LAKE INSTITUTE ON FAITH & GIVING 1
Motivations for Giving: Kennon Callahan Challenge Commitment Community Compassion (Builders & Boomers) (Gen X, Millennials & Gen Y) Attain Loyalty Roots Sharing Accomplish Duty Place Caring Achieve Obligation Belonging Giving Family Loving Friends Serving 2
Giving, Love & Motivation Connecting the heart and the mind High compassion and High community Getting beyond Challenge and Commitment Getting to Compassion and Community John 21 Jesus and Peter Peter Are you up to the Challenge? Peter are you really Committed? Peter do you love me? Compassion & Action 3
LAKE INSTITUTE ON FAITH & GIVING THEALTEREDLANDSCAPEOF RELIGIOUSGIVING EVERENCE DEVELOPMENT CONFERENCE LANCASTER, PA, SEPTEMBER 21, 2017 PRESENTED BY: BERYL JANTZI 4
THEALTEREDLANDSCAPE OFRELIGIOUSGIVING The church is now just one of many organizations competing for a piece of the charitable dollar pie. Bill Easum 5
ALTERED LANDSCAPE People of Faith are Generous Givers Note: N=29,233. SOURCE: SCCBS 6
ALTERED LANDSCAPE Religion the Beneficiary of Donor Generosity 2015 Contributions: $373.25 billion by type of recipient organization (in billions of dollars all figures are rounded) 7
ALTERED LANDSCAPE Household Giving By Affiliation TOTAL GIVING AS A SHARE OF INCOME BY RELIGIOUS AFFILIATION Sorted by Gift Total as a Percentage of Income Percentage Giving Mean Total Gift Mean Religion Gift Total Gift as Percentage of Income Religion Gift as Percentage of Total Gift Religion Gift as a Percentage of Income Mormon 90.6 $4,078 $3,665 5.2 89.9 4.7 Other Protestant 69.0 $2,134 $1,137 3.5 53.3 1.9 Pentecostal/ASG 61.9 $1,282 $1,106 3.4 86.3 2.9 Muslim/Buddhist 49.2 $2,091 $587 2.8 28.1 0.8 Baptist 64.2 $1,302 $1,014 2.6 77.9 2.0 Jewish 91.8 $2,837 $1,129 2.3 39.8 0.9 Episcopal 82.6 $1,573 $868 2.0 55.2 1.1 Presbyterian 84.1 $1,349 $727 1.8 53.9 1.0 Lutheran 77.9 $1,230 $760 1.7 61.8 1.1 Methodist 69.6 $1,107 $680 1.6 61.5 1.0 Catholic 68.7 $1,083 $549 1.5 50.7 0.8 None 52.6 $642 $203 1.1 31.6 0.4 8
ALTERED LANDSCAPE Religious Giving Facing Increased Competition REGISTERED 501(C)(3) PUBLIC CHARITIES, RELIGION RELATED # of Registered Orgs # of Orgs Filing Form 990 250,000 200,000 150,000 100,000 86,062 90,537 103,458 110,635 122,491 126,763 141,346 149,907 166,159 176,727 183,416 189,277 199,446 208,160 217,257 226,801 50,000 0 41,852 33,384 34,627 8,510 12,379 12,794 13,692 15,544 14,875 16,795 17,290 19,614 21,690 22,236 22,206 23,851 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Percent increase of registered nonprofits from 1995 to 2010 All registered public charities 78% Churches 92% Parachurch agencies 190% 9
ALTERED LANDSCAPE Small Organizations Struggle to Survive THE NUMBER OF 501(C)(3) ORGANIZATIONS, 2005-2015 10
ALTERED LANDSCAPE Generous Giving, the Legacy of a Minority Percent of Total Dollars Given by Church-Attending Christians Percent of total dollars contributed by regularly church-attending and self-described "strong" or "very strong" Christians grouped in 5 percentiles by increasing levels of generosity. (Source: General Social Survey, 1998) 50 51.1 40 30 20 14.6 10 0 4.6 0 0 0.05 0.2 0.2 0.4 0.5 0.7 0.8 1.1 1.3 1.7 2.2 2.8 3.6 Lowest givers Five percentile groups Highest givers Lowest givers Five percentile groups Highest givers 6 8.3 Smith, C., Emerson, M., and Snell, P. (2008). Passing the Plate: Why American Christians Don t Give Away More Money. New 11 York: Oxford University Press, p. 42.
ALTERED LANDSCAPE Giving to Religion Declining as a Share of Total Giving Giving by type of recipient as a percentage of the total in five-year spans, 1976-2015* (adjusted for inflation, 2015 = $100, does not include unallocated ) *Giving to foundations began to be tracked in 1978, and giving to environment/animals and international affairs began to be tracked in 1987. Giving USA uses CPI to adjust for inflation. 12
ALTERED LANDSCAPE Technological Challenges Online Giving 41% of churches offer online giving options (60% churches of 500 or more attendees) 50% who are 65 and older (of people who give to nonprofits) prefer donating online and 75% of those ages 20 to 35 prefer online giving 74% of Americans say they write no more than one check per month Dunham+Company. Study shows churches lag behind in facilitating online giving. 2015 13
ERA OF RELIGIOUS GIVING Fact Sheet on Religious Giving 1 out 5 American Christians Give nothing to church, para-church or nonreligious charities $1,803.75 is the mean Protestant households Contributed to charity in 1998 $224 is the median Protestant households Contributed to charity in 1998 1.5% is the average annual increase of inflation-adjusted giving to religion over the last four decades (1971-2011) 14
ERA OF RELIGIOUS GIVING The New Era Increased competition for the Almighty s Dollar Religious market share is declining but in practice the horizon of religious giving may be expanding Donor s increasing philanthropic savvy Social media is now a major tool for fundraising and communication Develop and execute a comprehensive fundraising strategy In an era of donor-centered giving, fundraisers must learn how to engage prospective donors in authentic conversations of care and discernment 15