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What is Couleur Café festival? 3-day urban and black roots music festival Hip hop, reggae, soul, funk, dub and dance music Brussels biggest festival Ready for our 30th anniversary! 2
Where is Couleur Café festival? Located in the glorious Osseghem park, right next to the Atomium. Easily accessible (car, metro, tram, bus, train, bike) Features 3 big live stages and 4 smaller DJ stages Camping for 4.500 people + plenty of surprises & extra-musical entertainment 3
Extra-musical entertainment? Slackline & highline 100 + hammocks Dance workshops Namasté welness zone Acrobats & stilt walkers Graffiti projects World food zone & much, much more 4
Who is Couleur Café festival? Ecological role-model Warm, cosy & kid-friendly Urban, independent & hip City crowd Socially engaged 5
Who visits Couleur Café? 54% speaks dutch / 44% French / 2% other 34% Brussels / 50% Flanders / 14% Wallonia 60% 16-24y / 24% 25-34y / 15% 35-55 45 % Young professionals / 39% university / 15% High school 6
Couleur Café 2018 The 2017 renaissance in the park got confirmed Check out the AFTERMOVIE! 66.000 visitors / Friday, Saturday and Camping sold-out New and happy partners Excellent press reviews 7
Couleur Café 2018 in the press Couleur Café triomfeerde voor de tweede maal op de nieuwe locatie ( ), zonder echt grote trekkers. Faut le faire! De Morgen Il y a de la place, des coins à l'ombre où se poser, des hamacs, des endroits où s'asseoir presque à volonté Tout cela semble presque parfait, et le programme musical devrait encore y contribuer La Libre Perfecte locatie, perfect festival, iedereen vriendelijk en enkel good vibes. Een standbeeld voor u allemaal. Serge Simonart, HUMO Le festival bruxellois métisse les sons, les cultures et les énergies pour la deuxième fois dans le parc d Osseghem. Un plaisir nature qui sent bon les vacances! - RTBF Hiphoppers en reggaefans chillen naast elkaar in de hangmatten ( ) Niks moet en alles mag, dé leuze van Couleur Café. ( ) Couleur Café was voor ons de perfecte start van de zomer Metro 8
Some 2018 numbers 100 bands, DJ s, acrobats, artists and collectives 1.200 volunteers 4.000 campers 10.000 Event Pass codes used 80.000 litres of beer Less than 1/3 comes by car 9
Social media, website & app 85.000 likes 7.000 followers 5.200 followers Website: 336.000 unique visitors / 640.000 sessions Newsletter: 14.0000 App: 8.300 downloads 8,47 sessions per user 10
Brand opportunities Reaching a crowd that is young, influential, urban and into music and arts A socially and ecologically responsible partner like Couleur Café helps to build a credible and reliable image for your brand Creative, non-intrusive advertising through stand, application, communication 11
What can we offer? On- and offline visibility in our media campaign Visibility on the festival site Stand on the festival site to present your desired activation VIP-activation and/or (VIP-) tickets 12
Want to partner up? 3 different packages: 1. Friend or logistic partner 2. Main Partner 3. Presenting Partner OR tailored solution for your needs 13
1. Friend or logistic partner A. Visibility Logo on all print communication, online communication (newsletter, website, ) at the festival ( banners, big screens main stage and VIP area) B. Tickets 10 regular 1 day tickets 10 VIP 1 day tickets (parking included) C. Cost 15.000 euro (excl BTW) or goods/services 14
2. Main Partner A. Visibility Logo on all print communication, online communication (newsletter, website, ) at the festival ( banners, big screens main stage and VIP area). Special branded content story (Newsletter or social media) Festival stand or activation 15
2. Main Partner B. Tickets 20 regular 1 day tickets 30 VIP 1 day tickets (parking included) C. Cost 40.000 euro (excl BTW) or goods/services 16
3. Presenting Partner A. Visibility Logo on all print communication, online communication (newsletter, website, ) at the festival ( banners, big screens main stage and VIP area) in direct association with Couleur Café logo Presence in radio & TV commercials at surplus (15 %) rate of value of the media campaign Logo on all 66.000 tickets and bracelets Special branded content story (Newsletter or social media) Festival stand or activation 17
3. Presenting Partner B. Tickets 40 regular 1 day tickets 60 VIP 1 day tickets (parking included) Guided backstage tour and/or special private VIP activation C. Cost 80.000 euro (excl BTW) or goods/services 18
Contact us: Thierry Magerman - thierry@customregie.be +32 (0)2/ 380 71 95 Reebokkendreef 19 Drève des Chevreuils B-1640 Sint-Genesius-Rode 19
See you on June 28th, 29th and 30th 20