National Tracking Poll

Transcription

1 National Tracking Poll Project: N Size: 2044 Adults - TV Watchers Margin of Error: ± 2% Topline Report October 25-26, 2018 HR1 In general, do you prefer to watch television series that release an entire season at the same time or series that release one episode per week? Strongly prefer series that release an entire season at the % same time Somewhat prefer series that release an entire season at 375 8% the same time Somewhat prefer series that release one episode per % week Strongly prefer series that release one episode per week 26 3% Don t know / No opinion 243 2% HR2_1 HR2_2 If you were deciding whether or not to watch a television series, would the following make you more or less likely to watch, or not impact your decision? An entire season is released at the same time Much more likely to watch % Somewhat more likely to watch % Would not impact my decision % Somewhat less likely to watch 29 6% Much less likely to watch 43 7% Don t know / No opinion 39 7% If you were deciding whether or not to watch a television series, would the following make you more or less likely to watch, or not impact your decision? Episodes are released week by week Much more likely to watch % Somewhat more likely to watch % Would not impact my decision % Somewhat less likely to watch 267 3% Much less likely to watch 80 4% Don t know / No opinion 03 5% Page 1

2 HR2_3 If you were deciding whether or not to watch a television series, would the following make you more or less likely to watch, or not impact your decision? Episodes are 30 minutes long Much more likely to watch % Somewhat more likely to watch % Would not impact my decision % Somewhat less likely to watch 35 7% Much less likely to watch 84 4% Don t know / No opinion 6 6% HR2_4 HR2_5 HR2_6 If you were deciding whether or not to watch a television series, would the following make you more or less likely to watch, or not impact your decision? Episodes are an hour long Much more likely to watch % Somewhat more likely to watch % Would not impact my decision % Somewhat less likely to watch 93 5% Much less likely to watch 32 2% Don t know / No opinion 06 5% If you were deciding whether or not to watch a television series, would the following make you more or less likely to watch, or not impact your decision? Series is available on a streaming service Much more likely to watch % Somewhat more likely to watch 390 9% Would not impact my decision % Somewhat less likely to watch 77 4% Much less likely to watch 73 8% Don t know / No opinion 2 6 % If you were deciding whether or not to watch a television series, would the following make you more or less likely to watch, or not impact your decision? Series is available on traditional cable or broadcast television Much more likely to watch % Somewhat more likely to watch 45 22% Would not impact my decision % Somewhat less likely to watch 42 7% Much less likely to watch 25 6% Don t know / No opinion 37 7% Page 2

3 HR3_1 Would you say that series that release an entire season at the same time or series that release one episode per week are best for: Following the show with friends or family Series that release an entire season at the same time are 66 32% best Series that release one episode per week are best 90 44% Don t know / No opinion % HR3_2 HR3_3 HR3_4 HR4 HR5 Would you say that series that release an entire season at the same time or series that release one episode per week are best for: Discussing the show on social media Series that release an entire season at the same time are 52 25% best Series that release one episode per week are best % Don t know / No opinion % Would you say that series that release an entire season at the same time or series that release one episode per week are best for: Making you excited to watch an episode Series that release an entire season at the same time are % best Series that release one episode per week are best % Don t know / No opinion 3 9 6% Would you say that series that release an entire season at the same time or series that release one episode per week are best for: Making you feel invested in a show and its characters Series that release an entire season at the same time are % best Series that release one episode per week are best % Don t know / No opinion % How often do you watch live television? Every day 43 56% Several times per week 398 9% About once per week 54 8% Several times per month 00 5% About once per month 48 2% Less often than once per month 2 5% Never 90 4% Which of the following statements comes closest to your view, even if none are exactly right? (N=1,954) I mostly watch shows live at their scheduled times % I watch shows live at their scheduled times and % on-demand at my convenience about the same amount. I mostly watch shows on-demand at my convenience % Don t know / No opinion 98 5% Page 3

4 HR6_1NET When you watch shows on demand at your convenience, how do you watch? Select all that apply. - Streaming service Selected % Not Selected % HR6_2NET HR6_3NET HR6_4NET HR6_5NET HR6_6NET HR7 When you watch shows on demand at your convenience, how do you watch? Select all that apply. - Recording (DVR) Selected % Not Selected % When you watch shows on demand at your convenience, how do you watch? Select all that apply. - DVD or Blu-ray Selected 35 7% Not Selected % When you watch shows on demand at your convenience, how do you watch? Select all that apply. - On demand service through TV provider Selected % Not Selected % When you watch shows on demand at your convenience, how do you watch? Select all that apply. - Other, please specify: Selected 5 3% Not Selected % When you watch shows on demand at your convenience, how do you watch? Select all that apply. - Not applicable Selected 239 2% Not Selected % When watching a show that is available on demand at your convenience, how often do you watch two or more episodes in one sitting, sometimes called binge watching? (N=1,804) Every day 278 5% Several times per week % About once per week 306 7% Several times per month 259 4% About once per month 57 9% Less often than once per month 82 0% Never 8 7% Page 4

5 HR8 When you do this, how many episodes do you watch on average in one sitting? (N=1,687) % % % % % % 8 3 2% 9 6 0% % % HR9 HR10_1 HR10_2 And, what television show genre do you most often binge watch? (N=1,687) Act/Adven 84 % Drama % Comedy 287 7% Thrill/Myst 62 0% Horror 89 5% SciFi/Fant 7 0% Doc 77 5% Reality 22 7% Food/Travel 32 2% Sci/Nature 23 % Other 56 3% None 29 2% How important of a factor are the following in your decision to watch multiple episodes of a show in one sitting? It is relaxing for me (N=1,687) Very important factor % Somewhat important factor % Not too important of a factor 99 2% Not a factor at all 95 6% Don t know / No opinion 34 2% How important of a factor are the following in your decision to watch multiple episodes of a show in one sitting? I want to see more of the story (N=1,687) Very important factor % Somewhat important factor % Not too important of a factor 7 7% Not a factor at all 57 3% Don t know / No opinion 36 2% Page 5

6 HR10_3 How important of a factor are the following in your decision to watch multiple episodes of a show in one sitting? It is too suspenseful to wait (N=1,687) Very important factor 60 36% Somewhat important factor % Not too important of a factor 293 7% Not a factor at all 82 % Don t know / No opinion 47 3% HR10_4 HR10_5 HR10_6 HR10_7 How important of a factor are the following in your decision to watch multiple episodes of a show in one sitting? It is a good way to spend time with friends/family (N=1,687) Very important factor % Somewhat important factor % Not too important of a factor 306 8% Not a factor at all 258 5% Don t know / No opinion 56 3% How important of a factor are the following in your decision to watch multiple episodes of a show in one sitting? I like the cast (N=1,687) Very important factor % Somewhat important factor 6 36% Not too important of a factor 70 0% Not a factor at all 0 7% Don t know / No opinion 38 2% How important of a factor are the following in your decision to watch multiple episodes of a show in one sitting? It lls my free time (N=1,687) Very important factor % Somewhat important factor % Not too important of a factor 325 9% Not a factor at all 62 0% Don t know / No opinion 39 2% How important of a factor are the following in your decision to watch multiple episodes of a show in one sitting? I want to avoid spoilers (N=1,687) Very important factor % Somewhat important factor % Not too important of a factor % Not a factor at all 302 8% Don t know / No opinion 78 5% Page 6

7 HR10_8 How important of a factor are the following in your decision to watch multiple episodes of a show in one sitting? I want to nish the series as fast as possible (N=1,687) Very important factor 3 8% Somewhat important factor % Not too important of a factor % Not a factor at all % Don t know / No opinion 47 3% HR11 HR12_1 HR12_2 HR12_3 HR12_4 HR12_5 HR12_6 HR12_7 Do you feel guilty when you binge watch a television series, or not? (N=1,687) I feel very guilty 43 3% I feel somewhat guilty 20 2% I do not feel too guilty % I do not feel guilty at all % Don t know / No opinion 48 3% Have you ever: Watched an entire season within 24 hours of its release Yes, I have done this % No, I have not done this % Have you ever: Watched an entire season with a week of its release Yes, I have done this % No, I have not done this 0 49% Have you ever: Cancelled social plans to continue watching a show Have you ever: Watched a show at work Have you ever: Stayed up all night watching a show Yes, I have done this % No, I have not done this % Yes, I have done this 45 22% No, I have not done this % Yes, I have done this % No, I have not done this % Have you ever: Binge watched the same series more than once Yes, I have done this % No, I have not done this % Have you ever: Stayed up past my normal bedtime to watch a show Yes, I have done this % No, I have not done this 294 4% Page 7

8 HR12_8 Have you ever: Made less healthy food or exercise choices because of a show Yes, I have done this 8 40% No, I have not done this % HR14 HR15_1 HR15_2 HR15_3 How long does it take you, on average, to nish a season of a show after it premieres? 1 2 days 35 7% 3 4 days 335 6% 5 6 days 227 % 7 10 days 300 5% days 95 5% days 22 6% days 9 4% More than three weeks 298 5% Don t know / No opinion % How likely are you binge watch each of the following? Making a Murderer Very likely 239 2% Somewhat likely 306 5% Not too likely 343 7% Heard of, Not likely at all 390 9% Never heard of % How likely are you binge watch each of the following? The Marvelous Mrs. Maisel Very likely 44 7% Somewhat likely 95 0% Not too likely 365 8% Heard of, Not likely at all 334 6% Never heard of % How likely are you binge watch each of the following? Castlevania Very likely 05 5% Somewhat likely 56 8% Not too likely 333 6% Heard of, Not likely at all 264 3% Never heard of 84 58% Page 8

9 HR15_4 How likely are you binge watch each of the following? Midnight, Texas Very likely 92 4% Somewhat likely 66 8% Not too likely 3 6 5% Heard of, Not likely at all 273 3% Never heard of 97 59% HR15_5 HR15_6 HR15_7 HR15_8 How likely are you binge watch each of the following? Ray Donovan Very likely 25 6% Somewhat likely 77 9% Not too likely 368 8% Heard of, Not likely at all % Never heard of % How likely are you binge watch each of the following? StartUp Very likely 52 3% Somewhat likely 3 6% Not too likely 278 4% Heard of, Not likely at all 2 0% Never heard of % How likely are you binge watch each of the following? Stan Against Evil Very likely 92 5% Somewhat likely 58 8% Not too likely 334 6% Heard of, Not likely at all 24 2% Never heard of % How likely are you binge watch each of the following? House of Cards Very likely 205 0% Somewhat likely 283 4% Not too likely % Heard of, Not likely at all 77 38% Never heard of 340 7% Page 9

10 HR15_9 How likely are you binge watch each of the following? The Real Housewives of Atlanta Very likely 33 7% Somewhat likely 40 7% Not too likely % Heard of, Not likely at all % Never heard of 302 5% HR15_10 HR15_11 HR15_12 HR15_13 How likely are you binge watch each of the following? Outlander Very likely 58 8% Somewhat likely 222 % Not too likely % Heard of, Not likely at all % Never heard of % How likely are you binge watch each of the following? Patriot Very likely 83 4% Somewhat likely 223 % Not too likely 35 7% Heard of, Not likely at all 362 8% Never heard of % How likely are you binge watch each of the following? Room 104 Very likely 63 3% Somewhat likely 36 7% Not too likely 287 4% Heard of, Not likely at all 96 0% Never heard of 36 67% How likely are you binge watch each of the following? Narcos Very likely 93 9% Somewhat likely 255 2% Not too likely 328 6% Heard of, Not likely at all % Never heard of % Page 10

11 HR15_14 How likely are you binge watch each of the following? The Last Kingdom Very likely 6 6% Somewhat likely 2 6 % Not too likely 327 6% Heard of, Not likely at all 29 4% Never heard of % HR15_15 HR15_16 HR15_17 HR15_18 How likely are you binge watch each of the following? No Activity Very likely 44 2% Somewhat likely 95 5% Not too likely 293 4% Heard of, Not likely at all 62 8% Never heard of % How likely are you binge watch each of the following? Top Chef Very likely 92 9% Somewhat likely 366 8% Not too likely % Heard of, Not likely at all % Never heard of 304 5% How likely are you binge watch each of the following? Counterpart Very likely 79 4% Somewhat likely 29 6% Not too likely 290 4% Heard of, Not likely at all 233 % Never heard of % How likely are you binge watch each of the following? Marvels Daredevil Very likely 268 3% Somewhat likely 299 5% Not too likely 339 7% Heard of, Not likely at all % Never heard of % Page 11

12 HR15_19 How likely are you binge watch each of the following? Marvels Runaways Very likely 55 8% Somewhat likely 258 3% Not too likely 333 6% Heard of, Not likely at all 350 7% Never heard of % HR15_20 HR15_21 HR15_22 HR15_23 How likely are you binge watch each of the following? The Orville Very likely 27 6% Somewhat likely 6 8% Not too likely 378 9% Heard of, Not likely at all 355 7% Never heard of % How likely are you binge watch each of the following? Hip-Hop Evolution Very likely 93 5% Somewhat likely 49 7% Not too likely 290 4% Heard of, Not likely at all 336 6% Never heard of 75 57% How likely are you binge watch each of the following? Lore Very likely 68 3% Somewhat likely 4 6% Not too likely 3 3 5% Heard of, Not likely at all 226 % Never heard of % How likely are you binge watch each of the following? Mystery Science Theater 3000 Very likely 99 5% Somewhat likely 79 9% Not too likely % Heard of, Not likely at all 385 9% Never heard of % Page 12

13 HR15_24 How likely are you binge watch each of the following? Adam Ruins Everything Very likely 07 5% Somewhat likely 66 8% Not too likely 352 7% Heard of, Not likely at all 35 7% Never heard of % HRdem1_1 HRdem1_2 HRdem1_3 HRdem2_1 HRdem2_2 How often do you watch or stream the following? TV shows Every day % Several times per week % About once per week 53 7% Several times per month 22 6% About once per month 59 3% Less often than once per month 82 4% How often do you watch or stream the following? Movies Every day 360 8% Several times per week % About once per week 380 9% Several times per month 263 3% About once per month 99 0% Less often than once per month 200 0% Never 88 4% How often do you watch or stream the following? Sporting events Every day 80 9% Several times per week % About once per week 348 7% Several times per month 53 7% About once per month 40 7% Less often than once per month 275 3% Never % Do you, or anyone in your household, subscribe to the following? Cable television I (or someone in my household) currently subscribe % I (or someone in my household) subscribed in the past, % but not now I (or someone in my household) have never subscribed 3 0 5% Do you, or anyone in your household, subscribe to the following? Satellite television I (or someone in my household) currently subscribe 49 24% I (or someone in my household) subscribed in the past, % but not now I (or someone in my household) have never subscribed % Page 13

14 HRdem2_3 Do you, or anyone in your household, subscribe to the following? Streaming service(s) I (or someone in my household) currently subscribe % I (or someone in my household) subscribed in the past, 204 0% but not now I (or someone in my household) have never subscribed % Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated for registered voters with demographic post-strati cation weights applied. Page 14

15 National Tracking Poll #181049, October, 2018 Respondent Demographics Summary Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xdemall Adults - TV Watchers % xdemgender Gender: Male % Gender: Female 05 5 % age5 Age: % Age: % Age: % Age: % Age: % demagegeneration Generation Z: % Millennial: Age % Generation X: Age % Boomers: Age % N 954 xpid3 PID: Dem (no lean) % PID: Ind (no lean) % PID: Rep (no lean) % xpidgender PID/Gender: Dem Men 343 7% PID/Gender: Dem Women % PID/Gender: Ind Men 277 4% PID/Gender: Ind Women 24 2% PID/Gender: Rep Men 372 8% PID/Gender: Rep Women % xdemideo3 Ideo: Liberal (1-3) % Ideo: Moderate (4) % Ideo: Conservative (5-7) % N 8 3 xeduc3 Educ: College % Educ: Bachelors degree % Educ: Post-grad 232 % Continued on next page Page 15

16 Summary Statistics of Survey Respondent Demographics Morning Consult Respondent Demographics Summary Demographic Group Frequency Percentage xdeminc3 Income: Under 50k 73 57% Income: 50k-100k % Income: 100k % xdemwhite Ethnicity: White % xdemhispbin Ethnicity: Hispanic 328 6% demblackbin Ethnicity: Afr. Am % demraceother Ethnicity: Other 83 9% xrelnet Relig: Protestant % Relig: Roman Catholic % Relig: Something Else 80 9% N 093 xreligion1 Relig: Jewish 47 2% xreligion2 Relig: Evangelical % Relig: Non-Evang. Catholics % N 49 xreligion3 Relig: All Christian 49 56% Relig: All Non-Christian 80 9% N 329 xdemusr Community: Urban % Community: Suburban % Community: Rural % xdememploy Employ: Private Sector % Employ: Government 35 7% Employ: Self-Employed 47 7% Employ: Homemaker 83 9% Employ: Student 93 5% Employ: Retired % Employ: Unemployed 2 8 % Employ: Other 206 0% xdemmilhh1 Military HH: Yes 364 8% Military HH: No % Continued on next page Page 16

17 National Tracking Poll #181049, October, 2018 Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xnr1 RD/WT: Right Direction % RD/WT: Wrong Track % Trump_Approve Trump Job Approve % Trump Job Disapprove % N 954 Trump_Approve2 Trump Job Strongly Approve 46 23% Trump Job Somewhat Approve % Trump Job Somewhat Disapprove 27 3% Trump Job Strongly Disapprove % N 954 xnr3 #1 Issue: Economy % #1 Issue: Security % #1 Issue: Health Care 377 8% #1 Issue: Medicare / Social Security 308 5% #1 Issue: Women s Issues 2 5% #1 Issue: Education 3 6% #1 Issue: Energy 77 4% #1 Issue: Other 8 4% xsubvote16o 2016 Vote: Hillary Clinton % 2016 Vote: Donald Trump % 2016 Vote: Someone else 80 9% 2016 Vote: Didnt Vote % N 204 xsubvote14o Voted in 2014: Yes % Voted in 2014: No % xsubvote12o 2012 Vote: Barack Obama % 2012 Vote: Mitt Romney % 2012 Vote: Other 78 4% 2012 Vote: Didn t Vote 63 3 % N 204 xreg4 4-Region: Northeast 366 8% 4-Region: Midwest % 4-Region: South % 4-Region: West % Continued on next page Page 17

18 Summary Statistics of Survey Respondent Demographics Morning Consult Respondent Demographics Summary Demographic Group Frequency Percentage Trump_Fav Favorable of Trump % Unfavorable of Trump % N 935 Trump_Fav_FULL Very Favorable of Trump % Somewhat Favorable of Trump 36 8% Somewhat Unfavorable of Trump 220 % Very Unfavorable of Trump % N 935 HRdem3 Frequent TV watchers % HRdem4 Frequent movie watchers % Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated with demographic post-strati cation weights applied. Page 18

19 National Tracking Poll #181049, October, 2018 Page 19