Tools for Evangelization

Transcription

1 Tools for Evangelization How the FORMED Dashboard Can Help Your Flock Deacon Paul Zajac Chief Technology Officer

2 Goal for this workshop Learn the FORMED Dashboard Promote FORMED use in the parish 2

3 Who is Deacon Paul? Joined Augustine Institute in January of this year Do not be afraid I speak geek! 3

4 Outline St. Albert the Great Understanding analytics St. Maximillian Kolbe Promoting the Gospel with custom content St. Francis of Assisi Share your experience Closing Thoughts 4

5 St. Albert the Great Understanding Analytics

6 A Saint for Analytics St. Albert the Great God our Father, You endowed St. Albert with the talent of combining human wisdom with divine faith. Keep us true to his teachings that the advance of human knowledge may deepen our love of you. Amen 6

7 Understanding Analytics Analytics data collection began in January of 2017 Analytics data is available after 48 hours Data is aggregated daily, weekly, or monthly 7

8 Framing Analytics Analytics is the ability to answer questions You need to understand what the data means to know if it answers your questions 8

9 Engagement Ranking Compares my parish to other FORMED parishes Visits: Unique user visits (user logged into FORMED) Per device / per user Events: Number of times users either viewed, downloaded or shared content Minutes: Number of minutes users spent viewing / listening to content What is Content? An audio, book, lesson, movie or resource 9

10 Top 10 Daily, Weekly, or Monthly Videos: Movies or programs, plays or minutes Audios: Talks or audio books, plays or minutes Downloads: Ebooks or study guides 10

11 Parish Activity Visits Events Minutes Registrations 11

12 Best Practices Answering Questions Analytics are all about answering questions How frequently are my parishioners using FORMED? What content are they viewing? How long are they viewing it? Are my promotional efforts bearing fruit? Analytics provides you with conversation starters did you get a chance to see this on FORMED? 12

13 St. Maximillian Kolbe Promoting FORMED

14 Promoting the Gospel with custom content St. Maximillian Kolbe Gracious God, You filled your priest and martyr St Maximillian Kolbe with zeal for souls and love for his neighbor. Through the prayer of this devoted servant of Mary Immaculate, grant that in our efforts to serve others for your glory we too may become like Christ, your Son. Amen 14

15 How to encourage FORMED use Select a great image Set up your parish Decide what to promote Learn how to promote it What are the best practices? 15

16 Great Images Keep images to about 480 x 270 Make them compelling! One focal point, avoid visual overload, great lighting and color, humans facing in Images can include links to any place on the web Use high resolution. Don t try to upsize Make sure they re not copyrighted Get permission to use people (especially kids!) 16

17 Which Image Do You Like? 17

18 Personalize Your Parish Parish Name Pastor Name Mission Statement Upload an image of your parish (ideal dimension is 660 x 440) 18

19 Custom Content Basics Title: Invite parishioners to grow in faith use verbs! Description: Describe why the users should watch this content use a compelling call to action 19

20 Linking to FORMED Content Grab a picture and link Add title and text Insert link Publish! 20

21 Adding a Video Find a Video: FORMED Tutorials Album - Get the embed code Go create your video custom content unit 21

22 Linking to Audio Homily Grab audio embed text from Soundcloud Add title and description Insert audio embed text Publish! 22

23 But wait there s more! Promoting FORMED content just got easier Create custom content in 8 seconds 23

24 Best Practices The web offers multiple channels of communication Spend an hour a week to curate your parish Dynamic sites generate traffic! New FORMED content & features Homilies via Sound Cloud Retreats via videos Messages from your Pastor Other Catechetical content (You Tube / Vimeo) 24

25 St. Francis of Assisi Comment Moderation

26 Sharing the impact of faith St. Francis of Assisi Father, You helped St. Francis to reflect the image of Christ through a life of poverty and humility. May we follow your Son by walking in the footsteps of Francis of Assisi, and by imitating his joyful love. Amen 26

27 Creating Comments Share how FORMED shapes your faith Create or edit comments Select a rating Flag other users offensive comments 27

28 Moderating Comments Behold the meatball View comment feed Promote comments Block comments 28

29 Why Promote? We invite you to share the profound faith experiences of parishioners with the world Promote comments to encourage users to use FORMED Promoted comments appear on Testimonials page 29

30 Flagging and Blocking Comments Flagging automatically notifies ParishCare You can block offensive, crude, vulgar, anti- Christian, obscene language In general, our choice is to not block unless absolutely necessary To date we ve only had to block one tenth of 1% of comments 30

31 Best Practices Encourage parishioners to add comments when content impacts them this is the first step of evangelization Check regularly for comment notifications Promote impactful comments to the testimonials page Use custom content to share edifying comments 31

32 Do you need help? Add leaders! Share usage insights Empower your team to promote content Engage multiple comment moderators 32

33 Insights from Our Saints Albert the Great: Know what s going on! Maximillian Kolbe: Use every means possible Francis of Assisi: Share the Gospel freely 33

34 The bleeding edge of the New Evangelization The Augustine Institute is committed to using new methods and new means to share the Gospel with the world We want to work with you to enhance the success of the New Evangelization FORMED leaders are at the bleeding edge May God bless you in your work for his Church 34