High Holiday Marketing

Transcription

1 Every individual is a pillar on which the future of Judaism rests." -Abraham Joshua Heschel High Holiday Marketing Dena Morris Kaufman July, 2015 The Harold Grinspoon Foundation

2 Overview Consider that at this time of year, the Jewish community is focused on family, passing on traditions, reevaluating who we are and what we stand for, and community. Marketing your Legacy program during the High Holidays: Create general awareness Recognize legacy donors

3 Cincinnati Federation Here s what the Federation will be doing to help you promote Legacy giving during the Holiday season: NPR Radio Spots Rosh Hashanah ad and listing in the American Israelite Existing Brochure

4 Cincinnati Brochure

5 Last Year s Ad Cincinnati Ad

6 South Palm Beach County JCF Here s what the JCF will be doing to help you promote Legacy giving during the Holiday season: General Legacy Brochure will be available shortly Rosh Hashanah ad

7 South Palm Beach County Ad

8 Organizational High Holiday Marketing Ideas Mailings: Stuffer, flyer, brochure, or letter Utilize Social Media Stand up banner at the entrance door Tagline and logo on HHD materials Ad or listing in your HHD materials, Yizkor program, or newsletter President s or Champion s remarks and/or Rabbi sermon Integrate into other HHD fundraising

9 Sample Stuffers Thanking donors on one side Call to action on the other side, We need your help!

10 Sample Stuffers Message: Passing on values Thank Donors, or Contact Info, or Case Statement

11 Sample Stuffers

12 Brochures or Flyers Messaging: Anyone can do it Join others who share your values Easy to do Huge impact on the future Reason to do it today Ways to use: Put into HHD ticket packet that is mailed On every seat at a service Available on table in lobby Mail along with letter about the program for general awareness or prior to personal follow-up

13 Sample Flyer

14 Sample High Holiday Brochure

15 Sample High Holiday Brochure

16 Sample Brochure

17 HGF Brochure Template

18 Sample Letter Stuffer to go with other mailings Put LOI on the back, or separate

19 Sample Social Media Posting

20 Sample Social Media Posting

21 Stand Up Banner

22 Using Template Ads Ways to use template ads: Poster Lucite frame on a table After adding info about the program and full contact info: Put into HHD ticket packet that is mailed On every seat at a service Available on table in lobby Ad in newsletter, program, or Yizkor book Letter introducing the program on the other side

23 HGF Template Ads

24 Sample Organizational Ads

25 Sample Organizational Ads

26 Sample Organizational Ads From East Bay Create a Jewish Legacy campaign

27 Potential Ideas for Sermon Leaving a legacy is our way of expressing our values, our hopes and dreams, our vision for the future We build our legacy through the choices we make, the things we do, organizations we support, causes we work The High Holy days are a time to consider the legacy we want to leave for those who come after us The High Holy days are a time to ensure that our legacy matches the way we live and the priorities we value The High Holy days are a time to consider how each of us as individuals is known and how we want to be remembered These Days of Awe are intended to remind us how to live, that none of us live forever and offer time to think about how we want to be remembered For a sample legacy sermon see

28 Sample Remarks Turning the Page in the Book of Life Each year as we prepare for the high holy days we have an opportunity to reflect on our lives. Who am I? Where am I going? Have I accomplished what I set out to? What are my goals for next year, the year after, my lifetime? These Days of Awe provide us with a time to pause, to reflect on our priorities and our passions. A time to consider the world, the vision and the legacy we want to leave for those who come after us. The image of having our name inscribed in the Book of Life is a powerful one. Our story is written as a result of choices we make, things we do, the organizations we support, the causes important to us. Over the next few days as you take stock of the past year and think about the year ahead, take a moment to reflect on what kind of legacy you want to leave. Start with your family. What are the values you want to pass on; when they think of you what do you most want them to remember? Then think of our community. Consider what our traditions, heritage, people and community mean to you. What role they play in your life and what role you can play in ensuring they exist for future generations. By participating in our legacy initiative you can share your hopes and dreams with your family, make a statement about the importance of (organization s name) and ensure that a strong and vibrant Jewish community exists for future generations. May your holidays (holy days) be filled with joy and reflection and may your name be inscribed in the Book of Life.

29 Sample Remarks

30 Integrate OR To make a gift to the temple in your will or as a designated beneficiary of life insurance or a retirement account, fold OTHER and we will contact you after the holidays. Contact me about leaving a Legacy

31 Your Questions

32 Organizational High Holiday Stewardship Ideas Mail a Rosh Hashanah card Deliver apples and honey with a card Utilize Ask me about my Legacy ribbons Give an Aliyah or other honor to Legacy donors (group or individual) List publically in lobby, high holiday program and/or Yizkor booklet Thank Legacy donors Host a Legacy thank you event

33 Sample Card

34 Sample Card

35 Sample Postcard

36 Utilize Nametags Bill Moses Legacy Ask me about my Legacy! Ask me about My Legacy Andi Moses

37 Sample Legacy Society Listings Any ads should include: Your Logo Community Logo LIFE & LEGACY Logo

38 Thank Legacy Donors Thank and Recognize Legacy Donors I want to take a moment and thank our Legacy donors for their commitment to sustaining our future. These individuals and families, (optional: whose names are listed in the flyer), have named the organization in their estate plan or as a beneficiary of their life insurance or retirement account as one way of expressing the role the organization plays in their life. We are grateful.

39 Stewardship Event Ideas Host a Legacy event in the Sukkah Idea for decorating the Sukkah: Writing prompt to decorate Sukkah, I love being Jewish because My New year s resolution is I love my synagogue because One Jewish value that I want to pass on to others is

40 Resources Resources Password: password1

41 Your Plan What are the 3 things that you can implement for the High Holiday season?

42 "I found a fruitful world, because my ancestors planted it for me. Likewise, I am planting for my children." -Talmud, Taanit 23a High Holiday Marketing Dena Morris Kaufman July,