1 0 t h A n n u a l N a t i o n a l P r e s i d e n t s A w a r d. f o r M a r k e t i n g E x c e l l e n c e

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1 1 0 t h A n n u a l N a t i o n a l P r e s i d e n t s A w a r d f o r M a r k e t i n g E x c e l l e n c e

2 B e P r e p a r e d f o r n e x t y e a r! A n e w c a t e g o r y, B e s t t h A n n i v e r s a r y C e l e b r a t i o n M a t e r i a l s, w i l l b e a v a i l a b l e f o r m a r k e t i n g e n t r i e s.

3 Dear Scouting Friends, Councils from every region have submitted outstanding campaigns for the 10th Annual President s Award for Marketing Excellence. Each year the judges are thoroughly impressed with the quality and the strategy behind the materials they review, and this year was no exception. As shown by their more than 350 award entries, councils are aligned in their efforts to position the BSA brand in their local communities with creativity and relevancy. Over the past few years, this consistency has created invaluable brand equity as we proactively define Scouting on our terms to audiences around the country. Congratulations to all the councils that submitted entries. This year the competition was extremely close, and at the end of the day our entire movement benefits from this collection of ideas and strategies. Thank you all for what you do on behalf of Scouting. Sincerely, William F. Rick Cronk President, Boy Scouts of America

4 Judges Choice Boston Minuteman Council, Milton, Massachusetts Newsletter Circle Ten Council, Dallas, Texas Marketing Collateral Detroit Area Council, Detroit, Michigan Annual Report Piedmont Council, Piedmont, California Web Site Puerto Rico Council, San Juan, Puerto Rico E-Newsletter Sam Houston Area Council, Houston, Texas FOS Brochure Southwest Michigan Council, Kalamazoo, Michigan Finance Support W. D. Boyce Council, Peoria, Illinois Finance Support W. D. Boyce Council, Peoria, Illinois Marketing Campaign W. D. Boyce Council, Peoria, Illinois Positive Public Relations Circle Ten Council Boston Minuteman Council Detroit Area Council Piedmont Council

5 Puerto Rico Council Southwest Michigan Council Sam Houston Area Council W. D. Boyce Council

6 Annual Report Blue Water Council, Port Huron, Michigan Circle Ten Council, Dallas, Texas Connecticut Yankee Council, Milford, Connecticut Detroit Area Council, Detroit, Michigan Greater Pittsburgh Council, Pittsburgh, Pennsylvania Greenwich Council, Greenwich, Connecticut Moraine Trails Council, Butler, Pennsylvania Occoneechee Council, Raleigh, North Carolina Orange County Council, Santa Ana, California Ozark Trails Council, Springfield, Missouri Quivira Council, Wichita, Kansas Blue Water Council Circle Ten Council Connecticut Yankee Council Detroit Area Council Greenwich Council Greater Pittsburgh Council,

7 Moraine Trails Council Occoneechee Council Orange County Council Ozark Trails Council Quivira Council

8 E-Newsletter Buffalo Trace Council, Evansville, Indiana Circle Ten Council, Dallas, Texas Daniel Webster Council, Manchester, New Hampshire Greater St. Louis Area Council, St. Louis, Missouri Greenwich Council, Greenwich, Connecticut Marin Council, San Rafael, California Puerto Rico Council, San Juan, Puerto Rico Sam Houston Area Council, Houston, Texas Tuscarora Council, Goldsboro, North Carolina Buffalo Trace Council Daniel Webster Council Marin Council Circle Ten Council Greater St. Louis Area Council Puerto Rico Council Greenwich Council Sam Houston Area Council Tuscarora Council

9 Finance Support Central Florida Council, Apopka, Florida Cornhusker Council, Walton, Nebraska Crossroads of America Council, Indianapolis, Indiana Greater St. Louis Area Council, St. Louis, Missouri Milwaukee County Council, Milwaukee, Wisconsin Northern Star Council, St. Paul, Minnesota Pony Express Council, St. Joseph, Missouri Redwood Empire Council, Santa Rosa, California Southwest Michigan Council, Kalamazoo, Michigan W. D. Boyce Council, Peoria, Illinois Central Florida Council Cornhusker Council Crossroads of America Council Milwaukee County Council Greater St. Louis Area Council Northern Star Council Pony Express Council Redwood Empire Council Southwest Michigan Council W. D. Boyce Council

10 FOS Brochure Alameda Council, Alameda, California Atlanta Area Council, Atlanta, Georgia Buffalo Trail Council, Midland, Texas Capitol Area Council, Austin, Texas Cherokee Area Council, Chattanooga, Tennessee Chief Seattle Council, Seattle, Washington Denver Area Council, Denver, Colorado Greater Alabama Council, Birmingham, Alabama Greater Cleveland Council, Cleveland, Ohio Gulf Ridge Council, Tampa, Florida Mid-America Council, Omaha, Nebraska Milwaukee County Council, Milwaukee, Wisconsin Northeast Georgia Council, Pendergrass, Georgia Sam Houston Area Council, Houston, Texas Tall Pine Council, Flint, Michigan W. D. Boyce Council, Peoria, Illinois Yucca Council, El Paso, Texas Alameda Council Buffalo Trail Council Chief Seattle Council Capitol Area Council Cherokee Area Council Denver Area Council Greater Alabama Council Gulf Ridge Council Yucca Council Mid-America Council Milwaukee County Council Northeast Georgia Council W. D. Boyce Council Sam Houston Area Council

11 Marketing Campaign Capitol Area Council, Austin, Texas Cherokee Area Council, Chattanooga, Tennessee Circle Ten Council, Dallas, Texas Golden Empire Council, Sacramento, California Hiawatha Seaway Council, Mattydale, New York Marin Council, San Rafael, California Middle Tennessee Council, Nashville, Tennessee Puerto Rico Council, San Juan, Puerto Rico Redwood Empire Council, Santa Rosa, California Sam Houston Area Council, Houston, Texas Trapper Trails Council, Ogden, Utah Tuscarora Council, Goldsboro, North Carolina W. D. Boyce Council, Peoria, Illinois Capitol Area Council Cherokee Area Council Hiawatha Seaway Council Middle Tennessee Council Puerto Rico Council Marin Council Redwood Empire Council W.D.Boyce Council Trapper Trails Council Tuscarora Council

12 Marketing Collateral Circle Ten Council, Dallas, Texas Colonial Virginia Council, Newport News, Virginia Connecticut Yankee Council, Milford, Connecticut Cornhusker Council, Walton, Nebraska Crossroads of America Council, Indianapolis, Indiana Detroit Area Council, Detroit, Michigan Flint River Council, Griffin, Georgia Greater New York Councils, New York, New York Greenwich Council, Greenwich, Connecticut Milwaukee County Council, Milwaukee, Wisconsin Northern Star Council, St. Paul, Minnesota Patriots Path Council, Florham Park, New Jersey Pony Express Council, St. Joseph, Missouri Puerto Rico Council, San Juan, Puerto Rico Milwaukee County Council Cornhusker Council Detroit Area Council Crossroads of America Council Flint River Council Puerto Rico Council Connecticut Yankee Council Greenwich Council

13 Newsletter Alameda Council, Alameda, California Boston Minuteman Council, Milton, Massachusetts Central Florida Council, Apopka, Florida Circle Ten Council, Dallas, Texas Connecticut Yankee Council, Milford, Connecticut Daniel Webster Council, Manchester, New Hampshire Greater Cleveland Council, Cleveland, Ohio Greater St. Louis Area Council, St. Louis, Missouri Katahdin Area Council, Orono, Maine National Capital Area Council, Bethesda, Maryland Northern New Jersey Council, Oakland, New Jersey Occoneechee Council, Raleigh, North Carolina Pony Express Council, St. Joseph, Missouri Sam Houston Area Council, Houston, Texas San Gabriel Valley Council, Pasadena, California South Florida Council, Miami Lakes, Florida Tuscarora Council, Goldsboro, North Carolina Alameda Council Circle Ten Council Central Florida Council Greater St. Louis Area Council Pony Express Council Tuscarora Council

14 Positive Public Relations Caddo Area Council, Texarkana, Texas Capitol Area Council, Austin, Texas Central Florida Council, Apopka, Florida Chief Seattle Council, Seattle, Washington Circle Ten Council, Dallas, Texas Greater New York Councils, New York, New York Greater Pittsburgh Council, Pittsburgh, Pennsylvania Montana Council, Great Falls, Montana Mt. Diablo Silverado Council, Pleasant Hill, California Norwela Council, Shreveport, Louisiana Redwood Empire Council, Santa Rosa, California W. D. Boyce Council, Peoria, Illinois Capitol Area Council Greater Pittsburgh Council Mt. Diablo Silverado Council Greater New York Councils Norwela Council Montana Council

15 Web Site Black Hills Area Council, Rapid City, South Dakota Daniel Webster Council, Manchester, New Hampshire Denver Area Council, Denver, Colorado Flint River Council, Griffin, Georgia Greater New York Councils, New York, New York Greater St. Louis Area Council, St. Louis, Missouri Greenwich Council, Greenwich, Connecticut Northern New Jersey Council, Oakland, New Jersey Northern Star Council, St. Paul, Minnesota Otetiana Council, Rochester, New York Piedmont Council, Piedmont, California Puerto Rico Council, San Juan, Puerto Rico Twin Valley Council, Mankato, Minnesota Daniel Webster Council Denver Area Council Greater New York Councils Piedmont Council Twin Valley Council

16 M a r k e t i n g & C o m m u n i c a t i o n s D i v i s i o n B o y S c o u t s o f A m e r i c a W e s t Wa l n u t H i l l L a n e P. O. B o x I r v i n g, T e x a s w w w. m a r k e t i n g. s c o u t i n g. o r g Printing