The Detrimental effects

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Gertrude Sullivan
5 years ago
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Immersion in water bodies acts as a great pollutant hampering not only the aquatic life but also the environment as the Plaster of Paris, harmful paints

3 Ganesh Chaturthi Ganesh Chaturthi is one of the most celebrated festivals of our nation marking the birth of Lord Ganesha. Idols of Lord Ganesha are installed, worshipped and then immersed in water bodies like lakes and ponds bidding him farewell to his heavenly abode. Immersion in water bodies acts as a great pollutant hampering not only the aquatic life but also the environment as the Plaster of Paris, harmful paints containing heavy metals such as mercury and hazardous material deplete the oxygen level. With increasing pressure on limited natural resources including water,an invaluable resource, it is important to conserve what we have.

4 The Detrimental effects

6 Others take the clue THE TIMES OF INDIA PATRIKA MAHARASHTRA TIMES

Mitti Ke Ganesh Mitti ke Ganesh campaign aims to drive behavioral change by encouraging

Plaster of Paris to avoid contamination of natural water bodies Readers were gently

gardening purpose,thereby preserving and reusing the limited resources This helped

7 Mitti Ke Ganesh Mitti ke Ganesh campaign aims to drive behavioral change by encouraging readers to bring home the eco-friendly idols of Lord Ganesh made of clay, instead of Plaster of Paris to avoid contamination of natural water bodies Readers were gently sensitized to immerse the idol at home in a water container & re-use this water for gardening purpose,thereby preserving and reusing the limited resources This helped minimize the damage to natural resources without hampering the spirit and fervor of this magnificent festival

8 Same fervor but different impacts.. CHOICE IS OURS!

9 What did we do? Pre & Post Edit To drive the message Print Ads Total 5 print ads to put clay idols at home and 3 ads for Immersion(visarjan) at home & own places On ground activation Green idol awards to encourage buying of Ganesh idols made out of clay Modak workshop to engage women readers Mitti ke Ganesh making workshop Bhaskar ch Raja award Best Mitti ke Ganesh pandal award TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

10 How did we reach out to readers?

11 Pre Edit Write-ups

12 Pre-edit write-ups

13 Pre-edit write-ups

14 Madhya Pradesh

15 Rajasthan

16 Gujarat

17 Maharashtra

18 Print Ads

19 Print Ads

20 Immersion(Visarjan) Print Ads

21 Readers survey

22 " MITTI KE GANESH - READERS SURVEY City SS **Awareness of Awareness of MKG Sthapana Visarjan at home Program Ranking Conversen yes % yes % mitti yes % YES % % BHOPAL % 31 62% 20 65% 13 42% 9.3 AHMEDABAD % 17 34% 11 65% 10 59% 9 JAIPUR % 15 30% 8 53% 8 53% % AURANGABAD % 23 46% 10 43% 6 26% 9.2 INDORE % 30 60% 20 67% 14 47% % NASHIK % 23 46% 15 65% 12 52% % JODHPUR % 12 24% 7 58% 6 50% 9 BARODA % 15 30% 8 53% 5 33% % GWALIOR % 28 56% 20 71% 14 50% 9.3 SOLAPUR % 29 58% 12 41% 8 28% 9 UDAIPUR % 17 34% 11 65% 9 53% 9.3 RAJKOT % 11 22% 7 64% 4 36% 9 UJJAIN % 31 62% 24 77% 11 35% 9.5 TOTAL % % % % 9.1 A survey was done amongst 650 readers, 60% people are aware with 61 % brought home idols made of clay and 43% immersed in their homes. ** Indore Pandal Utsav Jaipur MKG distribution at Moti Dungri temple/led TV Baroda Bhaskar ch Raja utsav for best pandal/murthy Nasik Modak workshop

23 Post Edit Write-ups

24 Post Edit Write-ups

25 Internal branding

26 Sandwich Board TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

27 Standee

28 Employee engagement

29 Intranet pop-up er

30 Digital Engagement Whatsapp messages delivered to 1,10,000 readers including employees

31 Trade mailer Mailer - IssGanesh Chaturti, Shri Ganesh Kare No Negative Life ka An innovative mailer was shared with clients in MP, CG, Gujarat and Rajasthan in form of a book titled Power of Positive Thinking.

32 Madhya Pradesh TO BE THE LARGEST TO BE THE AND LARGEST MOST AND ADMIRED MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING ENABLING SOCIO-ECONOMIC SOCIO-ECONOMIC CHANGE CHANGE

33 What did we do in Madhya Pradesh (Indore)? Ganesh Puraskar Utsav A reader contest emphasizing on the Mitti Ke Ganesh placement at Home & Pandal s along with Decoration with all traditional values embedded with Ganesh Chaturthi Best Mitti ke Ganesh Murti along with decoration was termed as Shresth Eco Friendly Ganesh Pratima & Shresth Pandal Prabhandan to be awarded a momento & gifts (sponsoerd). Total 38 entries received: 18 entries from Pandals & 20 from Households Top 5 selected as winners on rank basis TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

34 Ad & registration form

35 First Prize Winner - Category 1 : Shresht Eco Friendly Ganesh Pratima - Siddhi Vinayak Mitra Mandal TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

36 Second Prize Winner - Category 1 : Shresht Eco Friendly Ganesh Pratima - Sanstha Bhadwa Raj Ganesh Utsav Samiti TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

37 First Prize Winner - Category 2 : Shresht Pandal Prabhandan - Sarvajanik Ganesh Utsav Samiti TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

38 Second Prize Winner - Category 2 : Shresht Pandal Prabhandan - Siddhi Vinayak Mitra Mandal TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

39 Felicitation Ceremony TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

40 Post edit write-ups

41 Rajasthan

42 What did we do in Rajasthan (Jaipur)? The promotion for Mitti ke Ganesh was done amongst readers at the most important Ganesh Temple of Jaipur Moti Doongri Ganesh Ji. More than 2 Lakhs plus people visits for Darshan. Integration of Jiyo No Negative Life concept in the branding put up at the Ganesh Temple. Erection of Dainik Bhaskar Pyau at most strategic location near the temple for the devotees. Installation of huge branded screen for Live Darshan just outside temple. Distribution of 6000 No Negative Life Booklets of Vijay Batra & Pt Vijay Shankar Mehta at the temple. Distribution of 1000 Mitti K Ganesh to the devotees. The Distribution of Mitti k Ganesh was started by C.M. of Rajasthan and she appreciated the concept of Eco Friendly Ganesh and appealed the devotees to place Mitti K Ganesh at their homes

43 Chief Minister of Rajasthan receiving and distributing Mitti Ke Ganesh

44 Live Screen for Darshan outside temple and & Branding to encourage the people to live no negative life.

45 Water Hut Branding Distribution Of NNL Books Distribution of Mitti ke Ganesh

46 Post Edit write-up

47 Gujarat

48 What did we do in Gujarat (Baroda)? Bhaskar Cha Raja Award A reader contest emphasizing on the Mitti Ke Ganesh placement at Home & Pandal s along with Decoration with all traditional values embedded with Ganesh Chaturthi Best decorated Ganesh idols made of Clay(Mitti ke Ganesh Murti) were awarded with BHASKAR CHA RAJA award with a cash prize of Rs 51,000/- and second award for 21000/- Total 76 entries received 33 entries received from Pandals and 43 from Household Top 5 winners selected TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

49 Ad & Registration form

50 Branding at Pandals TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

51 Best Ganapati Murti Makers 2 nd Best Ganapati Judges MEMENTO

52 Award Ceremony TO BE THE LARGEST AND MOST ADMIRED LANGUAGE MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

53 Award Ceremony

54 Post Edit write-up

55 Maharashtra

56 What did we do in Maharashtra (Nasik)? Modak making workshops were organized 17,800 people participated in 53 Modak workshop held in Maharashtra, especially women participation was much higher 66 Schools were also involved in activity

57 Event glimpses

58 Post edit write-ups

59 Impact

60 Key Impact highlights Dainik Bhaskar s aggressive drive led National Green Tribunal to ban POP idols in 3 states. Green idol awards were instituted in Vadodara and Indore. Modak making workshop was organized in Maharshtra

62 Dainik Bhaskar kept a close watch on Government s action in compliance of NGT order to ensure that proper and effective action follow.

64 Being aware of Media scrutiny led by Dainik Bhaskar and NGT s active involvement, the administration became active and planned action.

65 Administration has identified teams that would survey such Ganesha Murthi maker.

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