PRODUCT CATALOGUE FALL

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Kelly Miles
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1 PRODUCT CATALOGUE FALL

2 Contents Introduction 2-3 Monuments of India 4-13 Festivals of India Animals of India Story 49 Business Inquiry 50 01

3 Introduction Culture + Models aka Cultmode, presents a series of Miniature figurine /Toys for enthusiasts who like to make things. It s also a creative gift for yourself, friends and family to decorate home and office. The models are designed on DIY (do it yourself) concept. Model parts are flat-packed in a frame with assembly instructions. One can simply snap out all the pieces from its frame and assemble them together to its final form. The intuitive joinery system allows one to put together the pieces without any tools or adhesive. 02

4 The assembly of these models takes a tad bit of brain to figure out the form, which makes the interactive experience of putting it together real fun! We have also defined the assembly level of the models as Easy, Medium and Hard. The parts are made of medium density fibre board and painted in delightful colour compositions. These products are proudly manufactured in India under strict quality guidelines. 03

5 MONUMENTS OF INDIA Collection

Basilica of Bom Jesus The Basilica of Bom Jesus or Borea Jezuchi Bajilika (Portuguese: Basílica do Bom Jesus) is located in Goa, India, and is a UNESCO World Heritage Site.

6 Basilica of Bom Jesus The Basilica of Bom Jesus or Borea Jezuchi Bajilika (Portuguese: Basílica do Bom Jesus) is located in Goa, India, and is a UNESCO World Heritage Site. Assembly time 5-6 minutes. Number of Pieces 21. Size 92X142X84mm. Weight 100 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame. 05

7 Charminar The Charminar, constructed in 1591, is a monument and mosque located in Hyderabad, Telangana, India. The landmark has become a global icon of Hyderabad, listed among the most recognized structures of India. Assembly time 5-6 minutes. Number of Pieces 28. Size 100X100X122mm. Weight 100 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame. 06

8 Gateway of India The Gateway of India is a monument built during the 20th century in Mumbai City of Maharashtra state in Western India. Assembly time 5-6 minutes. Number of Pieces 15. Size 140X86X100mm. Weight 100 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame. 07

9 Gol Gumbaz Gol Gumbaz is the mausoleum of Mohammed Adil Shah, Sultan of Bijapur. Assembly time 5-6 minutes. Number of Pieces 27. Size 110X110X81mm. Weight 80 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame. 08

10 Hawa Mahal Hawa Mahal is a palace in Jaipur, India, so named because it was essentially a high screen wall built so the women of the royal household could observe street festivals while unseen from the outside. Assembly time 5-6 minutes. Number of Pieces 10. Size 142X171X117mm. Weight 115 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame. 09

11 Humayun Tomb Humayun s tomb is the tomb of the Mughal Emperor Humayun in Delhi, India. The tomb was commissioned by Humayun s first wife and chief consort, Empress Bega Begum in , and designed by Mirak Mirza Ghiyas, a Persian architect. Assembly time 5-6 minutes. Number of Pieces 48. Size 127X127X71mm. Weight 100 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame. 10

Taj Mahal The Taj Mahal meaning Crown of the Palace is an ivory-white marble mausoleum on the south bank of the Yamuna river in the Indian city of Agra.

12 Taj Mahal The Taj Mahal meaning Crown of the Palace is an ivory-white marble mausoleum on the south bank of the Yamuna river in the Indian city of Agra. 11 Assembly time 5-6 minutes. Number of Pieces 33. Size 112X112X94mm. Weight 80 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame.

India Gate The India Gate, (originally called the All India War Memorial), is a war memorial located astride the Rajpath, on the eastern edge of the ceremonial axis of New Delhi, India, formerly

13 India Gate The India Gate, (originally called the All India War Memorial), is a war memorial located astride the Rajpath, on the eastern edge of the ceremonial axis of New Delhi, India, formerly called Kingsway. Assembly time 5-6 minutes. Number of Pieces 17. Size 66X51X97mm. Weight 80 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame. 12

14 Sanchi Stupa Sanchi, the Buddhist complex, famous for its Great Stupa, is located on a hilltop at Sanchi Town in Raisen District of the state of Madhya Pradesh, India. 13 Assembly time 5-6 minutes. Number of Pieces 82. Size 142X142X46mm. Weight 65 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. Flammable. Keep away from open flame.

15 FESTIVALS OF INDIA Collection

16 Lord Ganesha Ganesh or Vinayaka is a God in Hindu religion regarded as remover of obstacles, revered before every religious ritual. Son of Lord Shiva and Parvati, he is celebrated during Ganesha Chaturthi. SKU# 16F-91-GAN Assembly required. Time 3-4 minutes. Number of Pieces 11. Size 90x50x120mm. Weight 50 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 15

Jagannath Mahaprabhu Jagannath Bhagwan, the lord of the universe is worshipped together with his elder brother Balabhadra and Sister Subhadra as trinity trimurti by people of Hindu religion.

17 Jagannath Mahaprabhu Jagannath Bhagwan, the lord of the universe is worshipped together with his elder brother Balabhadra and Sister Subhadra as trinity trimurti by people of Hindu religion. He is believed to be one of the incarnations of Hindu deity Vishnu. SKU# 16F-91-JAG Assembly required. Time 5-6 minutes. Number of Pieces 39. Size 100 X 100 X 40 mm, 85 X 85 X 40 mm, 80 X 80 X 40 mm. Weight 75 grams together. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 16

The little boy who enchanted Gopis and others with his flute is celebrated though his birthday during the Hindu

18 Bal Gopal Krishna Bal Gopala is a representation of infant stage of Hindu God Krishna who is an incarnation of Vishnu. The little boy who enchanted Gopis and others with his flute is celebrated though his birthday during the Hindu festival of Janmashtmi. SKU# 16F-91-BAL Assembly required. Time 2-3 minutes. Number of Pieces 15. Size 75 X 40 X 110 mm. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 17

19 Saraswati Ma Ma Saraswati is the Hindu goddess of knowledge, music, wisdom, learning and arts. She is celebrated during Vasant Panchami in spring, also referred to as Saraswati Puja when learners worship her idol to gain success in their journey of knowledge. SKU# 16F-91-SAR Assembly required. Time 5-6 minutes. Number of Pieces 40. Size 85 X 85 X 105 mm. Weight 40 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 18

Rath Yatra Jannath Mahaprabhu with his siblings Balbhadra and Subhadra travel in decorated chariots ratha to their aunt s house, celebrated as the Hindu festival of Rath Yatra.

20 Rath Yatra Jannath Mahaprabhu with his siblings Balbhadra and Subhadra travel in decorated chariots ratha to their aunt s house, celebrated as the Hindu festival of Rath Yatra. Historically this festival means travel from the temple in Puri to Shri Gundhicha Temple where the deities halt for nine days before returning home. SKU# 16F-91- RAT Assembly required. Time 5-6 minutes. Number of Pieces 24. Size 90 X 25 X 135 mm, 75 X 20 X 115 mm, 75 X 20 X 115 mm. Weight 100 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 19

Ram Parivar Ram Parivar portrays the Hindu God Rama along with his wife Sita on the right, Brother Lakshman on the left and Hanuman in kneeling position.

21 Ram Parivar Ram Parivar portrays the Hindu God Rama along with his wife Sita on the right, Brother Lakshman on the left and Hanuman in kneeling position. Diwali is the Hindu festival which marked the return of Lord Rama from 14 years of vanvaas or exile with his companions in the parivar. SKU# 16F-91-RAM Assembly required. Time 1-2 minutes. Number of Pieces 11. Size 115 X 60 X 120 mm. Weight 35 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 20

22 Mandala Mandala is a spiritual symbol representing the universe, a diagram or yantra with metaphysical or symbolic reference to the cosmos. Buddhist monks in Tibet create mandalas with coloured sand as offerings to the universe. SKU# 16F-91-MAN Assembly required. Time 2-3 minutes. Number of Pieces 22. Size 120mm diameter. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 21

Lakshmi Ganesh Ma Lakshmi is the Hindu goddess of wealth and prosperity and Ganesh or Vinayaka is a God in Hindu religion regarded as remover of obstacles, revered before every religious ritual.

23 Lakshmi Ganesh Ma Lakshmi is the Hindu goddess of wealth and prosperity and Ganesh or Vinayaka is a God in Hindu religion regarded as remover of obstacles, revered before every religious ritual. Both of them are worshipped together during the Hindu festival of Diwali. SKU# 16F-91-LAX Assembly required. Time 1-2 minutes. Number of Pieces 9. Size 130 X 70 X 100 mm. Weight 30 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 22

24 Lord Krishna Lord Krishna is recognised as Supreme Hindu God, an incarnation of lord Vishnu and is most widely popular of all Deities. He is celebrated during Hindu festival of Janmashtami which marks his birth. SKU# 16F-91-KRS Assembly required. Time 3-4 minutes. Number of Pieces 18. Size 90 X 40 X 100 mm. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 23

Kali Ma Kali Ma or Kalika is a Hindu Goddess representing time, power and destruction. An incarnation of Shakti she is celebrated by Hindu devotees during the festival of Kali Puja.

25 Kali Ma Kali Ma or Kalika is a Hindu Goddess representing time, power and destruction. An incarnation of Shakti she is celebrated by Hindu devotees during the festival of Kali Puja. SKU# 16F-91-KAL Assembly required. Time 2-3 minutes. Number of Pieces 14. Size 100 X 35 X 120 mm. Weight 30 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 24

26 Gopuram Gopuram is a monumental gateway tower serving as the entrance to Hindu temples of Dravidian style. The pyramidal gates are often ornate, decorated with sculptural yakshis, vimanas, demons and other devine symbols. SKU# 16F-91- GOP Assembly required. Time 3-4 minutes. Number of Pieces 9. Size 75 X 35 X 100 mm. Weight 60 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 25

Lord Hanuman Hanuman is a Monkey Hindu God renowned for courage, strength and fearlessness. An ardent devotee of Hindu God Rama, he participated in Rama s war against demon King Ravana.

27 Lord Hanuman Hanuman is a Monkey Hindu God renowned for courage, strength and fearlessness. An ardent devotee of Hindu God Rama, he participated in Rama s war against demon King Ravana. SKU# 16F-91-HAN Assembly required. Time 3-4 minutes. Number of Pieces 15. Size 80 X 40 X 110 mm. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 26

Diya Triad Diya (Hindi for an oil lamp), a symbol of light is used for special occasions and festivals in India, especially associated with Diwali, the festival of light.

28 Diya Triad Diya (Hindi for an oil lamp), a symbol of light is used for special occasions and festivals in India, especially associated with Diwali, the festival of light. SKU# 16F-91-DYA Assembly required. Time 5-6 minutes. Number of Pieces 42. Size 90X90X65mm. Weight 50 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 27

Rangoli Diya Rangoli is the art form of drawing patterns on the floor with coloured sand or rice flour during festivals in India, occasionally complimented with Diya (oil lamp) in its centre.

29 Rangoli Diya Rangoli is the art form of drawing patterns on the floor with coloured sand or rice flour during festivals in India, occasionally complimented with Diya (oil lamp) in its centre. SKU# 16F-91-RAD Assembly required. Time 4-5 minutes. Number of Pieces 23. Size 125 mm diameter, 90X90X65mm. Weight 50 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 28

Buddha Triad Lord Buddha the enlightened one is the founder of the Buddhist religion. Set of three Buddha idols in golden, hot pink and bright blue colour.

30 Buddha Triad Lord Buddha the enlightened one is the founder of the Buddhist religion. Set of three Buddha idols in golden, hot pink and bright blue colour. SKU# 16F-91- BUD3 Assembly required. Time 5-6 minutes. Number of Pieces 36. Size 65X35X110mm per piece. Weight 75 grams together. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 29

31 Easter Easter or Resurrection Day is a Christian festival and Holiday celebrating the return of Jesus from the dead. A perfect kit of brightly coloured eggs, chicks and a rabbit to complete your Easter celebrations. SKU# 16F-91-EAS Assembly required. Time 5-6 minutes. Number of Pieces 58. Size 25 X 45 X 50 mm Chick, 90 mm diameter Basket, 45 X 60 X 85 mm Rabbit. Weight 100 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 30

32 Baisakhi Baisakhi or Vaisakhi is a harvest festival celebrated in Punjab region of India marking the beginning of Punjabi New Year. The day s celebrations are marked by performance of folk dance of gidda and bhangra. SKU# 16F-91-BAS Assembly required. Time 3-4 minutes. Number of Pieces 19. Size 100mm diameter, 90mm height. Weight 50 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 31

Ravanna Ten headed demon king Ravana was a great scholar, devotee of Lord Shiva and the ruled Lanka. Ravana s effigies are set fire on Dussehra as symbolic of victory of good over evil.

33 Ravanna Ten headed demon king Ravana was a great scholar, devotee of Lord Shiva and the ruled Lanka. Ravana s effigies are set fire on Dussehra as symbolic of victory of good over evil. SKU# 16F-91-RAV Assembly required. Time 2-3 minutes. Number of Pieces 15. Size 160 X 75 X 40 mm. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 32

Lord Buddha Lord Buddha the enlightened one is the founder of the Buddhist religion. His teachings have inspired people to lead a ascetic life word.

34 Lord Buddha Lord Buddha the enlightened one is the founder of the Buddhist religion. His teachings have inspired people to lead a ascetic life word. SKU# 16F-91-BUD1 Assembly required. Time 2-3 minutes. Number of Pieces 12. Size 65X35X110mm. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 33

Durga Ma Durga is the Mother Goddess in Hindu Religion. Symbolising Shakti supreme soul she is celebrated during the Hindu festival of Durga Puja or Durgotsava.

35 Durga Ma Durga is the Mother Goddess in Hindu Religion. Symbolising Shakti supreme soul she is celebrated during the Hindu festival of Durga Puja or Durgotsava. SKU# 16F-91-DUR Assembly required. Time 2-3 minutes. Number of Pieces 17. Size 85 X 30 X 110 mm. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 34

Kathakali Sathwika Kathakali Sathwika hero represents classical Indian Dance form from Kerala characterised by intricate make-up and headgear.

36 Kathakali Sathwika Kathakali Sathwika hero represents classical Indian Dance form from Kerala characterised by intricate make-up and headgear. The dance themes are based on Hindu epics like Ramayana and Mahabharata. SKU# 16F-91-KAT Assembly required. Time 2-3 minutes. Number of Pieces 11. Size 80X50X105mm. Weight 30 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 35

37 Nishan Sahib Nishan Sahib is a symbolic flag hoisted on a tall flagpole, outside most Gurudwaras. The triangular flag depicts the traditional symbol of Khalsa Panth, it is taken down every Baisakhi and replaced with a new one. SKU# 16F-91-NSH Assembly required. Time 3-4 minutes. Number of Pieces 17. Size 65 X 65 X 140 mm. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 36

Shiv Lingam Shivlingam is an abstract representation of Hindu God, Lord Shiva worshipped with reverence and celebrated during the Hindu calendar festival of Shivratri.

38 Shiv Lingam Shivlingam is an abstract representation of Hindu God, Lord Shiva worshipped with reverence and celebrated during the Hindu calendar festival of Shivratri. SKU# 16F-91-SHV Assembly required. Time 5-6 minutes. Number of Pieces 25. Size 75X100X100mm. Weight 75 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 37

Gurudwara Gurudwara meaning Door to the Guru is a place of worship for people of Sikh faith. The central building Darbar Sahib houses the Takht upon which rests the sacred Guru Granth Sahib.

39 Gurudwara Gurudwara meaning Door to the Guru is a place of worship for people of Sikh faith. The central building Darbar Sahib houses the Takht upon which rests the sacred Guru Granth Sahib. SKU# 16F-91-GUR Assembly required. Time 4-5 minutes. Number of Pieces 11. Size 95 X 40 X 110 mm. Weight 60 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 38

40 Pongal Pongal is a Tamil Hindu Harvest festival, celebrated over a period of four days in the month of January. Derived from the Tamil word meaning to boil, the festival is marked with boiling rice in milk in a earthen pot on a ceremonial hearth, an oblation for Sun God. SKU# 16F-91-PON Assembly required. Time 3-4 minutes. Number of Pieces 25. Size 100 X 100 X 115 mm. Weight 25 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 39

Dandiya Raas Raas or Dandiya Raas, a traditional folk dance form of Gujarat, India symbolises the raaslila of Lord Krishna and Radharani in Vrindavan.

41 Dandiya Raas Raas or Dandiya Raas, a traditional folk dance form of Gujarat, India symbolises the raaslila of Lord Krishna and Radharani in Vrindavan. Raas and Garba are synonymous with the festival of Navratri, performed in couples and groups. SKU# 16F-91-DAN Assembly required. Time 2-3 minutes. Number of Pieces 20. Size 110 X 110 X 130 mm. Weight 30 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 7 years old. 40

42 Animals OF INDIA Collection

CAMEL An iconic Indian Animal found in Deserts of Rajasthan, India. Engraving design inspired by Madhubani Paintings. Assembly time 1-2 minutes.

43 CAMEL An iconic Indian Animal found in Deserts of Rajasthan, India. Engraving design inspired by Madhubani Paintings. Assembly time 1-2 minutes. Number of Pieces 3. Size 140X55X165mm. Weight 50 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 4 years old. Flammable. Keep away from open flame. 42

44 ELEPHANT Our Beloved big, fat, gentle, slow moving Animal with a Trunk found in Indian Forests. 43 Assembly time 1-2 minutes. Number of Pieces 4. Size 140X93X110mm. Weight 50 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 4 years old. Flammable. Keep away from open flame.

45 LION The majestic cat found in Forest of Gujarat, India. Engraving inspired by Patchwork craft. Assembly time 1-2 minutes. Number of Pieces 4. Size 155X110X160mm. Weight 50 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 4 years old. Flammable. Keep away from open flame. 44

OWL The nocturnal bird with Big round eyes and binocular vision. Engraving design inspired from Madhubani paintings. 45 Assembly time 5-6 minutes.

46 OWL The nocturnal bird with Big round eyes and binocular vision. Engraving design inspired from Madhubani paintings. 45 Assembly time 5-6 minutes. Number of Pieces 4. Size 200X55X155mm. Weight 50 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 4 years old. Flammable. Keep away from open flame.

47 RED ROCKING HORSE Needs no introduction, Rocking horse is a must have toy every child has played with. Engraving Design inspired from Madhubani Paintings. Assembly time 1-2 minutes. Number of Pieces 8. Size 135X55X140mm. Weight 60 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 4 years old. Flammable. Keep away from open flame. 46

48 YELLOW ROCKING HORSE Needs no introduction, Rocking horse is a must have toy every child has played with. Engraving Design inspired from Madhubani Paintings. Assembly time 1-2 minutes. Number of Pieces 8. Size 135X55X140mm. Weight 60 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 4 years old. Flammable. Keep away from open flame. 47

49 TORTOISE Tortoise is a land dwelling reptile, with a shell on the back for protection from Predatory animals. Engraving design inspired by Madhubani paintings. Assembly time 2-3 minutes. Number of Pieces 20. Size 120X60X60mm. Weight 90 grams. Warning. Choking Hazard. Small parts. Not suitable for Children under 4 years old. Flammable. Keep away from open flame. 48

50 Story Cultmode was incepted as an experiment to design festival gifts to distribute among our clients. We wanted to do something creative and out of the box that had a unique look, experience and stand out from the sea of gifts that are available in the market. So, we designed the model of a Diya (Lamp; symbol of light), which could be manufactured, packed and distributed efficiently in an environmental friendly manner. Our clients loved the gift (one of them actually asked us to produce a few more so that he could give it to his friends and family). After its success, we thought it might be interesting to give gifts for so-many of the Indian Festivals that gets passed without notice due to everyone s hectic schedule. By simply having a model on one s desk or centre table livens up the spirit of the festival, and creates appropriate ambience in the immediate environment. This led us into research on major festivals of India and we designed a range of models around it. We have now 26 models in this range and these are now available to purchase for all the festivals around the year. 49

51 Interested parties may contact us for Samples. Contact Information Chetan Spall Business Development Manager Business Inquiry 1683 Sector-46, Gurgaon Haryana Tel Mobile chetan@cultmode.in 50

www.cultmode.in 1683 Sector-46, Gurgaon, Haryana - 122001 Tel.

52 Sector-46, Gurgaon, Haryana Tel , Mobile sales@cultmode.in

INDIA-JAPAN: General comparison

INDIA-JAPAN: General comparison Location Area-Total (sq km ) India 20 00 N, 77 00 E 3,287,590 Japan 35 41 6 N139 45 4 E 377,835 sq km Area-Land (sq km) Area-Water (sq km) Population Population density