, the issues seniors are experiencing are sometimes just part of the normal aging process Households with Members with Disabilities (% response) 14% 16% Households with Members with Disabilities (%) 7% 10% 5% 3% 4% 4% 1% 2% 1% <1% Total Physical disability Severe vision and/or hearing impairment Learning disability Autism/autism spectrum disorder Developmental disability (adult) Developmental disability (child) 30
Profile: Health & Social Services do experience issues impacting their financial security Financial Issues Experienced: by Age Segment (%) Age Financial Issues All 60-74 yrs. 75-84 yrs. 85+ yrs. Obtain food/housing support 3 2 6 4 Choose between paying for healthcare, food, medicine, and rent Need professional assistance finding a job/ choosing an occupation 2 3 2 -- 4 6 1 -- 31
Profile: Health & Social Services Issues Requiring Assistance to Cope and Their Use of Jewish Agencies to Do So: (%) 44% 31% 11% 17% 14% 14% 18% 18% 11% 1% 0% 3% 4% 5% 4% 5% Issues re: sexuality Serious mental illness Dementia/ Alzheimer's Issues re: intermarriage Relationship issue/addiction Serious physical illness Caregiving for ill/elderly Depresssion/ anxiety Required assistance Used Jewish Agency 32
Profile: Health & Social Services plan to age in place, but may not have the supports to do so this may present an opportunity Aging in Place Plan to Age at Home (%) (Base: Those Age 75+; n=440) Believe They Have the Network in Place to Age at Home (%) 5% 21% 74% 70% Yes No Unsure 6% Yes No Unsure 24% 33
Profile: Federation Familiarity Increasing awareness of agencies that offer assistance could expand their usage by those in need Familiarity with the Jewish Federation and Its Family of Agencies: (%) 80% 93% 90% 80% 87% High 68% 57% 61% Moderate 50% 30% 29% 40% 35% 33% Limited 21% Very Limited Aleph HC A/J JDC DJE Jewish Agency JCC JCF JCRC JFCS JFSNJ Lions Gate Sr. Housing Voice 34
Profile: Federation Familiarity Familiarity with Federation and Its Agencies: by Age Segment (%) Jewish Federation and Its Family of Agencies Total Familiar (%) 18-29 yrs. 30-44 yrs. AGE SEGMENT 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Katz Jewish Community Center 92 77 92 93 92 93 94 Jewish Federation of Southern New Jersey 89 69 86 89 88 93 99 Jewish Community Voice 84 62 80 86 86 87 84 Lions Gate Continuing Care Retirement Community Samost Jewish Family and Children s Services Jewish Senior Housing and Healthcare Services 76 77 59 75 79 85 84 69 55 63 74 69 66 61 58 26 42 59 60 63 64 Jewish Community Relations Council 48 22 33 51 55 62 63 Department of Jewish Education and Continuity 37 29 36 37 40 39 43 Jewish Community Foundation 34 31 30 39 34 32 19 Jewish Agency for Israel 28 30 19 26 35 40 22 American Jewish Joint Distribution Committee 23 8 15 22 25 38 36 Aleph Home Care 21 16 20 22 23 17 18 10+ points over Total At least 10 points lower than Total Notable Difference (1-10 points lower than Total) 35
Profile: Volunteering Volunteering Many are involved in Tikkun Olam (giving back) typically for a mix of Jewish and non-jewish organizations. Type of Organization (%) 35% 42% 9% 14% Jewish & non-jewish Jewish only Non-Jewish only None 36
Conclusions & Implications Within each county, Jewish seniors tend to cluster in a relatively few locales Marlton, Mt. Laurel, and Moorestown in Burlington County; Cherry Hill and Voorhees in Camden County; and Sewell/Turnersville in Gloucester County. Locate programs/facilities in these areas to leverage population density and enhance program reach. Even though most are not certain where they will go, a third of seniors plan to move within 3-5 years. Services geared to easing such transitions may be of interest to seniors. 37
Conclusions & Implications All seniors are not the same. Young seniors in particular (i.e., those 60-74 yrs.) look very different from older seniors, especially regarding household structure, income and employment. Such differences suggest the need to tailor services by age segment to generate the broadest levels of interest and acceptance. are engaged in the community in many ways observing rituals and traditions, supporting Jewish institutions, learning with others, volunteering, etc. Older seniors may benefit from programs/services focused on activities they may wish to do, but no longer feel comfortable carrying out on their own (e.g., lighting Chanukah candles, visiting a Sukkah, etc.). 38
Conclusions & Implications Older seniors (75+ yrs.) not only value being part of the Jewish community where they live, but feel they are part of their local Jewish community. Cost is an issue that needs to be addressed (especially for young seniors ), but convenience and feeling welcomed are less problematic. Kudos to local Jewish organizations for achieving high marks in these areas! While many seniors live comfortably, others face challenges disabilities, financial issues, and social/ emotional stressors. They look to Jewish agencies for eldercare assistance and dementia support. Increasing awareness of the array of social services offered by local Jewish agencies could help to increase use for others stressors. 39
Conclusions & Implications hope to age in place, but substantive minority are not sure they have the necessary support system in place to do so. There may be opportunities for Federation social services agencies (e.g., JFCS, Aleph Home Care, etc.) to expand their reach in order to meet community needs. 40
Conclusions & Implications Big Picture The Jewish population in the tri-county area is estimated to have grown by 15% since 1991. Although Camden County remains the mainstay, newcomers tend to head to Gloucester and Burlington counties. comprise a large part of the community, most likely increasing over time, with the attendant need for services. The tri-county area Jewish community is supportive of more than one dozen Jewish denominations/movements. While those identifying with the Reform and Conservative movements predominate, others are seeing growth most notably the Orthodox and those who consider themselves Just Jewish. The rise in those who identify as Just Jewish may be troubling for the long term sustainability of the community they tend to be less involved in/supportive of Jewish community entities/organizations, care less about Jewish continuity, follow fewer Jewish rituals and practices. 41
Conclusions & Implications Big Picture [con t.] Many feel the community is not as welcoming as it could (or should) be. For some, cost is an obstacle; for others distance poses a problem. Perhaps more troubling is the fact that people who are not married are less likely to feel welcomed or that they belong. Even so, educating the children Jewishly remains a priority for most parents. For most, the synagogue religious school is the model of choice, with interest in supplementing such programs with informal experiences (e.g., day and overnight camp, teen tours, etc.) noted. Lack of access prevents some from enrolling their youngest children in daycare or preschool programs in a Jewish setting. Others opt for the Jewish day school experience, and many recognize the value of this type of institution for the community. 42
Conclusions & Implications Big Picture [con t.] People in the community deal with a wide array of challenges including mental and physical disabilities, financial issues, and social/emotional stressors. Jewish organizations may be sources of support/assistance, but they are not routinely the first line of defense. Each county has its own distinct profile the goal should not be to simply replicate the success of the Camden County structure, but to tailor offerings to meet the unique needs of each county. 43
Conclusions & Implications Big Picture [con t.] People in the community deal with a wide array of challenges including mental and physical disabilities, financial issues, and social/emotional stressors. Jewish organizations may be sources of support/assistance, but they are not routinely the first line of defense. Each county has its own distinct profile the goal should not be to simply replicate the success of the Camden County structure, but to tailor offerings to meet the unique needs of each county. The data presents a picture of a vibrant Jewish community in Southern New Jersey where opportunities for change exist that, when properly made, will serve to strengthen and ensure community continuity for the foreseeable future. 44
Next Steps For more results, visit www.myjewishpop.com [Additional information will be available at the conclusion of all presentations at the end of March] 45