Team Action Zone The outdoor exergaming co

Transcription

1 Team Action Zone The outdoor exergaming co Steps after the Innovation Award 2011 May 15, 2012 Kari Laurila CEO Bjong

2 Team Action Zone The company Bjong

3 Outdoor Exergaming Team Action Zone takes computer gaming outdoors and makes physical exercise fun with GPS- and sensor technologies.

4 Products Current TAZ game portfolio FlagHunt participant team game TrezrHunt 1-6 player game Bjong single player game (kids) TAZ games available in 2012 ActionTrack participant (team) game Moomin Party single player game (families) Portfolio of games co-created with our licensees, with games suited for all kinds of groups

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10 TAZ Business models License innovative TAZ outdoor games to event organizers (globally) Organize TAZ outdoor gaming events mainly to corporate teams (foreign licensee ramp-ups and large events, 300+ participants) Tailor TAZ games for the needs of large enterprises like theme parks Offer outdoor games to consumers via application web stores / partners

11 Team Action Zone Steps after the Innovation Award 2011 Bjong

12 Steps after the Innovation Award 2011 Jyrki Nieminen recruited as a full-time chief marketing officer TAZ starts a new product development program, ActionTrack team game platform development starts TAZ gets its first office space, Petsamonkatu 14, Tampere TAZ has five full time employees Dec 2011 Dec 2011 Dec 2011 Jan 2012 Jan 2012 TrezrHunt game awarded as the Sports Product of 2011 TAZ at Game Developer Conference, San Francisco TAZ at Oasis of Excellence seminar, London TAZ signs a worldwide Moomin game license TAZ signs the first foreign licensee deals (Den, UK) Mar 2012 Mar 2012 Mar 2012 Apr 2012 Apr 2012 TAZ extends its board of directors (HIFK, Nordea) TAZ will be accepted to Tekes NIY1, grant TAZ gives an invited talk at Laatupäivät, in Hämeenlinna, Finland The biggest individual TAZ event exceeds revenue TAZ gets the first external investment May 2012 May 2012 May 2012 Sep 2012 later 2012

13 TAZ Networked innovation process New product concepts Product creation Product lifetime Bi-annual co-creation workshops with TAZ licensees and partners - Very different attendees Agile development - Real-world testing during the whole R&D phase - Updating user interaction & feature specs weekly Learnings from events - TAZ organizes outdoor gaming sessions - Direct feedback from event participants TAZ brainstormings - Web tool for ideas - Regular get-togethers Customer feedback - One-to-one meetings with key licensees and partners during R&D Customer feedback - Feedback from licensees and partners as well as from their customers Learnings from all previous TAZ products - Customer feedback - Hands-on experience Focus groups - Testing selected issues with small focus groups - Out-of-the-box fixes Learning during sales - Potential customers have lots to say - We actively express that we co-create products Awareness of state-of-the-art - Market studies - Competitor analysis Networked creation - Various external partners bring cool and out-of-the-box ideas to TAZ Seeking new markets - Presenting our mission & ideas to unlikely parties - Lots of new opportunities are discovered

14 International growth Key Finnish partners: Suomen Tilausaktiviteetit, Elämystorppa, Skönön Safarit, Linnanmäki Amusement Park, Urano, Honkalintu, Naantali Spa, Moomin Characters, Puuha Group, SeikkailuKuopio. Key foreign partners: The MotivAction Group (UK), Mak&Par (Den), PersonaleGruppen (Den) and TeambuildingKompagniet (Den). March 2013 Sales in four countries. 40 licensees. March 2014 Sales in 10 countries. 150 licensees. March 2015 Sales in 20 countries. 400 licensees.

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