Brand Guide
About Revelation Wellness believes that as the body of Christ gets healthy and whole by the power of the love of God, they will be fit for their purpose to proclaim and show the love of God down the roads less traveled. By the power of God and the gift of His good grace, Revelation Wellness, its students, instructors, and partnering donors will impact the world for good by bringing health and healing into a lost and hurting world. Vision: Using fitness as a tool, we will take the gospel of Jesus to the ends of the earth. Mission: We are dedicated to educating and inspiring people to love God, get healthy, be whole & love others. Core Values: God First No Gimmicks Freedom Living 2
Brand The full-color Revelation Wellness branding can be produced in the He and CMYK process for printed materials or b the RGB color formulas for online usage. 4
Logos Logo files are available in the instructor portal in the marketing tools section. Revelation Wellness and Revelation Fitness names and logos are registered trademarks and as such, must be used within proper guidelines. Only Revelation Wellness and its registered Revelation Wellness Instructors (RWI) who are current with their annual fee may use the Revelation Wellness/Fitness logos in marketing and promotional materials. Please refer to trademark usage guidelines in the brand guide for further information. 5
Trademark Use What is a trademark? A trademark is a brand, name, symbol, or device that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in the promotion. Revelation Wellness and Revelation Fitness names and logos are registered trademarks, as is Love > Fear. Why is it important to use trademarks correctly? Rights to trademark can last indefinitely if the owner continues to use the mark to identify its good and services. If trademarks are not used properly, they may be lost and one of the company's most important assets may lose all of its value. Rights may be lost not only because of a trademark owner's improper use of the mark, but through improper use of the trademark by the public. Rules for Proper Usage of the Revelation Wellness Trademarks/Brand Things You Can Do: Properly use the symbol when referencing Revelation Wellness or Revelation Fitness in writing. (Place the symbol in superscript in the upper right- hand corner of a mark when possible. A single conspicuous use is sufficient, usually on the first instance of the mark or most prominent display of the mark.) If you desire to use the Revelation Wellness/Fitness logo you can find the appropriate logos on the Instructor Portal. This logo can be used on your website, fliers, and additional marketing materials, as well as merchandise. If you would like your tagline or community name added to the Revelation Wellness/Fitness logos, please contact Fran at ops@revelationwellness.org for approval of your design. Use only Revelation Wellness approved artwork when using the Revelation Wellness/Fitness logos. 6
Trademark Use Things You Can't Do Do not remove, distort, or alter any part of the Revelation Wellness/Fitness trademark. Do not shorten, abbreviate, or create acronyms out of the Revelation Wellness trademarks. Do not display the Revelation Wellness/Fitness trademarks in a way that is contrary to our mission statement. When in doubt, ASK by emailing ops@revelationwellness.org Authorized Use of Revelation Wellness Trademarks: 1. Marketing and Promotional Materials: Only Revelation Wellness and its registered Revelation Wellness Instructors (RWI) who are current with their annual fee may use the Revelation Wellness/Fitness logos in marketing and promotional materials. 2. Web Sites: You may create your own personal website to promote your Revelation Wellness classes. You may not use the name of Revelation Wellness in your website domain address without permission. Please request permission by filling out this form Do NOT display a Revelation Wellness brand feature on any website that contains or displays adult content, promotes gambling, or involves the sale of tobacco or alcohol, or does not stand in alignment with our mission statement. Once you have created your web site, please send the direct link of your web site to the Director of Administration at ops@revelationwellness.org 7
Trademark Use Authorized Use of Revelation Wellness Trademarks: 3. Using the Name Revelation Wellness in your business You may call yourself a Certified Revelation Wellness Instructor, a Certified Revelation Fitness Instructor, or a Licensed Wellness Revelation Facilitator. Do NOT incorporate Revelation Wellness brand features into your own product name, service name, trademarks, logos, or company names. If you would like to use the name of Revelation Wellness in your business, for example "Revelation Wellness - Twin Cities," you need to seek permission. Please request permission using this form. When in doubt, email the Director of Administration ops@revelationwellness.org. 4. Merchandise and Apparel: You may create your own merchandise or apparel, however if you desire to have the merchandise say "Revelation Wellness" you must use the approved Revelation Wellness logo. Revelation Wellness is not responsible for marketing your merchandise or apparel. 5. Class Titles: If you plan on using the name Revelation Wellness/Fitness inside your own inventive class title, it must first be approved via email ops@revelationwellness.org. Only approved class titles can be used in marketing and promotional material. Do NOT shorten the brand names (ie RevWell, RevFit) Example from Amia Freeman, Inneractive FITCLUB: When I teach at the churches it's called MOVE: Revelation Fitness. When I list on my website or facebook it's inneractive FITCLUB classes with Amia Freeman and then the classes are each listed by their legal names: Zumba, Revelation Wellness, BarreAbove etc... When I teach at the Y if they bring in a class called Revelation Wellness or Revelation Fitness it will be listed as that and me as an instructor not inneractive FITCLUB 8