Casting Our Nets into Digital Waters

Transcription

1 Casting Our Nets into Digital Waters Christine Dandaraw, MCT Diocese of St. Petersburg

2 Goals for Evangelization - USCCB I. To bring about in all Catholics such an enthusiasm for their faith that, in living their faith in Jesus they freely share it with others

3 II. To invite all people in the United States, whatever their social or cultural background, to hear the message of salvation in Jesus Christ so they may come to join us in the fullness of the Catholic faith.

4 III. To foster gospel values in our society, promoting the dignity of the human person, the importance of the family, and the common good of our society, so that our nation may continue to be transformed by the saving power of Jesus Christ.

5 Goals for Evangelization Steeped in Prayer Focused on everyday life Evangelize Church goers with a deeper faith

6 An Evangelizer Must be Joyful

7 Good News of New Evangelization Evangelization is the deepest part of our Catholic Identity: Enflame those who are already connected to Christ Invite others to join us in doing so Transform the world

8 Great Goals But Where Do We Begin?

9 Reaching the Lost The majority of Catholics today in the United States are lost from the Church to some extent (infrequent, inactive or ex-catholics) Pg. 34. Transforming Parish Communications

10 Generational Replacement Drives growth of Unaffiliated 21% 18% Generation X Older Millenials % Younger Millenials 18-25

11 Weekly Reach by Device 90% 80% 81% 80% 70% 60% 50% 49% 63% 54% 56% 42% 49% 40% 30% 22% 20% 10% 0% PC Smartphone Tablet

12 The Digital Divide The share of overall time spent among television, radio and digital platforms (PC, smartphone and tablets) also found clear cut generational differences.

13 Digital Divide Adults years old spend nearly 10 hours per week with smartphones

14 Multicultural Divide Hispanic consumers spend on average 9 hours 54 minutes on smartphones be it with video, streaming audio or utilizing a social network.

15 Among people a tug of war between linear and digital has seemingly ensued, with nearly 36% of this young group s time spent consuming content coming from the latter.

16 Are you one of the 67%? Who check their phone regularly

17 Are you having an affair with your Phone?

18 Mobile Technology Fact Sheet As of October 2014: 64% of American adults own a smartphone. As of January 2014: 90% of American adults own a cell phone 32% of American adults own an e-reader 42% of American adults own a tablet computer Source: PewResearchCenter Internet, Science & Tech

19 By 2017 One Third of the World s population will be smartphone users

20 Unaffiliated Use of Platforms Chart Title 100% 90% 80% [VALUE] 80% 70% 60% 50% 42% 49% 40% 30% 20% 10% 0% Smartphone Older Millennials Tablet Younger Millenials

21 Social Media Users Among all Adults 70% 60% 58% 50% 40% 30% 20% 23% 22% 21% 19% 10% 0% Facebook Linkedin Pintrest Instagram Twitter

22 Teens and Social Network Muliple Sites Facebook 66% 71% Google+ Instagram 13% 13% Snapchat 3% 0% 10% 20% 30% 40% 50% 60% 70% 80%

23 The Speed of Social Media Phoenix AZ 11:10 PM Gainesville FL 11:00PM Tampa Colorado Springs CO Facebook Post 11:04PM Albany NY Atlanta GA Boston MA

24 The Power of Social Twitter account reached 4,500+ Instagram account reached 1,000+ followers DOSP Facebook post with the Prayer Beginning of the School Year that was shared on Monday, August 17, 2015, has reached 45,800 people reached the highest seen post from our page ever! It has 143 likes, 7 comments and 657 shares!

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26 Where Do We Go From Here

27 Engage them in Conversation Maximize the demographic information collected on your registration forms Collect addresses for all your families. Use your Bulletin Use your website Use workflow groups and Member workgroups

28 Engage them in Conversation Keep your Website current and engaging. Make sure it is mobile responsive. Encourage interaction via your website.

29 Engage them in Conversation Choose your platform(s) Know your target audience E-News Letters Parish App Facebook Page Google + Twitter Pintrest Instagram

30 Continue the Conversation Hire the right people for the job. Be open to the conversation that will happen! This is not just technology it is Evangelization!

31 Be Creative

32 After All. Everyone Does Selfies!

33 Resources The Church and New Media Brandon Vogt