Ambient Lighting: The New Look of Night-time Driving

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1 Ambient Lighting: The New Look of Night-time Driving Steve Widdett Dearborn, May 2009

2 Agenda Hella Group The Automotive Interior Lighting Market Ambient lighting as key for brand differentiation 2 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

3 Hella Group Overview Key Facts Partner of the automotive industry, aftermarket and special OE for more than 100 years Global, family-owned company Sales 3.9 billion (FY 2007/08) employees worldwide Business Divisions Lighting Electronics Aftermarket & Special OE Interior lamps Driver assistance systems Headlamps Signal lamps Sensors Energy Management Lighting Electrics / Electronics Lighting electronics E/E architectures Actuators Frontend modules Body electronics Air Conditioning Special OE 3 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

4 Hella Group Milestones in Lighting Lighting developments from Hella have always played a key role in automotive progress First electric headlamp First low-beam light First Hella interior light H4 halogen light 1 st interior lamp with electronic 1 st DE projection headlamp 1 st gen. HID headlamp 1 st ambient door panel illumination 1 st Full LED interior lamp 1 st Full- LED headlamp 1 st Interior lamp for convertible soft top ca Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

5 Hella Group Interior Lighting Locations HIS Wembach, Germany HNA Plymouth, MI, USA EOSA Guadalajara, Mexico HIS Bratislava, Slovakia HCL Changchun, China Worldwide development, production and sales presence in interior lighting GDC (Global Development Center) LDC (Local Development Center) Production companies / Joint ventures Sales company / office Status April 7, Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

6 Agenda Hella Group The Automotive Interior Lighting Market Ambient lighting as key for brand differentiation 6 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

7 The Automotive Interior Lighting Market Lighting Functions by Application in Vehicle Equipment / % Front / Rear Glovebox / Vanity Exit / Warning Footwell / Puddle Ambient A-Segment B-Segment C-Segment D-Segment E-Segment 7 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

8 The Automotive Interior Lighting Market Ambient Lighting Consumer Needs No, not useful 14% No, pure luxury 5% Already installed 1% Yes, absolutely 36% Yes, with no additional costs 13% Yes, with marginal additional costs 31% Ambient lighting provides orientation and luxury and is a current trend in automotive interiors 80% of the end consumers would like to have ambient lighting in their cars 8 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

9 Agenda Hella Group The Automotive Interior Lighting Market Ambient lighting as key for brand differentiation 9 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

10 Ambient lighting as key for brand differentiation Hella Interior Lighting Research Car Possibility for color and light intensity customization Single activation and adjustment of several ambient light functions Verification of physiological needs of consumers by adjustment of functions in a dynamic environment Results from the Hella research car are implemented in real customer solutions 10 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

11 Ambient lighting as key for brand differentiation Architecture inspired lighting Heraklion, Crete 11 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

12 12 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

13 13 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

14 Ambient lighting as key for brand differentiation LEDs and Light guides Mercedes S-Class 14 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

15 15 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

16 16 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

17 Ambient lighting as key for brand differentiation LEDs and Light guides BMW 7 Series 17 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

18 Ambient lighting as key for brand differentiation LEDs and Light guides BMW 3 Series 18 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

19 Summary Color and form of ambient interior lighting has significant impact on the mood of vehicle occupants In car interiors some colors are perceived as stimulating, while others have a calming effect Even different regional groups and cultures have been found to have their own individual preferences for lighting intensities and colors. These preferences can be realized trough the automotive interior lighting environment. Hella understands the physiological needs of the end consumers and offers ambient lighting that fulfills these requirements 19 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.

20 Ambient Lighting: The New Look of Night-time Driving Thank You! 20 Confidential. The contents may only be passed on, used or made known with our express permission. All rights reserved.