SOCIO-CULTURAL NEEDS ANALYSIS A CASE STUDY OF CITIZENS OF REGIONAL KHORASGAN

Transcription

1 Kuwai Chaper Arabia Joural Busiess ad Maageme Review Vol. 2, No.9; May, 2013 SOCIO-CULTURAL NEEDS ANALYSIS A CASE STUDY OF CITIZENS OF REGIONAL KHORASGAN Elham Mehrdad 1*, Mosafa Moghadas 2, Reza Esmaeili 3, Zohreh Saadamad 4 1* Khorasga (Isfaha) Brach, Islamic Azad Uiversiy, Isfaha, Ira 2 Khorasga (Isfaha) Brach, Islamic Azad Uiversiy, Isfaha, Ira 3 Deparmes culural Maageme, Khorasga (Isfaha) Brach, Islamic Azad Uiversiy, Isfaha, Ira 4 Deparmes Educaioal, Khorasga (Isfaha) Brach, Islamic Azad Uiversiy, Isfaha, Ira Absrac The prese sudy aims o assess he social ad culural eeds he ciizes he regio Isfaha khorasga collecio by descripive mehod. The prese saisical research commuiy, all he ciizes his regio o he umber people formed hrough he formula umber sample size example 382 Cochra ad radom sraified samplig mehod accordig o size. Tools for collecig iformaio o he religious he eeds he researcher, arisic, social, recreaio ad spors was ha is formal validiy ad coe approval ad validiy i hrough he crobach's alpha was esimaed o be he equivale 0.92.I he descripive aalysis he daa a he level he ad sadard deviaio ad a he level iferece sigle -es aalysis Friedma, he variace was used. The resuls showed ha he recreaioal eeds he religious i culural, arisic, social, spors ad more ha he level. The fidigs also showed he s he culural eeds o arrage wih he recreaioal (3.92), he ex highes ad lowes arisic (ierval) he rakig he eeds. I view he sigifica differeces bewee he demographic characerisics he ciizes Key words: eeds, culure, social ad culural eeds, eeds aalysis Iroducio Needs assessme oe he coceps ha i he prese age is a prerequisie ay proper ad purposeful plaig ad o help maagers ad plaers o discover he real eeds heir pracical applicaios ca be ailored o he eeds ad desig. Needs aalysis i all areas ecoomic, social ad culural measures eye applicaio. Beig raised wih culure as oe he mos impora ad esseial compoe i he maageme huma behavior, ad huma facor avigaio i regard o culural eeds aalysis, especially o he issues urba maageme is a ecessiy. Pay aeio o he culural eeds ad ca be a ool for more accurae plaig, he possibiliy a more appropriae corol, cos savigs ad higher efficiecy i he coss sough. Hece he caegory culural eeds aalysis has always emphasized he researchers. The prese aricle is o express he imporace he issue ad pla firs ad he ecessiy payig aeio o he culural eeds aalysis survey quesios ad o pla ad hey pay his quesio. The expressio problem Need i fac a favorable siuaio he gaps bewee he feelig ad he saus quo ha moivaed move i humas are so compellig ha o respod o i all is forces. Culural eeds alhough o agible ad palpable bu is supply useful works ad he lack proper compesaio for he cosequeces he commuiy's posiio. Facors such as, ierpersoal relaioships, music, fashio, ourism, ew subculure, ew ideiy (pos moder), ew media, cosumerism, icludig facors ha huma life i he ew milleium he field ad cosequely affec he huma eeds ad creaes he eed for, ad he ew ieral riggers. The mos commo defiiios he cocep he eed for, defiig he prefereces i is regarded as Walham or demads i he areas people; a variey heir eeds. The mos commo defiiio is ha while eeds assessme sudies he parameer space ha is a gap [1]. Needs i a coveioal classificaio o wo physical, social ad groups. O he psychological poi view, he cocep idividual eeds i erms ieres. Psychologiss, heir explaaio he eed for aalysis he idividual uis may kow ad eeds i he developme heir ieral ad exeral facors (irria), ad eeds io cosideraio ad accordig o he codiios exisece, ime, place, ad ype he culural codiios ad he aure civilizaio. 83

2 Kuwai Chaper Arabia Joural Busiess ad Maageme Review Vol. 2, No.9; May, 2013 For his reaso, i he heoreical opics, differe ypes budihai class eeds are raised. Classificaio biological ad physical eeds, he eeds o he eeds he firs compoe ay meal ad classificaio eeds [2]. However, he cocepual defiiio, regardless eed, you should kow ha a impora par huma culure is rooed i he eeds ad hey ca be "he culural ad social eeds". The purpose he culural eeds, expecaios ha people have regardig people's leisure ad wih he use ools, culural goods ad services o compleme heir aciviies his ca be i he form religious aciviy, aciviy, social aciviies, spors aciviies, recreaioal aciviies, ar aciviies ad he aciviies a media figure, social eeds, i fac, is ha he eeds aciviies i order o be he righ arge ad ask Raised by he social sysem (commuiy) absorbed [2].Social eeds are caused by he huma sociey hrough heir experiece, flexibiliy, ad ca grow. Afer i was acquired by huma social eeds, hey have o face he emoioal ad behavioral abiliies experiece ha a cerai siuaio hem. If he deecio auhoriies he social ad culural eeds a commuiy people wih a diagosis meal eeds vary ogeher does o mach, he he people will o follow specified orms ad social solidariy will be i rouble. Hece he culural eeds ideified as he mos impora spiriual eeds a commuiy i addiio o beig a sigifica share i he growh ad developme social ad culural isiuios, icreased social cohesio field; will provide supply ad is a respose o his culure eed; hece i is a respose o he Maliowski ierpreaio he fucioal eeds ay sociey culure ha is supplied wih he isiuio-buildig [3]. Alhough research shows bewee he culural eeds ad exisig faciliies i some areas here is o proporioal Isfaha [4]. Bu he isiuios such as family, school, uiversiies, media ad ec. Each somehow resolve he eeds he differe culural ad social sraa sociey ca seek. Fix eeds requires he measureme ad udersadig he eeds various classes ad secios he commuiy. This issue is hrough he applicaio echology is eeded, ad we ca provide o he appropriae auhoriies ad plaers o be able o saisfy heir culural eeds, beer pla. Reviews he eeds or he isrucor, is oe he basic ad esseial compoes he plaig process. Wherever he issue codificaio ad plas ad adop a se measures o be proposed, from eeds aalysis o be recalled repeaedly. Applicaios have bee formed ha ca be used o help hem collec he appropriae iformaio abou he eeds ad idividual eeds ad wishes he paer, group ad sociey. The basic aim formed gaherig ad aalysis iformaio abou he audiece. Needs aalysis is i fac a process i which he exisig siuaio, specifically he deliberae arges, ad he he specified goals based o he prioriies for acio ca be ideified. I deermiig he prioriies ad eeds he people i he commes abou impora compliace eeds wih he prioriies as well as wih he policy ad social ad culural ideals ad resources ad faciliies available ad he exisig limiaios, he severiy ad frequecy he populaio akes io cosideraio [1]. The eed for social ad culural eeds ad especially decisive role i deermiig he characer a perso, sociey ad cosequely here is a ex geeraio hece pay aeio o he eeds paricular social ad culural imporace. Their social ad culural eeds specific caegories classificaio disic from boh, ad i he family, educaioal levels, he Group ad ec. Based o differe classificaio codes. These eeds ca be based o idividual ieress, geder, age, beliefs, ec. They are differe. A lo research io he quesio culural eeds. Some he spors research as oe he mos impora social ad culural eeds ad have ideified [5].Securiy eeds, h., philosophy life, equaliy ad jusice saisfacory geder differeces he mos impora social ad culural eeds ideified sudes is repored [6]. Liseig o music wachig TV program happy ad fu recreaioal ad culural eeds i he use he Park ad go o he social eeds he pilgrimage [7]. he exeral research also fixes geder discrimiaory belief ha girls[8]ad he eed for securiy ad rus relaioships, peace is he mos impora culural eed have his ile [9]. Social ad culural eeds i he fields paricular imporace o he eed o iroduce a Commuiy origi as o be value [10] ad he origial every values are he essece ad culural [3] sice he basic role culure i deermiig he characer a perso ad hece i is sociey [11] Ca be he basic srucure, he fudameal srucure he ideiy ad affec he commuiy. 84

3 Kuwai Chaper Arabia Joural Busiess ad Maageme Review Vol. 2, No.9; May, 2013 Socio-culural eeds, icludig he mos spiriual eeds ha ow, give he culural isiuios, orgaizaios ad Govermes-has araced he social, so ha aemps o form a wide rage differe programmers, will respod o hese eeds. This is o loger he Prime place i eerprises shall be subjec o havig he exac iformaio he feel ad he eeds expressed by he audiece. Accordigly, various sudies for assessig he eeds various sraa he people he ecessiy ha. Boos exesiveess social relaios, populaio, ad coflic bewee various spheres sociey; icrease he complexiy ieracios bewee culural commuicaio bewee he geeraio gap bewee geeraio, icreasig wome's paricipaio i various spheres, social sysem, icreasig he rae educaed wome i he higher grades, culural, rasaioal commuicaio expeses ad ec. The ecessiy payig aeio o he culural eeds he impora areas. The differece is he differece he evirome eeds, values, orms ad persoaliy characerisics every sociey i he form is culure origiaed i he Commuiy [2]. Hece he share culural facors i shapig he eed s pause. The supply appears o be rooed i he eeds culural differeces ad culural fissures caused by he auhoriies ad he geeral public udersadig he issue culural eeds ad he exisig vacuum i sociey are o a large exe o he social, ecoomic ad oher eeds uder heir ifluece. Ideify, caegorize ad prioriize hese eeds from he perspecive he ciizes is he mai objecive his research is, hece assumig ha culural eeds accordig o requiremes ime ad place as well as he eviromeal variable is differe from he quesio research is ha culural eed Esfaha khorasga area ciizes? Udersadig he culural eeds ciizes a wha level? To aswer hese quesios i his sudy is begiig wih heoreical basics ad review he research i his area explores he culural eeds i his area. I his sudy, he culural eeds ciizes livig i he ow religious, social, spors, ar ad eeraime are measured. The research quesios 1. Wha are Ciizes he social ad culural eeds i religio? 2. Wha are Ciizes he social ad culural eeds i eeraime? 3. Wha are Ciizes he social ad culural eeds i ar aciviies? 4. Wha are Ciizes he social ad culural eeds he regio i laer social aciviies? 5. Wha are Ciizes he social ad culural eeds he regio i wha brach afer spors aciviies? 6. Do you have he s he culural eeds he ciizes residig i he same area? Research mehodology Accordig o he purpose he prese sudy, which ideified he social ad culural eeds he ciizes, descripive research, perform he procedure collecio ype. Saisical research sociey all ciizes he regio umber people. Regardig he demographic composiio he populaio ca be divided io he umber male ad female people poied ou. The sample size usig he Cochrae idividuals he formula samplig was 382. Tools for collecig iformaio o he religious he eeds he researcher, arisic, social, recreaio ad spors was ha is formal validiy ad coe approval ad validiy i hrough he crobach's alpha was esimaed o be he equivale The fidigs he research The firs quesio: Wha are Ciizes he social ad culural eeds i religio? Table 1-compariso he culural eeds he score o he religious ciizes residig i he regio wih a 3 hypoheical deviaio SD sigifica levels degrees Religious

4 Kuwai Chaper Arabia Joural Busiess ad Maageme Review Vol. 2, No.9; May, 2013 Based o he fidigs able 1- score i religious ad culural eeds he ciizes residig i he regio brach 3.45 a larger able calculaed. So he ex religious culural eeds ciizes residig i he regio, more ha he level brach. The secod quesio. Wha are Ciizes he social ad culural eeds i eeraime? Table 2-compariso he score i he eeds he recreaioal culural ciizes residig i he wih a 3 hypoheical deviaio SD sigifica levels degrees Regioal Based o he fidigs he Table 2- score i he eeds he recreaioal culural ciizes residig i he regio khorasga A larger able calculaed. So he eed he recreaioal culural disric resides i ciizes i laer khorasga brach, more ha he level. The hird quesio: Wha are Ciizes he social ad culural eeds i ar aciviies? Table 3-compariso he score i he eeds culural ad arisic ciizes residig i he regio wih a 3 hypoheical Ar 3.40 deviaio 0.92 SD sigifica levels degrees Based o he fidigs he Table 3- score i arisic ad culural eeds he ciizes residig i he regio khorasga A larger able calculaed. So he ex arisic culural eeds ciizes residig i he regio, more ha he level khorasga. Fourh quesio: Wha are Ciizes he social ad culural eeds he regio i laer social aciviies? Table 4-compariso social ad culural eeds he score i he ciizes residig i he regio wih a 3 hypoheical deviaio SD sigifica levels degrees social Based o he fidigs able 4- score i social ad culural eeds he ciizes residig i he regio o be A larger able calculaed. So he eeds he social i culural ciizes residig i he regio, more ha he level khorasga. Fifh quesio: Wha are Ciizes he social ad culural eeds he regio i wha brach afer spors aciviies? Table 5-compare he score i spors ad culural eeds ciizes livig i he regio wih a 3 hypoheical deviaio SD sigifica levels degrees Spor Based o he fidigs able 5- score i spors ad culural eeds he ciizes residig i he regio khorasga 49/3. A larger able calculaed. So he eeds he spor i he ex culural ciizes residig i he regio, more ha he level khorasga. 86

5 Kuwai Chaper Arabia Joural Busiess ad Maageme Review Vol. 2, No.9; May, 2013 The sixh quesio: Do you have he s he culural eeds he ciizes residig i he same area? Based o his es he Friedma for he compoe raigs. The oucomes hese rakigs i ables 6 ad 7. Table 6- rakig Dimesios Average rakig Religious 2.82 Recreaioal 3.92 Ar 2.58 Social 2.78 Spor 2.91 The resuls able 6 shows he rakig he recreaioal eeds he s he highes rak ad arisic eeds he lowes raigs alloed. Table 7-culural s he eeds es, Friedma N Chi-square degrees Sig Table 7-resuls show ha resuls bewee he culural eeds he ex se 5 rakig a he level p > sigifica (Chi-square value is 167/146). Therefore, a examiaio research ha showed sigifica differeces bewee he ses scores i he 5h here are culural eeds, ca be verified. Discussio ad coclusios As was discussed i order o mee he eeds he people, culural expecaios regardig people's leisure ime ad usig he ools culural goods ad services, o complee heir culural. These aciviies ca be i he form religious aciviy, aciviy, social aciviies, spors aciviies, recreaioal aciviies, ar aciviies ad he aciviies a media figure, social eeds, i fac, belog o he aciviy i which he goal is o be he righ ad duy social sysem raised by (he commuiy) ca be absorbed. As well as he social eeds are caused by he huma sociey hrough heir experiece, flexibiliy, ad ca grow. Afer i was acquired by huma social eeds, hey have o face he emoioal ad behavioral abiliies experiece ha a cerai siuaio hem. Survey resuls showed ha he recreaioal eeds he religious i culural, arisic, social, spors ad more from iermediae. The fidigs he culural also showed he eeds o arrage wih he ex highes recreaioal ad laer Hery lowes rakig eeds o be accoued for. Socio-culural eeds, icludig he mos spiriual eeds ha ow, give he culural isiuios, orgaizaios ad Govermes-has araced he social, so ha aemps o form a wide rage differe programmers, will respod o hese eeds. This is o loger he Prime place i eerprises shall be subjec o havig he exac iformaio he feel ad he eeds expressed by he audiece. Accordigly, various sudies for assessig he eeds various sraa he people he ecessiy. 4 Resources [1] Fahi vajargah, k educaioal paers ad eeds assessme echiques, Tehra: ais publicaios. [2] Esmaeili R &rabiey K assessme culural-social wome's sudies quarerly, Isfaha ciy girls [3] GholiZadeh A culural sociology, Islamic Azad Uiversiy, khorasga brach publicaios

6 Kuwai Chaper Arabia Joural Busiess ad Maageme Review Vol. 2, No.9; May, 2013 [4] reai.2007.culural eeds for subsisece Adapive recreaio i Isfaha (case sudy: reha ad Isfaha House pars he hesis maser Social Scieces Uiversiy Isfaha [5] Moradi r Developme eeds aalysis he culural spaces he ciizes Najaf Abad, MA hesis maageme Culural Affairs, Islamic Azad Uiversiy, khorasga Uiversiy Isfaha [6] Sarvesai p gabi h sudy o he social eeds, culural e cream ad medical sudes aroud he coury, wome's sudies, umber 19 [7] Dalvad c ciizes ' recreaioal eeds aalysis year-old ciy Isfaha. maser hesis culural affairs maageme Islamic Azad Uiversiy khorasga brach [8] Medez, Lida M. Raffaele e. Al.2002.Addressig he Uique Needs Girls i Schools: Roles for School Psychologiss", NASP Commuiqué, Vol. 31. [9] Moarch Avalo, Ic "Speak for Yourself: Wha Girls Say abou Wha Girls Need", Girl's life, available from [10] Rafiporf F sociey's Aaomy, Secod Ediio, as owers he compay publishig Tehra [11] kosh, D he cocep culure i he social scieces, ras. f. wahid, he firs ediio Tehra publishig sorush 88