ASBAR CENTER FOR STUDIES, RESEARCH & COMMUNICATIONS
Introduction Asbar Center for Studies, Research and Communication was established in 1994. Since its inception, ASBAR Center has gained a reputation as one of the leading research and consulting firms in Saudi Arabia. Its areas of specialty include: Strategic Studies Survey Research Media and Communication Consultancy Conferences & Events Managements Integrated Marketing Communication Publishing Asbar is derived from the Arabic word sabr which means probe, inspect or examine. 2 3
Our Vision Asbar Center strive to be the most prominent consulting and think tank center in the Arab Region Our Mission To provide our public and private clients with strategic and robust analytical studies that enhance and enrich their policies and decision-making. 4 5
Our Objectives Providing consultancy, operational research and studies to private and governmental sector; Emphasizing the importance of research as the most effective form of decisionmaking support; Linking research and systematic consulting projects to the needs and issues of the community. Our Expertise Our expertise stems from a team of professional and academicians who possess profound knowledge and extensive experience in communication, sociology, political science, economy, marketing and related professional and academic fields. Business Meetings with Clients 6 7
Our Partners We have a growing list of local, regional and international institutions and organizations whom we have partnered on projects and studies. The list includes: The Center for Energy and Environment at Boston University Gulf Research Center King Abdulaziz City for Science and Technology Research and Development Center, King Abdulaziz University International Centre for Research and Studies (Medad) 8 9 Scientific Discussion Sessions and Workshops
Royal Center for Social Studies German Advisory Center in Bahrain Arab Center for Cyberspace Science and Research Substance Abuse Research Center at Jazan University Qiraat Center for Research and Youth Studies Al Manhal Digital Content Technology Company Electronic E-mall Market UNESCO Chair of Societal Media, Imam Mohammed bin Saud Islamic University 10 11 Media campaigns and advertising for a number of newspapers
Achievements in Strategy Planning and Media Consultation Strategies Asbar Center has written a number of acclaimed strategies. Such as: The GCC 10-Year Media Strategy (2010-2020). This strategy was endorsed at the GCC Information Ministers Meeting in Kuwait in November 2010, at the GCC Foreign Ministers Council, and at the GCC Summit in Abu Dhabi in December 2010. Meetings of the Scientific Teams Saudi 15-Year National Strategy for Youth Culture (2015 2030). This strategy addresses important national issues such as: citizenship, national and cultural identity, national unity, extremism, intercultural communication, and work and productivity values. This project was supervised by a committee of fifteen governmental bodies concerned with youth issues. Nearly 200 experts, researchers and academicians participated in this project. 12 13
Media Consultations Saudi Arabia Media Policy Asbar Center drafted an updated version of Saudi Media Policy to accommodate the new developments and advancements in ICT, and the new media landscape in the region. At the Abu Dhabi Summit 2010, the GCC Media Strategy was adopted Asbar Center in 2009-2010 executed a consultancy contract with the Ministry of Culture and Media. Asbar Center provided media consultation, projects and proposals regarding various issues and topics related to the activities of the Ministry. These projects included: Drafting an electronic media law for Saudi Arabia. Prince Nayef bin Abdul Aziz -may Allah have mercy - Reviews Study of Saudi Youth: Problems, Worries and Aspirations 14 15
Foundation studies for Saheel magazine. Assessing and evaluating the Al-Bilad newspaper. Foundation studies for the Al- Watan newspaper. This project included seven specialized studies. Assessing the feasibility of reestablishing the Al-Nadwa magazine. This project included ten specialized studies. Drafting the business plan and issuing pilot issues for Al- Ummah magazine. Restructuring and drafting a new business plan for Alsharqiya Company for printing, press & information. Seminars of the Major Workshop for the National Strategy for Culture of the Generation 16 17
Our Research Projects Saudi Writers Positions Regarding the War on Iraq Evaluation of Saudi National Campaign Against Terrorism Evaluation of Saudi Experience with the Municipal Elections Content Analysis of What has Been Published About Aramco in the Media Content Analysis of What has Been Published in Newspapers (Printed & Online) Regarding Tourism in Saudi Arabia 18 Performers. 19 One of the most important Studies of the Center: The Holy City of Makkah: Developmental Needs & Services Provided to Pilgrims and Umra Analyzing Op-Eds on Saudi Arabia in Egyptian Print Media Pre- and Post- Determination Storm Operation (26 March 2014 25 March 2016) Analyzing Op-Eds on Saudi Arabia in Lebanese Dailies and Weeklies Pre- and Post- Determination Storm Operation (26 March 2014 25 March 2016) Political Islam in the Arab World
The Role of Islamic Centers in the West in Maintaining Muslim Identity and Withstanding Islamophobia. Shiism in North Africa: Algeria, Tunisia, Morocco and Mauritania Saudi Youth: Their Concerns, Problems and Aspirations. Internet Use in Saudi Arabia. Tourism in Saudi Arabia: Does it Meet Saudi Youth s Needs and Expectations? Assessing the Performance of Youth Rehabilitation Houses. Custodian of the Two Components of Oil Prices Paid by End Consumers in USA, UK, France, Germany, Spain, Brazil and China Investors in the Saudi Stock Market: Their Attitudes and Holy Mosques King Custodian of Abdullah, mercy of Allah lays, the foundation stone for the Mosques King the Two Holy building- of Al-Watan newspaper in 2000. Salman bin Abdulaziz, in one HRH Prince Sultan bin Abdulaziz at the of the occasions launching of the building and the inaugura- of Al-Watan 20 tion of Al-Watan press newspaper 21 Expectations The Economic Feasibility Study for Saheel Magazine The Economic Feasibility Study of Makkah Daily Newspaper
Indices Publications Asbar Center is an active contributor of social research and studies. It has begun developing valid and reliable measurements and indices of important social phenomena and issues, including: Asbar Index for Measuring High School Students Vulnerability to Drug Usage and Addiction Asbar Index for Measuring and Assessing a Person s Level of Extremism The Kingdom of Saudi Arabia: Land People Civilization. This book contains nearly 800 pictures presenting vivid images of the great heritage of the pioneers who united the Arabian Peninsula and brought about the modern state of Saudi Arabia. The book also has more than seventy illustrations (tables, charts, maps). Each chapter involved more than thirty scholars. 22 23 One of the Important Studies Dwellers of Rehabilitation Houses and the Role of Observation in Saudi Arabia, and Reasons of their return to these houses after Release.
The Painters Garden This book was published in collaboration with Arabies Trends in France. It is an illustrative book depicting the traditional architecture and colorful decorations of southern Saudi Arabia. The book delves deeply into exquisite examples with their simple forms, abundant significance and variance that reflect the region s folklore and social environment. Brides of the Desert This book addresses the evolution of Saudi Arabia s architectural fabric and dwelling patterns, as well as the network of streets and roads. Scientific Participations Locally, Regionally and Internationally The workshop was organized by the Center 24 25
The Development of Saudi Media This book traces the history and development of Saudi media. It highlights the history of the Ministry of Information, which supervises Saudi print media and runs the local broadcast media. The Developmental Impacts of the Saudi Development Fund The book addresses the contributions of various Saudi developmental funds in assisting developing counties. It provides tables and charts based on statistical data derived from primary governmental sources. Part of the internal and external interviews 26 27
Advertising and Media Campaigns Asbar Lexicon for Saudi Women (2 Volumes) Asbar Encyclopedia for Islamic Sharia Scholars and Specialists in the Kingdom of Saudi Arabia (3 Volumes) The Lexicon of Saudi Diplomats Advertising campaign for the launch of Al-Watan newspaper. Advertising campaign for the launch of Jeddah Development Holding Company. Media campaign Aseer Establishment for Media and Press: Publisher of Al- Watan Newspaper 1998. Meetings of Asbar with Some of its Clients in the Public and Private Sectors 28 29
ASBAR World Forum Asbar Center in December 2016 launched an annual conference: ASBAR World Forum. It comprises workshops and panel sessions on ICT, information society and knowledge economy, presented by local and international scholars. Asbar World Forum 2016 was a strategic partnership with the Ministry of Labor and Social Development, Human Resources Development Fund (HADAF) and Saudi Aramco. Workshops and Symposia The Saudi Iranian Crisis and its Security and Political Implications Portrayal of Saudi Arabia in the Western Media Lebanon: From Crisis to Crisis Correcting the View on Saudi Salafism in Terms of its Relation with Terrorism ISIS: From Where and to Where 30 and Sessions 31 Photo of the opening ceremony ASBAR World Forum 2016
Arabism of the Arab Shiia - The Damaged Relationship Workshop: The Future of American Ties with Saudi Arabia and other GCC states in light of the outcome of last American elections Workshops and Meetings organized by Asbar Center Center s Clientele Asbar Center provided its services to a number of governmental and private clients, including but not limited to: Council of Ministers Ministry of Defense and Aviation Ministry of Interior Ministry of Foreign Affairs Ministry of Finance Ministry of Culture and Information Ministry of Education Ministry of Municipal and Rural Affairs Ministry of Health Ministry of Transport General Intelligence Presidency Principality of Riyadh 32 33
Abdullatif Jameel Company Principality of Makkah White Cement Company General Presidency for Riyadh Cement Company Youth Welfare Kawasaki Helicopter Services General Directorate of Ltd. Civil Defense Euromarché Saudi ARAMCO The Saudi Electricity Company SABIC Company The National Gas Company King Faisal Center for Rashed Abdulrahman Al Research and Islamic Rashed Company Studies Al Saedan Real Estate Company King Abdulaziz Foundation Sheikh Dr. Mohammed bin for Giftedness & Creativity Aboud Al Amoudi Al Watan Newspaper The Association for Disabled Al Nadwa Magazine Children Okaz Newspaper The National Society for Al Bilad Newspaper Human Rights Riyadh Chamber of Commerce Adam Biro- Paris and Industry Trends Arabies The International Jeddah Chamber of Magazine On Arab Affairs Commerce and Industry The Latest Issuance of the Cen- Saudi Commission for Tourism American Petroleum Institute Saudi British Bank Banque Saudi Fransi ter: Saudi Arabia: Earth, Men & National Heritage and Culture, A Book prepared by More than 30 34 Researchers 35
Sheikh Hassan bin Mohammed Al Zahrani Company Sheikh Ibrahim bin Abdulaziz Al Ibrahim s Establishment Jeddah Holding Company for Development Al Bustan Fertilizers Company Blue-Gold Exhibition Alsharqiyah Company for Media, Information and Publication Ministry of Labor The Human Resource Development Fund Saudi Abarian Airlines Al Madinah Daily Newspape. 3M Company. Saudi Fransi Bank. Sabaq Arqam Arabian International Ads 36 37 Some Documentary Studies Issued by the Center International Recognition In recognition of the Asbar Center s outstanding research efforts, the Board of Trustees of the Arab Network for Public Opinion Surveys elected it as a member. The Board of Trustees consists of seven research centers out of 70 competing centers from various Arab countries. Furthermore, Asbar Center was elected as a member of the Executive Committee that manages the Network.
٤٦١٠٣٢٤ ٤٦٢٤٢٢٩ ١١٦٦٢ ٨٨١١١ P.O.Box 88111 Riyadh 11662 K.S.A Tel.: 4624229 Fax: 4610324 www.asbar.com @asbar_center asbarcentreforstudies a.asbar@asbar.com