PAUL S USE OF ETHOS AND PATHOS IN GALATIANS: ITS IMPLICATIONS FOR EFFECTIVE PREACHING. by Sung Wook Shin

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PAUL S USE OF ETHOS AND PATHOS IN GALATIANS: ITS IMPLICATIONS FOR EFFECTIVE PREACHING by Sung Wook Shin Submitted in fulfilment of the requirements for the degree Philosophiae Doctor in the Faculty of Theology Department of Practical Theology of the University of Pretoria Promoter: Prof. C.J.A Vos Co-Promoter: Prof. van der Watt Pretoria 2004

For my father and mother, Kyu Soo, Jumryae, my faithful parents who has always been encouraging, and committed to me. Also for my wife, Yeon Hee, my best friend for her love, patience, and faithfulness. And my four children, Grace, Sophia, Daniel, and Joshua, my sweet four children whom are very proud of. Not forgetting my brother and sisters, Il Kwon, Sung Ae, and Seo Young, for their generous and loving support throughout my studies. i

Thank you I would like to express my gratitude to the following people: First of all, Professor C.J.A. Vos, for his kindness, encouragement and guidance during this thesis, Professor van der Watt, who gave me precious advice and insight, My best mentor for ideal preacher, Rev. Sung Hun Lee, who gave me homiletical vision and challenge. My closest colleague, Rev. Eun Sung Ra, Yung-Sil Park, Hung Rae Cho, Dae Yong Lee, Chang Hyung Yoo, who are with me always, and has always given precious advices, And my lovely helper Rachel H. E. Lee, I cannot say how helpful her advice and prayer on this thesis was. ii

CONTENTS CHAPTER 1..... 1 Orientation.... 1 Introduction... 1 1.1 Posing the Problem 1 1.1.1 Crisis in the Church today....1 1.1.2 Two Main Causes for this Problem....2 1.1.3 The Strategies for Effective Preaching.. 4 1.2 Problem Formulation..10 1.3 Study Goals.. 10 1.4 Delimitation... 11 1.5 Definition......12 1.6 Hypothesis... 13 1.7 Method of Research.. 13 1.8 Conclusion 15 CHAPTER 2...17 Historical Review of Rhetoric..17 2.1 The Predominance of Rhetoric in Greco-Roman Society 17 2.1.1 The Development of Greco-Roman Rhetoric.. 18 2.1.1.1 Plato... 18 2.1.1.2 Aristotle. 20 2.1.1.3 Cicero. 23 2.1.1.4 Quintilian.25 2.2 The Use of Rhetoric in Christian Preaching.27 2.2.1 The Application of Rhetoric to Preaching 27 2.2.1.1 Chrysostom..28 2.2.1.2 Augustine...29 2.2.1.3 Modern Preachers..34 2.3 The Relationship between Rhetoric and Preaching. 37 2.3.1 Communication and Persuasion..37 2.3.2 Rhetoric and Persuasion... 38 2.3.3 Preaching as an Art of Persuasive Communication...41 iii

2.3.4 Preaching as an Art of Rhetoric... 43 2.4 Conclusion.. 45 CHAPTER 3....46 Basic Conceptual Review of Rhetoric Criticism...46 3.1 Rhetorical Situation...46 3.1.1 Exigence...47 3.1.2 Audience... 48 3.2 Rhetorical Species..48 3.2.1 Deliberative Oratory... 49 3.2.2 Forensic Oratory.50 3.2.3 Epideictic Oratory... 50 3.3 Classic Cannons.51 3.3.1 Invention...51 3.3.2 Two Means of Persuasion.53 3.3.2.1 Ethos in Classical Rhetoric...54 3.3.2.1.1 Plato...55 3.3.2.1.2 Aristotle..56 3.3.2.1.3 Cicero.60 3.3.2.1.4 Quintilian 62 3.3.2.2 Pathos in Classical Rhetoric.65 3.3.2.2.1 Plato...66 3.3.2.2.2 Aristotle..67 3.3.2.2.3 Cicero.71 3.3.2.2.4 Quintilian 72 3.4 Conclusion....74 CHAPTER 4... 75 Foundations for Rhetorical Analysis of Galatians....75 4.1 Rhetorical Situation of Galatians....76 4.1.1 Rhetorical Situation and the Purpose of Galatians 76 4.1.2 Structure of Galatians...79 4.1.2.1 Hans Dieter Betz s Hypothesis (Apologetic Letter)..80 4.1.2.2 George A. Kennedy s Hypothesis (Deliberative Letter)...81 4.1.2.3 Richard Longenecker s Hypothesis (Epistolography)..83 iv

4.1.2.4 Suggestion..85 4.2 Legitimacy of the analysis of Galatians as rhetoric...89 4.2.1 Paul's Rhetorical Awareness...89 4.3 Legitimacy of the Analysis of Galatians as Preaching...97 4.3.1 The Legitimacy of Selection of Galatians.....97 4.3.2 The Nature of Paul's Letters......100 4.4 Conclusion...105 CHAPTER 5.106 Rhetorical Analysis of Two Modes of Persuasion in Galatians... 106 5.1 Paul's Use of Ethos. 106 5.1.1 Knowledge (Good Sense).....107 5.1.1.1 Historical Data....107 5.1.2 Integrity (Moral Character).,..109 5.1.3 Goodwill... 115 5.1.3.1 Identification.....116 5.1.3.2 Negative Ethos....119 5.1.3.3 Divine Ethos.... 120 5.2 Paul's Use of Pathos......121 5.2.1 Love (Benediction)....122 5.2.2 Negative Pathos....123 5.2.3 Audience Need...... 125 5.3 Conclusion..125 CHAPTER 6.127 Implications for Effective Preaching. 127 6.1 Strategies for Effective Preaching from Paul....127 6.1.1 Integrity of Preacher.128 6.1.2 Identification 132 6.1.2.1 The Concept of Identification 133 6.1.2.2 Similarity between Aristotle s Thought and Kenneth Burke s Identification 134 6.1.2.3 Persuasion and Identification...134 6.1.2.4 Identification and Preaching..138 6.1.3 Awareness of Audience.142 6.1.3.1 Contextualization in Preaching..143 v

6.1.3.1.1 Contextualization..143 6.1.3.1.2 Contextualization in Preaching... 144 6.1.3.2 Preaching as Communication 146 6.1.3.2.1 Focusing on the Bible Text.....148 6.1.3.2.2 Focusing on the Audience...... 150 6.1.3.3 Audience Analysis...153 6.1.3.3.1 Understanding the Language of the Audience 154 6.1.3.3.2 Listening to Audience s Needs..155 6.1.3.3.3 Reading to Know People...160 6.1.3.3.4 Understanding of Modern Society and Culture...161 6.1.3.3.5 Common Misunderstanding about the Audience 165 6.1.3.4 Anticipating the Audience in Preaching...167 6.1.3.4.1 In the Process of Preparing the Sermon..168 6.1.3.4.2 In the process of the preaching.168 6.1.3.4.3 After the Preaching the Sermon...171 6.1.4 Divine Power... 175 6.2 Implications for Effective Preaching....179 6.3 Conclusion...... 182 CHAPTER 7....184 An Adjusted Theory for Praxis: Paul's Four Strategies' Contributions to The Preacher for Effective Preaching.....184 7.1 Sermon Outline of Four Elements of Persuasion for Effective Preaching....184 7.2 Contributions to Persuasive Preaching for Effective Preacher...186 CHAPTER 8.189 SUMMARY AND CONCLUSION.....189 KEYWORDS 10......190 BIBLIOGRAPHY.191 vi