THE OFFICIAL FOURSQUARE. Style Guide

Transcription

1 THE OFFICIAL FOURSQUARE Style Guide

2 PREFACE This isn t as Scary as It Looks Please follow these three easy steps for Foursquare Style Guide success. Step 1: Don t be overwhelmed. Sure, it s large and seems in charge, but the reality is that you ll probably never even have to reference the majority of this book. But when a situation arises whether it be content or design related this book will do just what the title implies: It will guide you through what you need to know. Step 2: Use the Table of Contents. Conveniently located on the very next page, the table of contents will direct you to the information you need. Then you can quickly close the book before the need to repeat Step 1 arises. Step 3: Ask for help. Call the Communications Department anytime something is unclear. We re here to help you. Call us at or us at comm@foursquare.org.

3 Table of ConTents Style Guide 1 INTRODUCTION 1.1 Purpose Mission Organizational Description 7 2 SYMBOLS 2.1 The Symbols and Their Meaning Color Definitions Three Versions Color Formulas Placement Arrangement Clearspace 15 7 WRITING GUIDELINES 7.1 Writing in the Foursquare Style Correct Title Usage The Many Parts of Foursquare Consistent Language Punctuation, Grammar and Spelling Writing Checklist and Proofing Glossary Personal Communication How to Write Letters How to Write Memos How to Write s Resources and References 62 3 LOGOTYPE 3.1 Our Wordmark Arrangement Clearspace 19 4 MOTTO 4.1 Motto/Tagline 21 5 LOGO LOCKUP 5.1 The Full Logo 23 6 FONTS 6.1 Primary Font Alternate Font Primary Web Safe Font Alternate Web Safe Font 28 8 Design 8.1 Foursquare Design Standards A New Shape and Texture Sample Brand Applications Print Ad Templates The Foursquare Color System Department Tags Photos Stationery 69 9 SOCIAL NETWORKING 9.1 Platforms 74

4 INTRODUCTION 1

5 INTRODUCTION 1.1 Purpose The purpose of this style guide is to help maintain consistency and professionalism in our communication as an organization both internally and publicly. When our central office, district offices and local churches produce written words and images that are consistent, we present a cohesive message with a sense of unity. This consistency should be found throughout all communication from a letter to a vendor, to a website article about a missionary, to a full-color poster for an event. Because visual representation is one of the main means by which we communicate our vision to the world, it is important that we do our best to share our message in the most consistent, professional manner possible. This includes upholding the standards of the Foursquare logo and using consistent fonts throughout all organizational materials. In addition to upholding a preferred professional form, the guidelines in this style guide also meet technical requirements of most programs and, therefore, allow more people to receive our communication without being blocked or flagged as undeliverable. The goal of this guide is to contribute to the validity of our organization in the eyes of the world. Will anyone meet Christ because our logo is well-represented and our organization communicates in a clear, concise and professional manner? Maybe not. Will people both inside and outside of the Foursquare denomination see greater validity to our message because we ve taken the time to ensure our visual communication is professional and consistent? Absolutely. This is only the start of the story. Through conversations, this style guide is meant to be a living document that grows, evolves and is refined as we continually uncover our identity and learn what it takes to communicate with a unified voice. We invite you to be a part of upholding our values and to join us in representing Foursquare well. 5

6 INTRODUCTION 1.2 Mission The Foursquare Church is called to: Serve the body of Christ Advance the gospel of Christ Cultivate members in Christ The Mission of The Foursquare Church The Foursquare Church exists to glorify God and advance His kingdom. Jesus Christ s command is to preach the gospel and make disciples of all nations (Mark 16:15; Matt. 28:19). Therefore, we are dedicated unto the cause of interdenominational and worldwide evangelism. These words, from the cornerstone of Angelus Temple, express our spirit and our focus. Our call is to preach Jesus Christ, God s Son, as the Savior, Baptizer with the Holy Spirit, Healer and Soon-Coming King. Our assignment is to develop healthy, growing churches. Our commitment is to encourage nations around the world to establish indigenous churches led by loving servants of Jesus Christ. Churches developed in this manner will reproduce again and again. This makes possible the spread of the gospel to those who have not heard or accepted the message of God s Son. 6

7 INTRODUCTION 1.3 Organizational Description The Foursquare Church, legally named International Church of the Foursquare Gospel, is a worldwide Christian Pentecostal denomination. Founded in Los Angeles in 1923 by Aimee Semple McPherson, The Foursquare Church now comprises more than 60,000 churches and meeting places, which welcome more than 8 million members in 140 countries (The 2010 Foursquare Church Annual Report). The Foursquare Church encompasses a variety of departments, products and ministries, as well as affiliated institutions and partners, designed to accomplish the vision of The Foursquare Church, and serve local churches and members. The Foursquare Church serves the Foursquare churches located within the United States, as well as resources and assists Foursquare churches and missionaries around the world. Specifically, The Foursquare Church manages licensing, membership and finances, and provides accountability, care and resources for our many pastors, leaders and missionaries. 7

8 SYMBOLS 2

9 The Foursquare Symbols 2.1 The Symbols and Their Meaning The Cross represents Jesus the Savior, and memorializes Jesus Christ s singular sacrifice for sin forever. The Dove represents Jesus the Baptizer with the Holy Spirit, which is based on Jesus baptism in Mark 1:10-11 ( And immediately, coming up from the water, He saw the heavens parting and the Spirit descending upon Him like a dove. NKJV) The Cup represents Jesus the Healer as a symbol of divine healing because of the command in James 5:14-15 that the elders be called to anoint with oil and pray the prayer of faith for any sick believers. The Crown represents Jesus the Soon-Coming King, symbolizing that He is the King of Kings and Lord of Lords, and He is coming again for His church. 9

10 The Foursquare Symbols 2.2 Color Definitions Scarlet Red represents the precious shed blood of Jesus, our Savior. Heavenly Blue represents Jesus Christ the Great Physician, the Divine Healer who came from heaven, spoke of heaven and ascended into heaven. Amber Gold represents the fire of the Holy Spirit, which is the color of amber with the appearance of fire. (Ezekiel 1:27, NKJV) Royal Purple represents the royalty of our Lord, the Soon-Coming King. 10

11 The Foursquare Symbols 2.3 Three Versions There are three versions of the Foursquare symbols. Please consider usage and legibility of symbols and colors when determining which version of the Foursquare symbols to use. Symbols v.1 Foursquare symbols with knocked out backgrounds Preferred symbol to be used as long as the legibility of each symbol and its colors remain intact against the background. Symbols v.2 Foursquare symbols with a white background Alternate symbol to be used if the legibility of each symbol and its colors are challenged by the background. Use only if version 1 is not clearly visible and legible. Symbols v.3 Foursquare symbols with a white background and border For use on heavily textured backgrounds or images if symbols version 1 and 2 are illegible. Use only if version 1 and 2 are not clearly visible and legible. 11

12 The Foursquare Symbols 2.4 Color Formulas Scarlet Red Amber Gold Heavenly Blue Royal Purple CMYK CMYK CMYK CMYK RGB RGB RGB RGB PMS Coated 484C PMS Coated 7409C PMS Coated 7462C PMS Coated 669C PMS Uncoated 484U PMS Uncoated 7409U PMS Uncoated 7462U PMS Uncoated 669U 12

13 The Foursquare Symbols 2.5 Placement When using the Foursquare symbols independently of the logotype, please follow these guidelines. Only use the Full 4-Color version of the logo when the background is either white or of a light color. DO DO DON T Use the solid, single-colored version when placing the logo against an image or a strongly colored texture. DO DO DON T Consider constrast when placing the logo against backgrounds to ensure maximum legibility. DO DON T DON T 13

14 The Foursquare Symbols 2.6 Arrangement The Foursquare symbols are available in a vertical format as well as a horizontal format, and should be presented in the order illustrated below. Please consider clearspace and appearance when determining which presentation is best to incorporate into your graphics. Vertical Logo Horizontal Logo 14

15 The Foursquare Symbols 2.7 Clearspace Please maintain the following margin ratios when placing the logo into a layout. 2x 6x x x 3x x 2x 15

16 LOGOTYPE 3

17 LOGOTYPE 3.1 Our Wordmark The formal logotype for The Foursquare Church has been designed for use both with and without the Foursquare symbols. Based on the typeface Garamond, the logotype has been designed using a serifed font to represent the strong heritage that Foursquare has, dating back to the early 1900s. The arrangement has been designed with a contemporary twist, nesting the layout of the words to represent the church s progressiveness, as well. 17

18 LOGOTYPE 3.2 Arrangement The Foursquare logotype is available in two horizontal formats as well as an alternate vertical format. Please consider clearspace and appearance when determining which to incorporate into your graphics. Horizontal Nested Logo (Preferred Black) Horizontal Nested Logo (Alternate Royal Purple Color) Horizontal Logo (Preferred Black) Horizontal Logo (Alternate Royal Purple Color) Vertical Logo (Preferred Black) Vertical Logo (Alternate Royal Purple Color) 18

19 LOGOTYPE 3.3 Clearspace Please maintain the following margin ratios when placing the logo into a layout. 3x the height of the tallest letter x the height of the tallest letter x the height of the tallest letter 3x the height of the logotype x the height of the tallest letter the height of the tallest letter x x the height of the tallest letter 5x the height of the tallest letter x the height of the tallest letter 19

20 MOTTO 4

21 MOTTO 4.1 Motto/Tagline Our motto is displayed in confidence in each Foursquare church meeting place, proclaiming loudly that the Foursquare movement exists to recover for the present-day church all the benefits and blessings that crowned the apostolic church. The sermon Lost and Restored by founder Aimee Semple McPherson outlines church history according to Joel, and powerfully insists that the church of Jesus Christ need not climax with less power than she manifested when she commenced. Jesus Christ, the same yesterday, and today, and forever. Hebrews 13:8 Version 1 Jesus Christ, the same yesterday, and today, and forever. Version 2 Hebrews 13:8 21

22 LOGO LOCKUP 5

23 LOGO Lockup 5.1 The Full Logo The logo lockup or primary logo for The Foursquare Church has been determined by the relationship of the Foursquare symbols, the wordmark, and the verse or motto to each other. When using all three items together, please maintain the relationship below. Please refrain from other arrangments. DO DON T 23

24 FONTS 6

25 FONTS 6.1 Primary Font For its primary font, The Foursquare Church has selected the typeface Myriad Pro for its branded collateral across all print, web and video platforms. The font has a large family of varying weights and a condensed alternative library of weights. This font is to be used when designing any pieces that communicate to the larger body (public) of The Foursquare Church. Aa Myriad Pro has been selected for its contemporary style and easy legibility at both small and large scales. The drawing of the letterforms complement the style in which the Foursquare symbols are illustrated as well as the arch swoop that has been created to encourage for a consistent Foursquare look (see page 65). Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Myriad Pro Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Myriad Pro Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Full font library: Myriad Pro Light Myriad Pro Light Italic Myriad Pro Regular Myriad Pro Italic Myriad Pro Semibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic Myriad Pro Black Myriad Pro Black Italic Myriad Pro Condensed Light Myriad Pro Condensed Light Italic Myriad Pro Condensed Regular Myriad Pro Condensed Italic Myriad Pro Condensed Semibold Myriad Pro Condensed Semibold Italic Myriad Pro Condensed Bold Myriad Pro Condensed Bold Italic Myriad Pro Condensed Ultra Myriad Pro Condensed Ultra Italic 25

26 FONTS 6.2 Alternate Font The Foursquare Church has selected the typeface Garamond ITC as a traditional font. This font can be used in Foursquare collateral across all print, web and video platforms. The font has a large family of varying weights and a condensed alternative library of weights. Aa Garamond ITC is the font that the wordmark for The Foursquare Church is based upon. The font should only be used on internal communiqué pieces, such as memos, letters and similar collateral. It can also be used in design pieces in conjuction with Myriad Pro. Please ask Communications if you are unsure when this might be appropriate. Garamond ITC Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Garamond ITC Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Garamond ITC Book Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Garamond ITC Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Full font library: Garamond ITC Light Garamond ITC Light Italic Garamond ITC Book Garamond ITC Book Italic Garamond ITC Bold Garamond ITC Bold Italic Garamond ITC Ultra Garamond ITC Ultra Italic Garamond ITC Light Condensed Garamond ITC Light Italic Condensed Garamond ITC Book Condensed Garamond ITC Book Italic Condensed Garamond ITC Bold Condensed Garamond ITC Bold Italic Condensed Garamond ITC Ultra Condensed Garamond ITC Ultra Italic Condensed 26

27 FONTS 6.3 Primary Web Safe Font For web usage, The Foursquare Church has selected the typeface Lucida Grande for its strong resemblance to Foursquare s corporate contemporary typeface, Myriad Pro. There are a limited number of fonts available that can be viewed consistently between web browsers, and Lucida Grande is among those. Aa Lucida Grande Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Lucida Grande Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? 27

28 FONTS 6.4 Alternate Web Safe Font For web usage, The Foursquare Church has selected the typeface Georgia for its strong resemblance to Foursquare s traditional contemporary typeface, Garamond. There are a limited number of fonts available that can be viewed consistently between web browsers, and Georgia is among those. Aa Georgia ITC Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Georgia ITC Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Georgia ITC Book Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? Georgia ITC Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()? 28

29 WRITING GUIDELINES 7

30 Writing guidelines 7.1 Writing in the Foursquare Style This section will assist you in proper spelling, abbreviation and capitalization of Foursquare entities, including our national ministries, district offices and local churches. When we consistently communicate about our ministries, affiliates and districts, we help eliminate any potential confusion. Please also refer to the glossary of Christian and Foursquare words (on pages 47 and 48) for appropriate spelling and capitalization. 30

31 Writing guidelines Correct Title Usage References to the Organization The legal name of the organization is as follows: International Church of the Foursquare Gospel We also use a less formal title, both internally and publicly: The Foursquare Church International Church of the Foursquare Gospel and The Foursquare Church are considered official titles for the organization. The following section outlines the proper use of each of these organizational titles, under what circumstances to use each title, and the appropriate spelling and layout of each title. When to Use Each Title On corporate legal documents, use the legal name International Church of the Foursquare Gospel. This includes financial, property, tax, and government documents, and any other document of a legal nature. On all other communication, whether internally or publicly, The Foursquare Church is generally used. International Church of the Foursquare Gospel International Church of the Foursquare Gospel is the legal name of the organization and should be used in all corporate legal documents. We adhere to the following guidelines when using this title: > Capitalize each word in the title, with the exception of of and the in the middle of the title. > Do not include punctuation within the title. > The title should not appear within quotation marks. > Do not omit any words from the title. > Do not rearrange the order of the words in the title. > The title should not appear in all lowercase letters or in all capital letters. > The title should not be italicized. > If appearing in bold, the entire title must appear in bold. > When including the before the legal name, do not capitalize (unless at the beginning of the sentence). 31

32 Correct Usage > International Church of the Foursquare Gospel > the International Church of the Foursquare Gospel Correct Title Usage Writing guidelines con t. Incorrect Usage > Church of the Foursquare Gospel > Foursquare International Acronym The first reference in a corporate, legal document should be International Church of the Foursquare Gospel (ICFG). In subsequent references, it is permissible to use the acronym ICFG if first placed in parenthesis after the initial full name. When using the acronym, please adhere to the following guidelines: > Do not place periods between the letters. > ICFG should not appear within quotation marks. > ICFG should only appear in all uppercase letters; it should not be written in all lowercase letters. > ICFG should not be italicized. > If appearing in bold, the entire acronym must appear in bold. Correct Usage First reference: International Church of the Foursquare Gospel (ICFG) Secondary references: ICFG Incorrect Usage > I.C.F.G. > ICFG > I C F G 32

33 The Foursquare Church In all non-legal communication, both internally and publicly, we use the title The Foursquare Church. When referencing The Foursquare Church in a document, we use the following guidelines: Correct Title Usage Writing guidelines con t. > The first reference to the organization in a document should be The Foursquare Church. In subsequent references it is acceptable to use Foursquare. > Capitalize each word in the title, including The. > Do not include punctuation within the title. > The title should not appear within quotation marks. > The Foursquare Church should not appear in all lowercase letters or in all capital letters. > The Foursquare Church should not be italicized. > If appearing in bold, the entire title must appear in bold. > Do not abbreviate the word Foursquare. This applies to all communication, both internal and public. Correct Usage > The Foursquare Church > Foursquare Incorrect Usage > foursquare > THE FOURSQUARE CHURCH > the Foursquare Church > 4SQ > 4square Foursquare Website The Foursquare Church has one official websites, which we write in lowercase: > 33

34 Writing guidelines The Many Parts of Foursquare Departments within the Organization, the Central Office and Local Churches This section outlines the appropriate methods for referencing departments, the central office and individual Foursquare churches. Departments Within the Organization When referring to one of our departments in the central office, we maintain these standards: > General references to departments should be lowercase. Examples include accounting or legal. > References to a specific or official department name, such as Foursquare Communications or the National Church Office, should be capitalized. Examples: > Bill gave his expense report to his manager in missions, then took it to accounting. > Bill works in the Foursquare Missions International (FMI) department. He has worked in FMI for five years. Central Office Foursquare s central office is located at 1910 W. Sunset Blvd in Los Angeles. When referring to the Los Angeles office, the correct form is central office, lowercase. Example: John Smith serves in missions at Foursquare s central office. District Offices The Foursquare Church comprises 14 district offices, led by 14 district supervisors. A full list of contact information, including the name of the district supervisors, can be found at 34

35 The Many Parts of Foursquare Writing guidelines con t. The 14 districts are listed below. Please note the correct spelling, hyphenation and capitalization. Central Pacific District Gateway District Great Northern District Greater Los Angeles District Hawaii District Heartland District Mid-Atlantic District MidSouth District North Pacific District Northeast District Northwest District Pacific Coast and Valleys District Southeast District Southwest District Local Churches Local Foursquare churches are an official and legal part of the Foursquare organization. When referencing our churches, please keep these tips in mind: > Churches typically use their slogan names, not their legal names. > When referencing a local church in the context of its Foursquare affiliation, mention that the church is Foursquare if the affiliation is not already mentioned in the church name. > Church names should be checked on Ezra for accuracy. Example: Bayside Community Church, a Foursquare church, will send seven credentialed ministers to convention. Foursquare s Annual Convention The Foursquare body meets regularly, according to the Foursquare bylaws. Before 2009, the event was simply called convention. However, in 2009, the event was entitled Foursquare Connection. When referencing events that took place before 2009, use convention, lowercase. After 2010, both Foursquare Connection and convention may be used, however on public collateral and announcements, it s best to use Foursquare Connection, along with the year of the event. Example: Foursquare Connection 2010 took place in Atlanta. It is our annual international convention. 35

36 Foursquare National, District and Affiliated Ministries Please note the proper capitalization and spelling of our ministries. Acceptable abbreviations or casual names appropriate for second reference are listed in parentheses. The Many Parts of Foursquare Writing guidelines con t. C.A.R.E. Center for Spiritual Renewal (CSR) Children s Ministry CrossPointe Foursquare Conference Center (CrossPointe) Emerging Leader Network (ELN) ForeRunners Foursquare Association Foursquare Chaplains International Foursquare Education and Training Foursquare Foundation Foursquare Media Foursquare Missions Press Foursquare Missions International (FMI) Global Worship Network GO Teams Ignite The King s University The King s Seminary Life Pacific College (also known as LIFE Bible College) Maniac 4 Missions (M4M) Ministry Training Institutes NextGen Ministries Prayer Force reachmore and Church Multiplication Relief and Compassion Urban & Multicultural Ministries (UMC) WorldBase Life Pacific College (also known as LIFE Bible College): The name of Foursquare s historical Bible college has changed forms through the years. In general, it should be referred to in text by its current name: Life Pacific College (LPC on subsequent references), with a note that it is also known as LIFE Bible College. Example: Ron Smith graduated in May from Life Pacific College (also known as LIFE Bible College). Historical References to Life Pacific College > When references to the school are between 1952 and November 2002: LIFE Bible College (now known as Life Pacific College). > When references to the school are before 1952: L.I.F.E. Bible College (now known as Life Pacific College) Example: Mary Jones graduated in from LIFE Bible College (now known as Life Pacific College) in For more information on the history and mission of The Foursquare Church, or any of our departments or affiliates, please refer to our website at 36

37 Writing guidelines Consistent Language There are several areas of writing that may not be right or wrong, but should be used consistently so as to communicate a clear message to the reader. This section will help familiarize you with The Foursquare Church s grammar, style and spelling conventions. Abbreviations Avoid in general, so as to not cause any confusion to the reader. When in doubt, write it out. The Foursquare Church Avoid abbreviating, especially when referring to The Foursquare Church in public communication. FSQ and the like are not appropriate, as they can cause confusion to the reader. Appropriate references include: the International Church of the Foursquare Gospel, The Foursquare Church and Foursquare. Ministries We abbreviate ministry names only on second reference, noting the forthcoming abbreviation in parentheses upon first introducing the ministry. A list of ministry abbreviations can be found on page 35. (Example: Foursquare Missions International (FMI) will send that document. FMI is responsible for the implementation.) Bible Reference We abbreviate the books of the Bible when citing a referenced verse. See page 49 for a full list of abbreviations. That or Who When referring to a person, use who not that. Example: Correct: She is the woman who went to church. Wrong: She is the woman that went to church. 37

38 Dates When the event is happening in the current year, we don t usually reference the year. However, if there is a chance of confusion, it s best to include the year. Consistent Language Writing guidelines con t. Months with more than one syllable may be abbreviated. We just make sure all months are abbreviated, or not, within the same document or series of documents. Do not abbreviate days (Tuesday not Tues.). Use an en dash or hyphen (roughly the width of a letter) to separate the days indicating the length of the event. No space is needed. Example: Our district conference will be held March 1 5, The annual workshops begin on Tuesday, March 2. Times When writing times, we don t include :00 if the event starts on the hour. If the time begins and ends within the morning, or begins and ends after noon, a.m. or p.m. is placed after the ending time. We do not place a space between the periods in a.m. or p.m., and we do not capitalize AM and PM. Noon and Midnight may be capitalized when a list of event times are outlined. Examples: 10 a.m. to 2 p.m. (a.m. and p.m. included, since the event begins in the morning and ends in the afternoon); 3 to 4 p.m. (p.m. listed after the second time, since the event takes place entirely in the afternoon); and 6 to 7:30 p.m. (do not say 6:00, just 6 will do). addresses are written in lowercase letters. Do not underline addresses. Example: msmitherson@foursquare.org Phone We separate phone numbers with periods instead of dashes. Use lowercase ext. for extension. Include an extension whenever appropriate. Example: or ext

39 Consistent Language Writing guidelines con t. Internet > Use website, lowercase, one word (not Web site). > Internet is capitalized. > Use lowercase for all web addresses. Web addresses should not be underlined. > Generally the use of the term Worldwide Web is out of date and can be abbreviated to web. Example: Our website is Degrees Academic Degrees When applicable, we include an individual s degree(s) to establish his or her credentials. The preferred method for including an individual s credentials is to write it out in a phrase. We prefer not to use abbreviations. Example: John Jones, who has a doctorate in psychology, will address the convention body. Academic degrees do not need to be capitalized unless it is in specific reference to the title of a degree received from a specific school or organization whose name is listed. Example: John Smith just received a bachelor s degree. (lowercase bachelor s degree ) Example: John Smith just received a Bachelor of Arts from University of Phoenix. (specific degree is capitalized) Abbreviations such as B.A., M.A., and Ph.D. can be used when another method of identifying an individual s degree would make the preferred method lengthy and cumbersome. Place the abbreviation after the person s full name and offset the academic abbreviation with commas. Do not combine a courtesy title for an academic degree and an abbreviation for the degree in the same reference. (Incorrect: Dr. Hugh Johnsontown, Ph.D.). Use Dr. in the first reference as a formal title for medical doctors only. Example: Hugh Johnsontown, Ph.D., will be speaking tonight. Honorary Degrees We recognize honorary doctorates awarded by The Foursquare Church. It is left to the individual s discretion to incorporate the title of doctor into his or her name. We generally do not cite honorary doctorates awarded by outside agencies, especially when referencing individuals outside The Foursquare Church. While Foursquare pastors and executives may choose to include an honorary degree in personal communication, we don t include them in other forms of Foursquare communication. 39

40 Personal Titles When using an individual s formal title, the following guidelines are appropriate to follow: Consistent Language Writing guidelines con t. > Capitalize the formal title when used directly before an individual s name. > Do not capitalize titles when they are not used directly with an individual s name. Do not capitalize titles when they are set apart from the name in a sentence by a comma. Examples Foursquare President John Smith issued a statement. John Smith, president of The Foursquare Church, issued a statement. Pastor John Smith is a district supervisor. Foursquare District Supervisor John Smith is also a senior pastor. Ethnic Terminology A task force was assembled by The Foursquare Church to standardize ethnic terminology used within The Foursquare Church. We use this terminology to maintain consistency and uphold sensitivity to the diversity that comprises Foursquare. Ethnicity American Indian, Alaskan Native, Native-American Asian, Pacific Islander African-American, Black Hispanic, Latino Middle Eastern White, Caucasian Foursquare Preferred Terminology First Nations Asian or Pacific Islander African-American or Black Hispanic Middle Eastern White 40

41 Writing guidelines 7.2 Punctuation, Grammar and Spelling Here are some helpful tips to remember as you begin your written communication: Sentences We use active voice over passive voice most of the time. Active voice is easier to read, more engaging and heightens the reader s response. Microsoft Word will catch some passive writing on a PC, go to the Tools menu and select the Options command. The Spelling & Grammar tab includes passive writing detection. Active writing: Mark decided to leave. (Passive writing: It was decided by Mark to leave. ) Apostrophes Apostrophes indicate possession. (example: Joe s CD) or a contraction (example: You re going to the store.) The plural form of a word does not need an apostrophe. Examples > Churches (plural); church s (posessesive) > CDs, URLs and 1990s (all plural) > Smiths (plural), Smith s (possessive) > Don t (contraction of do not ) Capitalization We avoid using all capital letters, as it gives the impression of YELLING at the reader. > Only capitalize proper nouns, such as California, Susan or Angelus Temple. > Religious words such as church, kingdom, worship, temple, state and heaven are not capitalized. See the list on page 47 for additional examples of capitalization. > We capitalize nouns and pronouns referencing God (Father, Holy Spirit, He, Him). Commas Commas can be tricky, so consult The Associated Press Stylebook or the punctuation section of Webster s New World College Dictionary when in doubt. The following are a few of the most common uses of the comma, according to The Associated Press. 41

42 Series In lists of three items or more, we eliminate the comma before the final item in a series unless the comma is needed to eliminate confusion. Punctuation, Grammar and Spelling Writing guidelines 7.2 con t. Example where a comma before the and is not necessary: He went to church to learn, worship and fellowship. Example where the comma eliminates confusion: We are going to the store, will pick up John and Jill, and then will buy everyone dinner. The store accepts cash, checks, as well as debit and credit cards. Clauses and Phrases Nonessential clauses and nonessential phrases are set off by commas; essential clauses and essential phrases are not. In other words, if the information is imperative to the meaning of the sentence, it should not be set off by commas. However, if removing the clause or phrase would not change the meaning of the sentence, it should be set off by commas. Example of nonessential clause: My husband, John, is a carpenter. (I only have one husband, so including his name is nonessential to understanding the content of the sentence, and commas must be used.) Example of essential clause: My daughter Isabella is in kindergarten. (This construction indicates that I have more than one daughter; in order to understand which child is in kindergarten, the name is essential and is included without commas.) Introducing Direct Quotes Use a comma to introduce a one-sentence quotation. Use a colon for more than one sentence. Example: Jean replied, I will be attending the event. Joe argued: Why should I have to go? I don t want to. City and State Use commas to set off a state when listed with a city. (Join us in Anaheim, Calif., in May.) Direct Address Use a comma to set apart a person s name when you are addressing him or her. Example: (Pastor, please be sure to attend this event.) Figures Use commas in numbers over 999. This does not apply to addresses (1910 W. Sunset Blvd.), phone numbers, room numbers and years. 42

43 Exclamation Points When possible, we construct sentences with active verbs that promote excitement instead of using an exclamation point. When the use of exclamation points are necessary, we use them sparingly, and never use more than one at the end of a sentence. Punctuation, Grammar and Spelling Writing guidelines 7.2 con t. Numbers Spell out numbers one through nine; use a numeral for 10 and above. However, numerals are always used in reference to a person s age. (Susan is 9. Joe is 6.) Example: We can fit 100 people in room seven on the third floor. The 11th floor will host 1,500 people over the age of 7. Periods We use just one space after periods at the end of a sentence. A double-space after each sentence is not necessary or standard practice. In addition, do not use periods at the end of incomplete sentences that are part of a bulleted list. Example: > Groceries in Anaheim > Garden supplies in Fullerton > CDs at Target in Long Beach Punctuation With Quotes Periods and commas generally go inside the quotation marks. The dash, semicolon, question mark and exclamation point go within the quotation mark only when they apply to the quoted matter. They go outside the quotes when the punctuation applies to the whole sentence. Example: My life has been changed, he said. Would you like to hear my story? Example: Who wrote the song Love? Headlines Headlines should often have a call to action. Think about how you want the reader to respond to the presented material and try to build the requested response into the headline. In a headline, we follow AP style and capitalize the principal words, including prepositions and conjunctions of four or more letters. We capitalize articles with fewer than four letters, such as the, an and a, only if they are the first or last word in the title. Verbs, such as is, are always capitalized regardless of letter count when in a title or headline. Subhead If your headline doesn t have a call to action, make sure the subhead does. When the headline does have a call to action, tell the reader a little more about the purpose of your communication in the subhead. Generally, we only capitalize the first word in subheads. 43

44 Writing guidelines 7.3 Writing Checklist and Proofing The Basics of a Print Piece When distributing a piece for public communication, we consistently include the following: > A prominently placed call to action. In addition, running through the necessary basics of Who, What, Where, When, Why and How (a call to action) will make your piece as effective and informative as possible. > Information that answers the questions your reader will be asking: How does this apply to me? and Why do I need to know this? > The complete address, phone number (toll-free or a specific number with an extension), address and applicable website address. > The Foursquare Church logo Before You Go to Print Copy without proper proofreading and editing can communicate incorrect information to readers. It s important to triple-check your documents before they are printed or published online. Because we all make mistakes, it s a good rule of thumb to have at least two sets of proofreading eyes on each document before it is printed or published to the web. Following are some specific tips on what to look for when proofing your documents. Accuracy Names: Double check the spellings of all names, locations, job or pastoral titles, and church names. Do not rely on memory or assume information has not changed. Dates: Cross reference dates and days of the week with a calendar. Info: Copy and paste all websites used into your browser to ensure the site addresses are still correct. Check that all phone numbers, addresses and addresses are also correct and current so that your audience is not led astray. 44

45 Audience Does the copy answer the question, How does this apply to me? Will your audience clearly understand the information? Do they know how to respond? Do they have all the information they need to respond properly? Writing Checklist and Proofing Writing guidelines 7.3 con t. Basics Does the copy include the necessary basics of: Who, What, Where, When, Why and How (call to action)? Does the call to action include appropriate contact information that is easy to find and use (e.g., complete address, phone with extension, and website addresses)? Consistency When you have finished writing your piece, review your document or campaign (which might include a series of documents) for consistency within itself. Are all phone numbers listed in the same format? Are headings capitalized consistently? Are times and dates listed in a consistent format? Information It s always a good idea to double check the accuracy of names, phone numbers and websites to ensure that your audience is able to contact the appropriate person. An extra check for accuracy now can save your audience from confusion and save a lot of money in reprinting costs later. Spelling It s critical. A single misspelling can convey incorrect or inappropriate information. Do not rely on your computer s spelling and grammar checkers exclusively though they are helpful for an initial check. Terminology Remember that pastors and congregation members outside of the central office might not keep up with abbreviations or Foursquare insider lingo. Explain things clearly even if it seems overly simplified in an effort to communicate clearly with everyone. 45

46 Tone Does your document accurately represent the intended meaning? Does it capture the spirit of what you are trying to communicate? Does it keep your audience in mind? If you don t understand something, or if you stumble over some wording, assume others will, too. Writing Checklist and Proofing Writing guidelines 7.3 con t. Outsider Would you like to go the extra mile to serve your readers? Ask someone who isn t familiar with the information you are trying to communicate to read your document. Ask that person to mark any mistakes, questions or confusion. Tips for Proofing > Print out your document and edit it on paper. It s easy to miss errors on the computer screen, but you might catch additional errors on paper. > Use a blank sheet of paper to cover up the lines below the one you are reading. This technique keeps you from skipping over possible mistakes. > Read the document out loud. You might hear a problem that you didn t notice while reading it silently. > If you are prone to a certain mistake, such as typing it s when you mean to type its, use the search function to double-check those potential errors. > Spellcheck may flag items that are often misused, such as it s and its or their and there. However, the suggestion is not always correct. Be sure to read the suggestion before deciding whether your information needs to be updated. > Do an extra check for spelling. Use a computer spell check, or read the document backwards word by word. Remember, a computer spell check won t catch mistakes that aren t misspelled. > Ask someone else to read your work. 46

47 Writing guidelines 7.4 Glossary In addition to specific ministry names listed previously, there are many words that should be written consistently across any outside communication. Please note the proper spelling and capitalization used below. In general, only proper nouns are capitalized. Angelus Temple (not Angeles a common misspelling) Baptizer With the Holy Spirit (When used as a name of Jesus, capitalize.) baptism with the Holy Spirit (When referring to a believer who has been baptized in or with the Holy Spirit, do not capitalize baptism. ) baptized with the Holy Spirit Bible biblical the board board of directors body of Christ cabinet charismatic church committee cross divine healing emerging church evangelism executive team, executive council, executive committee The Foursquare Church God gospel heaven Healer (when using as a name of Jesus) hell 47

48 Glossary Writing guidelines 7.4 con t. Holy Spirit International Church of the Foursquare Gospel Jesus judgment kingdom missions committee name of Jesus parsonage The Parsonage of Aimee Semple McPherson Pentecostal movement President John Smith or John Smith, president, (titles are only capitalized when put before a name). rapture redemption salvation Savior (when referring to Jesus) Scripture/scripture/scriptural (Capitalize Scripture when referring to the entire Bible; use lowercase scripture when referring to a verse. In general, if you can substitute passage for scripture, it is not capitalized.) second coming of Christ simple church Soon-Coming King Spirit-filled Spirit-filled life Word of God 48

49 Glossary Writing guidelines 7.4 con t. Bible Talk > We abbreviate the books of the Bible on most references (see below). > The New King James Version (NKJV) is the default version of the Communications Department. We include verses in NKJV unless otherwise specified by the writer. > Whether using NKJV or another version, always cite the version after the verse. Bible Abbreviations Below are biblical book abbreviations we use in correspondence and print, according to MLA Handbook for Writers of Research Papers. These are appropriate to use on first reference and should be used consistently throughout a document or campaign. Old Testament Gen. Genesis Exod. Exodus Lev. Leviticus Num. Numbers Deut. Deuteronomy Josh. Joshua Judg. Judges Ruth Ruth 1 Sam. 1 Samuel 2 Sam. 2 Samuel 1 Kings 1 Kings 2 Kings 2 Kings 1 Chron. 1 Chronicles 2 Chron. 2 Chronicles Ezra Ezra Neh. Nehemiah Esth. Esther Job Job Ps. Psalms Prov. Proverbs Eccles. Ecclesiastes Song Sol. Song of Solomon Isa. Isaiah Jer. Jeremiah Lam. Lamentations Ezek. Ezekiel Dan. Daniel Hos. Hosea Joel Joel Amos Amos Obad. Obadiah Jon. Jonah Mic. Micah Nah. Nahum Hab. Habakkuk Zeph. Zephaniah Hag. Haggai Zech. Zechariah Mal. Malachi New Testament Matt. Matthew Mark Mark Luke Luke John John Acts Acts Rom. Romans 1 Cor. 1 Corinthians 2 Cor. 2 Corinthians Gal. Galatians Eph. Ephesians Phil. Philippians Col. Colossians 1 Thess. 1 Thessalonians 2 Thess. 2 Thessalonians 1 Tim. 1 Timothy 2 Tim. 2 Timothy Tit. Titus Philem. Philemon Heb. Hebrews Jas. James 1 Pet. 1 Peter 2 Pet. 2 Peter 1 John 1 John 2 John 2 John 3 John 3 John Jude Jude Rev. Revelation 49

50 Writing guidelines 7.5 Personal Communication Personal communication should reflect not only the style and voice of The Foursquare Church, but also the individual s personal style. Each , memo, letter or blog should be carefully crafted to maintain consistency within each individual s style and voice, while adhering to Foursquare s style. The following section will help you maintain that voice in and print communication, including letters and memos. 50

51 Writing guidelines How to Write Letters Professional Letters Departmental Letterhead Template Guidelines Letters printed on Foursquare letterhead represent not only the individual but also The Foursquare Church. The Foursquare Church has designed its letterhead to be versatile so that departments can print letterhead with their own contact information along the lower edge as well as an individual s name on the upper right side. Foursquare s Communications department can create a template for your department s contact information, or you can create your own. To encourage consitency between departments, we ask that you adhere to these guidelines. > The ITC Garamond font family should be used. > The contact information that appears along the lower edge of the letterhead should include department name (in a bold font), followed by the address, phone number, fax number and address without bold formatting. A website can also be included. > The contact information appears in a three-line format. It is as follows: Line 1: Department or Office title (in bold font) Line 2: Offices of the International Church of the Foursquare Gospel Line 3: Contact information Letterhead Inclusion of Sender s Name, Title and Department The letterhead template allows for the sender s name, along with title and department, to appear on the upper right side. When adding the sender s name to the letterhead, please adhere to the following guidelines: > The sender s name should appear in the upper right corner of the page. It should begin 1 ¼ inches from the top edge, and the left side should be 2 inches from the right edge. > Retain at least ½ inch of white space between the text and the right edge. > The sender s name, title and department can appear in a two-line or three-line format. > When using a secondary title on line three, a comma should be inserted after the primary title. 51

52 > The signature should appear in either the Garamond or Sabon font. > Line one of the signature should appear in 11-point font. > All following lines should be 9 point and placed in italics. How to Write Letters Writing guidelines con t. Two-Line Format Line 1: Name Line 2: Title Example: John Smith President Three-Line Format Line 1: Name Line 2: Title Line 3: Department, Ministry or Secondary Title (if necessary due to length, line three can wrap to line four) Example: Dr. Joseph Jones Development Coordinator Foursquare Missions Rev. John Smith Vice President Director of Global Operations and Accounting Business Letters Writing business letters is an important and easily learned skill. As a rule, business letters should be confined to one page. Block style is one of the most commonly used formats and is the one that is recommended in this manual. All elements should be placed on the left, and the various elements should include a double-spaced line (except between the complimentary close and the sender s typed name). A sample letter format is provided on page 56, and the individual parts of a letter are explained on the following pages. 52

53 How to Write Letters Writing guidelines con t. Sender s Address When using printed letterhead from The Foursquare Church, providing the sender s address is not necessary. However, when business letters are written on plain stationery, the sender should provide the address to which responses should be sent. The sender s name should not be included in this section, as it will follow the closing. Date This should be the date that the letter will be mailed. It should be placed at the left. Inside Address This section should contain the name of the person to whom the letter is being sent; the person s title, if it is known; the name of the business entity the person represents, if applicable; the full address to which the letter will be sent. The inside address should look identical to the address on the envelope. Salutation The salutation, or greeting, begins with Dear and is always followed by a colon, never by a comma or any other punctuation mark. The salutation should include general titles Mr., Ms., Dr., or Rev. Do not use Mrs. or Miss unless you know that a woman prefers to be addressed in that manner. If you do not know the name of the person to whom a letter is being sent, use the following: Dear Madam or Sir or Dear Sir or Madam. Do not use To Whom It May Concern. Introductory Paragraph The first paragraph of a letter should give the reason that the letter has been sent. It should be short and to the point, and it should clearly establish the context for the letter. Body The paragraph or paragraphs in the body of the letter should clearly and succinctly explain the situation that prompted the letters being sent. The content should include specific details and precise information and descriptions. Closing Paragraph The final paragraph should inform the recipient of action steps that are required, if that is applicable. If no action is required, the sender should indicate that in the final paragraph. 53

54 How to Write Letters Writing guidelines con t. Complimentary Close Fairly formal standard closings are always acceptable: Sincerely, Sincerely yours, Respectfully yours. In the church setting, ecclesiastical closings may also be used; however, they should not be extremely long and should communicate an appropriate sentiment: Serving together, Yours in God s grace, etc. Note that only the first word of the complimentary close should be capitalized, unless subsequent words would require capitalization in normal usage. The complimentary close is always followed by a comma. Signature The sender s name should be signed in blue or black ink between the complimentary close and the sender s typed name. The space should be four lines deep (created by tapping the Enter/Return key four times). Typed Name The sender s name should be typed as it is to appear in return correspondence. This may include the sender s title and the department or church represented by the sender. Reference Notations Additional information regarding the preparer of the letter, recipients of copies of the letter, and enclosed materials should be designated in the following ways and in the order in which they are listed: JD:wcb The capital letters are the first and last initials of the writer or sender of the letter; the lowercase letters are the first, middle, and last initials of the preparer of the letter. It is also acceptable to use a slash in between the sets of initials: JD/wcb. If the writer/sender prepares his or her own letter, this reference item is not necessary. Enclosure The item or items enclosed with the correspondence should be included in this reference item. It is acceptable to designate enclosed material in the following ways: > Enc.: Return label > Enclosure: Reimbursement check > Enclosures: Reimbursement check, Survey form 54

55 How to Write Letters Writing guidelines con t. Copy This reference item allows the sender to name the person, or persons, to whom a copy of the correspondence is sent. If more than one person receives a copy, the names should be listed in the same way that multiple enclosures are listed. It is also acceptable to write out the word copy : > copy: Lynne Cooperson > Copy: Lynne Cooperson > Cc: Lynne Cooperson > c: Lynne Cooperson Multi-Page Letters If your letter is more than one page, please use letterhead for the first page of the letter only. Use plain white paper for the subsequent pages. If you would like to include a header on subsequent pages, type the addressee s name, the date and the page number in the upper-left hand corner of the page. This should be aligned with the left margin and appear 1 inch from the top of the page. Continue the letter four lines below the addressee s name, date and page number. Example: Burt Jones August 16, 2007 Page 2 55

56 Sample Letter Format August 16, 2006 (1 line) How to Write Letters Burt Jones August 16, 2006 Writing guidelines con t. Manufacturing Plus th Ave SW Seattle, WA (1 line) Subject: Widget Order No (1 line) Dear Mr. Jones: (1 line) I am writing concerning the widgets we are processing for you, per order No In reviewing the paperwork, I noticed that you did not designate a widget color. Would you prefer green or red widgets? (1 line) Please send the color preference as soon as possible. We will then process your order promptly, and I will call you when it has shipped. Thank you for your continued business. (1 line) Sincerely, (4 lines) Joe Smith, Widget Maker (1 line) JS/lbc (1 line) Enclosure: 1 (Copy of the order) (1 line) Burt Jones Manufacturing Plus th Ave SW Seattle, WA Subject: Widget Order No Dear Mr. Jones: I am writing concerning the widgets we are processing for you, per order No In reviewing the paperwork, I noticed that you did not designate a widget color. Would you prefer green or red widgets? Please send the color preference as soon as possible. We will then process your order promptly, and I will call you when it has shipped. Thank you for your continued business. Sincerely, Joe Smith, Widget Maker JS/lbc Enclosure: 1 (Copy of the order) Cc: John Doe Cc: John Doe 56

57 Writing guidelines How to Write Memos Foursquare Memos Memos are meant for interoffice communication when an message will not suffice. Memos should not be distributed outside of the building, and are not a substitute for letters or s. Do not type Memo at the top of a letter or an , as it is confusing to the reader. Components of a Foursquare Memo Below you will find components of a Foursquare memo, with each element followed by a double-spaced line. Note that the numbers match the example on the following page. 1. Memorandum. MEMORANDUM or MEMO should appear two to six lines below the logo. 2. Date. The date should appear indented, two to six lines below the word Memorandum, and should be preceded by DATE: in all capital letters. 3. Recipients. The name of the person(s) and/or group of people to receive the memo should appear indented, two lines below the date, and be preceded by TO: in all capital letters. 4. Sender. The name of the sender should appear indented, two lines below the recipients, and be preceded by FROM: in all capital letters. The sender should initial the memo next to his or her typed name before it is distributed. 5. Subject. The subject of the memo should appear indented, two lines below the sender, and be preceded by SUBJECT: in all capital letters. 6. Line. It is acceptable to place a partial line two lines below the subject, separating the heading information from the body of the memo. 7. Body. Type the body of the memo here. This should appear two lines below the line. As you write the body of the memo, remember to keep it concise and to the point. When beginning a new paragraph, start it two lines below the previous one. The first line of each paragraph should not be indented, but flush with the left margin and left justified. It is acceptable to full justify paragraphs. Memos should not be signed at the bottom; the sender s initials are the equivalent of a signature in a letter (point 4 above). 57

58 8. Enclosure. If additional sheets or items are included with the memo, reference them here. Include both the number of enclosures with the memo, as well as a brief description. How to Write Memos Writing guidelines con t. 9. Courtesy Copies (Cc or copy). If courtesy copies are sent of this memo to anyone else, include that information here. Type their full names in alphabetical order by last name. Example of a Foursquare Memo MEMORANDUM (2-6 lines) DATE: (1 line) TO: (1 line) FROM: (1 line) SUBJECT: (1 line) Please be informed that Widget order no will not be processed until further notice. The company did not indicate what color widgets they would prefer. I requested that information on June 1, and I will let you know when I have heard back from them. We can then proceed with the order. Thank you. Memo DATE: 9/8/10 TO: John Doe FROM: Jane Doe SUBJECT: Widget order no Please be informed that Widget order no will not be processed until further notice. The company did not indicate what color widgets they would prefer. I requested that information on June 1, and I will let you know when I have heard back from them. We can then proceed with the order. Thank you. Enclosures: Invoice Cc: Jane Smith (1 line) Enclosures: 1 (Copy of the order) (1 line) Cc: Jane Smith 58

59 Writing guidelines How to Write s Signatures signatures are essentially a digital business card and should clearly communicate contact information in a professional manner. Please refrain from using large or script fonts, or adding background color to s. Signature Format Because signatures are your digital business card, they should correspond with Foursquare s printed business cards. We use fonts, sizes and colors for signatures that are similar to our business cards. The following will guide you as you create your own signature: > Georgia is the preferred font, which is available on all computers and is a web-safe font. It best resembles the font used on Foursquare s business cards. > A 10-point font is easy to read and maintains professionalism. > Dark gray or black presents information in a clear, easy-to-read fashion. Refrain from placing signatures in bold or in an alternate color. > The signature should be left-aligned; it s best not to center a signature. > Do not use graphics, colors or icons in the signature, as many computers cannot view all images. > The signature is the last item to appear on an . If you would like to include an inspirational quote or Bible verse within your , it is best to place that information before the signature, not after. 59

60 Examples Two signature formats have been provided, a formal and an informal. Both formats are acceptable for general correspondence. When including the address, include the street address and the PO Box. Periods should be used to format phone and fax numbers. How to Write s Writing guidelines con t. Formal Format (double line separates signature from body of ) Line 1: Name Line 2: Title, Department Line 3: The Foursquare Church Line 4: PO Box Line 5: 1910 W. Sunset Blvd. Line 6: phone XXXX Line 7: fax XXXX Line 8: Website (Department or are acceptable) Informal Format (double line separates signature from body of ) Line 1: Name Line 2: Title, Department Line 3: The Foursquare Church Line 4: phone XXXX Line 5: Website (Department or are acceptable) Example of Formal Signature in Georgia 10-point font Brad Abare Director of Communications The Foursquare Church PO Box W. Sunset Blvd. Los Angeles, CA phone fax

61 How to Write s Writing guidelines con t. Example of Informal Signature Brad Abare Director of Communications The Foursquare Church phone Mobile Devices Those who use a handheld device, such as a BlackBerry or iphone do not need to adhere to the full signature, but should maintain professionalism and a short signature. Name and phone number usually suffice. Communication Your Foursquare account has been provided for professional communication; it should be used only for conducting Foursquare business. ing Multiple Recipients When sending an to multiple people: > List all primary recipients in the To: field. Example: When inviting attendees to a meeting, put them in the To: field. > List all secondary recipients in the Cc: (carbon copy) field. Example: People who are not required to attend a meeting but should be informed the meeting is taking place. > When ing a group or using a distribution list, type the names or list in the Bcc: field; type the sender s name in the To: field. This protects the privacy of the ed individuals and prevents reply to all s. > It is best not to reply to all, unless necessary or requested by the sender. 61

62 Writing guidelines Resources and References We refer to the following helpful resource material when writing and editing: Dictionaries Merriam-Webster Dictionary ( Wiktionary ( English/Grammar The Associated Press Stylebook by Norm Goldstein Virtually all magazines and newspapers in the United States use The Associated Press Stylebook as their rulebook for writing and editing. It is the standard for Foursquare s publications and websites. Copies of The Associated Press Stylebook are available for purchase online at Web/Internet Another way to confirm usage or style that might not be referenced by The Associated Press is to use a search engine, such as google.com. Use the news section to search Google s news links and archives. Type in your term or phrase and click search news. In the listed results, look at how well-respected U.S. newspapers use your term (ignore the international links, as international agencies use different rules). By comparing how varying U.S. newspapers use your term, you may determine the most common and accurate usage for your term or phrase. You can also run a similar search on 62

63 DESIGN 8

64 DESIGN 8.1 Foursquare Design Standards The goal of this section is to provide a foundation for design standards that can be used across all media types (print, web and video). We can then participate in a consistent and professional identity that connects people to the rich history and larger story of The Foursquare Church. This is only the start of the story. Through conversations, Foursquare s brand standards are meant to be a living design that grows, evolves and is refined as we continually uncover our identity and learn what it takes to communicate with a unified voice. 64

65 DESIGN 8.2 A New Shape and Texture A new arch swoop has been incorporated with our traditional symbols to bring motion, consistency and immediate recognition to the Foursquare story. Its design is intended to appear as never-ending, symbolizing infinite, wide-open possibilities and the journey of the Christian faith. The angles behind the arch swoop are, in reality, a portion of the Foursquare symbols, which were magnified and captured. The result is layers of motion with light passing through, symbolizing the true light given to every man (John 1:9). The arch swoop is used in print, video, and web strategies to bring consistency between various mediums we use to communicate the Foursquare story. Aimee Semple Examples are displayed below and on themcpherson following page. Angelus Temple Angelus Temple was the base for Aimee Semple McPherson s world-impacting ministry. Located next to Echo Park in Los Angeles, the temple was where Aimee Semple McPherson ministered from The Foursquare Church is pleased to partner with to standing-room-only crowds ranging from the outcasts to Hollywood celebrities and was one of the The Parsonage of Aimee Semple McPherson most important buildings in Los Angeles history. The King s College and Seminary Experience the Story of The Foursquare Church! Foursquare History Tours Aimee Semple McPherson was a pioneer of women in religion, and she was the founder of The Foursquare Church. Come and experience her story and see the humble Modeled after the Royal Albert Hall in London, Angelus Temple was where Aimee Semple McPherson gave her famous illustrated sermons, where she led hundreds of thousands to Jesus, and where thousands were healed. The rich, the poor, the famous, and the needy all came to Angelus Temple. Now it s your turn. Come and tour historical Angelus Temple. The life and times of the remarkable Aimee Semple McPherson are celebrated in her historically accurate home in Los Angeles. A house of her own design, the Parsonage was all things to Sister McPherson home, workplace, and sanctuary. It was where she created, where she nurtured, where she triumphed, and where she touched countless lives in her ministry. Guests stepping into the Parsonage discover a place frozen 65 in time; a snapshot of a typical day in the busy life of Aimee Semple McPherson. Each floor of the museum represents a different side of Sister McPherson. The public Sister is revealed downstairs,

66 Sample Brand Applications DESIGN 8.3 New District Guide New District Guide Northeast District Central Pacific District leader FOURSQUARE WELCOME TO THE FIRST ISSUE OF THE NEW FOURSQUARE LEADER Each Issue Will Include Updates On Current Foursquare News About The Foursquare Family! Vol. 1 Issue 1 SEPTEMBER 2009 leader FOURSQUARE MORE NEWS & STORIES ONLINE Find the latest news, stories and resources on Foursquare.org, posted fresh each week! Vol. 1 Issue 2 Presidential Search DECEMBER 2009 leader New District Guide Hawaii District New District Guide Gateway District MORE NEWS & STORIES ONLINE FOURSQUARE Find the latest news, stories and resources on Foursquare.org, posted fresh each week! Vol. 1 Issue 3 MAY 2010 Around The World Nomination Process Begins Women s Conference Held in Argentina The search for a new president of The Foursquare Church is already underway. Learn more about the process of nominating candidates and voting on a new president, as well as a timeline of events during the coming year. More than 140 female leaders from 10 South American countries gathered in Buenos Aires, Argentina, in September for the first Foursquare Women s Leadership Conference to be held in South America. FOR THE FULL STORY, TURN TO PAGE 6 w FOR THE FULL STORY, TURN TO PAGE 4 w Foursquare Missions The Land of Smiles There s a lot to smile about in Thailand, even though 95 percent of the population are Buddhists. Check in with Foursquare local pastors and FMI missionaries to see how God is using them to make a big impact in the Land of Smiles. MORE ABOUT THAILAND ON PAGE 4 w Leadership Profile From the General Supervisor Pastor Shows Big Faith in a Big God As Missional as a Cheeseburger Foursquare News Hispanic Faith Sees Rapid Growth in Foursquare The Hispanic population in the U.S. is increasingly adopting the mainstream beliefs and practices of the surrounding culture as well as assimilating its faith and rapidly according to a survey published in July by The Barna Group and consistent with findings from Foursquare s Urban and Multicultural Ministries. In 9,232 interviews conducted between January 2007 and November ,195 of those being adults identifying themselves as Hispanic researchers found that the faith of Hispanics in the U.S. has changed significantly during the past 15 years, comparing results of the new survey to the faith profile of Hispanics 15 years ago. Among 11 areas of substantial change the survey detailed were the discoveries that being a born again HISPANIC FAITH CONTINUED ON PAGE 8 w ALSO IN THIS ISSUE: > Meet Kelly Fellows, the new NextGen director q&a, pg. 3 Interim General Supervisor Tammy Dunahoo finds inspiration for the church at her favorite burger chain. What can you learn from a fast food chain? Perhaps how to create vibrant and focused churches. FOR THE FULL STORY, TURN TO PAGE 2 w Leadership Profile A Heart for the Underdog A heart for the underdog might be what best describes Andy Houltberg, founding pastor of OneVillage Community Church, a Foursquare congregation near Kansas City in Roeland Park, Kan. His passion for people is something that goes all the way back to his childhood, says Andy, who in addition to pastoring serves as a reentry specialist for Prison Fellowship. Foursquare Exclusive Learning What It Means to Be a Missional Church Whether you re perusing the pastoral resources aisle in your local Christian bookstore, reading religious blogs on the Internet, or attending a workshop at a leadership conference, you ll quickly notice a recurring word missional. Authors have debated its meanings in numerous books, theologians have discussed its implications for the church and society, and many pastors and believers in general are left trying to figure out if missional is just the latest leadership buzzword or something of greater significance. What exactly does it mean for the church to be missional? And how does a missional perspective play out in the context of local communities? Read our four-part series to learn about Foursquare s missional roots, and how our churches are still living out that calling today. MISSIONAL CHURCH CONTINUED ON PAGE 3 w ALSO IN THIS ISSUE: > Crisis Leadership by Glenn Burris Jr Editorial, pg. 2 It s a rare individual who chooses to leave a life of comfort and stability, launching out into uncharted waters for the sake of others. But in March 2009, that s exactly what Plummer Bailor, his wife, Lorraine, and their three children did. Leaving a secure pastorate in Brentwood, Md., they planted a new church in Largo, Md., a move that would require a dramatic lifestyle change but that would also open up new doors of service to others. PLUMMER BAILOR CONTINUED ON PAGE 8 w We Are Foursquare Foursquare Couple Learns to Trust God I am Donny Souza. My wife, Heather, and I have been married for 13 years. We are a part of Modesto Foursquare Church in Modesto, Calif., pastored by Ken and Wanda Swett. > See what s going on around the world fmi News, pg. 4 My desire to serve the body of Christ was birthed > Foursquare s 2010 Balanced Budget Overview, pg. 6 > What s the financial state of The Foursquare Church? Update, pg. 5 We have been through some tough times, which really made us put our faith in Jesus. In summer ANDY HOULTBERG CONTINUED ON PAGE 8 w > Presidential Selection Process Update, pg. 7 WE ARE FOURSQUARE CONTINUED ON PAGE 8 w 2010 Directory Unique Ministries Glenn C. Burris Jr. Dennis W. Easter Foursquare Exclusive The Foursquare Presidential Election Is Upon Us The time has come to pick a new Foursquare president! At Connection 10 in Atlanta on June 1, a new president will be chosen by the Foursquare voting body. Turn to page 10 to meet the candidates, Glenn C. Burris Jr. and Dennis W. Easter, and learn what action steps that each candidate believes Foursquare needs to take in the near future; also read their full bios and resumés online at business.foursquare.org. Get caught up with the latest presidential update on page 8, which includes info on how Glenn and Dennis were chosen as candidates. We also explain how and when voting will take place at convention. PRESIDENTIAL SEARCH UPDATE ON PAGE 8 MEET THE PRESIDENTIAL CANDIDATES ON PAGE 10 w ALSO IN THIS ISSUE: > 'You Are Here' by Tammy Dunahoo Editorial, pg. 3 > Foursquare Financial Update on 2009 and Overview, pg. 14 > Connect on the New District Websites News, pg. 4 Whatever It Takes Since the days of Sister Aimee McPherson, Foursquare has always taken an out of the box approach to ministry. Take a look at congregations that are as diverse as the nation itself but have one thing in common they are willing to do whatever it takes to reach people with their message of hope and healing. MORE ABOUT UNIQUE MINISTRIES ON PAGE 6 w New at Connection Connecting at Connection 10 The Foursquare annual convention takes place in Atlanta, May 31-June 3. There are a lot of new things going on this year, including morning sessions that focus on the practical aspects of ministry, outreach projects and a Wednesday night connection time. MORE ABOUT CONNECTION ON PAGE 12 w 2010 Annual Report 66

67 design 8.4 Print Ad Templates We have developed frames featuring the Foursquare arch swoop and Foursquare symbols to give recognition to Foursquare-related materials while still providing creative freedom to our ministries and events. The frames incorporate a style that is distinctly Foursquare and will be instantly recognizable to our audience. Title Photo The frames feature the four symbols in one corner, as well as a subtle use of the same symbols in the background texture of the arch swoop (see page 65). The rest of the page is a blank canvas that can incorporate each ministry s distinct images, colors and look. Example: Body copy The Foursquare Church is pleased to partner with The King s University and Seminary by godly examples such as our president, Pastor Jack Hayford, and tonight s honoree Willie Jordan President of Fred Jordan Missions 67

68 The Foursquare COLOR System 8.5 The Foursquare Color System PRIMARY CMYK Formulas DISTRICTS CMYK Formulas Scarlet Red 0,95,100,29 Amber Gold 0,30,95,0 Heavenly Blue 100,50,0,10 North Pacific 100,10,69,44 Northwest 100,4,87,18 Great Northern 67,0,98,0 Royal Purple 76,78,0,47 Gateway 47,0,94,0 Mid-South 28,0,92,0 ARCs Pacific 100,0,0,0 Central 100,0,100,0 Atlantic 0,80,100,0 Heartland 30,90,100,30 Mid-Atlantic 0,80,100,20 Northeast 0,60,100,0 Southeast 0,35,70,0 Hawaii 66,86,5,17 Greater Los Angeles 80,50,15,30 Pacific Coast & Valleys 100,52,0,0, Central Pacific 84,21,0,0 Southwest 60,10,0,0 68

69 DEPARTMENTAL TAGs 8.6 Department Tags These departmental logo lockups or tags have been designed for use with every department or ministry within the Foursquare central office. The purposes of the tags is to present a unified look and feel for any communication originating from The Foursquare Church. Finance NextGen This lockup can be designed for any new or existing department within The Foursquare Church using the symbols as one color or four color applications with Myiad Pro Semibold using the same scale relationship as noted above. The height of the letter D in the example is 1/4 of the height of the squares. Heritage & Archives Human Resources Communications Retirement Legal Women in Leadership 69

70 DESIGN 8.7 Photos There is a large library of approved images available for use. This includes a large archive of past and present images and video. Please consult Archives or the Communications Department for access and availability. Memo DATE: 9/8/10 TO: John Doe FROM: Jane Doe SUBJECT: Widget order no Please be informed that Widget order no will not be processed until further notice. The company did not indicate what color widgets they would prefer. I requested that information on June 1, and I will let you know when I have heard back from them. We can then proceed with the order. Thank you. Enclosures: Invoice Cc: Jane Smith 70