Our Story Our brand story is at the center of our Gordian brand. It is an articulation of not just what we do, by why and how we do it. This internal tool helps us align all of our communications and design. It is unique to us and speaks for all parts of the organization. The people who depend on us seek clarity to act. As trusted stewards, they need the knowledge we build to break down ambiguity. Expertise is our calling. A sacred trust. Our journey to know more never ends. We are driven by a deep sense of responsibility and an obsessive need to consider every possibility and every detail. We re on a mission to transform our industry using decisive data, innovative technology and a fully informed understanding of our industry and customers. With clarity comes the vision that allows us to champion the champions, working together for a more secure future. The short form of our brand story captures the heart of our company s purpose and ambition. Please note that this phrase is written in sentence case, without any punctuation, and should always be written this way. Building knowledge
Our Wordmark The color version of the logo, with the blue knot, is our primary wordmark and should be used on a white background for maximum impact and clarity. In cases where the color logo is not ideal, (for example, the background is dark and the colors would disappear), the reverse version should be used. Wordmark Guidelines Surround the Gordian logo with adequate clear space to ensure visual impact. No graphic or text should be placed within this space. The minimum clear space around the wordmark is equal to the height of the Gordian knot and is applied to all sides of the wordmark. Do not place any text or design within this space (see example of spacing below). The clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.
Do not: Alter the wordmark in any way Redesign, redraw, modify, distort or alter the proportions of the wordmark Rotate the wordmark Add words, images or other new elements to the wordmark Alter color or add shadow or other effects to the wordmark Improper Logo Use Don t use our old logos Don t change colors Don t squeeze, stretch or change proportions in any way Don t use a logo that has not been approved JOC Solutions RSMeans Minimum Size The minimum size of the wordmark is as follows:.15 x 1.21 363px x 45px (at 300 dpi) 87px x 11px (at 72 dpi) Any smaller than this, and the knot in the logo becomes nearly unidentifiable.
The Construction Lifecycle At the top level, our products are organized according to when they are most relevant in the construction and facilities management lifecycle. Those stages are Planning, Design, Procurement, Construction and Operations. Lifecycle stages provide the primary entry points to our products and help communicate the relevance of our products to our customers. Guidelines The lifecycle stage lockups use a consistent relationship between the Gordian wordmark and lifecycle stage. The clear space is based on the height of the Gordian knot and applied to all sides. Do not place any elements within this zone.
Lifecycle Icons The construction lifecycle icons should be used with the associated lifecycle stage, and these icons should only be used to illustrate the lifecycle stage with which they are associated (for example, a different shopping cart icon should be used to mean shopping). Planning Design Procurement Construction Operations All logos are available in the 2016 Gordian Branding folder in Dropbox. Please contact Blaire Collins at b.collins@gordian.com if you need access to this folder. Fonts Gordian has specific fonts for your use, to keep our emails, presentations and documents clean and consistent. Use the fonts outline below as indicated. Marketing Materials: Guardian Sans Applications and Online: Roboto Daily Business Applications: Calibri
Email Signature Since email is one of the most common and most visible methods of business communication, we want to make sure we represent clear and consistent email style to strengthen the Gordian brand. Below is an example of an appropriate email signature. To update your email signature, open Outlook, click on File, then choose Options. In Options, click Mail and choose Signatures. Blaire Collins Associate, Marketing, Creative a: 30 Patewood Drive, Suite 350, Greenville, SC 29615 p: 864.752.4533 m: 864.360.4575 w: www.gordian.com w: www.rsmeans.com Create this signature for yourself: Blaire Collins Calbri Bold 14pt Associate, Marketing, Creative Calbri Regular Italics 11pt Space = 14 pt Use image called Signature_Gordian_Wordmark located in Brand Guidelines folder Space = 18 pt a: 30 Patewood Drive, Suite 350, Greenville, SC 29615 Calbri Regular 11pt p: 864.752.4533 m: 864.360.4575 w: www.gordian.com w: www.rsmeans.com
Business Cards Our business cards are a reflection of our corporate identity and must maintain the same brand consistency as our other communications. Here is an example of our current business card. New employees will be contacted for their information to place an order for business cards.
Colors Our color palette consists of three primary and five secondary colors. Use our colors to stay consistent with, and build the Gordian brand. Primary Color Palette The Gordian Dark Gray and Gordian Blue are used in our logos and are part of our primary color palette. A light gray rounds out the primary palette.
Secondary Color Palette This expanded color palette includes complementary colors that may be used to add pops of color to presentations or documents, when more colors are required.
Tone of Voice Our tone of voice conveys our brand through messaging. Our written communications should be conversational and closely follows our values and vision. Our tone of voice is Clear, Confident and Personal. Clear Confident Personal When we say Clear we mean: When we say Confident we mean: When we say Personal we mean: We leave no doubt because we deal with facts. We re problem solvers who get to the heart of the matter. We simplify and clarify and do away with the complicated and confusing. We speak from experience. We re optimistic because we know the territory and we ve done our homework. We start with a cando spirit bringing everything we have learned and then we build from there. Our business is about much more than cold, hard facts. It s about people, partnerships and the kind of conversations that get the job done. It s personal for us and for our customers and we never forget that. We sound: Clear and understandable, without complicated jargon Helpful and warm, not cold Knowledgeable and helpful, not condescending
Other Wordmarks These are the current logos for these brands. Do not use previous logos. This RSMeans data logo replaces the old RSMeans logo and acts as a bridge to connect RSMeans data and Gordian. The new Sightlines logo repeats the blue from our other wordmarks to bridge the Sightlines and Gordian brands. Our Statements Mission Statement From construction planning and building to facility operations, we empower our customers to overcome their business challenges by delivering critical data, innovative technology and extraordinary services. Vision Statement To revolutionize the construction industry by continually building the most comprehensive construction information platform in the world. Diversity Statement We believe valuing and respecting individuality advances Gordian's effort to cultivate diversity. Our culture of synergy and creativity, strengthened by each person's unique contribution, fosters the innovation that makes Gordian an industry pioneer.