Preface xi Introduction Indian Publishino:All Insiders Perspective Nitasha D evasar xv PART I. THE SECTOR TODAY 1 Enduring Issues for Indian Publishing 4 Asoke Ghosh 2 Indian Publishing :Today and Tomorrow 11 Vikas Gupta 3 E-Commerce and Online Selling 18 Thoma s Abraham 4 Publishing Services in India 23 Ani! Chandy 5 Book Distribution in India 30 Ramesh Chandra Jain 6 Distribution and Supply Chain Management 34 Ramesh K. Mitta l and Pranav Gupta PART II INDIAN PUBLISHING LOOKING AT ITSELF AUTHORS AND T H EI R PUBLISHERS 7 The Author-Editor Relationship 42 Karthika VK. 8 The Author-Publisher Relationship 47 Ravi Singh 9 T he Editor:Then and N ow 51 Adi! Tyabj i
v i LITERARY AGENTS 10 Emergence ofliterary Agents in India 58 Kanishka Gupta 11 The Role ofliterary Agents 63 Anuj Bahri LITERARY FESTIVALS AND BOOK PAIRS 12 National nook Trust 67 Baldeo Bhai Sharma 13 Jaipur Lit Fest 71 Namita Gokhale 14 H indu Lit For Life 77 Rachna Singh Davidar 15 Bookaroo 81 Swati Roy TEACHING PUBLISHING 16 Training Publishing Professionals 84 SK. Ghai 17 New Ways of Teaching Publis hing 88 Bishan Samaddar IN D IA IN TH E GLOBAL PUBLISHING COMMUNITY 18 Indian Publishing from the Global Perspective 92 Emma House 19 Indian Publishing in Global nook Fairs 98 Prashasti Rastogi PART III POLICY LANDSCAPE I N D U ST RY ASSOCIATIONS AND THEIR ROLE 20 Federation of Indian Publishers 108 NK. Mehra 21 Association ofpublishers in India:The EarlyYears 111 Sesh Seshadri 22 API : Building Partnerships 115 Rohit Kumar
vii 23 API: Looking to the Future 117 R atneshjha 24 FIC CI Pu blishing Committee 120 Sumeet Gupta 25 Tax and Compliance Environment 125 Sanjiv Gupta RO LE O F CO PYR IG HT I N I NDIAN PUBLISH I NG 26 Key Facets of Copyright Today 128 Michael Healy 27 Legal Aspec ts of Copyright 133 Saikrishna R ajagopal ET H ICS, FR EED O M AND LI BRA RY MOVEMENTS 28 Publi shing Eth ics 139 Sushmita Das 29 Freedom to Publi sh 143 J ose Borghino and Kristenn Einarsson 30 Publi c Libraries and Library Moveme nts 148 H imanshu Giri PART IV. THE BIGGER PICTURE: TRENDS AND OPPORTUNITIES IN DI AN- LAN G UAG ES PUBLISHING 31 The Role of Sahitya Akad emi 158 Dr K. Sreenivasarao 32 Indi an Literature throu gh Sahitya Akad emi 163 N irmal Kanti Bnattacharjee 33 Pu blishing in Hindi 167 A diti Maheshwari-Goyal 34 Publi shing in Bengali 172 Tridib Kumar Chatterjee 35 Publishin g in M alayalam 176 R avi Deecee 36 Publishing in Marathi 178 Devayani Devesh Abhyankar
v ii i 37 Indian- language Publishing by Globa l Players 181 Shalini Singh ROLE OF TRANSLATIONS 38 Translations: A Publisher'sView 185 Mini Krishnan 39 Children's Publishing and Trans lations 190 Geeta Dharmarajan I N D EPE N D E N T PUBLISHING 40 T he Tulika Books Story 196 Indira Chandrasekhar 41 Feminist Publishing:The Journ ey and Way Ahead 202 Ritu Menon 42 Navayana 206 SsAnand I N N O VATI ONS 43 Bringing Books to Phones 211 Chiki Sarkar 44 Offe ring Chapter-level Content 214 Rohit Kumar 45 Illustrated Books in the Digital Age 217 Bipin Shah 46 Ti e-ups and Collaborations 223 Aarti David PART V. GENRES: ENDURING AND EMERGING 47 Publishi ng for Children 230 Neerajj ain SCHOOL PUBLISH ING 48 Gearing up for the 2 1st Centur y 234 Atiya Z aidi 49 Technology in Education 239 Himanshu Gupta 50 Classroom Learn ing and Teach er Support 245 Sivaramakrishnan V
ix ACADEMIC PUBLISHING 51 Scie nce and Technology 248 NK. Mehra 52 Hum anities and Social Sciences 251 Pankaj Bhardwaj 53 Medicine 255 Ajit Kohli 54 Higher Education 260 Vikas Singh GE NERAL BOOKS PUBLISHING 55 Balancing Creativity and Commerce 264 Thomas Abraham 56 Comics and Graphic Books 268 Culshan Rai and Arpit Bhargav 57 Illustrated Boo ks: A Changing World 273 Aparna Sharma 58 Illustrated Books: An Affordable Luxury 277 Trisha De Niyogi SELI'-PUBLISH ING 59 Online Author Education and Support 281 Keith Ogorek 60 English and Indian Language 286 Naveen Valsakumar 61 Technology-based Solutions 290 N itin Shah List ofcontributors 293 Select Bibliography 308 Ackllowledgel1lents 310 About the Editor 3 11