Greater New York Demographic Study. Conducted for the Greater New York Conference by the Center for Creative Ministry and Percept Group, Inc.

Transcription

1 Greater New York Demographic Study Conducted for the Greater New York Conference by the Center for Creative Ministry and Percept Group, Inc.

2 Source of Data n The focus of these data is the general population in the territory of the Greater New York Conference of SDAs. n Basic data was extracted from the U.S. Census, using the latest estimates from n Proprietary data was purchased from Percept Group, Inc., a national market research firm that specializes in churches and Christian ministries and has conducted its own research.

3 The Greater New York Mission Field n New York City and the New York counties of Columbia, Dutchess, Greene, Nassau, Orange, Putnam, Rockland, Suffolk, Sullivan, Ulster and Westchester n 13.4 million people n One Adventist for every 213 people New Guinea: 1 to 25 Zambia: 1 to 22 Jamaica: 1 to 14 Belize: 1 to 10

4 Lifestyle Segments Suburban Middle Class 9% Wealthy Families 14% Young Urban Professionals 22% Other 2% Urban Diversity 53%

5 Religious Preferences Other Faiths 4% No Faith 14% Judaism 9% Catholic 36% Other Christians 4% Evangelical Protestant 9% Mainline Protestant 24%

6 Community Needs Percent of Households Concerned About 51% Long-term Financial Security 48% Maintaining Personal Health 33% Neighborhood Crime & Safety 32% Day-to-day Financial Survival 31% Dealing with Stress 29% Have No Health Insurance 26% Finding Time for Recreation 24% Finding Better Health Care 22% Finding Friends 21% Finding a Satisfying Occupation 20% Dealing with Racial Prejudice 19% Finding a Good School 18% Planning for Retirement 17% Finding Affordable Housing 17% Finding a Job 17% Achieving a Fulfilling Marriage 16% Dealing with My Children 15% Finding Direction in Life 15% Dealing with Social Injustice 15% Caring for an Aging Parent 14% Alcohol/Drug Abuse 11% Abuse/Domestic Violence 11% Learning Parenting Skills 10% Problems at School 9% Obtaining Sufficient Food 9% Finding a Good Church

7 Values and Religious Beliefs I believe in God God is active in the world We must preserve traditional family values The environment is a national crisis Government should provide social services Churches should provide social services 0% 20% 40% 60% 80% 100% United States Greater New York

8 Prefer a Church With Drama, art, music programs Family activities & outings Bible study & prayer groups Teen & young adult activities Personal or family counseling Adult SS class Care for the ill 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% United States Greater New York

9 Prefer a Church With (continued) Food and clothing program Spiritual retreats Marriage Enrichment events Day Care for children Parenting classes Sports or camping Church-sponsored day school 0% 2% 4% 6% 8% 10% 12% 14% 16% United States Greater New York

10 Prefer Worship That Is Not Interested 29% Both 35% Emotionally Uplifting 24% Intellectually Challenging 12%

11 Prefer Worship That Is Not Interested 31% Traditional Liturgical 20% Both 25% Contemporary Informal 24%

12 Prefer Church Music That Is Not Interested 29% Traditional 25% Both 28% Contemporary 18%

13 Prefer Church Music That Is Not Interested 31% Performed by others 21% Both 28% Participatory 20%

14 Prefer Church Focused On Not Interested 31% Community Service 24% Bible Study 12% Both 33%

15 Prefer Church Focused On World Missions 5% Not Interested 31% Local Missions 33% Both 33%

16 Prefer Church Building That Is Not Interested 29% Traditional 29% Both 27% Contemporary 15%

17 Prefer Church Building That Is Somber & Serious 11% Not Interested 33% Light & Airy 31% Both 25%

18 Media Preferences 32% 29% 42% 39% 24% 15% 8% 8% 7% 3% Television Local Newspaper Radio National Newspaper Magazines Primary preference Secondary preference

19 Preferred Methods of Contact by a Church Direct Mail Radio Spots Phone & Offer Mail Newspaper Ad Local Cable TV Phone & Offer Visit Phone Conversation Door-to-Door 0% 20% 40% 60% 80% 100% Good Uncertain Poor

20 Center for Creative Ministry Project Team n Paul Richardson, executive director n Carmen Rusu, project coordinator n Miriam Pottinger, research assistant n Petr Cincala, data processing , Center for Creative Ministry and Greater New York Conference of Seventh-day Adventists